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Price Setting & Pricing Strategies

Price Setting & Pricing Strategies

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Published by Berlin A. Asong
I. Explain the role of pricing in product/service marketing.
II. Evaluate approaches to price setting.
III. Explain how price can be used to achieve a range of marketing objectives.
IV. Examine six pricing strategies.
I. Explain the role of pricing in product/service marketing.
II. Evaluate approaches to price setting.
III. Explain how price can be used to achieve a range of marketing objectives.
IV. Examine six pricing strategies.

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Categories:Types, Presentations
Published by: Berlin A. Asong on Mar 29, 2012
Copyright:Traditional Copyright: All rights reserved
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11/12/2013

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