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James Bond Supports International Women's Day

James Bond Supports International Women's Day

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Published by Renee Powers
[written for COMS 760: Rhetorical Videogames and Persuasive Technology at Northern Illinois University]
[written for COMS 760: Rhetorical Videogames and Persuasive Technology at Northern Illinois University]

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Published by: Renee Powers on Apr 03, 2012
Copyright:Attribution Non-commercial

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01/22/2013

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James Bond Supports International Women’s Day
 
1
James Bond Supports International Women’s Day
 Renee PowersCOMS 760Dr. BrookeyApril 25, 2011
 
James Bond Supports International Women’s Day
 
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James Bond Supports International Women’s Day
 
Introduction
 WeAreEQUALS, an organization created by Annie Lennox, seeks to promote
International Women’s Day
in the United Kingdom as a means to discuss andcelebrate issues important to women worldwide. March 8, 2011 was the 100
th
 
annual celebration of International Women’s Day.
WeAreEQUALS used thisanniversary as a vehicle to launch their website and the ongoing campaign forequality. Or, as WeAre
EQUALS puts it: “In China women have the day off work, in
Bosnia and Italy women are given gifts of flowers and in Cameroon women dance inthe streets in celebration. Yet in the UK, the event has gone largely
unnoticed…untilnow. This centenary year will be a turning point” (2011a).
 
International Women’s Day began in the early twentieth century as a part of 
early first wave feminism. According to Cooke (2010), in March of 1905, 15,000women from a United States garment factory marched for political rights and laborrights, including safer working conditions. Two months later, the Socialist Party of 
America designated a National Women’s Day to be celebrated the following spring.
Meanwhile, Eur
opean women’s delegations agreed to honor the garment workers’
strike in the United States in an international day of recognition. The first observedday for women occurred in Europe in 1911. However, the day was not formallyrecognized by the United Nations until 1977. Its formal name from the UN is the
United Nations Day for Women’s Rights and International Peace, to be observed on
March 8 each year.
 
James Bond Supports International Women’s Day
 
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Its mission is simple: “The EQUALS coalition is a partnership of charities and
organisations that believe men and women are equals and that we should haveequal rights, equal opportunities and equal representation in politics, education,
health, employment, family life and media and culture”
(2011b). To bring forth itsmission and in celebration of the holiday, WeAreEQUALS uses its website as a hub of suggested activities.
For example, the “Mighty Little Deeds” page features a varietyof ways one can pledge to make a difference in a woman’s life. By selecting how
much time one has (a little moment, some browsing time, an afternoon, an evening,or all day), the user is given a variety of creative pledges to choose. If a user
commits to “a little moment,” WeAreEQUALS suggests to “Hashtag InternationalWomen’s Day” on Twitter. If a user can commit to an even
ing, WeAreEQUALS
suggests to “Put women in the pub” by asking one’s favorite pub to dedicate a roundof trivia to International Women’s Day questions.
Or one may take a more organized route to involvement. Clicking the link to
“EQUALS Soul Train” will provide the user with information on how to organizeone’s own dance party for equality or find other dance parties in the area.
WeAreEQUALS cites the international language of dance as its inspiration for theSoul Train gatherings and even provides a video tutorial to learn some basic dancesteps.
If dancing is not one’s idea of celebrating women and equality, the link to“EQUALS on Film” provides information on some of its film partners. For instance, a
link 
to “Films Online” provides films through online political cinema partnerBrightwide. The link to “Films in Cinema
s
” provides information for the Birds Eye

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