A eArless, quick-stArt guide to help your ideAs venture out into the world.

the idea compass

For Innovators, Entrepreneurs, and Creative Proessionals. By The Innovation Team at Advanta Corp.

oreword

pg. 2

discovering it

pg. 4

What is “It”?The Growth o an IdeaIdeas vs. OpportunitiesFrom Opportunity to Beyond

building it

pg. 6

Step 1 – The VisionStep 2 – The PlanStep 3 – The ResourcesStep 4 – Full Throttle Execution

blobbing it

pg. 6

The Evolution o an IdeaThe Blob ApproachBlob Stories

running with it

pg. 6

OperationsRaising MoneyRevisit same principles as “getting started”Other Things You Should Know

bonus tips And resources

pg. 6

Local ResourcesBooks and MagazinesWebsites

tAble o contents :::

pg. 3

Innovations come in all shapes and sizes. Some succeed, some ail. Some are global in scope,others are smaller and community-ocused. Whether an innovation lasts or generations or just aseason, they all have the potential to make a big impact.But the truth is, innovations wouldn’t exist without the ideas that sparked them. At Advanta, westrive to provide meaningul tools or innovators, entrepreneurs, and creative proessionals todevelop their ideas and bring them to lie.In 1951, our business grew rom Jack Alter’s idea to provide individual, needs-based loans to ellowteachers. The idea grew and grew and today Advanta is a publicly traded company that (throughAdvanta Bank Corp.) provides fnancial services to small businesses. We’ll never orget what it’s liketo start out with just an idea and a dream.The Innovation Team at Advanta is a multi-disciplinary orce o entrepreneurs and creative thinkerscommitted to fnding new ways to help small business owners and entrepreneurs. We purposeullyseek out the impractical and improbable in order to push the boundaries within the company andthe fnancial industry overall. A ew o our recent initiatives include:Ideablob.com An online community initiative designed to provide entrepreneurs with businessadvice, marketing tools and the chance to win $10,000.KivaB4B A project to bring fnancial assistance to small business owners in developingcountries with Kiva.org. As a KivaB4B cardmember, every single dollar you send toKiva will be matchedby Advanta (Up to $200 per card per month).BizequityBizequity empowers small business owners with tools and inormation to helpdetermine the estimated value o their business.We hope this simple guide helps and inspires you to cultivate and grow your ideas, Good luck!.Ami Kassar, CIOAdvanta Corp.

IDEABLOB.COM® CONTEST. NO PURCHASE NECESSARY. A purchase will not increase your chances o winning. Contest began on 9/24/07 at12:00:00 am CT and ends on 3/31/09 at 11:59:59 pm CT. Open to legal residents o the 50 U.S. states and D.C. who are o the legal age o majorityin their state o residence at the time o entry. Void where prohibited. Ofcial Rules available online at www.ideablob.com. Sponsor: Advanta BankCorp., PO Box 30715, Salt Lake City, UT 84130-0715.

,  Am kaa, cio a Aaa c.