Process for Submission of ProposalsDescription / Background
The City of Dallas is issuing this open request for proposals (RFP) for qualified parties interestedin obtaining a license from the City of Dallas in order to construct, develop, and operate severalsmall retail spaces in Browder Plaza, located in the heart of downtown Dallas.Browder Plaza, between Commerce Street and Jackson Street, is adjacent to one of downtown’slargest employers, AT&T. The City of Dallas has recently allocated $500,000 for park and pedestrian improvements to the public space within the plaza. The City hired Hocker DesignGroup to provide a conceptual design for landscaping, shade, street furniture, paving, and other pedestrian and plaza improvements. (See
.)Downtown Dallas, Inc. has proposed designs for “glass box” retail spaces on private propertyadjacent to the public plaza space. (See
.) The proposed plaza designallows for strong pedestrian travel flow north/south through the space, encourages visitors tolinger, and provides space and furniture for retail/restaurant outlets, as well as event programming.Construction of the improvements is scheduled to begin in 2012.The plaza is adjacent to AT&T’s corporate headquarters and within a couple of blocks of the JouleHotel, the Adolphus Hotel, the Magnolia Hotel, Main Street, Neiman Marcus, Dallas City Hall, themain Dallas Public Library, and several large office buildings. The portion of the AT&T buildingthat faces Browder is home to Einstein’s Bagels. The space is envisioned to be an active retail andrestaurant plaza, with multiple vendors activating the space from early morning to late evening,seven days a week, most days of the year. Planned programming and operating times will beevaluated as part of the proposal.The plaza design is flexible and, along with the adjacent privately owned vacant lot, willaccommodate multiple types of small retail spaces, from vendor carts to small “glass box” retailspaces. Approximately 900 square feet of cart/vending space is available for free-standingretail/restaurant carts and/or kiosks within the 14,500 square-foot plaza itself. Separately,approximately 10,000 square feet is available within the adjacent DP&L building andapproximately 5,500 square feet is available for small “glass box” retail spaces on the currentlyvacant adjacent private lot. Proposers must clarify whether they intend to use both the public spaceand the adjacent private space or not. In addition, proposals must substantially comply with thedesign concepts outlined by Hocker Design Group in the Browder Plaza Design Guidelinesdocument. Regardless of whether the successful proposer intends to use only the public space or both the public and adjacent private space, cooperation with adjacent land owners will be required.
Additional incentives may be available, including retail incentives, incentives related toconstruction of the glass box retail spaces, and other funds for capital improvements in the plazaspace.
Browder RFP, City of Dallas, TX2