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Colorado Mountain News Media 2012 Media Kit

Colorado Mountain News Media 2012 Media Kit

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Published by: CMNMscribd on Apr 02, 2012
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Colorado Mountain News Media 
Vail Daily | The Aspen Times | Summit Daily News | Glenwood Springs Post IndependentSky-Hi News | Grand Junction Free Press | Aspen Times Weekly | Snowmass SunEagle Valley Enterprise | The Citizen Telegram | Middle Park Times | Summit County Journal
2012 Media Kit
Award-winning newspapers Social media consulting •Web couponing •Dynamic websites •Targeted preprint distribution •Visitor publications •Campaign development and budgeting •Classifed advertising •Client needs analysis •Print and web advertising design •Custom printing •Mobile messaging •Online Video production •Sophisticated magazines
rom the exclusive and world-renown resorts o Vail and Aspen, tothe popular amily vacation destinations o Breckenridge, GlenwoodSprings and Winter Park, and extending west to the vineyards andorchards o Palisade and the regional shopping hub o Grand Junction –Colorado Mountain News Media connects visitors, second homeownersand local residents via print, online and digital media.Advertisers utilize our newspapers, magazines, websites and mobilenews apps to eectively reach consumers, rom second homeownersseeking to redecorate their multi-million dollar vacation home, tovisitors seeking the perect dining experience to locals planning theirweekend outing. Research shows the extraordinarily high readershipand reach – as high as 90 percent with our ree newspapers – eectivelyconnects businesses and customers.Top-quality glossy magazines and visitor and specialty publicationswhich have more selective distribution allow advertisers to targetspecic consumer groups. Collectively, the CMNM websites reachmore than 6 million unique visitors a year with our sites exceedingmore than 33 million page views. Digital marketing programs,commercial printing services, graphic design and marketingexpertise round out the value with provide to our customers.Deeply involved in the communities where we live and work,CMNM is truly great people connecting great communities.
Connecting Communities
Great People
here is only one Vail, CO and only one Vail Daily newspaper. Seven days a week,the Vail Daily is distributed in Vail, Lionshead, Beaver Creek, Arrowhead, SkiCooper and all the surrounding communities in the Vail Valley. Popular withlocals, visitors and second homeowners, 88 percent o those surveyed in our mostrecent research read the Vail Daily. With more than 500 distribution points, thenewspaper is available in hotels, gated-communities, retail stores, restaurants,coee shops, visitor centers, proessional oces and neighborhoods. The VailDaily is a Colorado Press Association and Associated Press award-winningnewspaper and last year received the state’s general excellence award as wellas 27 individual citations.Special publications include Vail Luxury Magazine, Beaver Creek Magazine,EAT, ART, Taste o Vail, Vail Jazz Festival, Best o the Vail Valley, High CountryGol, High Country Wedding and others.The Vail Daily website, www.vaildaily.com, is the go-to site or recreation,special events, arts and entertainment, shopping, real estate, weatherand breaking news.
 Vail Dail
• Ski Magazine readers ranked Vail the#2 ski resort or the 2010-2011 seasonand ranked Beaver Creek the #4 resort• 70% o the homes in Vail are secondhomes. The average value o a secondhome in Vail is $2.78 million.• More than two million peoplevisited the Vail area in 2010• Vail Mountain has more than5,000 acres o skiable terrain with193 trails and 31 lits• Summer activities include hiking,bicycling, golng, rating, shing andhorseback riding• Special events include the Taste oVail and Food & Wine Winter Festival.Vail will host the 2015 World Alpine SkiChampionships.
vsr, S Hr  Rsr d
Unique Visitors:
Page Views:
Swit CommunicationsOnline Scorecard Jan.-Dec. 2011Main Number
Classied Advertising
970-845-993740780 U.S. Highway 6 & 24, Avon, CO 81620
mr drhs
Number oEmployees
(Daytime Population)
City/Town,Zip CodePopulationTotalHouseholdsMedianAgeMedianHouseholdIncomeMedian HHIncomeAge 55-64Total AverageHouseholdExpenditureStability(In residence5+ years)EducationalAttainment
(Bachelor’s Degree)
Number oBusinessEstablishments
11,373 5,303 36 $67,383.00 $75,250.00 $74,332.00 30% 41% 1,181 15,317
6,764 2,614 34 $51,915.00 $52,486.00 $57,250.00 33% 38% 278 2,409
10,192 3,861 33 $86,699.00 $108,334.00 $79,291.00 24% 43% 284 2,696
8,376 2,989 33 $68,483.00 $74,784.00 $66,444.00 30% 41% 562 5,103
7,527 2,498 35 $72,589.00 $73,428.00 $63,797.00 30% 19% 274 2,242
: DemographicsNow, Dec. 2011

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