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Competitor Analysis Dabur PPT

Competitor Analysis Dabur PPT

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Competitor Analysis Dabur Bec Doms Bagalkot BY BABASAB PATIL
Competitor Analysis Dabur Bec Doms Bagalkot BY BABASAB PATIL

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Published by: Babasab Patil (Karrisatte) on Apr 03, 2012
Copyright:Attribution Non-commercial

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12/14/2012

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BEC
DEPARTMENT OF MANAGEMENT  STUDIES
Subject:-Marketing Management
Project on Cadbury companyPresented
by
BABASAB PATIL
 
WEL-COME
 
INDUSTRY INTRODUCTION
 
The Fast Moving Consumer Goods (FMCG) industry in Indiais one of the largest sectors in the country and over the yearshas been growing at a very steady pace. The sector consists of consumer non-durable products which broadly consists,personal care, household care and food & beverages. TheIndian FMCG industry is largely classified as organized andunorganized. This sector is also buoyed by intensecompetition. Besides competition, this industry is also markedby a robust distribution network coupled with increasinginflux of MNCs across the entire value chain. This sectorcontinues to remain highly fragmented.

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