The Fast Moving Consumer Goods (FMCG) industry in Indiais one of the largest sectors in the country and over the yearshas been growing at a very steady pace. The sector consists of consumer non-durable products which broadly consists,personal care, household care and food & beverages. TheIndian FMCG industry is largely classified as organized andunorganized. This sector is also buoyed by intensecompetition. Besides competition, this industry is also markedby a robust distribution network coupled with increasinginflux of MNCs across the entire value chain. This sectorcontinues to remain highly fragmented.