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Browder RFP Retail 3-29-2012 ECO

Browder RFP Retail 3-29-2012 ECO

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Published by: The Dallas Morning News on Apr 02, 2012
Copyright:Attribution Non-commercial


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BJZ1225Request for Proposals and Statements of QualificationsCity of DallasBrowder Street PlazaRetail Development/Leasing/Management Opportunity200 block of South Browder, between Commerce and Jackson, in Downtown DallasRFP Issued by:Business Development & Procurement Services DepartmentIn cooperation with:The Office of Economic Development, City of DallasandDowntown Dallas, Inc.Downtown Dallas 360 PlanCity Design StudioDate Issued:March 29, 2012
Due Date:
Wednesday, May 9, 2012 on or before 2:00 PM, C.S.T.
Process for Submission of ProposalsDescription / Background
The City of Dallas is issuing this open request for proposals (RFP) for qualified parties interestedin obtaining a license from the City of Dallas in order to construct, develop, and operate severalsmall retail spaces in Browder Plaza, located in the heart of downtown Dallas.Browder Plaza, between Commerce Street and Jackson Street, is adjacent to one of downtown’slargest employers, AT&T. The City of Dallas has recently allocated $500,000 for park and pedestrian improvements to the public space within the plaza. The City hired Hocker DesignGroup to provide a conceptual design for landscaping, shade, street furniture, paving, and other  pedestrian and plaza improvements. (See
.)Downtown Dallas, Inc. has proposed designs for “glass box” retail spaces on private propertyadjacent to the public plaza space. (See
.) The proposed plaza designallows for strong pedestrian travel flow north/south through the space, encourages visitors tolinger, and provides space and furniture for retail/restaurant outlets, as well as event programming.Construction of the improvements is scheduled to begin in 2012.The plaza is adjacent to AT&T’s corporate headquarters and within a couple of blocks of the JouleHotel, the Adolphus Hotel, the Magnolia Hotel, Main Street, Neiman Marcus, Dallas City Hall, themain Dallas Public Library, and several large office buildings. The portion of the AT&T buildingthat faces Browder is home to Einstein’s Bagels. The space is envisioned to be an active retail andrestaurant plaza, with multiple vendors activating the space from early morning to late evening,seven days a week, most days of the year. Planned programming and operating times will beevaluated as part of the proposal.The plaza design is flexible and, along with the adjacent privately owned vacant lot, willaccommodate multiple types of small retail spaces, from vendor carts to small “glass box” retailspaces. Approximately 900 square feet of cart/vending space is available for free-standingretail/restaurant carts and/or kiosks within the 14,500 square-foot plaza itself. Separately,approximately 10,000 square feet is available within the adjacent DP&L building andapproximately 5,500 square feet is available for small “glass box” retail spaces on the currentlyvacant adjacent private lot. Proposers must clarify whether they intend to use both the public spaceand the adjacent private space or not. In addition, proposals must substantially comply with thedesign concepts outlined by Hocker Design Group in the Browder Plaza Design Guidelinesdocument. Regardless of whether the successful proposer intends to use only the public space or  both the public and adjacent private space, cooperation with adjacent land owners will be required.
Additional incentives may be available, including retail incentives, incentives related toconstruction of the glass box retail spaces, and other funds for capital improvements in the plazaspace.
Browder RFP, City of Dallas, TX2
The City of Dallas, Office of Economic Development, is working with Downtown Dallas, Inc, anddowntown property owners to bring additional retail and restaurant establishments to the center of downtown Dallas, in conformance with the Downtown 360 Plan. The City of Dallas currently has bond funding to make capital improvements in Browder Plaza, the Browder Street right of way between Commerce Street and Jackson Street. Browder Plaza is pedestrian space located betweenthe AT&T headquarters buildings and the recently renovated Dallas Power and Light (DP&L)Building. This site is across the street from three popular downtown hotels: the Joule, theMagnolia, and the Adolphus. The planned renovation of the space, including additionallandscaping, shade structures, moveable chairs, etc. offers an exciting opportunity for small-scaleretail and restaurant activity in the heart of downtown.Downtown Dallas currently has a daytime population of over 75,000 and over 7,000 residents.Over 50,000 people live within a 1 mile radius of downtown, and over 5,000 live within a 5 minutewalk of Browder Plaza. (See attached
). Thousands of visitorstravel to downtown for conventions and vacations every year. The successful applicant will beallowed to negotiate with the city a license for the 14,500 square foot plaza in which license feesmay be offset by the cost of maintaining the plaza space. (See
). Thesuccessful plan will draw residents, downtown workers, and travelers from morning to evening andwill merchandise, market, and manage a successful mix of restaurant, retail, and entertainmentactivities in small “glass box” retail buildings and/or other design-approved vendor kiosks andcarts. (See
)Browder Plaza is a key element of the Main Street District Retail Activation Strategy, (
)a complementary plan toDowntown Dallas 360that recommends block-by-block improvements tothe public and private realm in the district. For over a decade, the City of Dallas and private property owners have prioritized the area as one of the key neighborhoods of downtown that willcatalyze revitalization. The overall vision is to tenant the entire area with a diverse mix of shopping, entertainment and dining uses that complement patrons ranging from the flagship Neiman Marcus customers (the district’s anchor), to downtown residents, employees and visitors.
Preliminary Timeline
The City of Dallas intends to select a partner vendor by the end of August, 2012. Schematic designand design development phases of the project will begin shortly thereafter with the goal of completing reconstruction of Browder Plaza by fall 2013. Tenant finish out and tenant move-inswould be completed immediately following. Prospective vendors are encouraged to include plansfor temporary use of the space prior to construction commencing on the permanent improvements.
RFP Purpose and Vendor Selection Criteria /Award
Browder RFP, City of Dallas, TX3

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