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Palm Springs Life Kathy Ireland

Palm Springs Life Kathy Ireland

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Published by Chris WhoDat Strong
kathy ireland is finding solutions
kathy ireland is finding solutions

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Published by: Chris WhoDat Strong on Mar 30, 2012
Copyright:Traditional Copyright: All rights reserved


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April 2012 • www.palmspringslife.com
April 2012 • www.palmspringslife.com
www.palmspringslife.com • April 2012
he aerobics instructor asked Kathy Ireland
to leave and not come back because she was distracting the class. The distraction to which shereerred related not to Ireland’s model looks and celebrity status, butrather to her lack o rhythm.“I you saw
 Dancing With the Stars
, I didn’t last too long,” Ireland sayso her 2009 star turn on the TV show. “But I love a good challenge.”So, aerobics instructor aside, she proceeded to make her own exercise videos, the rst o which was lmed in the Coachella Valley. That’shardly her only connection to the desert. Since 2005, she has owned a house in the Las Palmasneighborhood o Palm Springs. And, though her primary residence is in Santa Barbara,the headquarters o her kathy ireland Worldwide branding empire is in Rancho Mirage.Furthermore, the rst photo shoot or her inaugural product was shot in the desert. “In many  ways, our brand was born here,” she says.These days, the brand encompasses everything rom clothing, jewelry, wigs, and skin careto home and oce urniture, rugs and carpeting, and home décor. Previously known primarily or more than a decade o gracing the cover and inside pages o 
 Sports Illustrated 
’s annualswimsuit issue, Ireland could have come out with her own line o swimwear. But, she says,that would have been “too obvious.” Instead she chose the humble sock as her rst product.“I was OK as a model. I wasn’t all that great,” she says (though a plethora o media outletshas preceded her name with “supermodel”). “I knew my customer was ar too savvy to buy something simply because it had my name on it. I she does, it’s because I have worked hard togain her trust. … I women embraced something as basic as a sock, that would tell us i we hadthe beginning o a brand.”
Kathy Ireland concentrates on sImplIfyIng lIfefor women and theIr famIlIes
 By Janice Kleinschmidt  Photography by Marc and Paula Kayne

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