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Joining the dots from Social Strategy to Social Analytics: And Why you Should Care.

Joining the dots from Social Strategy to Social Analytics: And Why you Should Care.

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Published by iGo2 Group
A presentation to the Australian Lotus User Group Conference 2012. The Promise: 1. The state of the social landscape; 2. Joining the dots between social strategy, governance, architecture, communities and social
analytics.
– For enterprises, this will help IT position cross-
organisational social business initiatives, including for marketing, sales, support, innovation and HR;
– For Partners, it will aid them in understanding
customer priorities in social, and in developing and positioning social business proposals.
A presentation to the Australian Lotus User Group Conference 2012. The Promise: 1. The state of the social landscape; 2. Joining the dots between social strategy, governance, architecture, communities and social
analytics.
– For enterprises, this will help IT position cross-
organisational social business initiatives, including for marketing, sales, support, innovation and HR;
– For Partners, it will aid them in understanding
customer priorities in social, and in developing and positioning social business proposals.

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Published by: iGo2 Group on Apr 02, 2012
Copyright:Attribution Non-commercial

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04/02/2012

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AusLUG
2012
Meet.Share.Learn
29
th
& 30
th
March, Melbourne, Victoria, Australia
Walter Adamson
| Principal | iGo2 Groupwww.igo2group.com| @adamson
Joining the dots from SocialStrategy to Social Analytics:
And Why you Should Care 
.
1
 
Meet.Share.Learn Slide2 29
th
& 30
th
March, Melbourne, Victoria, Australia
AusLUG
2012Meet.Share.Learn
AusLUG
2011
The Promise
1.
The state of the social landscape;
2.
Joining the dots between social strategy,governance, architecture, communities and socialanalytics.
 –
For enterprises, this will help IT position cross-organisational social business initiatives, including formarketing, sales, support, innovation and HR;
 –
For Partners, it will aid them in understandingcustomer priorities in social, and in developing andpositioning social business proposals.
2
 
Meet.Share.Learn Slide3 29
th
& 30
th
March, Melbourne, Victoria, Australia
AusLUG
2012
Who are you?
Expert?Enterprise?Partner?Social?
If you’re not social 
 
then you don’t exist! 
 
3

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