1.2 Company Profile:
PepsiCo, Inc. is one of the world's top consumer productcompanies with many of the world's most important andvaluable trademarks. Its Pepsi-Cola Company division is thesecond largest soft drink business in the world, with a 21percent share of the carbonated soft drink marketworldwide. Pepsi was founded in New York in 1965. Itshead quarter is in Purchase, New York. It is Producing Non-alcoholic beverage and Food processing items. Pepsi is a carbonated beverage that is producedand manufactured by PepsiCo. It is sold in retail stores, restaurants cinemas and from vendingmachines.It was first introduced as "Brad's Drink" in New Bern, North Carolina in 1898 by CalebBradham, who made it at his pharmacy where the drink was sold. It was later named Pepsi Cola,possibly.
Fig 1.1: PepsiCo‘s LogoPepsiCo gained entry to India in 1988 by creating a joint venture with
the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas IndiaLimited. This joint venture marketed and sold Lehar Pepsi until 1991, when the use of foreignbrands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994 and in ashort period of 20 years has grown into the largest and one of the fastest growing food &beverage business in the country. The company has an extremely positive outlook for India."Outside North America two of our largest and fastest growing businesses are in India andChina, which include more than a
third of the world‘s population." (PepsiCo‘s annual report,
This reflects that India holds a central position in Pepsi‘s corporate strategy. India is a key
market for PepsiCo, and at the same time the company has added value to Indian agriculture andindustry. PepsiCo is concentrating in three focus areas
Soft drink concentrate, Snack foods andVegetable and Food processing.