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Recruitment 101

Recruitment 101

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Published by forestethics

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Published by: forestethics on Mar 29, 2012
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05/13/2014

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Recruitment 101
The most successful groups are always recruiting new members and encouragingexisting ones to take on more leadership. A great way to recruit at the beginning ormiddle of your campaign is to hold an organizational meeting: to get a big group of people together to educate them about this campaign and to plan upcoming actions.
Step One: Planning
 Choose a location that is well known and easy to get to and reserve a room.Make sure the date you choose works for those already involved in the campaign. Themore current volunteers you can get involved recruiting and planning for the meetingthe better. Plan out what you want to do at the meeting (see Step Five), and delegateroles ahead of time. If you are planning to recruit a lot of people, one of theForestEthics organizers may be able to attend your meeting to help you present. In theU.S. call Adam – 360-734-2951 ext 206, In Canada call Jolan – 604-331-6201 ext 227
Step Two: Retail Outreach
Think of anyone you know or know of that might specifically be interested in themeeting. Call them on the phone and personally invite them to the meeting. This caninclude friends, family, environmental groups, animal protection groups, anti-capitalistgroups, etc. If there is a location that might attract potential activists, such as the localfood coop, you can put a poster there to advertise the event.
Step Three: Tabling
Tabling is a great way to get brand new people involved. You want to find ahigh-traffic area where lots of people will walk by. The table isn’t essential, but helpful(a clipboard would work). Visuals are great for getting attention from passersby. Theessential element is having a sign-up sheet or postcards for people to sign that haveroom for their names, phone numbers, and email addresses. Contact us for materials!The goal of tabling is to get as many names and phone numbers as you can. The morepeople you stop, the more people will sign. So be friendly, ask everyone. You don’twant to have long conversations, just get them info about your meeting (fliers would begreat) and get their name, number, and email address.
Step Four: Phonebanking
Phonebanking is a powerful tool to recruit potential activists to actually show upat the meeting. People are way more likely to attend an event if they think someoneexpects them there. The best time to make these calls is in the evenings, the couple of nights before the big meeting. The calls are pretty simple. Call each person who signedup at tabling (and anyone else you want to come) and give them a little bit more infoabout the meeting and remind them of the time and place. Ask if they are planning toattend. It is good to keep track of your conversation with each person, so that youknow who is interested and who isn’t. It is okay to leave messages, but remember thatpeople will be more likely to attend if you catch them on the phone.

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