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Table Of Contents

1. Global Mobile Communications Market
2. Regulation and Development of Mobile Market in Turkey
2.1. Regulatory Environment in the Turkish Mobile Market
2.2. Development of Turkish mobile market
2.2.1. Phase 1 – The Duopoly Period
2.2.2. Phase 2 – New Entry and Quadropoly Period
2.2.3. Phase 3 – The Current State of the Industry
3. A closer look at Turkish mobile industry
3.1. Penetration
3.2. 3G
3.3. Voice Traffic
3.4. Minutes of Usage (MoU)
3.5. Mobile Revenues
3.6. ARPU
3.7. Churn Rate
3.8. Investment
3.9. Competition
4. Mobile Operators in Turkey
4.1. Turkcell
4.1.1. Shareholder Structure
4.1.2. Highlights
4.2. Vodafone
4.2.1. Shareholder Structure
4.2.2. Highlights
4.3. Avea
4.3.1. Shareholder Structure
4.3.2. Highlights
5. Porter’s Five Forces Model for Mobile Communications Market in Turkey
5.1. Threat of new entrants
5.2. Threat of substitute products
5.3. Rivalry among existing competitors
5.3.1. Mobile Number Portability
5.3.2. Mobile call termination rates
5.4. Bargaining power of suppliers
5.5. Bargaining power of customers
6. MVNO
6.1. MVNO today
6.2. Enablers
6.3. Virgin Mobile Case Study
6.3.1. Virgin Mobile UK
6.3.2. Virgin Mobile Australia
6.3.3. Virgin Mobile USA
6.3.7. Virgin Mobile India
6.3.8. Virgin Mobile Qatar
6.3.9. Virgin Mobile’s general strategy
7. MVNO in Turkey
7.1. Pre-MVNOs in Turkey
7.1.1. Fenercell, GSMobile, Kartalcell and Trabzoncell
7.1.2. Basicell
7.1.3. Uğurcell
7.1.4. İstanbulcell
7.1.5. VIPCell
7.1.6. TTNET Mobil
8. Conclusion
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56573698 Analysis of Turkish Mobile Communications Market and Introduction of Mobile Virtual Network Operators

56573698 Analysis of Turkish Mobile Communications Market and Introduction of Mobile Virtual Network Operators

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Published by Sibel Öçal

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Published by: Sibel Öçal on Mar 30, 2012
Copyright:Attribution Non-commercial

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03/30/2012

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