Gay Marriages Will Save the Economy2
This fall marks the forty-second anniversary of the Internet. Since itsinception, the United States has seen its citizens use the World Wide Web to buildempires, make billions of dollars, run for President, and speak for the small issues,too. Many have praised the impact computer-mediated communication has had ondemocracy and citizenship, though some are ultimately skeptical. Nonetheless, theInternet allows small groups the space to speak freely, regardless of the size of theiraudiences. The viral video
written by March Shaiman, is anexample of a special interest group that has utilized the Internet to gain momentumon a political issue.The fight for LGBTQ rights is not the first grassroots movement to utilize theInternet in such a way. Warner (2007) discusses the culture jamming website
and its relation to subverting corporate power.
uses theInternet to organize boycotts and petitions around morally questionable corporatepractices. Similarly, this paper will discuss
the ways in which March Shaiman’s
utilized the Internet to subvert those in power in California and,more generally, it will discuss the impact computer-mediated technology has had onsocial movements in a democracy.
is a viral video that has reached over 5.3 million viewssince its release in 2008. Viral videos are one example of the Internet meme, a termborrowed from Richard Dawkins (1989) to describe quickly replicating culturalideas that spread among people, like a virus. Internet memes require specificqualities that allow them to spread, including fidelity, fecundity, and longevity, all of