Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
2Activity
P. 1
Market Research Report : Mobile Commerce Market in India 2012

Market Research Report : Mobile Commerce Market in India 2012

Ratings: (0)|Views: 40 |Likes:
Published by Netscribes, Inc.

For the complete report, get in touch with us at : info@netscribes.com



Mobile commerce, India, m-commerce, m-payment, SMS, IVR, m-banking, mobile applications, mobile VAS, wireless, subscribers, cellular network, penetration, mobile retailing, ecosystem, supply chain, e-commerce India, delivery platform, WAP, m-commerce value chain, m-commerce platform, SWOT, drivers, challenges, smartphone users, 3G, 4G, security concern, SMBs, vertical scope, vendor opportunity, online travel, online financial services, online digital downloads, online services, KYC services, cash vending machines, mobile wallet, Mobile entertainment commerce, interactive mobile applications, regional services, rural needs, security, recommendations

For the complete report, get in touch with us at : info@netscribes.com



Mobile commerce, India, m-commerce, m-payment, SMS, IVR, m-banking, mobile applications, mobile VAS, wireless, subscribers, cellular network, penetration, mobile retailing, ecosystem, supply chain, e-commerce India, delivery platform, WAP, m-commerce value chain, m-commerce platform, SWOT, drivers, challenges, smartphone users, 3G, 4G, security concern, SMBs, vertical scope, vendor opportunity, online travel, online financial services, online digital downloads, online services, KYC services, cash vending machines, mobile wallet, Mobile entertainment commerce, interactive mobile applications, regional services, rural needs, security, recommendations

More info:

Published by: Netscribes, Inc. on Mar 30, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

09/17/2013

pdf

text

original

 
 FOR IMMEDIATE RELEASE
Exponential growth in mobile payment and m-banking segment are driving m-commerce in India,finds Netscribes
 Netscribes (India) Pvt. Ltd. launches a report on the Mobile Commerce Market in India 2012 covering amarket with strong growth potential. It is a part of Netscribes’ Telecommunication Series.
 Mumbai, India March 30, 2012
– Mobile Commerce is the activity of commencing commercialtransactions between both B2C and B2B entities via mobile devices. Indian retail market has experiencedhigh growth over the last decade with a gradual shift towards modern retailing formats. With growingnumbers of mobile devices and mammoth wireless subscriber base, the focus is slowly shifting to mobileplatforms. Leveraging on enhanced reach like MVAS and diverse features like of e-commerce, m-commerce is poised for greater adoption across India, in the coming years. Netscribes (India) Pvt. Ltd., aknowledge consulting solutions company, announces the launch of its report
 Mobile Commerce Market in India 2012.
 “Although mobile commerce market in India is in nascent stage, m-payment and m-banking segmentshave shown significant growth over the last few years. Initiative taken by the government and financialorganizations to reach India’s un-banked population can ensure tremendous growth in the latter segments.There are around 600,000 territories that require banking facilities but only around 89,000 bank branchesare there in the country.” says Mr. Kalyan Banga, Product Manager at Netscribes.The report begins with ‘Introduction’ section covering overview of mobile commerce or m-commercewhich provides basic idea of the segment, essential features of m-commerce system which describes theidle features that should exist in an m-commerce solution. Retail ecosystem with m-commerce delivers acomparison between traditional, modern and m-commerce based retail supply chain in the form of adiagram.The ‘Mobile Commerce Overview’ section elaborates global & domestic market state of m-commerce. It isaccompanied by a plethora of statistical information regarding major m-commerce segments in variouscountries including in India, such as global trend, state in major countries, global m-payment market sizeand growth, domestic market size of M-Payment and projection of the same in the coming years and, otherrelated information. Major MVAS delivery platforms for m-commerce services are also covered in thesection with details regarding each of the components’ cost, application and usage trends. “Analysis show,P2P transaction, utility bill payments, mobile recharges and, at times, P2M transactions are the ones forwhich mobile payments are used in India predominantly” noted Kalyan. The section continues with mobilecommerce value chain diagram along with a comparison between the demand and supply side of m-commerce system. The section ends with SWOT analysis of the Indian m-commerce market.It is followed by ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for m-commerce market in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clearidea regarding the probable obstacles and rewards in the line of business and help vendors take necessarymeasures. “With huge mobile subscriber base across India and increasing trend of shopping over internetamongst youth has set the stage for m-commerce in India, but low awareness and security concerns aredelaying significant adoption of the same” added Kalyan.The report continues with ‘Market Opportunity’ section where potential verticals for m-commercesolutions in India are elaborated. Specific verticals have been highlighted with information regarding each

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->