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Table Of Contents

Rural product Classification
Product decision and Strategies
Individual product decisions
Godrej Chotu Kool
Product line and mix decisions
Significance of product strategy
Types of product strategies
Customer Value strategies
Product Identity strategies
Product branding in Rural markets
Building brands in rural markets
Brand loyalty Vs Brand stickiness
Duplicate and counterfeit products
Pricing in rural Markets
Sales objectives
Competition objectives
Development objectives
Consumer psychology and pricing
Price setting strategies
Skimming pricing
Bundle pricing
Rural specific strategies
HPCL Rasoi Ghar
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Rural Marketing Module IV

Rural Marketing Module IV

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Published by Nayana Rajesh

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Published by: Nayana Rajesh on Apr 02, 2012
Copyright:Attribution Non-commercial

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01/13/2013

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