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Template 7- Unit 2 Session 2 - structuring a blog post

Template 7- Unit 2 Session 2 - structuring a blog post

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A template guiding you through how an effective blog post is structured
A template guiding you through how an effective blog post is structured

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Published by: University College Falmouth's openSpace on Apr 03, 2012
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B4EE – Unit 2, Session 2 planning templateBlog post template
Use this template as a basis to guide you through assisting students increating their first blog posts(s). You can use this template inconjunction with theBlog Post Worksheet 
Download and save this template for your own reference.
Note: Blog posts are traditionally 250-500 words in length.
1.Outline your blog
Before getting started, take 5 minutes to write down your blog’s audience, yourblog’s topic, and your blog’s goal.
What are your readers needs? Do they need facts? Do you want to increase theirunderstanding of different sides of an argument? Do you have information to share? Areyou opening or contributing to a debate?
Make your topic your own – put your own spin on it!
Keep your post simple with one topic per post. Ask yourself what are you trying toaccomplish in this post? What is your goal?
NOTES:
This resource was created by University College Falmouth and released as an open educational resource through the Bloggingfor Educational Environments (B4EE) project. The B4EE project is funded by University College Falmouth.© 2012 University College Falmouth
 
This work is licensed under a Creative Commons Attribution 3.0 Licence.When repurposing this resource please acknowledge University College Falmouth and the B4EE project.
 
2.Create a meaningful title – one the sayswhat’s in the tin’
 Your title should act like a short, concise, synopsis for your post. It should becapable of standing on its own – end being entirely self-explanatory. Funny,clever and witty titles are all well and good…but not if they cause confusion, don’ttranslate very well or confuses your readers. Make your title pop. Read thefollowing tips…
What’s in it for me? – if a reader has a need to know why increasing innovation funding isgood, put it in the title: 5 Reasons to Fund Innovation
Create controversy or debate – explore two+ sides of an argument
Ask a question – Is a fall in literacy rates a cause for concern?
Personalise titles – How You Can Advocate for Widening Participation in Higher Education
Use keywords – when readers search for content online, they use keywords and keyphrases such as “science technology innovation,” “performance sportswear design,” and“new ceramics firing methods.” Use these keywords in your title so the blog will pop upwhen your reader searches for the topic.
Use power words – intrigue your readers and use action words like “discover” and“advocate”
NOTES:
3.Write a strong first sentence
Following your title, use an opening line that draws your reader into the rest of your post. Your first sentence acts as a very short abstract. An opening line doesnot have to be one sentence – it can be a couple of sentences to help jump-startyour post. Here are a few tips…
Ask your reader a question
 Tell a story – explore two sides of an argument
Make a controversial statement
Use statistics
Start with a quote
NOTES:
This resource was created by University College Falmouth and released as an open educational resource through the Bloggingfor Educational Environments (B4EE) project. The B4EE project is funded by University College Falmouth.© 2012 University College FalmouthThis work is licensed under aCreative Commons Attribution 3.0 Licence. When repurposing this resourceplease acknowledge University College Falmouth and the B4EE project.
 
4.Make your main point(s) count
 You’ve crafted a framework for your blog and got your readers interested. Now itis time to articulate your content with some style!
Brainstorm a main point/points that are relevant to your topic and that you want to thereader to know
Support these main points with context, supporting evidence, sub points, etc.
Have these points lead to your Call to Action
NOTES:
5.Call(s) to action
There might be times when you want to mobilise and engage your readers to takeaction! Make this easy for them. In a few short sentences, write one tangible andeasy action step for your readers. The action step can be as easy as copying a link for readers to learn more OR letting them know where to sign a petition OR tosign up for membership or a listserv OR a guide for how to talk to legislators.Here are some tips…
Know what action you want your reader to take
One Call to Action per post
Make it simple and achievable
Clearly express what you want people to do
Lead your readers to the action with your blog narrative.
NOTES:
This resource was created by University College Falmouth and released as an open educational resource through the Bloggingfor Educational Environments (B4EE) project. The B4EE project is funded by University College Falmouth.© 2012 University College FalmouthThis work is licensed under aCreative Commons Attribution 3.0 Licence. When repurposing this resourceplease acknowledge University College Falmouth and the B4EE project.

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