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Table Of Contents

YMT COLLEGE OF MANAGEMENT
Executive Summary
Objective:
Research Methodology:
Dwarka Group Of Companies
Genesis
Vision
Mission
Values
INSIGHT OF PACKAGED DRINKING WATER INDUSTRY IN INDIA
How is bottled water different from Tap Water?
Package waters:
Artesian water
Mineral Water:
Spring water
Glacial (Glacier) water
Prepared water
Purified Water
Packaging
Filling
Capping
Labeling
Quality Check
Place:
Promotion:
Pricing:
1. Foreign market:
2. Domestic Tourists
3. Fashion conscious
The mineral water market is also segmented along pack sizes
1. One litre bottle:
2. 500ml bottle
Retail selling:
Pre sales Order
Ready stock
Analysis of Key account & Retail Sales
For Keyaccount Sales:
Analysis of the above Table:
Recommendation:
For Retail Selling:
Market Penetration
1. Problem/Need Recognition
3. Evaluation of different purchase options
4. Purchase decision
Price Sensitivity
METHODOLOGY
RESEARCH APPROACH:-
Research Design - Descriptive
Research Approach - General Survey
COCA COLA
PEPSI CO
BAILLEY
OXYRICH
BISLERI
LOCAL PLAYERS IN MARKET
Flow of the findings:
1. Distribution of different Sources of drinking water
Interpretation –
Mermaid vs. Competitor position
Interpretation–
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Mermaid Final Project

Mermaid Final Project

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Published by Sagar Dhole

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Published by: Sagar Dhole on Apr 02, 2012
Copyright:Attribution Non-commercial

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