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Publishing in Russia 2012
A Special Report
Industry players are busy promoting new literary voiceswhile meeting challenges in e-publishing and book distribution
P
u b l i s h e r s
W
 e e k ly
.
c o m
Vladimir Sorokin
 
Andrey Astvatsaturov
 
Ludmilla Ulitskaya
Zakhar Prilepin
 
Andrey Rubanov
Maria Galina
Master Chen
 
Alexander Genis
 
Dmitrii BykovOlga Slavnikova
 
Mikhail ElizarovYuri Polyakov
 
Polina DashkovaViktor Pelevin
 
Marina StepnovaEdward Radzinsky
Boris AkuninVladimir Makanin
 
Ludmilla PetrushevskayaOleg Pavlov
Pavel Basinsky
 
Yuri Buida
Elena KatishonokSergei Lukyanenko
Mikhail ShishkinMariam Petrosyan
Anna StarobinetsVladimir Lorchenkov
Roman SenchinLeonid Parfenov
 
Dmitry Glukhovskyand more Russian literary stars…
 
mptv to gt Russs to d g(d to d mo). Lst , th RussBook Uo, th Fdl Agc of Pssd Mss Commucto, d Moscowd St. Ptsbug ct govmtssuppotd  xtdd dg cmpg,wth som hlp fom svl Russclbts. Ths ,  sml pogmtgtd t chld s pld.Ss Novkov, “Th dust dcl s hug ssu fo Eksmo, ot lst bcusof ou ldg mkt posto. So f, whv mgd to compst fo thdop  ovll [pt] sls—spcllfo fcto du to th popult of -bookfomt—wth thos fom sgmts suchs busss, pofssol, hobbs dcfts, popul lttu, d chld’sbooks. I th log tm, howv, thwhol dust ds  soct wth stog dg hbt.”“W hv b lmtg boutdclg dg hbts  th pst fvs, d th hsh lt s h:Russ s o log  to tht ds,”dds CEO Akd Vtouk of Azbook-Attcus, potg out tht ffots tost futh dcl would qusustd socl dvtsg wth pltof govmt suppot d cooptofom ll dust pls. “Oft,vlbl mkt sttstcs show ptdvolum, ot th totl qutt sold tod cosums. Ths ms tht thdop  book sls hs b udsttdll log d th ssu much mosous th t pps to b.”
The DistributionDilemma
“Th mkt s t  cossods whpopl wll hd to th booksto lss
Exploring ways to move ahead while goingincreasingly digital
Publishers in aChanging Industry
By Teri Tan
Dspt th coomc gloom, th umb of ttls poducdull  Russ cotus to gow. Th cout s ow #3 tms of book poducto (ppoxmtl 125,000 wttls p ), ft th U.S. d Ch. It lso sw mo th20 mllo -book dowlods d som o mllo dgdvcs sold  2011.
C
los ts wth th globlbook commut mk thbggst chg  thRuss publshg sc,ots publsh NtshPov of GLAS. “W hvRuss s th mkt focus t thupcomg BookExpo Amc, bsdslst ’s Lodo Book F. Who couldhv mgd thg lk ths 20 ov 10 s go? Tod, Russpublshs d lt gts lg to pomot th uthosttoll followg Wstpctcs, wh just  dcd go thsw o pot  t o hd o d whto stt o how to go bout t.”Now fo th bd ws:  shkgdg populto wll cus stmtd 5%–7% dop  sls ths (8%  2011) fo th publshg dust.Fo Olg Novkov, vc-chm of thRuss Book Uo d CEO of Eksmo(o of th mjo publshs  tow,wth 22% of mkt sh), t s
WWW.PUBLISHERSWEEKLY.COM
3
Publishing in Russia 2012
RANK PUBLISHER TITLE OUTPUT
 
1 AST 9,4662 Eksmo 8,9883 Azbooka-Atticus 1,4964 Egmont 1,3115 Prosveshcheniye 1,3056 OLMA Media Group 1,2867 Rosman 1,1468 Ripol Classic 1,0199 Academia 93810 Drofa 87911 Veche 83312 Centrepolygraph 82513 Ekzamen 74114 Fenix 72115 Piter 697
Top 15 publishers in 2011
(by title)
RANK PUBLISHER COPIES PRINTED
 
1 Eksmo 67,5492 AST 64,8473 Prosveshcheniye 60,8934 Flamingo 19,8105 Balass 19,7796 Drofa 18,0727 Egmont 17,4778 Ekzamen 12,0999 Azbooka-Atticus 11,21710 Rosman 9,99711 OLMA Media Group 8,89712 Ventana-Graf 8,25413 Ripol Classic 8,08814 Veche 7,19315 Centrepolygraph 6,197
Top 15 publishers in 2011
(by no. of copies, in thousands)
SOURCE: THE RUSSIAN BOOK UNION, 2012.
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