COMPANY BACKGROUND/ PROFILEMister DonutThe Mister Donut
success storyIn 1955, two brothers-in-law, Harry Winouker and BillRosenberg, broke off theirpartnership, each to begin his own chain of coffee and doughnut shops. Harry founded MisterDonut and Bill founded Dunkin Donuts. Mr. Winouker's began selling doughnuts on the streetsof Boston. His products were met with great demand that he began to deliver his doughnuts tooffice workers in Boston's downtown. Eventually, Mister Donut business that began as anambulant store became a retail store, selling more than 35 kinds of doughnuts, bakedgoods
and also a special blend of coffee which was regarded by many as the world's best.The Mister Donut business became so popular that others began to crave for a piece of Mr.Winouker's idea. To address this demand, Mr. Winouker went into franchising, selling franchisesto entrepreneurs provided that his standards of Quality, Service,and Cleanlinesswereupheld. Asaresult, Mister Donut began a rapid expansion that resulted in the opening of 275 stores in theUnited States of America and Canada.In 1970, Minneapolis-based International Multifoods, one of the world
s largest and mostsuccessful food companies, acquired Mister Donut and its franchising concept from Mr.Winouker. This served to elevate Mister Donut to even greater heights.In 1983, Duskin Co. Ltd. of Japan took an unprecedented step by acquiring the sales andtrademark rights for Asia from Mister Donut of America.This gaveDuskin control and paved theway for the introduction of new tastes as well as the streamlining of all Mister Donut stores, notonly in Japan, but even in other countries in the Asia-Pacific. As a result, Mister Donut hasgrown to a chain of more 1,100 stores in Japan alone claiming the main market share,withDunkin Donuts bowing out of the market three years ago.On the 31st of March 1987, Elie G. Saheb and associates acquired the Mister Donut TradeMark rights for the United Kingdom and opened the first Mister Donut bakery and pilot shop inFulham, London . Mr. Saheb was credited for introducing the American Donut culture in Europe,and on May 2nd 1988 The Trade Marks rights for the European markets were acquired followedon 14th of October 1995 by the Middle East region.