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Mall of India

Mall of India

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Published by Bhupesh Mahara
Mall management of Mall of India should take care of following issues like Positioning of the mall, tenant mix, infrastructure facilities, the kind of environment required, and the finance management which is the most crucial part of all.
Mall management of Mall of India should take care of following issues like Positioning of the mall, tenant mix, infrastructure facilities, the kind of environment required, and the finance management which is the most crucial part of all.

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Published by: Bhupesh Mahara on Apr 03, 2012
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02/25/2013

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RETAIL AND MALL MANAGEMENTOn
Topic : Strategies of Mall of India to Compete with GreatIndia Place
ByBhupesh MaharaA0102210063MBA-M&S Class of 2012
 
ToMs. Sunetra SahaAssistant Professor, Faculty of RMMDepartment Of Marketing & SalesIn Partial Fulfilment of Award of Master of Business AdministrationAMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH
 
 
COMPANY INFORMATION 
DLF THE CONSTRUCTOR OF MALL OF INDIA (SECTOR 18, NOIDA):
DLF Limited is India's largest real estate company in terms of revenues, earnings, marketcapitalization and developable area. IT has a 62-year track record of sustained growth, customersatisfaction, and innovation. The company has approximately 238 msf of completeddevelopment and 423 msf of planned projects, and has pan India presence across 30 cities.A
shopping mall
,
shopping centre
,
shopping arcade
,
shopping precinct
or simply
mall
is one ormore buildings forming a complex of shopsrepresenting merchandisers, with interconnectingwalkwaysenabling visitors to easily walk from unit to unit, along with a parking area
 — 
amodern, indoor version of the traditional marketplace.Similar, the concept of a mall having one or more "anchor" or "big box" stores was pioneeredearly, with individual stores or smaller-scalechain storesintended to benefit from the shoppersattracted by the big stores
UNITECH THE CONSTUCTOR OF GREAT INDIA PLACE (SECTOR 38-A, NOIDA):
Unitech is today a leading real estate developer in India. Known for the quality of its products, itis the first developer to have been certified ISO 9001:2000 in North India and offers the mostdiversified product mix comprising residential, commercial/IT parks, retail, hotels, amusementparks and SEZs. The well-recognised brand was yet again conferred with the title of "Superbrand" by Superbrands India in 2009. The Company is also the recipient of the CWArchitect and Builders Award, 2008 for being one of India's Top Ten Builders.Unitech has long partnered with internationally acclaimed architects and design consultantsincluding SOM (USA), BDP (UK), Maunsell AECOM (HK), MEA Systra (France), CallisonInc. (USA), FORREC (Canada), SWA and HOK (USA) for various projects. It has an enviableclientele for commercial projects including Fidelity, McKinsey, Bank of America, Ford Motors,
 
 
Nike, EDS, Hewitt, Amdocs, Ernst & Young, Reebok, Keane, Seagrams, Perfetti, Exxon Mobiland AT Kearney. Unitech Scrip is one of the most liquid stocks in the Indian stock markets andwas the first real estate company to be part of the National Stock Exchange's NIFTY 50 Index.The company has over 600,000 shareholders. Recently the Company has ventured into theinfrastructure business by launching Unitech Infra, thus leveraging its decades of experience andexpertise in real estate.
 
 MALL OF INDIA OVERVIEW 
(6 specialty levels. 1.4 million sq. ft. of space. Over 430 retail outlets.)
 A landmark development by the DLF Group, Mall of India - Noida is set to change the face of retail in the country. For the first time ever, a mall is set to introduce India to the concept of retailzones. Spread over a staggering 1.4 million sq. ft. area, it enjoys a vantage location in Noida.Featuring over 430 retail outlets, over 140 restaurants and food joints, an entertainment zone, asupermarket, an amusement park and a three-level car park offering a whopping 2300 parkingslots, Mall of India
 – 
Noida, will present shopping, leisure and entertainment like never before.Come open your eyes to a truly international shopping experience, right here in Noida.
GREAT INDIA PLACE NOIDA OVERVIEW 
The Great India Place
is a shopping mall in Noida, India. With an area of 1,500,000-square-foot (139,400 m
2
), it is one of the largest operational malls in India.The Great INDIA Place was developed by Unitech, real estate firm, and InternationalAmusement Ltd [widely known for their Appu Ghar project, have formed a joint venture to beknown as International Recreation Parks Pvt Ltd (IRPPL)] and is located in Sector 18, Noida.The mall is itself part of the larger Entertainment City amusement park (Worlds of Wonder).Themall houses a variety of retail outlets, including Shopper's Stop, Globus, Pantaloons, Big Bazaar,Home Town, Lifestyle and Lifestyle Home, along with international brands likeAdidas, Nike, Guess, Marks & Spencer. The mall is divided into specific zones, with home and

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