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Mister Donut

Mister Donut

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Published by Odette Cernal

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Published by: Odette Cernal on Apr 04, 2012
Copyright:Attribution Non-commercial

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08/11/2013

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COMPANY BACKGROUND/ PROFILEMister DonutThe Mister Donut
®
success storyIn 1955, two brothers-in-law, Harry Winouker and BillRosenberg, broke off theirpartnership, each to begin his own chain of coffee and doughnut shops. Harry founded MisterDonut and Bill founded Dunkin Donuts. Mr. Winouker's began selling doughnuts on the streetsof Boston. His products were met with great demand that he began to deliver his doughnuts tooffice workers in Boston's downtown. Eventually, Mister Donut business that began as anambulant store became a retail store, selling more than 35 kinds of doughnuts, bakedgoods
……
and also a special blend of coffee which was regarded by many as the world's best.The Mister Donut business became so popular that others began to crave for a piece of Mr.Winouker's idea. To address this demand, Mr. Winouker went into franchising, selling franchisesto entrepreneurs provided that his standards of Quality, Service,and Cleanlinesswereupheld. Asaresult, Mister Donut began a rapid expansion that resulted in the opening of 275 stores in theUnited States of America and Canada.In 1970, Minneapolis-based International Multifoods, one of the world
s largest and mostsuccessful food companies, acquired Mister Donut and its franchising concept from Mr.Winouker. This served to elevate Mister Donut to even greater heights.In 1983, Duskin Co. Ltd. of Japan took an unprecedented step by acquiring the sales andtrademark rights for Asia from Mister Donut of America.This gaveDuskin control and paved theway for the introduction of new tastes as well as the streamlining of all Mister Donut stores, notonly in Japan, but even in other countries in the Asia-Pacific. As a result, Mister Donut hasgrown to a chain of more 1,100 stores in Japan alone claiming the main market share,withDunkin Donuts bowing out of the market three years ago.On the 31st of March 1987, Elie G. Saheb and associates acquired the Mister Donut TradeMark rights for the United Kingdom and opened the first Mister Donut bakery and pilot shop inFulham, London . Mr. Saheb was credited for introducing the American Donut culture in Europe,and on May 2nd 1988 The Trade Marks rights for the European markets were acquired followedon 14th of October 1995 by the Middle East region.
 
On May 10,1995, the Ramcar Group of Companies, one of the largest multinationals in thePhilippines and the biggest battery manufacturer in Southeast Asia, acquired the master franchisethrough its subsidiary, Food Fest, Inc. Ramcar introduced an aggressive management policy andrevitalized Mister Donut-Philippines in a bid to attain world class status. Mister Donut-Philippines is one of the fastest growing fast food chains with over 700 outlets which include itsinnovative tie-ups with 7-Eleven, Shell Select, Petron and other convenience stores, petroleumoutlets and shipping lines nationwide.Today, the Mister donut brand survives in Japan, Thailand, China, and the Philippines andcompany is expanding in other areas of Asia such as Taiwan and South Korea. In Taiwan, thechain is owned by a joint venture between Duskin and the Uni-President EnterprisesCorporation, which also operates 7-11 and Starbucks stores in Taiwan.In the Philippines, Mister Donut is the second largest donut chain. Its toughest competitor isDunkin Donut while most donut outlets in the country are located in storefronts, on the streets orin malls, Mister Donut outlets are mostly stands, sometimes located in high-end shopping mallsin Manila. Donuts from Mister Donut are also sold in 7-Eleven stores and KFC restaurants.Franchise Benefits
 
Well-known International Food Brand
 
Affordable Capital Investment
 
Minimal Space Requirement
 
Easy to Operate
 
Nationwide Ad Support
 
Logistics Assistance
 
Training Support
 
Professional Assistance in SiteEvaluation
 
Growth and Expansion OpportunitiesFranchise InformationThe Franchise fee for any Mister Donut outlet is Php 150,000.00. This shall permit you tocarry the Mister Donut trademark, systems and products. The Franchise fee is good forfour(4)consecutive years and can be renewed after the contract has expired. Mister Donut doesnot grant territorial exclusivity. New shops may be placed where customers are not yet served.
 
Type of Franchise Shops
 
Dine-in (25 sqm)
 
Take-out (4-9 sqm)
 
Cart or booth (4-9 sqm)
 
Mister Donuts has also a franchise in different country. This are the following country wereyou we can find Mister Donut: Japan, Thialand, China, El Salvador, Pennsylvania, Ohio,Toronto and Ontario.

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