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Table Of Contents

Introducere: surse teoretice ºi delimitãri conceptuale
Scurt istoric al publicitãþii
Publicitatea ca proces de comunicare
Agenþia de publicitate
Cercetarea pentru publicitate
Strategia ºi planificarea în publicitate
Creaþia în publicitate
Media în publicitate
Marketingul direct
Promovarea vânzãrilor
Relaþiile publice în publicitate
Bugetarea în publicitate
Considerente teoretice privind viitorul publicitãþii. Concluzii
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28442382 Introduce Re in Public It Ate Dan Petre Mihaela Nicola

28442382 Introduce Re in Public It Ate Dan Petre Mihaela Nicola

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Published by dianadany

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Published by: dianadany on Apr 01, 2012
Copyright:Attribution Non-commercial

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05/20/2013

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