Running Head: DataSynch BUSINESS MODEL

E-Commerce: Business. Technology, Society: DataSynch Business Model

Institution: Nairobi University Course: Bachelor of >>>>>> Instructor: Dr. KKKK] Students Name: Ken Registration Number: 3232323 Date of submission: 31st March, 2012

DataSynch BUSINESS MODEL

Contents
Background of DataSynch ............................................................................................................................. 3 Description of the Customer Need and Value Proposition........................................................................... 3 The Consumer need for Customized Information Services ...................................................................... 3 The Actual Customer Needs.................................................................................................................. 4 DataSynch Customers ........................................................................................................................... 4 How DataSynchs meets the Customers Needs ................................................................................... 5 Revenue Model ............................................................................................................................................. 6 Market Opportunity ...................................................................................................................................... 7 Competitive Environment ............................................................................................................................. 7 Competitive Advantage ................................................................................................................................ 8 Market Strategy ............................................................................................................................................ 9 Organization Development ......................................................................................................................... 10 Management Team ..................................................................................................................................... 10 Board of Executives................................................................................................................................. 10 The CEO ................................................................................................................................................... 11 VP of Engineering .................................................................................................................................... 11 COO ......................................................................................................................................................... 11 VP of Financial Strategy and Payment Solutions .................................................................................... 11 VP of Sales ............................................................................................................................................... 12 VP of Product Management.................................................................................................................... 12 VP and Head of Marketing ...................................................................................................................... 12 CFO .......................................................................................................................................................... 12 Technical Staff ......................................................................................................................................... 12 Subordinate Staff .................................................................................................................................... 12 Conclusion ................................................................................................................................................... 12

DataSynch BUSINESS MODEL

DataSynch Business Model

Background of DataSynch
The name DataSynch is drawn from two words; Data and Synchronization, this is an ecommerce business firm, which operates mainly in the internet/web information service provision industry. The firm provides customized data/information services to its customers over the internet, and according to their customers needs and interests. The all details about DataSynch will be explained under various headings and subheadings below.

Description of the Customer Need and Value Proposition

The Consumer need for Customized Information Services
Regardless of the rising sophistication in: web search engines, allocation of digital resources, and working with topic oriented directories, most if not all well coordinated web searches tend to produce list of irrelevant incredible web pages, hence, these typical web searches still necessitate: sifting through dirt to find the gems and come up with quality credible information (Willey, 2011). There is a common knowledge that web search engines are the source of any and every information that an organization or an individual can requires, but, this is very wrong due to the limitations posed by web search engines. These limitations of web search engines come about because: They always rank websites using/according to the concepts like: intrinsic authority that in numerous situations are flawed, and can allow the rankings to face manipulation. The search engines filter results using the information that a specific user has fed in them, and this rarely

DataSynch BUSINESS MODEL provides an accurate representation of the users actual interests. The web searches are also affected by paid adverts (Perkins, 2009).

We cannot find all information over the internet because, some information are classified, some websites are not freely accessed, other information are not documented in electronic format, but, exists freely in hard copies, and some are limited in contents.
The Actual Customer Needs

Just as Metzger (2007) discovered, the current and the future serious internet users, both cooperate and individual people worldwide, need credible, specific, reliable, and customized information. The customers have diverse data/information needs and interests that can not be met by web search engines. Hence, there is a ready market for customization of data/information according to customer needs and interests. Harris (2010) did a research on credibility of global internet sources, and found out that more than half of internet information is not credible and not updated. This suggests the obvious need for credible and updated information. Customers or organizations incur extra costs to attain data that they would have readily got through applying DataSynch services.
DataSynch Customers

The customers of this firm are: business organizations like banking, entertainment, transport, advertising firms and the list is endless, Non-governmental organizations and Government organizations, Academic practitioners, students, tourists and their tour firms, business people and any other interested persons. The customers come from any nationality, race, and any ideological background.

DataSynch BUSINESS MODEL

How DataSynchs meets the Customers Needs

DataSynch aims at providing round the clock data and or information to its customers. This system will meet the customer needs for credible, accurate, timely, and simple data/information. The qualified staff will take the customers order and analyze it to precisely identify the customer needs and interest; then they will use state of the art data mining and information allocation technology to search, find, filter, summaries and present credible data and information to the customers. Customer information will be collected from only credible sources, and various means will be used to ascertain the credibility and accuracy of the data and information. Only government registered websites will be used, authors of various articles will be physically contacted for clarification of information, physical survey and actual visits and data and information collection will be applied. The main value propositions for this firm are: Personalization and customization of customers data/information requirements, it reduces data/information acquisition costs, that incurred by people and mostly organizations to attain credible data/information, and closely related to this; it reduces the search costs, like an investor who wants to know the business environment would travel to Kenya to find this information, but, with the information services of DataSynch, he can get the precise information without spending a lot of money and time. The firm wll also facilitate timely delivery of its services. DataSynch will have agents in every nation whose main duty will be to collect the credible information concerning their respective nations so that after the compilation in the headquarters, the customers can be able approve that their needs have been satisfied.

DataSynch BUSINESS MODEL

Revenue Model
DataSynch will apply Sales Revenue model, the revenue from data/information services sales will be the one and only revenue for this firm, the total amount that the customer will pay depends on: the length of the document desired, where a page is 275 words, and there will be a charge per page, the time duration that the customer allocates before he gets the product is also factored in. A cooperate and an individual customer will have different rates, and the data/information type i.e. research, generation, classified, and other types of information will also be rated differently. The language of the final product will be under different rating, foreign languages will be charges higher, and finally customer preferred information sources will attract extra cost. The main web site will allow the customer to choose their desired means of payment, for local customers (customers within Kenya) will be able to pay through M-Pesa, YuCash, ZAP, or Master Card, the regional customers (customers within Africa) will pay by strictly master card, and the international customers will be able to pay using: Master Cards, PayPal, MoneyBookers or Alert Pay. All the mentioned means of payments allow spot deposit of the sales revenue to the various DataSynch accounts, to enable the company to immediately start executing the customers order. Despite the fact that advertising revenue model is very famous with e-commerce business, it is not favorable for this type of firm, because of the significant need to safeguard customers privacy, trust, credibility, and quality of information, and at the same time maintaining customer trust to the firms services. Advertisements can cause conflict of interest

DataSynch BUSINESS MODEL

since some clients would require information from the very Advertisement companies that the firm horst.

Market Opportunity
The demand for customization of data and information services has brought about a new market in the e-commerce, currently the majority of the e-commerce companies in the information service sale industry are customized essay companies like: essay writers, uvocorp, customized essays org., academia Research Company, and many others. These companies mainly provide tailor-made academic essays, and leaving the other general clients without an option, hence, DataSynch is targeting the general group, but, it will still take academic essays requests, so long as there is no breach of the constitution and conflict of interest. The fact that many non-African people are very interested in various information from Africa, and they lack an online credible information source, will make DataSynch their favorite source due to the credible information that they will get. DataSynch is will mainly pose as African leading credible information source.

Competitive Environment
Its worth noting that these is no single company doing customized information service globally, the closed international information service company is the Dow Jones's Internet information services, they are the highest rated internet information service provider in the United States (US). This company uses their system called:

DataSynch BUSINESS MODEL

The Dow Jones's internet integration system which collects information from more than 28,000 sources in 200 countries and 23 languages, including more than 320 continuously updating newswires, more than 1500 newspapers and more than 3200 trade journals and industry publications. More than 60 percent of the sources available in the Dow Jones collection are not available on the free Web, they charge sale their contents to willing customers and they use subscription and Sales Revenue model to attain their funds (http://www.dowjones.com/info/internet-information-services.asp). However this company does not customize their information and data according to their customer requirements, they just avail general credible information and it is upon the specific customer to choose what is right for them. The other international competitors are the various media houses who publish their products online, but, all these lack customization and credibility, this is the reason information from the media can not be used as a defense or evidence in courts globally, they are reported and lack scientific research to back them up. Locally there is no competitor, unless they dont operate over the internet. The Kenyan and African market is however, one of the worlds fastest growing internet consumers.

Competitive Advantage
DataSynch will take the main competitive advantage of First mover advantage, now that there is no company in the world documented as doing the provision of customized information/data services over the internet. This firm will advertise its unique services and capture the untapped market share and strategize ways of retaining this market.

DataSynch BUSINESS MODEL

This firm will try to stick to its core values of credibility and intergrity as a competitive advantage since once the globe trust its contents they will have high customer concentration.

Market Strategy
The first targeted market is the local market since: DataSynch will prefer the local market due to the fact that, they lower the cost of business operations, this is through lower costs of meeting their requirements, low advertising costs, and easily accessible customer services. DataSynch will advertise its services locally over the print, voice and televised media, and over the intertet through platforms like social websites. It will approach potential organizations like business research companies, learning institutions, and other cooperate organizations, and market to them its services through printed advertisements. After the success in advertisement in the local market, DataSync will go regional, and advertise its self through the same mentioned means regionally. Finally, once the firm has acquired enough publicity locally and regionally, it will penetrate the global market, it will focus on major internet information services consumers like the US, USSR, China and others potential nations. There it will advertise its services through international media, and other already established internet advertisement companies. When the right time for expansion comes, DataSynch will consider merging or acquiring various companies to support its growing operations by then.

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Organization Development
The main start-up activities are: Formation of the executive board of management, budgeting, attaining capital, recruitment of suitable startup staff, designing the website, developing the website, registering the firm with various authorities, hosting the website over the internet, employing actual operations staff, advertising the firm, and lastly, starting up the business operations. Budgeting will be done through consultations of various experts in the e-commerce industry, and an overall budget will be drawn by the board of executives. Then various corporations and financial organizations and individuals will be approached with this ecommerce idea and the already prepared budget for finances, and once the necessary finances has been attained, the process of government and other authorities clearance will begin and registration will be carried out. Once the idea is given a go a head by the legal. Authorities, a suitable web development and hosting company will be approached and given the contract to design and host the firms website. Staffing will be based on academic qualification, work experience and talent. Then the selected staff will kick off and maintain the business operations for DataSynch.

Management Team
Board of Executives
The top management team will consists of unlimited number of board of executive members, from various business fields and having business management experience. There will be no criteria or formula for selecting the executive board members, the individual members will

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be approached and interested people will be absorbed, they will also form part of the first and the main shareholders of DataSynch.

The CEO
The CEO will be appointed after an interview conducted by the board members, he must be a highly networked individual and have experience in e-business management. The work of the CEO will be to run DataSynch.

VP of Engineering
Since the php and java software require constant management and development and the fact that the web site will be a complex web site, the VP engineer will be able to identify system threats and make any simple development or software changes "Building the right solution for independent companies means responding quickly to their requests, and creating a best-of-breed, on-demand system." (http://home.plimus.com/ecommerce/node/128).

COO
He will: "Know what you're going to deliver and the date it's due - then deliver it, on time, to spec. That's how great companies grow and expand." (http://home.plimus.com/ecommerce/node/128).

VP of Financial Strategy and Payment Solutions

"At DataSynch, we're not selling a widget - we're starting a long-term relationship. When that relationship is built on trust, and a genuine win-win proposition, it is destined to bring great value to both parties. "(http://home.plimus.com/ecommerce/node/128).

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VP of Sales
"DataSynch brings to market a solution that is clearly differentiated, built to market requirements and utterly reliable. That's the Marketer's trifecta! ""(http://home.plimus.com/ecommerce/node/128).

VP of Product Management
"At DataSynch, we believe that by understanding the needs of our customers and laying a path from our products and services to their business success, it's the best marketing tool we can have. "(http://home.plimus.com/ecommerce/node/128).

VP and Head of Marketing

Organizes the already mentioned marketing actions.

CFO
He will be in charge of all to do with finance.

Technical Staff
Will have various qualifications ranging from research experts, computer engineers and all expertise t\who will be required every now and then.

Subordinate Staff
They will assist in all other non-technical duties like cleaning, information delivery and any other duties.

Conclusion
This is a revolutionary idea and it will make internet users access credible information as they always longed fo

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References Willey, J. (2011). Search Engine Optimization for Dummies. 11 River Street, Hoboken: Wiley Publisher, Inc.

Perkins, T. (2009). Search Engine Optimization for Flash Best Practices for Using Flash on the Web. Cambridge: O'Reilly Media, Incorporated. Metzger, M. J. (2007). Making Sense of Credibility on the Web: Models for Evaluating Online Information and Recommendations for Future Research. University of California, Santa Barbara, Department of Communication, Ellison Hall, Santa Barbara, CA 931064020. Harris, R. (2010). Evaluating Internet Research Sources. VirtualSalt