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According to the Copenhagen interpretation of Meta mechanics, their shared state is indefinite until measured.[6] Meta entanglement is a form of Meta superposition. When a measurement is made and it causes one member of such a pair to take on a definite value (e.g., clockwise spin), the other member of this entangled pair will at any subsequent time[7] be found to have taken the appropriately correlated value (e.g., counterclockwise spin). Thus, there is a correlation between the results of measurements performed on entangled pairs, and this correlation is observed even though the entangled pair may have been separated by arbitrarily large distances.[8]

According to the Copenhagen interpretation of Meta mechanics, their shared state is indefinite until measured.[6] Meta entanglement is a form of Meta superposition. When a measurement is made and it causes one member of such a pair to take on a definite value (e.g., clockwise spin), the other member of this entangled pair will at any subsequent time[7] be found to have taken the appropriately correlated value (e.g., counterclockwise spin). Thus, there is a correlation between the results of measurements performed on entangled pairs, and this correlation is observed even though the entangled pair may have been separated by arbitrarily large distances.[8]

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According to the Copenhagen interpretation of Meta mechanics, their shared state is indefinite until measured.[6] Meta entanglement is a form of Meta superposition. When a measurement is made and it causes one member of such a pair to take on a definite value (e.g., clockwise spin), the other member of this entangled pair will at any subsequent time[7] be found to have taken the appropriately correlated value (e.g., counterclockwise spin). Thus, there is a correlation between the results of measurements performed on entangled pairs, and this correlation is observed even though the entangled pair may have been separated by arbitrarily large distances.[8]
According to the Copenhagen interpretation of Meta mechanics, their shared state is indefinite until measured.[6] Meta entanglement is a form of Meta superposition. When a measurement is made and it causes one member of such a pair to take on a definite value (e.g., clockwise spin), the other member of this entangled pair will at any subsequent time[7] be found to have taken the appropriately correlated value (e.g., counterclockwise spin). Thus, there is a correlation between the results of measurements performed on entangled pairs, and this correlation is observed even though the entangled pair may have been separated by arbitrarily large distances.[8]

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Published by: Christopher Michael Simpson on Apr 02, 2012
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AnimatedadvertisementsAspartoftheearlyGEICODirectadsandthe"DumbThings"campaign,those15-secondlongcommercialswereanimatedbyBillPlympton.Itfeaturesacuriouslittlemanwalkinguptoanobjectandheendsupgettinghurtafterbeingcuriousabouttheobject;forexample,heencountersacannon,pressesabutton,andaballfiresoutofthecannonandstickstohisface.Theoriginalsayingwas"Youcouldstillsavemoneyoncarinsurance.Evenifyoumadeafewmistakes.";thecurrentsayingwas"Wealldodumbthings.Payingtoomuchforcarinsurancedoesn'thavetobeoneofthem."[edit]IndividualadvertisementsGEICOhaspresentedanumberofmemorableoneshotads.Amongsttheseare:Aduck(similartotheAflacduck)says,"AmIon?(clearsthroat)GEICOcouldsaveyouhundredsofmoneyoncarinsurance.Result..."(Theduckthenremoveshisbeak,revealingasmallerone.Hecontinues,inahigh-pitchedvoice)"...Smallerbill."Aman,whoseinsurancecompanydidn'tofferaloanervehicle,lefthishousewhilstcoveredinmagnetsand"bummedaride"byattachinghimselftoapassingcar.Aman'sdogwearsafireproximitysuitashedeliversacompetinginsurancecompany'sbillbecauseitis"toohottohandle".Asanexampleofothercompanies'poorcustomerservice,amaninadinertellsawaitresshedidn'tordermayoonhissandwich,atwhichpointshescrapesitoffontothesideofthetable.ToshowcaseGEICO's24-hourcustomerservice,GEICOemployeesareshownwearingbeerhelmetswithcupsofcoffeeattachedtotheminsteadofbeer,followedbyacomparisonshotofaregularinsurancecompany'ssmallcoffeemugandGEICO'sbigcoffeemug.Apoliceunittracksthesourceofanapparentearthquake,onlytofindanobesemanjoyouslyjumpingupanddownoverthemoneythatGEICOsavedhim.AmanemploysateamofbloodhoundstofindhisAcmeInsuranceagentafterhoursbutfindsonlyaterrifiedjanitorinthebuilding.Amanlooksathismostrecentautoinsurancebillwithhisdogathisside;thedog,findingouthisownerspentwaytoomuchmoneyrollsonthefloorlaughing.Amanplacesalong-distancecollectphonecallthroughanoperator,claimingtobenamedBobWehaddababyitsaboytogethismessageacrosswithouthavingthecall'srecipientbilled.ThiscommercialranforafewweekswiththenamejokeandthepitchforGEICO,followedbyapartingshotofthemanonthetelephonefurtherexploitinghisnametrick,saying"LastnameisWehadababyitsaboyandweighs8pounds3ouncesandisdoingfine".Thecommercialwaslaterre-editedtoremovetheendingjokeandadd"Don'tcheatthetelephonecompany,savemoneythelegalwaywithGEICO"initsplace.Asquirrelcausesacartoswerveandcrashoff-screen.Havingsurvived,thesquirrelperformsacelebratoryseriesoffistbumpsandhighfiveswithanothersquirrel.Thecameratiltsuptoanightskytoshowaconstellationofacar,thewindshieldofwhichishitbyashootingstar.Onhiswaytoparticipateinspokespersonauditions,thegeckorunsintotheTacoBellchihuahuawhichsays"Ohgreat,atalkinggecko."WhileanACMEworkerisatherdesk,amanisseengoingbackandforthbeforefallingthroughatrapdoor.[edit]TheGEICOGeckoThecompany'sadssometimesfocusonitsreptilianmascot,TheGecko,ananthropomorphicDayGeckocreatedbyTheMartinAgencyandmostrecentlyaCGIcreaturegeneratedbyFramestoreCFC.Thegeckofirstappearedin1999duringtheScreenActorsGuildstrikethatpreventedtheuseofliveactors.[3]TheoriginalcommercialfeaturestheGecko,voicedbycomedianKelseyGrammer,pleadingforpeopl
 
etostopcallinghiminerrorasheisageckonottobeconfusedwithGEICO.Later"wrongnumber"adsusedDaveKellyasthevoiceofthegecko.InthesubsequentcommercialswithJakeWood,[4](whichportrayhimasarepresentativeofthecompany),thegeckospeakswithaCockneyaccent,becauseitwouldbeunexpected,accordingtoMartinAgency'sSteveBassett.Incurrentcommercialsthegecko'saccentismoreworking-class,perhapsinanefforttofurther"humanize"him.[5]"Ascomputeranimationgotbetterandaswegottoknowthecharacterbetter,wedidafewthings,"saysSteveBassett,creativedirectoratTheMartinAgency."Wewantedtomakehimalittlemoreguy-next-door.Andhelooksalotmorerealthanhe'slookedbefore."[3][edit]ParodiesAnothercommonthemeismisdirection,inwhichthecommercialappearstobeaboutanunrelatedproduct(or,infact,maynotevenbeacommercial),suddenlychangingtobecomeaplugforGEICO.ThecommercialsuseavarietyoffictionalcharacterssuchasSpeedRacer,Mrs.Butterworth,JedClampett,andBillDutchessaswellasrealpeoplesuchasTonyLittle,LittleRichard,JoanRivers,PeterFrampton,DonLaFontaine,andJamesLiptonspoofingthemselves.OthercommercialsrelatetoahairlossdoctorwhohassavedbyswitchingtoGEICO,anatureshowaboutafish,andasoapoperaofacouplewhoarebreakingup.AnothersetofGEICOadsinvolvedafictionalrealityshowcalled"TinyHouse"inwhichcontestantswereforcedtoliveinahalf-scalehouse.Anadditionalcommercialthemeisthepromotionoffictionalproducts.In2006parodyadsfeaturedsuchproductsaslongdistancephoneservice,tomatosoda,fast-food,arealityTVshow,dolls,andevenpokingfunattheOldNavycommercials-inallcases,theparodyportionoftheadendswith"butitwon'tsaveyouanymoneyoncarinsurance."AftertheGEICOsloganisheard,thecommercialsendwith"Whyhaven'tyoucalledGEICO?"TheparodypitchcrossedovertotheCavemancampaign(seebelow)inarecent10-secondspotthatappearstobeatalkingheadsnewsinterview,butfeaturesthepopularcaveman.[edit]"I'vegotgoodnews"Inanotheradcampaign,acharacterwouldbebreakingbadnewstoanother(suchasabaseballmanagerreplacingastrugglingpitcherwithareliever),butthenoffershelpfully,"I'vegotgoodnews!",andthenexplains,"IjustsavedabunchofmoneyonmycarinsurancebyswitchingtoGEICO!".Thatnews,ofcourse,isofnoimmediateuseatalltotheothercharacter(s).Someoftheadswereparodiesand/orfeaturedcelebritiesincluding,forexample,Esteban.Theexchangebecameparodiedforatimewhiletheadswerepopular.Oneofthemostwatched"I'vegotgoodnews"spotswasasoapoperaparodyfeaturingtelevisionactorSebastianSiegel.[edit]BlandsalesmanInanotherseriesofads,aGEICOpitchmanisplayedbyactorJerryLambertinanextremelyblandandunderstatedway,parodyingthestereotypeofaninsuranceman,suchasreadingtosomebored-lookingkids,fromabookoffairytalesaboutinsurance.Inonesegment,hereadsasupposede-mailfromaviewersayingitwouldbe"dabomb",i.e.somethinggood,iftheGeckowoulddoadancecalled"TheRobot".CuttotheGeckodoingthatdancesmoothlyandgracefully(tothetuneofanot-for-public-salemelodycalled"SweetWorld"byagroupcalledOmegaMen,[6]whichwasusedinthearcadevideogameIntheGroove2)andthenbacktotheinsurancesalesmanattemptingtodothesamedance,seeminglymorestifflythananactualrobotwould.ThenewestcommercialfeaturingtheGEICOgeckodepictstheGeckoreceivingabusinesssuitfromthesalesman,inordertopresentamoreprofessionalappearance,buthedeclines.[edit]BlueprintcommercialsGEICOalsohasseveralonlyblue-and-whiteads,coinedas"blueprintcommercials",thatfocusongettingthepointacrossthatGEICOis"savingpeoplemoneyonmorethanjustcarinsurance"(suchasmotorcycle,RV,boat,etc.),accompaniedbythesong"GimmeWhatIWant"byDCPProductions.
 
[edit]CelebritiesTherearealsoGEICOadsthatfeaturestoriesfromGEICOcustomersaboutsituationsinwhichthecompanyassistedthem,butarenarratedbycelebritiessuchasCharo,BurtBacharach,LittleRichard,DonLaFontaine,PeterGraves,andVerneTroyer.OtheradshaveincludedJamesLipton,MichaelWinslow,CharlieDaniels,R.LeeErmey,PeterFrampton,JoanRivers,ThePipsandMrs.Butterworth'stalkingsyrupbottle.Inresponsetotheads,SethGreenandMatthewSenreichwroteasketchusingthecharacterJarJarBinksinaparodyofoneofthecelebrityadsfortheirsecondRobotChickenStarWarsspecial.MADtvalsomadeasketchparodyingtheseadsusingcharactersofElmo(whowasperformedbyFrankCaeti)andCarlosMencia(whowasplayedbyJohnnySanchez).[edit]CavemenMainarticle:GEICOCavemenApopularseriesofwell-receivedadvertisementsusescavemenaspitchmen.AlsodevelopedbytheMartinAgency,theadscenteronNeanderthal-likecavemen,nodifferentfrommodern-dayindividuals(outsideofthesomewhatpre-historicfacialfeatures),encounteringeitheranadorcommercialwiththetagline"GEICO:soeasyacavemancoulddoit,"followedbytheirdisgustwiththesupposedstereotypeofcavemanstupidity.Theadspositaworldwherecavemenarestillaliveandactivemembersofsocietyinthepresentday,behavingandlivingnothingatalllikethestereotypicalcaveman.Themaincharacterspresentedintheadsareaffluent,educated,andcultured,eatingatfancyrestaurants,goingtoexclusiveparties,andseeingtheirtherapists(portrayedinthecommercialsbytwo-timeOscar-nominatedactressTaliaShire).Thehumorrevolvesaroundtherelativenormalityofthecavemen'spresenceandtheirreactionstothestereotyperepresentedintheads,andtheirattemptsatdefendingthemselvesfromthestereotype.TheadsweresosuccessfulthatthecommercialactorsareappearinginasuccessfulseriesofinteractivewebsiteswrittenandproducedbyGEICO'sin-housecreativeteamatCaveman'sCribandmostrecently,iHeartcavemen.AspinoffTVseries,titledCavemenandstarringnewactors,debutedonABCinOctober2007[7]tooverwhelminglynegativecriticalreaction.Itwascanceledafteronlysixepisodeswereaired.[edit]MyGreatRidesIn2007,GEICOalsolaunchedasocialnetworkingsite,MyGreatRides,formotorcycleowners.MyGreatRidesisaplaceforcycleownerstosharestoriesabouttripstheyhavetakenontheirbikes,aswellaspostpicturesoftheirmotorcycles,andcommentonothermembers'storiesandpictures.[edit]GEICORacingThenumber7caroftheNASCARNationwideSeriesisdrivenbyMikeWallaceandwassponsoredbyGEICOpriorto2009.[8][9]Commercialsinvolvingtheraceteamareofamemorablydisdainfulyoungboy,playedbyactorEddieHeffernanclaimingtobearelativeofMikeWallaceandbeingabetterdriver.[10]Theboysays,"WhenpeopleseeMikeWallaceandtheGEICOnumber7doingwell,they'llthinkofsavingabunchofmoneyoncarinsurance.Butwhentheyseeme,they'llsay,'TheregoesLaurenWallace;thegreatestthingtoeverclimbintoaracecar.'"[11]Thecommercialsaresometimespresentedinaninterviewfashion,whereanunseennarratorspeakstotheambitiousgo-kartdriver."WhatdoyouthinkofMikeWallace?"thechildisasked,towhichheresponds,"Whatever,he'souttheresellingcarinsurance,I'mouttheretowin."WhenquestionedonhisrelationtotheNASCARdriver,Laurenshakeshisheadandconcludes,"Ididn'tsayIwouldn'tgofishingwiththeman,allI'msayingisifhecomesnearme,I'llputhiminthewall."Towhichthenarratorquestionshim,"Youdon'traceintheBuschSeries."Laurenreplies"Listen,go-karttrack,grocerystore,thoseremotecontrolle

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