James Bond Supports International Women’s Day
Its mission is simple: “The EQUALS coalition is a partnership of charities and
organisations that believe men and women are equals and that we should haveequal rights, equal opportunities and equal representation in politics, education,
health, employment, family life and media and culture”
(2011b). To bring forth itsmission and in celebration of the holiday, WeAreEQUALS uses its website as a hub of suggested activities.
For example, the “Mighty Little Deeds” page features a varietyof ways one can pledge to make a difference in a woman’s life. By selecting how
much time one has (a little moment, some browsing time, an afternoon, an evening,or all day), the user is given a variety of creative pledges to choose. If a user
commits to “a little moment,” WeAreEQUALS suggests to “Hashtag InternationalWomen’s Day” on Twitter. If a user can commit to an even
suggests to “Put women in the pub” by asking one’s favorite pub to dedicate a roundof trivia to International Women’s Day questions.
Or one may take a more organized route to involvement. Clicking the link to
“EQUALS Soul Train” will provide the user with information on how to organizeone’s own dance party for equality or find other dance parties in the area.
WeAreEQUALS cites the international language of dance as its inspiration for theSoul Train gatherings and even provides a video tutorial to learn some basic dancesteps.
If dancing is not one’s idea of celebrating women and equality, the link to“EQUALS on Film” provides information on some of its film partners. For instance, a
to “Films Online” provides films through online political cinema partnerBrightwide. The link to “Films in Cinema
” provides information for the Birds Eye