Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
5Activity
0 of .
Results for:
No results containing your search query
P. 1
Palm Springs Life Kathy Ireland

Palm Springs Life Kathy Ireland

Ratings: (0)|Views: 1,490 |Likes:
Published by Chris WhoDat Strong
kathy ireland is finding solutions
kathy ireland is finding solutions

More info:

Published by: Chris WhoDat Strong on Mar 30, 2012
Copyright:Traditional Copyright: All rights reserved

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
See more
See less

05/16/2014

 
April 2012 • www.palmspringslife.com
51
 
April 2012 • www.palmspringslife.com
5150
www.palmspringslife.com • April 2012
 T
he aerobics instructor asked Kathy Ireland
to leave and not come back because she was distracting the class. The distraction to which shereerred related not to Ireland’s model looks and celebrity status, butrather to her lack o rhythm.“I you saw
 Dancing With the Stars
, I didn’t last too long,” Ireland sayso her 2009 star turn on the TV show. “But I love a good challenge.”So, aerobics instructor aside, she proceeded to make her own exercise videos, the rst o which was lmed in the Coachella Valley. That’shardly her only connection to the desert. Since 2005, she has owned a house in the Las Palmasneighborhood o Palm Springs. And, though her primary residence is in Santa Barbara,the headquarters o her kathy ireland Worldwide branding empire is in Rancho Mirage.Furthermore, the rst photo shoot or her inaugural product was shot in the desert. “In many  ways, our brand was born here,” she says.These days, the brand encompasses everything rom clothing, jewelry, wigs, and skin careto home and oce urniture, rugs and carpeting, and home décor. Previously known primarily or more than a decade o gracing the cover and inside pages o 
 Sports Illustrated 
’s annualswimsuit issue, Ireland could have come out with her own line o swimwear. But, she says,that would have been “too obvious.” Instead she chose the humble sock as her rst product.“I was OK as a model. I wasn’t all that great,” she says (though a plethora o media outletshas preceded her name with “supermodel”). “I knew my customer was ar too savvy to buy something simply because it had my name on it. I she does, it’s because I have worked hard togain her trust. … I women embraced something as basic as a sock, that would tell us i we hadthe beginning o a brand.”
Kathy Ireland concentrates on sImplIfyIng lIfefor women and theIr famIlIes
 By Janice Kleinschmidt  Photography by Marc and Paula Kayne
hiku:silzhikui:KiwJ:kiJluxuJBvhi
Solid
 Solutions

Activity (5)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
cindsmith887803 liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->