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IADT-Detroit Students, Fashion Designer And Luxe Brand Strategist William Malcolm Partner On An Innovative Project

IADT-Detroit Students, Fashion Designer And Luxe Brand Strategist William Malcolm Partner On An Innovative Project

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Six IADT-Detroit Students are working toward being the next Creative Business Leaders.
Six IADT-Detroit Students are working toward being the next Creative Business Leaders.

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Categories:Types, Business/Law
Published by: pressreleasesolution on Apr 03, 2012
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04/03/2012

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IADT-DetroitStudents,FashionDesignerAndLuxeBrandStrategistWilliamMalcolmPartnerOnAnInnovativeProjectSixIADT-DetroitStudentsareworkingtowardbeingthenextCreativeBusinessLeaders.Troy,MI-April2,2012.IWILLBETHENEXTisajointcollaborationbetweenfashiondesignerandluxurybrandstrategistWilliamMalcolmofWilliamMalcolmLuxeCollection,WilliamMalcolmMediaGroupandIADT-Detroit.Malcolm,acontractemployeeofIADT-Detroit,selectedsixIADT-Detroitdesignstudentsforaground-breakingbrandingprojectthatindividuallyandcollectivelyhighlightsfiveofthecollege’sstudents/alumniandtheircreativedegreeprograms.“Mygoalwiththisprojectwastohopefullyteachthestudentshowtousetheircreativetalentsanddevelopthemintoaviablebusinessmodelutilizingsuccessfulbusinessstrategiesandnetworkingmodels,”saidMalcolm,aDetroit-basedfashiondesignerandbrandstrategist.“Thestudentsandgraduateswereselectedfortheprojectbecauseoftheirpotentialtobethe‘nextphotographer,’the‘nextstudiophotographer,’the‘nextcouturefashiondesigner,’the‘nextgraphicdesigner,’the‘nextfashiondesigner’andthe‘nextgamedesigner.’”TheprojectfeaturestheworkofIADTgraduatesMariellaAmadorandSarahLutheraswellascurrentstudentsCedricPoole,NeilJones,BrandonHurstandKarenKish.ItprovidedauniqueplatformforMalcolmtoworkwiththestudentstodevelopeachoftheirbusiness,personalandsocial-mediabrandidentities.DuringtheseveralmonthsthatMalcolmworkedwiththestudents,theyeachcreatedanddevelopedtheirownindividualbrandconceptsincludingcoloranalysisandselection,logodesign,clientinteractionprotocols,competitivepricinganalysis,productsandservicesdescriptions,personalbrandidentities,elevatorspeeches,socialmediaandmarketingconcepts.Theculminationofthestudent’seffortswasthecreationofanindependentwebsitethatfeatureseachoftheirworkbothindividuallyandcommunallyathttp://www.IWILLBETHENEXT.com.TherearealreadyplansforthenextclassofstudentsthatwillparticipateinIWILLBETHENEXTII.AboutWilliamMalcolmLuxeCollectionWilliamMalcolmLuxeCollectionwasconceivedwiththeideathatmenwanttolookgreatintheirclothes.Thecompanyofferscustomsuits,tuxedos,overcoatsaswellcustomshirtsandaccessories.Ifyouwouldlikemoreinformationaboutthistopic,ortoscheduleaninterviewwithWilliamMalcolmpleasecall1.877.752.5457orvisittheirWebsite:http://www.WilliamMalcolmCollection.comAbouttheInternationalAcademyofDesignandTechnologyinDetroitWithmorethan30yearsasanestablishedinstitution,theInternationalAcademyofDesignandTechnologyoffersstudentsahands-oneducationwithexperiencedfacultydedicatedtoprovidingstudentswiththenecessaryskills,knowledge,supportandguidancetopursuefulfillingcareeropportunitiesinthedesignandtechnologyfields.TheDetroitcampus(IADT-Detroit),whichopenedin2003,offersdegreeprogramsinFashionDesign,InteriorDesign,GraphicDesign,GameProduction,DigitalMediaProduction,InternetMarketing,WebDesignandDevelopment,InformationTechnology,andRetailMerchandiseManagement.StudentsalsohavetheopportunitytotakeaportionoftheircourseworkonlinethroughIADT-Online.TheschoolisaccreditedbytheAccreditingCouncilforIndependentCollegesandSchools(ACICS).ACICSisanationalaccreditingagencyrecognizedbytheUnitedStatesDepartmentofEducation.TheInternationalAcademyofDesign&Technology–Detroit’sBachelorofFineArtsinInteriorDesignprogramisaccreditedbytheCouncilforInteriorDesignAccreditation(CIDA),206GrandvilleAve,Suite350,GrandRapids,MI49503,www.accredit-id.org.Finddisclosuresongraduationrates,studentfinancialobligationsandmoreatwww.iadt.edu/disclosures.IADT-De

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