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Case Study Marketing

Case Study Marketing

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Published by Kamil Asrar

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Categories:Types, Business/Law
Published by: Kamil Asrar on Apr 01, 2012
Copyright:Attribution Non-commercial

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04/01/2012

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The CASE
Martin Incorp. Was a company carrying onbusiness in cosmetics and perfumes. Theywere not following the holistic marketingconcept and were catering to a target marketthat was using their products. In otherwords, they only concentrated on what theywould make and did not bother aboutchanges in the preferences of their targetmarket.
 
Holistic Marketing
Holistic marketing concept is based on
development, design, and implementation of 
marketing programs, processes, and activitiesthat recognize their breadth andinterdependencies.
Holistic marketing recognizes that "everythingmatters" with marketing and that a broad,integrated perspective is necessary to attain the
best solution

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