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TOTALNATIONAL POSTNETWORK
(See Notes #1)
10,795,235
Report for March 2012
01-5564-0
See each paragraph for specific data measurement period 
DIGITAL EDITION
 
National Post, Toronto, ON Page #2
Report for March 2012
PRODUCTFREQUENCY/CIRCULATION
National Post
Print:
SatAvgMon-FriMonTueWedThuFriAVERAGE PAID CIRCULATION149,566131,519130,311127,941129,491128,190141,437AVERAGE NON-PAID CIRCULATION1,6902,1292,3152,0702,1002,1032,153TOTAL AVERAGE PRINT CIRCULATION
151,256133,648132,626130,011131,591130,293143,590Digital Editions:
AVERAGE PAID CIRCULATION2,92012,59717,91511,80711,79611,86412,247AVERAGE NON-PAID CIRCULATION31,30413,30914,74413,84613,01413,01112,620TOTAL AVERAGE DIGITAL CIRCULATION
34,22425,90632,65925,65324,81024,87524,867TOTAL AVERAGE CIRCULATION185,480159,554165,285155,664156,401155,168168,457
Subject to Audit for six months ended September 30, 2011.
PRODUCTKEY NUMBERSMOST RECENT TIMING
Print:
 Financial Post MagazineTOTAL AVERAGE CIRCULATION162,633 per issue6 months ended December 31, 2011
Subject to Audit 
Digital:
www.nationalpost.com
average monthly page views18,193,073 monthly3 months ended February 29, 2012average monthly unique browsers5,012,057 monthly3 months ended February 29, 2012
www.financialpost.com
average monthly page views4,909,780 monthly3 months ended February 29, 2012average monthly unique browsers1,099,489 monthly3 months ended February 29, 2012
FP Network:
Print:Avg. Sat659,451 daily6 months ended September 30, 2011Avg. M-F615,661 daily6 months ended September 30, 2011
Subject to Audit 
Digital: Financialpost.com Network 
average monthly page views10,501,883 monthly3 months ended February 29, 2012average monthly unique browsers2,916,491 monthly3 months ended February 29, 2012
Social Media:
Twitter Followers (Total)261,376 totalAt March 8, 2012FaceBook Likes (Total)17,119 totalAt March 8, 2012foursquare Followers67,729 totalAt March 8, 2012Tumblr Followers (total)27,337 totalAt March 8, 2012Google+ Circles Members (total)1,899 totalAt March 8, 2012Instagram Following3,499 totalAt March 8, 2012Pinterest Following439 totalAt March 8, 2012
Newsletters (Average Net Delivery)
NP Top Stories4,479 per issueMonth of February 2012FP Top Stories3,459 per issueMonth of February 2012FP Summary1,460 per issueMonth of February 2012FP Marketing2,782 per issueMonth of February 2012FP Small Business776 per issueMonth of February 2012
Mobile:m.nationalpost.com
average monthly page views2,209,376 monthly3 months ended February 29, 2012average monthly unique browsers870,065 monthly3 months ended February 29, 2012
m.financialpost.com
average monthly page views388,764 monthly3 months ended February 29, 2012average monthly unique browsers96,852 monthly3 months ended February 29, 2012
Apps:
National Post (downloads)245,302 to date12/20/2010 thru 03/08/2012
Tablets, smartphones and other mobile devices 
Financial Post Magazine (downloads)18,223 to date01/10/2011 thru 03/08/2012
Tablets 
DIGITAL EDITION
 
National Post, Toronto, ON Page #3
Print:
National Post
Built on the history and reputation of the Financial Post,the National Post newspaper is the brand’s flagship print product.With national and Toronto editions published Monday toSaturday.
 National PostDigital Edition
A full-featured digital version of the National Post print package with all the stories, photos and artwork intact.The interface lets you flip through the pages justlike a newspaper, or conduct customsearches and share articles with friends.
PRODUCTFREQUENCY/CIRCULATIONPrint:
SatAvgMon-FriMonTueWedThuFriNational PostAVERAGE PAID CIRCULATION149,566131,519130,311127,941129,491128,190141,437AVERAGE NON-PAID CIRCULATION1,6902,1292,3152,0702,1002,1032,153TOTAL AVERAGE PRINT CIRCULATION
151,256133,648132,626130,011131,591130,293143,590
Subject to Audit for six months ended September 30, 2011.
PRODUCTFREQUENCY/CIRCULATIONDigital Edition:
SatAvgMon-FriMonTueWedThuFriNational PostAVERAGE PAID CIRCULATION2,92012,59717,91511,80711,79611,86412,247AVERAGE NON-PAID CIRCULATION31,30413,30914,74413,84613,01413,01112,620TOTAL AVERAGE DIGITAL CIRCULATION
34,22425,90632,65925,65324,81024,87524,867
Subject to Audit for six months ended September 30, 2011.
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