IADT-Detroit Students, Fashion Designer And Luxe Brand Strategist William Malcol m Partner On An Innovative Project Six IADT-Detroit

Students are working toward being the next Creative Business Le aders. Troy, MI - April 2, 2012. I WILL BE THE NEXT is a joint collaboration between fa shion designer and luxury brand strategist William Malcolm of William Malcolm Lu xe Collection, William Malcolm Media Group and IADT-Detroit. Malcolm, a contract employee of IADT-Detroit, selected six IADT- Detroit design students for a grou nd-breaking branding project that individually and collectively highlights five of the colleges students/alumni and their creative degree programs. My goal with this project was to hopefully teach the students how to use their cr eative talents and develop them into a viable business model utilizing successfu l business strategies and networking models, said Malcolm, a Detroit-based fashio n designer and brand strategist. The students and graduates were selected for the project because of their potential to be the next photographer, the next studio ph otographer, the next couture fashion designer, the next graphic designer, the next fas hion designer and the next game designer. The project features the work of IADT graduates Mariella Amador and Sarah Luther as well as current students Cedric Poole, Neil Jones, Brandon Hurst and Karen K ish. It provided a unique platform for Malcolm to work with the students to deve lop each of their business, personal and social-media brand identities. During the several months that Malcolm worked with the students, they each created and developed their own individual brand concepts including color analysis and selec tion, logo design, client interaction protocols, competitive pricing analysis, p roducts and services descriptions, personal brand identities, elevator speeches, social media and marketing concepts. The culmination of the students efforts was the creation of an independent websit e that features each of their work both individually and communally at http://ww w.IWILLBETHENEXT.com . There are already plans for the next class of students t hat will participate in I WILL BE THE NEXT II. About William Malcolm Luxe Collection William Malcolm Luxe Collection was conceived with the idea that men want to loo k great in their clothes. The company offers custom suits, tuxedos, overcoats as well custom shirts and accessories. If you would like more information about th is topic, or to schedule an interview with William Malcolm please call 1.877.752 .5457 or visit their Website: http://www.WilliamMalcolmCollection.com About the International Academy of Design and Technology in Detroit With more than 30 years as an established institution, the International Academy of Design and Technology offers students a hands-on education with experienced faculty dedicated to providing students with the necessary skills, knowledge, su pport and guidance to pursue fulfilling career opportunities in the design and t echnology fields. The Detroit campus (IADT-Detroit), which opened in 2003, offer s degree programs in Fashion Design, Interior Design, Graphic Design, Game Produ ction, Digital Media Production, Internet Marketing, Web Design and Development, Information Technology, and Retail Merchandise Management. Students also have th e opportunity to take a portion of their coursework online through IADT-Online. The school is accredited by the Accrediting Council for Independent Colleges and Schools (ACICS). ACICS is a national accrediting agency recognized by the Unite d States Department of Education. The International Academy of Design & Technolo gy Detroits Bachelor of Fine Arts in Interior Design program is accredited by the Council for Interior Design Accreditation (CIDA), 206 Grandville Ave, Suite 350 , Grand Rapids, MI 49503, www.accredit-id.org. Find disclosures on graduation ra tes, student financial obligations and more at www.iadt.edu/disclosures. IADT-De

troit cannot guarantee employment or salary and is part of the Career Education Corporation network of schools (NASDAQ: CECO). For more information, please visi t www.iadt.edu/Detroit or call 888-838-2111. Contact: William Malcolm 100 West Big Beaver Road Suite 200 Troy Michigan 48084 1.877.752.5457 Press Contact : Jody Persky Director of Marketing IADT Troy, MI 847-585-2613 iadtdetroitpress@yahoo.com http://www.iadt.edu