Measurable event objectives may includeattendance, the amount of money raised,the number of library cards issued orincreases in circulation. Talk to other librarians who have successfully stagedsimilar events.
Make a checklist
A checklist provides a step-by-step guide to organizing and executing a specialevent. See sample checklist on next page.
Create a budget
The objective is to provide eventplanners with a financial blueprint. The budgetshould be specific, and include revenueopportunities (sponsorship, ticket sales,donations. concession sales) as well asexpenses printing, permits, insurance, speakers,food. supplies, security).
With many activities going onsimultaneously, there are many details to bechecked. Major areas to consider and plan forinclude: size of space or building used, utilitysupport needed, setup (tables and chairs. tents,portable toilets, parking, signage) coordination,cleanup, emergency plans. transportation, andpublic services such as police and firedepartments.
Promoting a special event takescreative thinking balanced with practicality. Theprimary objective is to publicize the event, butsecondary objectives should be considered.Are you trying to inform, educate or entertain?Increase awareness or attendance of the event?Build a base support from a specific audience?Facilitate good community relations? Brainstorm allthe available media in including marquees,