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Amherst Media's Spring 2012 Photography Book Flier

Amherst Media's Spring 2012 Photography Book Flier

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Amherst Media, the leading publisher of Instructional Photography books, publishes their brochure for products available now through August 2012!
Amherst Media, the leading publisher of Instructional Photography books, publishes their brochure for products available now through August 2012!

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Published by: Amherst Media Photography Books on Mar 29, 2012
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12/21/2012

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spring
2012
 
photography books
www.AmherstMedia.com phone (800) 622-3278 fax (800) 622-3298
LEDLIGHTING
PROFESSIONAL TECHNIQUES FORDIGITAL PHOTOGRAPHERS
Now Available
K
irk Tuck demonstrates the versatility and eciency o LED lighting, show-ing how budget-riendly units paired withsimple modiers can produce outstandingresults—or still photography as well as video.
$34.95 list, 7.5x10, 160p, 380 images,Tuck. (ISBN 978-1-60895-447-6) Order no.1958.
LEARN HOW TO:
 Select the right LED gear or yourneeds—and your budget Buy (or make) modiers or soter looksand greater control Use LEDs in the studio or on location Achieve awless color with LED light-ing alone or with LED in mixed-lightingsituations Use LED lighting design or portraits,product shots, architectural interiors,and more Implement LED lighting or enhancedvideography
NIKON
®
 
SPEEDLIGHT
®
 HANDBOOK
FLASH TECHNIQUES FOR DIGITALPHOTOGRAPHERS
Now Available
S
tephanie Zettl shows how to achieveoutstanding results with Nikon Speed-lights, rom one-ash bounce techniquesto complex multi-light setups. Whetheryou’re shooting a wedding, portrait, orcommercial assignment, you’ll excel withthese comprehensive approaches.
$34.95list, 7.5x10, 160p, 300 images, Zettl (ISBN 978-1-60895-451-3) Order no. 1959.
LEARN HOW TO:
 Master the eatures and unctions o theNikon Creative Lighting System Navigate the settings, unctions, andmenus o your Nikon Speedlights Balance ambient light and ash expo-sure levels Set custom unctions on your ash units Set up of-camera ash with Nikon’s Ad-vanced Wireless Lighting (AWL) system,ash cords, or i-TTL radio triggers Expand your options with high-speedash sync
STEP-BY-STEP POSING
 
FOR PORTRAIT PHOTOGRAPHY
SIMPLE LESSONS FOR QUICKLEARNING AND EASY REFERENCE
Available May 2012 
J
ef Smith makes it easy to master thetechnical and creative aspects o greatposing. Short, amply illustrated lessonsprovide a comprehensive study o thischallenging acet o portraiture.
$34.95list, 7.5x10, 160p, 300 images, Smith (ISBN 978-1-60895-445-1) Order no. 1960.
LEARN HOW TO:
 Design traditional, casual, andglamorous poses Pose the arms and hands to look attrac-tive but also natural Slim the waist, hips, and thighs or bet-ter portraits o emale subjects Address men’s most common appear-ance concerns through careul posingand composition Pose group portraits more efectively Create attering looks or studio orlocation portraits Design standing, seated, and recliningposes
 
LIGHTING ESSENTIALS
LIGHTING FOR TEXTURE, CONTRAST, AND DIMENSION IN DIGITAL PHOTOGRAPHY
Available May 2012 
D
on Giannatti demonstrates how lighting canbe implemented to dene shape, concealor emphasize texture, and enhance the eelingo depth in your photographs. A comprehensivelook at the essence o lighting or photography.
$34.95 list, 7.5x10, 160p, 220 images, Giannatti.(ISBN 978-1-60895-459-9) Order no. 1961.
DOUG BOX’S 
AVAILABLE LIGHT PHOTOGRAPHY
TECHNIQUES FOR DIGITAL PHOTOGRAPHERS
50 LIGHTING SETUPS
FOR PORTRAIT PHOTOGRAPHERS 
VOLUME TWO
Available June 2012 
S
teven H. Begleiter takes you behind the scenesas he photographs amilies, models, execu-tives, high-school seniors, children, and more.Simple diagrams and text accompany each photo,allowing you to zero in on the look you want tocreate.
$34.95 list, 7.5x10, 160p, 250 images, Be- gleiter. (ISBN 978-1-60895-487-2) Order no. 1962.
LEARN HOW TO:
 Photograph subjects in the studio, on location,or outdoors Design business portraits, senior portraits,vintage pinup looks, and more Use a range o lighting—rom simple locationsetups to complex studio designs Rene your images in postproduction
LEARN HOW TO:
 Show dimension more efectively with verydark or very light subjects Finesse the color and contrast o your subject Choose the right light modier or the job Subdue or accentuate surace texture Adjust the angle and distance o the lightsource to the subject
LEGAL HANDBOOK
FOR PHOTOGRAPHERS 
THE RIGHTS AND LIABILITIES OF MAKING IMAGES
, THIRD EDITION Available June 2012 
A
ttorney Bert Krages shows you how to pro-tect your rights when creating and sellingphotography. Written in simple terms you don’tneed a law degree to understand, this handy re-erence makes it easy to deal with common legalconcerns.
$34.95 list, 7.5x10, 160p, 110 images,Krages. (ISBN 978-1-60895-475-9) Order no. 1965.
LEARN HOW TO:
 Obtain solid releases or models and property Avoid conrontations when possible andresolve any problems that arise Enorce your intellectual property rights usingcopyrights, patents, and trademarks Guard your rights when licensing or publish-ing photographs
Available July 2012 
P
opular photo-educator Doug Box shows youhow to capture and rene the simple beauty o available light—indoors and out. Photogra-phers Tony Corbell and Randy Kerr contributeadditional images and insights. Portraits, land-scapes, and more are included in this comprehen-sive book.
$34.95 list, 7.5x10, 160p, 230 images,Box. (ISBN 978-1-60895-471-1) Order no. 1964.
LEARN HOW TO:
 Identiy optimal available light situations—ormodiy the available light or better efect Orient your subject within the available lightor attering portraits Harness the power o available light bothindoors and outdoors Create awless exposures o subjects underavailable light
 
 
..
 
eNHaNCeD auDIO BOOK
— with photographs —Includes 
ov 200 oos
 and abridgednarrative
liSten and Watch,learn expert techniQueS
70 MIN.
 
BOUTIQUE 
BABYPHOTOGRAPHY
THE DIGITAL PHOTOGRAPHER’SGUIDE TO SUCCESS IN MATERNITYAND BABY PORTRAITURE
Available May 2012 
S
tyle and quality are what attract per-ect-t clients to boutique photography studios. In this book, you’ll learn to standout rom the crowd through targeted mar-keting campaigns, stellar customer ser- vice, inventive images, and unique prod-uct oferings.
$34.95 list, 70 min. DVD, 200images and diagrams, written by MimikaCooney, narrated by Lisa Rice. (ISBN-13:978-1-60895-491-9) Order no. 3001.
LEARN HOW TO:
 Target your marketing eforts to reachmoms and moms-to-beCreate portraits that meet the higheststandards o qualityBuild a consistent branding messagethat appeals to your demographic
MASTERLIGHTING GUIDE
FOR PORTRAIT PHOTOGRAPHERS
Available May 2012 
C
hristopher Grey walks you throughportrait lighting rom start to nish,teaching you how to control light efec-tively. With these skills, you’ll be able tocreate portraits that are more attering,marketable, and creative
. $34.95 list, 90min. DVD, 200 images and diagrams, writ-ten by Christopher Grey, narrated by DanLenard. (ISBN-13: 978-1-60895-493-3) Or-der no. 3000.
LEARN HOW TO:
 Create classic lighting styles with versa-tile setups or any subject Select studio lighting equipment Produce high-key and low-key portraits Light business, editorial, glamour, andbridal portraits Create classic Hollywood-style portraits
POSING FORPORTRAITPHOTOGRAPHY
A HEAD-TO-TOE GUIDE FOR DIGITALPHOTOGRAPHERS, SECOND EDITION
Available May 2012 
J
ef Smith teaches surere techniques orachieving attering poses, with tech-niques or positioning the entire body—head, shoulders, arms, hands, chest, waist,hips, thighs, and eet.
$34.95 list, 70 min.DVD, 200 images and diagrams, written by Je Smith, narrated by Dan Lenard. (ISBN-13: 978-1-60895-492-6) Order no. 3002.
LEARN HOW TO:
 Fix common appearance problems Tailor the pose to each subject’s gureand personal stylePose couples and larger groups Design poses or studio and locationportraitsFlatter the body rom head to toe
ENHANCED AUDIO BOOKS
 
— with photographs —
FAST, EASY LEARNING FOR PROFESSIONALS.OVER 200 INSTRUCTIONAL IMAGES AND DIAGRAMS.

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