Mobile Commerce Market in India 2012
Published :March 2012
No. of Pages :77 Price:US$750
Mobile Commerce is the activity of commencing commercial transactions between both B2C and B2Bentities via mobile devices. Indian retail market has experienced high growth over the last decade with agradual shift towards modern retailing formats. With growing numbers of mobile devices and mammothwireless subscriber base, the focus is slowly shifting to mobile platforms. Leveraging on enhanced reachlike MVAS and diverse features like of e-commerce, m-commerce is poised for greater adoption acrossIndia, in the coming years.
“Although mobile co
mmerce market in India is in nascent stage, m-payment and m-banking segmentshave shown significant growth over the last few years. Initiative taken by the government and financial
organizations to reach India‟s un
-banked population can ensure tremendous growth in the lattersegments. There are around 600,000 territories that require banking facilities but only around 89,000
bank branches are there in the country.” says Mr. Kalyan Banga, Product Manager at Netscribes.
The report begins with „Introduction‟ s
ection covering overview of mobile commerce or m-commercewhich provides basic idea of the segment, essential features of m-commerce system which describes theidle features that should exist in an m-commerce solution. Retail ecosystem with m-commerce delivers acomparison between traditional, modern and m-commerce based retail supply chain in the form of adiagram.
The „Mobile Commerce Overview‟ section elaborates global & domestic market state of m
-commerce. It isaccompanied by a plethora of statistical information regarding major m-commerce segments in variouscountries including in India, such as global trend, state in major countries, global m-payment market sizeand growth, domestic market size of M-Payment and projection of the same in the coming years and,other related information. Major MVAS delivery platforms for m-commerce services are also covered in
the section with details regarding each of the components‟ cost, application and usage trends. “Analysis
show, P2P transaction, utility bill payments, mobile recharges and, at times, P2M transactions are the
ones for which mobile payments are used in India predominantly” noted Kalyan. The section continues
with mobile commerce value chain diagram along with a comparison between the demand and supplyside of m-commerce system. The section ends with SWOT analysis of the Indian m-commerce market.
The report continues with „Market Opportunity‟ section where potential verticals for m
-commerce solutionsin India are elaborated. Specific verticals have been highlighted with information regarding each of theirmarket state and opportunity areas for m-
commerce. The section also consists of a „Vendor Opportunities‟ stressing on specific prospective
segments and areas for mobile commerce. The sectionconsists of statistical charts and pictorial representation for profound knowledge.
In the „M
Commerce Player Profiles‟ section, the key m
-commerce service providers are profiled. Itprovides information such as corporate & business highlights covering operational & recent information
regarding each company‟s contact information, location, key product and service offerings and key
contacts. It also provides financial performance for a period of time including revenue and profit, keyratios, financial summary and key financial performance indicators. Key business segment and keygeographic segment for each player are provided as well to provide further clear idea regarding thecompanies.
The report concludes with the section „Strategic Recommendation‟ which is derived after a
comprehensive analysis of the market state & scope. It suggests key strategic moves which can help
enhance and accelerate adopting of MVAS. “M
-commerce services stand to gain immense traction inIndia, if rural and sub-urban population and their needs and preferences are properly catered. For urbanmarket, which is being driven largely by youth, players should develop visually appealing interactive andwell organized m-
commerce solutions”, said Kalyan.