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Master of Business Administration Programme Code: MBA Duration 2 Years Full Time

Programme Structure and Curriculum & Scheme of Examination 2008

AMITY UNIVERSITY UTTAR PRADESH


GAUTAM BUDDHA NAGAR

PREAMBLE
Amity University aims to achieve academic excellence by providing multi-faceted education to students and encourage them to reach the pinnacle of success. The University has designed a system that would provide rigorous academic programme with necessary skills to enable them to excel in their careers. This booklet contains the Programme Structure, the Detailed Curriculum and the Scheme of Examination. The Programme Structure includes the courses (Core & Elective), arranged semester wise. The importance of each course is defined in terms of credits attached to it. The credit units attached to each course has been further defined in terms of contact hours i.e. lecture Hours (L), Tutorial Hours (T), Practical Hours (P). Towards earning credits in terms of contact hours, 1 Lecture and 1 Tutorial per week are rated as 1 credit each and 2 Practical hours per week are rated as 1 credit. Thus, for example, an L-T-P structure of 3-0-0 will have 3 credits, 3-1-0 will have 4 credits, and 3-1-2 will have 5 credits. The Curriculum & Scheme of Examination of each course includes the course objectives, course contents, scheme of examination and the list of text & references. The scheme of examination defines the various components of evaluation and the weightage attached to each component. The different codes used for the components of evaluation and the weightage attached to them are: Components Case Discussion/ Presentation/ Analysis Home Assignment Project Seminar Viva Quiz Class Test Term Paper End Semester Examination Codes C H P S V Q CT TP EE Weightage (%) 10 - 15 5 - 10 10 - 15 5 - 10 5 - 10 5 - 10 20 10 - 15 60

It is hoped that it will help the students study in a planned and a structured manner and promote effective learning. Wishing you an intellectually stimulating stay at Amity University. July 2008

PROGRAMME STRUCTURE
FIRST SEMESTER
Course Code Course Title Lecture (L) Hours Per Week 3 3 3 2 2 3 2 1 1 2 Tutorial (T) Hours Per Week 1 1 1 1 1 1 Practical /Field work (P) Hours Per Week 2 Total Credit 4 4 4 3 3 4 3 1 1 2 Page No.

MBAFN 10101 MBAEN 10101 MBALW 10101 MBAIT 10101 MBAMK 10101 MBAHR 10101 MBAOM 10101 MBABS 10101 MBABS 10102 MBAFR 10101 MBAGR 10101 MBASH 10101 MBAJP 10101 MBACE 10101

Accounting for Management Economic Analysis Economic & Business Legislation Information Technology & Business Applications Marketing Management Organizational Behaviour Quantitative Methods in Management Business Communication I Behavioural Science I Foreign Language I French German Spanish Japanese Chinese TOTAL

29

SECOND SEMESTER
MBAGM 10201 Business Environment & Strategic Analysis MBAFN 10201 Financial Management MBAMK 10201 International Marketing Management MBAMS 10201 Management Information Systems MBAHR 10201 Managing Human Resources MBARM 10201 Market Research & Report Preparation MBAOM 10201 Operations Management MBABS 10201 Business Communication II MBABS 10202 Behavioural Science II Foreign Language II MBAFR 10201 French MBAGR 10201 German MBASH 10201 Spanish MBAJP 10201 Japanese MBACE 10201 Chinese TOTAL 3 3 3 2 4 2 3 1 1 2 1 1 1 2 1 3 4 3 3 4 4 4 1 1 2

29

SUMMER INTERNSHIP (8 -10 WEEKS) THIRD SEMESTER


MBAGM 20301 Business Policy & Strategic Management 3 1 MBAGM 20302 Managerial Competency & Career 1 Development (Non-Credit course) MBABS 20301 Business Communication III 1 MBABS 20302 Behavioural Science III 1 Foreign Language III 2 MBAFR 20301 French MBAGR 20301 German MBASH 20301 Spanish MBAJP 20301 Japanese MBACE 20301 Chinese MBASI 20350 Summer Internship (Evaluation) ELECTIVE (Any six courses out of any two streams in a combination of 4+2 or 2+4 or 3+3) ENTREPRENEUR-SHIP & LEADERSHIP 4 1 1 2

MBAEL 20301 Creating & Managing New Ventures MBAEL 20302 Entrepreneurship & Entrepreneurial Process MBAEL 20303 Financing for New Ventures MBAEL 20304 Marketing for Entrepreneurs FINANCE & ACCOUNTING MBAFN 20301 Cost & Management Accounting for Decision Making MBAFN 20302 Infrastructure Project Management & Control MBAFN 20303 International Finance MBAFN 20304 Management of Financial Services MBAFN 20305 Security Analysis & Portfolio Management HUMAN RESOURCE MBAHR 20301 Industrial Relations & Labour Laws MBAHR 20302 Organizational Structure, Design & HR Planning MBAHR 20303 Performance Management Systems MBAHR 20304 Recruitment, Selection, Training & Development MBAHR 20305 Strategic Human Resource Management INTERNATIONAL BUSINESS MBAIB 20301 Global Trade in New Millennium MBAIB 20302 Institutions of International Trade Organization MBAIB 20303 International Economics Environment & Policy MBAIB 20304 International Trade Procedures & Documentation MBAIB 20305 Management of Foreign Transactions: A Banking Perspective INSURANCE MANAGEMENT MBAIR 20301 Application of General Insurance MBAIR 20302 Life Insurance Underwriting and Claims MBAIR 20303 Regulatory Framework of Insurance MBAIR 20304 Risk Management & Insurance INFORMATION TECHNOLOGY MBAIT 20301 Business Process System MBAIT 20302 Management of Software Projects MBAIT 20303 Object Oriented Database Management System MBAIT 20304 Software Development MBAIT 20305 Web-enabled Business Processes MARKETING & SALES MBAMK 20301 Consumer Behaviour MBAMK 20302 Distribution Management and Logistics MBAMK 20303 Marketing of Services MBAMK 20304 Product & Brand Management MBAMK 20305 Rural Marketing OPERATIONS MANAGEMENT MBAOM 20301 Facility Planning & Total Productivity Maintenance MBAOM 20302 Productivity & Performance Management MBAOM 20303 Project Management MBAOM 20304 Supply Chain Management & Logistics MBAOM 20305 Total Quality Management & Six Sigma RETAIL MANAGEMENT MBART 20301 Fundamentals of Retailing MBART 20302 Merchandising & Category Management

2 2 2 2 2 2 2 2 2

1 1 1 1 1 1 1 1 1

3 3 3 3 3 3 3 3 3

2 2 2 2 2 2 2 2 2 2

1 1 1 1 1 1 1 1 1 1

3 3 3 3 3 3 3 3 3 3

2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

2 2 2 2 -

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

MBART 20303 MBART 20304 MBART 20305 OTHERS MBAEY 20301 MBAUM 20301 MBAHU 20301

Distribution Network Franchising Management International Retailing Energy Audit Urban Management Scientific Advancements & Social Thinking TOTAL

2 2 2 2 2 2

1 1 1 1 1 1

3 3 3 3 3 3 35

FOURTH SEMESTER
MBAGM 20401 Management in Action Social, 3 1 4 Economic & Ethical issues MBAGM 20402 Managing Excellence (Non Credit 1 Course) MBABS 20401 Behavioural Science IV 1 1 MBABS 20401 Business Communication IV 1 1 Foreign Business Language IV 2 2 MBAFR 20401 French MBAGR 20401 German MBASH 20401 Spanish MBAJP 20401 Japanese MBACE 20401 Chinese MBADI 20460 Dissertation (Commencing SemIII) 9 ELECTIVE (Any six courses out of any two streams (same as in Sem III) in a combination of 4+2 or 2+4 or 3+3) ENTREPRENEUR-SHIP & LEADERSHIP MBAEL 20401 Corporate Entrepreneurship, Innovation 2 1 3 & Future Organization MBAEL 20402 Managing Entrepreneurial Firms & 2 1 3 Family Business MBAEL 20403 Organizational Leadership- Inspiration, 2 1 3 Dilemmas & Action MBAEL 20404 Technology & Innovation 2 1 3 FINANCE & ACCOUNTING MBAFN 20401 Advanced Accounts 2 1 3 MBAFN 20402 Corporate Tax Planning 2 1 3 MBAFN 20403 Financial Engineering 2 1 3 MBAFN 20404 Management of Financial Institutions 2 1 3 MBAFN 20405 Strategic Financial Management 2 1 3 HUMAN RESOURCE MBAHR 20401 Compensation Management & 2 1 3 Retention MBAHR 20402 Human Resource Information Systems 2 1 3 & HR Audit MBAHR 20403 International HR & Cross Cultural 2 1 3 Management MBAHR 20404 Managing Creativity & Building 2 1 3 Learning Organizations MBAHR 20405 Organizational Change & Development 2 1 3 INTERNATIONAL BUSINESS MBAIB 20401 Global Market Mix 2 1 3 MBAIB 20402 International Supply Chain 2 1 3 Management & Logistics MBAIB 20403 International Trade Accounting, Law & 2 1 3 Taxation MBAIB 20404 Sectoral Strategy for Export Marketing 2 1 3 MBAIB 20405 Strategic Functioning of Multinationals 2 1 3 INSURANCE MANAGEMENT MBAIR 20401 Commercial Insurance Underwriting & 2 1 3 Operations MBAIR 20402 Insurance Accounts & Fund 2 1 3

Management Insurance Marketing & Client Management MBAIR 20404 Product Development & Pricing INFORMATION TECHNOLOGY MBAIT 20401 Business Data Networks MBAIT 20402 Enterprise Management MBAIT 20403 Information Security & Risk Management MBAIT 20404 Marketing of Software Solutions MBAIT 20405 Software Quality Assurance MARKETING & SALES MBAMK 20401 Advertising & Sales Promotion MBAMK 20402 Customer Relationship Management MBAMK 20403 Industrial Marketing MBAMK 20404 Retail & Mall Management MBAMK 20405 Sales Management OPERATIONS MANAGEMENT MBAOM 20401 Innovation & Theory of Constraints MBAOM 20402 Operations Strategy MBAOM 20403 Process Analysis, Application & Improvement MBAOM 20404 Service Operations Management MBAOM 20405 World Class Manufacturing & Technology RETAIL MANAGEMENT MBART 20401 Mall Management MBART 20402 Visual Merchandising & Space Planning MBART 20403 Retail CRM & Promotional Strategy MBART 20404 Retail Supply Chain Management MBART 20405 E-Retailing OTHERS MBALW 20402 Global Legal Environment MBAME 20401 Event Management MBAHU 20401 Social Activism & NGOs TOTAL MBAIR 20403

2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

1 1 1 1 1 1 1 1 1 1 1 1 1 1

2 2 2 -

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

2 2 2 2 2 2 2 2

1 1 1 1 1 1 1 1

3 3 3 3 3 3 3 3 35

Notes: 1. For non-credit courses, evaluation will be done but no credit units will be assigned. They will be reflected in the grade sheet with result as satisfactory or Unsatisfactory. 2. In semester III & IV, a student can opt for one course of BSI/ EMC2 in each semester either as an alternative to one of the elective courses or as an additional course. In case these are taken as an alternative to an elective course, each of these courses will have 4 credit units and if taken as an additional course then each will be treated as non-credit course.

Curriculum & Scheme of Examination ACCOUNTING FOR MANAGEMENT


Course Code: Course Objective:
Participants in this course will develop the essential ability of all managers, to use complex accounting information as a platform for decision-making. As the course unfolds, participants will build an increasingly sophisticated level of understanding of the language of accounting and its key concepts. In addition the course develops skills in interpreting earnings statements, balance sheets, and cash flow reports. This ability to analyze financial statements will enable participants to deal more effectively with strategic options for their businesses or business units.

MBAFN 10101

Credit Units: 04

Course Contents:
Module I: Accounting Basics Introduction, Foundations, Accounting policies, Accounting and management control, Branches of accounting, Recording of transactions and classification, Trial Balance & Errors, Cash book and Bank reconciliation statement. Module II: Final Accounts Preparation, Adjustments, Analysis, Depreciation Accounting, Reserves & Provisions. Module III: Financial Statement Analysis Relation and Comparison of Accounting data and using financial statement information, Ratio Analysis, Fund flow and Cash flow analysis. Determination of Existing and future capital requirement. Module IV: Accounts for Companies Shares & Share capital, Issue & forfeiture, Legal requirements & SEBI guidelines for IPO, Form and contents of Financial statements with reference to Indian Companies Act. Module V: Cost Accounting Elements of cost, Cost Classification and Allocation, Cost sheet & Tenders, Methods of Inventory Valuation, Marginal Costing & Management decision making. Module VI: Common Issues and recent trends in Accounting Accounting for Investments, Payroll Accounting, Inflation Accounting & Pricing decisions. Activity Based Costing & responsibility Accounting.

Examination Scheme:
Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60

Text & References:


Text: Bhattacharya, S.K. and Dearden, J. 2006 - Accounting for Management, Vikas Publishing House References: Narayanaswamy R,2005, 2nd Edition,Finanacial Accounting A Managerial Perspective,PHI (Prentice Hall of India.) Maheshwari S N and S K Maheshwari, 2006, Accounting for Management, Vikas Publishing House Pvt. Ltd. Tulsian, P.C. 2006 - Financial Accounting, 2nd Ed, Tata McGraw Hill. Banerjee, A. 2005 - Financial Accounting, 2nd Ed, Excel Books. Ghosh,T.P, 2005, Fundamentals of Management Accounting, Excel Books

ECONOMIC ANALYSIS
Course Code: Course Objective:
To familiarize the students with theoretical concepts of modern Economic Analysis so that they can use these as inputs in managerial decision making process. Emphasis would be laid on the understanding of key economic variables both at micro and macro level which influence the business operations and strategies of the firm and the business environment under which they operate.

MBAEN 10101

Credit Units: 04

Course Contents:
Module I: Nature and scope of economic analysis Nature and scope of economic analysis: its relevance for a manager, Demand analysis: nature of demand for a product- individual demand and market demand, demand by market segmentation. Demand function and determinants of demand. Supply function: determinants of supply of a product, law of supply. Elasticity of supply Concept of elasticity of demand- income, cross, price and advertizing elasticity. Theorems on the price elasticity of demand. Applications of the concept of price elasticity of demand in business decisions. Demand forecasting-- need for forecasting and techniques of forecasting. Cost concepts: costs relevant for management decision making. Economies of scale: internal and external. Cost function: cost and output relationship. Short run and long run. Production analysis: production function-- neo-classical, Cobb- Douglas, Leontief. Least cost combination of inputs for a firm. Concept of an isoquant-- smooth curvature and right angle. Returns to scale and returns to a factor. Expansion path of a firm. Module II: An Analysis of the Objectives of a Business Firm Profit Maximization Model, Bumouls Sales Maximization Model, Marriss Model Of Managerial Enterprise' Williamsons Model Of 'Managerial Discretion, Pricing And Output Decisions Perfectly Competitive And Monopoly Markets Pricing And Output Decisions Under Monopolistically Competitive Market-- Product Differentiation; Price Discriminating Monopolist; Models Of Oligopolistic Market :Price Rigidity-- The Kinky Demand Curve Model Interdependence-- The Cournot Model, Price Leadership Models, Cartels And Collusion, Game Theory And Strategic Behavior Module III: Macro Economics Principles I Economic Policy and Analysis: Macro Economic Variables and Functional Relationships. Business Environment: An Exogenous Variable. Factors Influencing the Business Environment. National Income Analysis: Concept of National Income and Wealth. National Income Aggregates. Approaches to National Income Measurement. Models of Circular Flow of Money- Incorporating Savings, Investment, Foreign Trade and Government Sector. Models of Income Determination: Keynesian Model and Neo-Classical Models. Consumption Function, Saving Function and Investment Function. Concept of Investment Multiplier. Factors Influencing Consumption Function- Objective, Subjective And Structural. Demand and Supply of Money: Transaction, Precautionary and Speculative Demand for Money; Liquidity Preference Function; Components of Money Supply. Business Cycles: An Analysis of the Fluctuations in the Level of Economic Activity. Phases of Business Cycles. Module IV: Macro Economics Principles II Inflation and Deflation: Demand - Pull and Cost -Push Inflation. Impact Of Inflation On Employment, Price Level And Other Macro Economic Variables. Philips Curve. An Analysis Of Policies To Control Inflation. Deflation. Monetary Policy: Objectives of Monetary Policy. Functions of Central Bank. Credit Policy and Its Implications on the Corporate Sector. Money Market and Its Components. Capital Market and Its Functioning. Fiscal Policy: Direct and Indirect Taxes. Concept of Deficit Financing. Central Budget. Foreign Exchange Market: Functions. Exchange Rate Determination. Flexible and Fixed Rates of Exchange. Spot and Forward Exchange Rates. Managed Float. Intervention by the RBI In The Forex Market.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

Gupta, G.S. 2006, Managerial Economics, 2nd Edition,Tata McGraw Hill Peterson, H.C and Lewis, W.C. 2005, Managerial Economics, 4th Edition, Prentice Hall of India

References: R Ferguson, R., Ferguson, G.J and Rothschild,R.1993 Business Economics Macmillan. Varshney, R. Land Maheshwari, 1994 Manageriaql; Economics, S Chand and Co. Koutsoyiannis, A. Modern Economics, Third Edition. Chandra, P.2006, Project: Preparation Appraisal Selection Implementation and Review, 6th Edition, Tata McGraw Hill. Goldfield, S.M and Chandler, L. V. The Economics of Money and Banking. Salvatore, D, International Economics, 9th Edition, John Wiley & Sons. Salvatore, D, Managerial Economics, 5 the edition, Thomson-South Western

ECONOMIC AND BUSINESS LEGISLATION


Course Code: Course Objective:
To give insight to various Business and Economic Laws so that the students are able to interpret the provisions of some of the important laws and apply the same in commercial and industrial enterprises.

MBALW 10101

Credit Units: 04

Course Contents:
Module I: Legal Environment of Business Environment of Business, Its importance, Legal environment of business. Module II: Indian Contract Act, 1872 Nature and kinds of Contracts, Concepts related to offer, Acceptance and Consideration, Principles Governing Capacity of Parties and Free Consent, Legality of Objects, Performance and Discharge of Contract, Breach of Contract and its Remedies, Basic Elements of Law Relating to Agency, Guarantee and Pledge. Module III: Law of Torts Meaning of tort Contractual and Tortious Liability, Application of Tortious Liability in Business Situations. Module IV: Indian Sale of Goods Act, 1930 Sale and Agreement to Sell, Hire Purchase Pledge Mortgage Hypothecation Lease. Goods Different types of Goods, Passing of Property in Goods, Conditions and Warranties, Doctrine of Caveat emptor, Rights of an unpaid Seller. Module V: Negotiable Instruments Act, 1881 Meaning of Negotiability and Negotiable Instruments Cheques Bill of Exchange and Promissory Note Crossing of Cheques Endorsement Dishonour of Cheques. Module VI: Elements of Company Law Meaning and types of companies, Formation of a company, Memorandum and Articles of Association, Prospectus and Issue of Shares, Share Capital and Shareholders, Company Meetings and Proceedings, Powers and Liabilities of Directors and Winding up of Company. Module VII: Consumer Protection Act, 1986 Need for Consumer Protection Meaning of Consumer Different redressal agencies for Consumers, Rights of Consumers, Unfair Trade Practices, Procedure for Filing Complaints. Module VIII: Intellectual Property Laws (IPR) Overview of Law & Procedure relating to Patents , Trade marks & Copyrights, Infringement Module IX: Miscellaneous Acts Provisions of Central Sales Tax Act and Central Excise Act & Customs Act 1962, Provisions of Income Tax Act relating to individuals, Calculation of Tax Liability under the head Salary Income.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Gulshan SS (2003), Elements of Mercantile Law, Excel Books, N. Delhi References: Tulsian, Relevance of Business Law Singh Avtar Elements of Mechantile Law Kapoor, ND Elements of Business Law, TMH Publications

INFORMATION TECHNOLOGY AND BUSINESS APPLICATIONS


Course Code: Course Objective:
This course will expose students to developments in computer technology and understand the working of a computer system. It will introduce end-user computing and build skills in using IT and understanding various technologies like, networking, internet DBMS concepts, e-commerce, Security etc.

MBAIT 10101

Credit Units: 03

Course Contents:
Module I: Introduction to computers Computer fundamentals: History and development of computers, Computer architecture. Introduction to hardware and software , Generations of software, Types of software, System Software (Operating Systems, Computer Languages), Introduction to various application softwares Module II: DBMS Introduction to DBMS, Traditional file system, Benefits of DBMS over traditional file system, Types of DBMS Advantages and disadvantages of each. MS ACCESS as tools for understanding of DBMS concepts. Query handling, Forms (Develop a small application in MS-ACCESS using databases and forms as front end.) Module III: Computer Networks: Introduction: Introduction to networking, Components, Types of networking, Network , Advantages of Network Environment, Introduction of Network operating system Module IV: Internet Technologies Introduction to Internet, Intranet and Extranet, Basis concepts of Internet and IP Address, DNS, Protocols, Services of internet, Technology behind Internet, Application of Internet, Introduction of Mobile Technologies Module V: E-Commerce Introduction to E-Commerce and M-Commerce, Advantages and Disadvantages of each. Concept of B2B, B2C, C2C etc. Concept of Internet Banking and Online Shopping.. Module VI: E-governance E-governance as an effective tool to manage the countrys citizens and resources, Advantages and Disadvantage of e-governance, History and Future of e-governance, e-governance perspective in India Advantages of Egovernance to a developing economy like India. Module VII: Introduction to IS Security The IS Security, Security Threats and remedies. (Piracy, Hacking, Cracking, Spamming Etc.), Overview of Antivirus, Firewalls and Overview of IT-ACT 2000

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Peter Nortons, Introduction to Computers, Tata McGraw-HILL Turbon, Potter, Introduction to Computers, John Wiley & Sons (Asia) Pte Ltd

References: Rajaraman, V. 1998, an Introduction to Computers, Prentice Hall of India. Nagpal, 1999, Computer fundamentals, Wheeler Publishing, New Delhi. Bhatnagar, S.C. and Ramani, K.V., Computers and Information Management. Hunt and Shelly. 1994, Computers and Commonsense, Prentice Hall of India. Manuals for Ms-Office, Excel, MS -Word, MS Access, FoxPro Mansfield. 1994, Compact Guide to MS - Office, BPB Publications.

MARKETING MANAGEMENT
Course Code: Course Objective:
The objective of this course is to introduce the basic concepts of marketing and to develop a feel of the marketplace.

MBAMK 10101

Credit Units: 03

Course Contents:
Module I: Understanding Marketing Management

The orientations towards market place, Relationship marketing, Social marketing, Strategic Planning.
Module II: Market research & environmental scanning Research, Objectives, Primary and Secondary Research, Gathering and Analyzing Data Module III: Understanding Consumer Behavior The factors influencing consumer behavior. The stages in the buying process, the buying decision making process, factors effecting the buying decision. The industrial buying process Module IV: Segmentation, Segmentation, targeting, positioning. Product life cycles, stages in lifecycle and factors affecting each stage, Managing product life cycles. Module V: Managing Competition

Analysing Competition, reaction patterns of various market players,


Module VI: Product Management Classification of products, New Product development, stages of product development, Adoption process, Product mix decisions and line management, Length, width and depth of a line, line analysis, and brand management. Module VII: Pricing Strategies Setting the price, adapting the price, initiating and responding the price changes. Module VIII: Designing& managing value networks & marketing channels.

Channel functions and flows. Channel design decisions. Channel management decisions. Channel dynamics; vertical horizontal and multi channel marketing systems. Conflict, cooperation and competition.
Module IX: Managing the Integrated Communication Advertising, sales promotions, public relations, direct marketing. Module X: Marketing implementation Formulating the marketing plan.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Principles of Marketing by Philip Kotler 13th Ed, PHI publications References: Marketing Management by Rajan Saxena, latest edition, Tata McGrow Hill Marketing Management by Ramaswamy, latest edition Ed, Namakumari

ORGANIZATIONAL BEHAVIOUR
Course Code: Course Objective:
The course aims to explore the core concept and theories of Organizational Behaviour at individual, group and organizational level through managerial application and standard human behaviour.

MBAHR 10101

Credit Units: 04

Course Contents:
Module I: Introduction to Self and Management The Transactional Analysis, Managing and Managers, The Challenges of Management, The Practice and Study of Management, Schools of Management Module II: Individual Learning, Perception, Personality, Conflict Management, Motivation and Job Performance Module III: Individual in the Group Group Processes, Introduction to team, Leadership, Power and Politics, Module IV: Individual in the Organization Organizational Structure, Organizational Design, Organizational Culture,

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Bourne, L.E. 1976, Psychology: Its Principles and Meanings, Holt, Rinehart and Winston. Luthans, F. 1998, Organizational Behavior, McGraw Hill International References: Barat, N. 1998, Emerging issues in Management, Excel Books, India. Greenberg, J. & Baron, R.A. 1993, Behaviors in Organizations, Allyn and Bacon, Boston. Mainiero, L. A. & Tromley, 1994, Developing Managerial Skills in Organizational Behavior, Exercises, Cases and Readings, Prentice Hall International. Ramnarayan, S. & Rao, R.M. 1996, Managerial Dilemmas: Cases in Organizational Behaviour, Tata McGraw Hill India. Robbins, S.P. 1983, and Organizational Theory: The structure and design of organizations, Prentice Hall International. Robbins, S.P. 1999, Organizational Behavior, Prentice Hall of India. Schermerhorn, J.R. Jr.; Hunt, J.G. & Osborn, R.N. 1985, Managing Organizational Behaviour, John Wiley & Sons. Srivastava, S. 2000, Organizational Behavior, Galgotia. Tosi, H.L. Rizzo, J. R. & Carrol, S. J. 1998, Organizational Behavior: A Comprehensive Manual, Beacon Books.

QUANTITATIVE METHODS IN MANAGEMENT


Course Code: Course Objective:
The aim of this course is to develop the understanding of the various Statistical models and Optimization Techniques used for decisions making in the functions of the management of any organization using contemporary computer-based technology

MBAOM 10101

Credit Units: 03

Course Contents:
Module I: Introduction Application of Statistics in Business & Management; Classification of Data; Diagrammatic & Graphical Presentation of Data Module II: Summary Statistics Measures of Central Tendency; Measures of Dispersion Module III: Forecasting Techniques Correlation & Regression Analysis, Time Series Analysis Module IV: Probability & Testing of Hypothesis Introduction of Probability Theories, Concepts, Addition & Multiplication Theorems, Probability Distributions, Sampling & Sampling Distribution, Null Hypothesis & Alternative Hypothesis, Z-test, t-test, F-test, Nonparametric Tests ( 2 Test) Module V: Decision Theory Decision Theory: Introduction of Decision Theory, Decision Environments, Decision Making under Uncertainty- Maximax, Maximin, Minimax, Regret & Laplace Criterion, Decision Making under Risk- EMV & EOL. Module VI: Linear Programming Introduction of Operations Research, Scope and Models in Operations Research, Introduction of Linear Programming, Formulation of LPP, Solution of LPP- Graphical Method & Simplex Procedure, Duality. Introduction of Transportation Problems, Procedure of finding optimal solution, Assignment Problem & its solution.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

Levin R.I. & Rubin S.R. 2005, Statistics for Management, 7th Ed. Prentice Hall Of India Taha H. A. 2007, Operations Research: An Introduction, 8th Ed. Prentice Hall of India

References: Gupta S.P.& Gupta M.P. 2006, Business Statistics, 10th Ed. Sultan Chand & Sons Kapoor V.K. 2006, Operations Research, 5th Ed. Sultan Chand & Sons Sharma J.K. 2006, Operations Research: Theory & Application, Mac Millan India Ltd. Gupta S.P., Statistical Techniques, Sultan Chand & Sons Grobner D.F. & Shannon P.W., Essential of Business Statistics: A Decision Making Approach, MacMillan College Publishing Co.

BUSINESS COMMUNICATION - I
Course Code: Course Objective:
One cannotnot communicate. This course is designed to facilitate our young Amitians to communicate effectively by emphasizing on practical communication through refurbishing their existing language skills and also to bring one and all to a common take-of level.

MBABS 10101

Credit Units: 01

Course Contents:
Module I: Fundamentals of communication Relevance of communication Effective communication Models of communication Effective use of language Module II: Tools of communication Proficiency in English The international Language of business Building vocabulary (Denotative & connotative) Extensive vocabulary drills (Synonyms / Antonyms / Homonyms) One Word substitution Idioms & phrases Mechanics and Semantics of sentences Writing sentences that really communicate (Brevity, Clarity, and Simplicity) Improving the tone and style of sentences Module III: Barriers to Effective use of language Avoiding clichs Removing redundancies Getting rid of ambiguity Euphemism Jargons Code switching

Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. They will have to be programmed accordingly. Text & References:
Working in English, Jones, Cambridge Business Communication, Raman Prakash, Oxford Echoes: Jha Madhulika: Orient Longman Practical English Usage, Swan M , Cambridge

BEHAVIOURAL SCIENCE - I (SELF-DEVELOPMENT AND INTERPERSONAL SKILLS)


Course Code: Course Objective:
This course aims at imparting an understanding of: Self and the process of self exploration Learning strategies for development of a healthy self esteem Importance of attitudes and their effect on work behaviour Effective management of emotions and building interpersonal competence.

MBABS 10102

Credit Units: 01

Course Contents:
Module I: Understanding Self Formation of self concept Dimension of Self Components of self Self Competency Module II: Self-Esteem: Sense of Worth Meaning and Nature of Self Esteem Characteristics of High and Low Self Esteem Importance & need of Self Esteem Self esteem at work Steps to enhance Self Esteem Module III: Emotional Intelligence: Brain Power Introduction to EI Difference between IQ, EQ and SQ Relevance of EI at workplace Self assessment, analysis and action plan Module IV: Managing Emotions and Building Interpersonal Competence Need and importance of Emotions Healthy and Unhealthy expression of emotions Anger: Conceptualization and Cycle Developing emotional and interpersonal competence Self assessment, analysis and action plan Module V: Leading Through Positive Attitude Understanding Attitudes Formation of Attitudes Types of Attitudes Effects of Attitude on Behavior Perception Motivation Stress Adjustment Time Management Effective Performance Building Positive Attitude Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer

Text & References:


Towers, Marc: Self Esteem, 1st Edition 1997, American Media Pedler Mike, Burgoyne John, Boydell Tom, A Managers Guide to Self-Development: Second edition, McGraw-Hill Book company.

Covey, R. Stephen: Seven habits of Highly Effective People, 1992 Edition, Simon & Schuster Ltd., Khera Shiv: You Can Win, 1st Edition, 1999, Macmillan Gegax Tom, Winning in the Game of Life: 1st Edition, Harmony Books Chatterjee Debashish, Leading Consciously: 1998 1st Edition, Viva Books Pvt Ltd., Dr. Dinkmeyer Don, Dr. Losoncy Lewis, The Skills of Encouragement: St. Lucie Press. Singh, Dalip, 2002, Emotional Intelligence at work; First Edition, Sage Publications. Goleman, Daniel: Emotional Intelligence, 1995 Edition, Bantam Books Goleman, Daniel: Working with E.I., 1998 Edition, Bantam Books.

FRENCH - I
Course Code: Course Objective:
To familiarize the students with the French language with the phonetic system with the accents with the manners with the cultural aspects To enable the students to establish first contacts to identify things and talk about things

MBAFR 10101

Credit Units: 02

Course Contents:
Unit 1, 2: pp. 01 to 37 Contenu lexical: Unit 1: Premiers contacts 1. Nommer des objets, sadresser poliment quelquun 2. se prsenter, prsenter quelquun 3. entrer en contact : dire tu ou vous, peler 4. dire o on travaille, ce quon fait 5. communiquer ses coordonnes Unit 2: Objets 1. identifier des objets, expliquer leur usage 2. Dire ce quon possde, faire un achat, discuter le prix. 3. Monter et situer des objets 4. Dcrire des objets 5. comparer des objets, expliquer ses prfrences Contenu grammatical: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. articles indfinis, masculin et fminin des noms, pluriel des noms Je, il, elle sujets, verbes parler, habiter, sappeler, tre, avoir, masculin et fminin des adjectifs de nationalit tu, vous sujets, verbes parler, aller, tre, cest moi/cest toi verbes faire, connatre, vendre, cest/il est + profession, qui est-ce ? questce que ... ? article dfini, complment du nom avec de, quel interrogatif adjectifs possessifs (1), pour + infinitif verbe avoir, ne...pas/pas de, question avec est-ce que ?, question ngative, rponse Si Prpositions de lieu, il y a/quest-ce quil y a accord et place des adjectifs qualificatifs, il manque... comparatifs et superlatifs, pronoms toniques, pronom on

Examination Scheme:
Components Weightage (%) V 10 H 10 CT 20 EE 60

Text & References:


le livre suivre : Franais.Com (Dbutant)

GERMAN - I
Course Code: Course Objective:
To enable the students to converse, read and write in the language with the help of the basic rules of grammar, which will later help them to strengthen their language. To give the students an insight into the culture, geography, political situation and economic opportunities available in Germany

MBAGR 10101

Credit Units: 02

Course Contents:
Module I: Introduction Self introduction: heissen, kommen, wohnwn, lernen, arbeiten, trinken, etc. All personal pronouns in relation to the verbs taught so far. Greetings: Guten Morgen!, Guten Tag!, Guten Abend!, Gute Nacht!, Danke sehr!, Danke!, Vielen Dank!, (es tut mir Leid!), Hallo, wie gehts?: Danke gut!, sehr gut!, prima!, ausgezeichnet!, Es geht!, nicht so gut!, so la la!, miserabel! Module II: Interviewspiel To assimilate the vocabulary learnt so far and to apply the words and phrases in short dialogues in an interview game for self introduction. Module III: Phonetics Sound system of the language with special stress on Dipthongs Module IV: Countries, nationalities and their languages To make the students acquainted with the most widely used country names, their nationalitie and the language spoken in that country. Module V: Articles The definite and indefinite articles in masculine, feminine and neuter gender. All Vegetables, Fruits, Animals, Furniture, Eatables, modes of Transport Module VI: Professions To acquaint the students with professions in both the genders with the help of the verb sein. Module VII: Pronouns Simple possessive pronouns, the use of my, your, etc. The family members, family Tree with the help of the verb to have Module VIII: Colours All the color and color related vocabulary colored, colorful, colorless, pale, light, dark, etc. Module IX: Numbers and calculations verb kosten The counting, plural structures and simple calculation like addition, subtraction, multiplication and division to test the knowledge of numbers. Wie viel kostet das? Module X: Revision list of Question pronouns W Questions like who, what, where, when, which, how, how many, how much, etc.

Examination Scheme:
Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60

Text & References:


Wolfgang Hieber, Lernziel Deutsch Hans-Heinrich Wangler, Sprachkurs Deutsch Schulz Griesbach , Deutsche Sprachlehre fr Auslnder P.L Aneja , Deutsch Interessant - 1, 2 & 3 Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1,2

Braun, Nieder, Schme, Deutsch als Fremdsprache 1A, Grundkurs

SPANISH I
Course Code: Course Objective:
To enable students acquire the relevance of the Spanish language in todays global context, how to greet each other. How to present / introduce each other using basic verbs and vocabulary

MBASH 10101

Credit Units: 02

Course Contents:
Module I A brief history of Spain, Latin America, the language, the cultureand the relevance of Spanish language in todays global context. Introduction to alphabets Module II Introduction to Saludos (How to greet each other. How to present/ introduce each other). Goodbyes (despedidas) The verb llamarse and practice of it. Module III Concept of Gender and Number Months of the years, days of the week, seasons. Introduction to numbers 1-100, Colors, Revision of numbers and introduction to ordinal numbers. Module IV Introduction to SER and ESTAR (both of which mean To Be).Revision of Saludos and Llamarse. Some adjectives, nationalities, professions, physical/geographical location, the fact that spanish adjectives have to agree with gender and number of their nouns. Exercises highlighting usage of Ser and Estar. Module V Time, demonstrative pronoun (Este/esta, Aquel/aquella etc) Module VI Introduction to some key AR /ER/IR ending regular verbs.

Examination Scheme:
Components Weightage (%) C-1 10 CT 20 V 10 EEI 60

Text & References:


Espaol, En Directo I A Espaol Sin Fronteras

JAPANESE - I
Course Code: Course Objective:
To enable the students to learn the basic rules of grammar and Japanese language to be used in daily life that will later help them to strengthen their language.

MBAJP 10101

Credit Units: 02

Course Contents:
Module I: Salutations Self introduction, Asking and answering to small general questions Module II: Cardinal Numbers Numerals, Expression of time and period, Days, months Module III: Tenses Present Tense, Future tense Module IV: Prepositions Particles, possession, Forming questions Module V: Demonstratives Interrogatives, pronoun and adjectives Module VI: Description Common phrases, Adjectives to describe a person Module VII: Schedule Time Table, everyday routine etc. Module VIII: Outings Going to see a movie, party, friends house etc.

Learning Outcome
Students can speak the basic language describing above mentioned topics

Methods of Private study /Self help


Handouts, audio-aids, and self-do assignments and role-plays will support classroom teaching

Examination Scheme:
Components Weightage (%) C-1 10 CT 20 V 10 EEI 60

Text & References:


Text: Teach yourself Japanese References: Shin Nihongo no kiso 1

CHINESE I
Course Code: Course Objective:
There are many dialects spoken in China, but the language which will help you through wherever you go is Mandarin, or Putonghua, as it is called in Chinese. The most widely spoken forms of Chinese are Mandarin, Cantonese, Gan, Hakka, Min, Wu and Xiang. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in practical skills and nurturing them to interact with a Chinese person.

MBACE 10101

Credit Units: 02

Course Contents:
Module I Show pictures, dialogue and retell. Getting to know each other. Practicing chart with Initials and Finals. (CHART The Chinese Phonetic Alphabet Called Hanyu Pinyin in Mandarin Chinese.) Practicing of Tones as it is a tonal language. Changes in 3rd tone and Neutral Tone. Module II Greetings Let me Introduce The modal particle ne. Use of Please qing sit, have tea .. etc. A brief self introduction Ni hao ma? Zaijian! Use of bu negative. Module III Attributives showing possession How is your Health? Thank you Where are you from? A few Professions like Engineer, Businessman, Doctor, Teacher, Worker. Are you busy with your work? May I know your name? Module IV Use of How many People in your family? Use of zhe and na. Use of interrogative particle shenme, shui, ma and nar. How to make interrogative sentences ending with ma. Structural particle de. Use of Nin when and where to use and with whom. Use of guixing. Use of verb zuo and how to make sentences with it. Module V Family structure and Relations. Use of you mei you. Measure words Days and Weekdays. Numbers. Maps, different languages and Countries.

Examination Scheme:
Components Weightage (%) V 10 H 10 CT 20 EEI 60

Text & References:


Elementary Chinese Reader Part I Lesson 1-10

BUSINESS ENVIRONMENT AND STRATEGIC ANALYSIS


Course Code: Course Objective:
At the end of course the student will understand: The principles of management and their relevance in business, Strategic analysis of various industries, Impact of environment on strategy, Strategic analysis, Difference between traditional and contemporary business management, Globalization, Ethical issues, Corporate vigilance.

MBAGM 10201

Credit Units: 03

Course Contents:
Module I: Introduction Introduction to planning, evolution of strategic Management, Concept of Corporate Strategy, Patterns of Strategy Development, levels of Strategy. Module II: Role of environment on strategy Change in business environment consequent to economic reform, industrial policy, trade policy, macro reform, MNCs role, financial services, private sector. Module III: Mission, Vision and Business Definition Module IV: Strategic Analysis Environmental Threat and Opportunity Profile (ETOP), Industry Analysis, Strategic Advantage Profile (SAP), Competitor analysis, market analysis, environmental analysis and dealing with uncertainty, scenario analysis and SWOT Analysis. Module V: Globalization and Ethical issues and their impact on strategy Concept of Multinational, Global, International, Transactional companies. The role of global village concept in strategy formulation. An introduction to corporate ethics, Why firms should make ethical choices.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

Ramaswamy and Namakumari, 1999, Strategic Planning: Formulation of corporate strategy text and cases, 1st Ed. Macmillan India Ltd., Jausch & Glueck, 1988, Business Policy and Strategic Management, 5th Ed., McGraw Hill. Thomson & Strickland, Business policy and Strategic Management, 12th Ed., PHI References: Pearce John A & Robinson R.B, 1997, Strategic Management: Strategy Formulation and Implementation, 3rd Ed., AI.T.B.S. Publishers & Distributors Regular reading of all latest Business journals: HBR, Business World, Business India, Business Today

FINANCIAL MANAGEMENT
Course Code: Course Objective:
The objective of this course is to develop an understanding of short-term and long-term financial decisions of a firm and various financial tools used in taking these decisions. It is also aimed to develop the understanding of the financial environment in which a company operates and how it copes with it.

MBAFN 10201

Credit Units: 04

Course Contents:
Module I: Introduction A Framework for Financial Decision-Making- Financial Environment, Changing Role of Finance Managers, Objectives of the firm Module II: Valuation Concepts Time Value of Money, Risk and Return, Financial and Operating Leverage Module III: Financing Decisions Capital Structure and Cost of Capital, Marginal Cost of Capital Module IV: Capital Budgeting Estimation of Cash Flows, Criteria for Capital Budgeting Decisions, Issues Involved in Capital Budgeting, Risk analysis in Capital Budgeting An Introduction Module V: Working Capital Management Factors Influencing Working Capital Policy, Operating Cycle Analysis, Management of Inventory, Management of Receivables, Management of Cash and Marketable Securities, Financing of Working Capital. Module VI: Dividend Policy Decisions An introduction: Different Schools of Thought on Dividend Policy

Examination Scheme:
Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60

Text & References:


Text: Chandra, P. 2006, Financial Management: Theory and Practice, 6th Ed., Tata McGraw Hill. References: Damodaran, A. 2004, Corporate Finance: Theory and Practice, 2nd Ed., Wiley & Sons. Van Horne, J.C. 2006, Financial Management and Policy, 12th Ed., Prentice Hall of India. Brearly, R. A. and Myers, S. C. 2006, Principles of Corporate Finance, 8th Ed., Tata McGraw Hill Pike, R and Neale, B. 1998, Corporate Finance and Investment: Decisions and Strategies, Prentice Hall of India Rustagi, R.P. 1999, Financial Management: Theory, Concepts and Problems, Galgotia Publishing Company. Pandey, I.M. 1999, Financial Management, 9th Ed., Vikas Publishing House

INTERNATIONAL MARKETING MANAGEMENT


Course Code: Course Objective:
The course aims at exposing the students to the global business activities, marketing in international business and global forces transforming the international business today. The course would develop a general perspective about managing international business both in operational as well as strategic context.

MBAMK 10201

Credit Units: 03

Course Contents:
Module I: Overview Need, Scope, Tasks, Contrast in domestic and international marketing, EPRG Framework, Socio cultural environment culture defined, elements of culture, culture analysis, Political & Legal Environment Embargoes & sanctions, Political risk, legal factors, legal differences hofstede model. Module II: International Business Entry & Development Strategic effects of going international, Strategies employed by Indian companies to sustain globally, Global Market Entry Strategies Export/Import, International Intermediaries EMCs, Trading Companies, Licensing, Franchising, FDI, Local presence Inter firm co-operation, MNCs and Globalisation, Mergers and Acquisitions. Module III: Environment and Global Marketing Economic Environment, New trade theory, Macro economic objectives, Function of WTO, Regional Economic groups (EEU, NAFTA, etc.), World Bank, Module IV: Product and Promotion Strategy in International Marketing The international product and its life cycle, Global product policy, Global branding and different positioning of the same brand in different countries, Intellectual property, Gray market, Role of Services in global economy, Media advertising, PR, Trade Fairs. Module V: Pricing for International Market Key factors in global pricing & methods, Pricing policies Marginal cost, cost plus, Market oriented, Export payment methods L/C, Advance, DA/DP, FIBC, Counter trade, Transfer price, Dumping & legal aspects. Module VI: Indias International Policy and Impact on Economy Government measures and export incentives, Exim policy, ECGC services, Role of Indian banks & F.Is, Balance of trade/payments, Current stand on WTO, Services export from India, sourcing newly emerging democracies.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Daniels & Lee, International Business Keegan, Global Marketing Varshney & Bhattacharya, International Marketing Management References: Harvard Business Review, Global Business Review (Sage Publications), Global Forum ITC Geneva Czinkota , International Business Khurana PK , Export Marketing

MANAGEMENT INFORMATION SYSTEMS


Course Code: Course Objective:
Information Systems (IS) enables new approaches to improve efficiency and efficacy of business models. This course will equip the students with understanding of role, advantages and components of an Information System. The objective of the course is to help students integrate their learning from functional areas, decision making process in an organization and role of Information Systems to have a vintage point in this competitive world.

MBAMS 10201

Credit Units: 03

Course Contents:
Module I: Basic Concepts of Information System Role of data and information, Organization structures, Business Process, Systems Approach and introduction to Information Systems. Module II: Types of IS Resources and components of Information System, integration and automation of business functions and developing business models. Role and advantages of Transaction Processing System, Management Information System, Expert Systems and Artificial Intelligence, Executive Support Systems and Strategic Information Systems. Module III: Architecture & Design of IS Architecture, development and maintenance of Information Systems, Centralized and Decentralized Information Systems, Factors of success and failure, value and risk of IS. Module IV: Decision Making Process Programmed and Non- Programmed decisions, Decision Support Systems, Models and approaches to DSS Module V: Introduction to Enterprise Management technologies Business Process Reengineering, Total Quality Management and Enterprise Management System viz. ERP, SCM, CRM and Ecommerce. Module VI: Introduction to SAD System Analysis and Design. Models and Approaches of Systems Development.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Management Information Systems, Effy OZ, Thomson Leaning/Vikas Publications Management Information Systems, James A. OBrein, Tata McGraw-Hill

References: Management Information System, W.S Jawadekar, Tata Mc Graw Hill Publication. Management Information System, David Kroenke, Tata Mc Graw Hill Publication. MIS:- Management Perspective, D.P.Goyal, Macmillan Business Books. MIS and Corporate Communications, Raj K. Wadwha, Jimmy Dawar, P.Bhaskara Rao, Kanishka Publishers. MIS:- Managing the digital firm, Kenneth C.Landon, Jane P. Landon, Pearson Education.

MANAGING HUMAN RESOURCES


Course Code: Course Objective:
The course aims at offering students a comprehensive, current and industry based insight to the human resource management function. It further aims at building strong understanding of the subject and its application in the corporate world.

MBAHR 10201

Credit Units: 04

Course Contents:
Module I: Human Resource Management in perspective Nature and scope of HRM, HRM functions, HRM models, understanding concepts of personnel management, Human Resource Development and Strategic Human Resource Management, HR Environment , changing Role of HR. Module II: Meeting Human Resource Requirements Job Analysis, Job Description, Strategic Human Resource Planning, Recruitment, Selection Process, Methods Interview, Tests, Placement and Induction Module III: Training & Developing of Employees Training and Development, Understanding of performance management systems, potential appraisal, Career Development Module IV: Managing Compensation Job evaluation, methods of job evaluation, strategic compensation, equity theory, components of pay structure, Designing and administration of wage and salary structure, Wage regulations in India. Module V: Employee Relations Overview of Industrial Relations, Industrial disputes, Collective Bargaining, Workers Participation and Management, Grievance handling Module VI: Global trends in HRM HR in the global village, Human Resource Information System (HRIS), HR Audit., Global trend & their Influence on HR practices

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Snell S and Bohlander G (2007). Human Resource Management, Cengage Learning (Thomson Learning), Indian Edition. References: Dessler G (2005). Human Resource Management, TMH , New Delhi Mathis R L and Jackson J H (2006). Human Resource Management, Cengage Learning (Thomson Learning), 10th Edition, Indian Print.

MARKET RESEARCH AND REPORT PREPARATION


Course Code: Course Objective:
This course in marketing research aims at familiarizing the participants of the MBA program with scientific research and its various methods in the field of management. The focus of the course is applied and decisional. It aims at providing the relevant inputs to the participants so that they could study systematically various complex management problems and provide information and solutions for the same. Besides the course work, the participants shall be required to undertake a market research project incorporating the research techniques studied during the semester

MBARM 10201

Credit Units: 04

Course Contents:
Module I: Nature and scope of marketing research Marketing research as input in decision making process, Marketing research and marketing information system. Applications of marketing research, Planning a research project: Problem identification and formulation. Research Design: Exploratory, Descriptive and Experimental research designs, Market research on the Internet Module II: Data collection methods Observation Methods and Questionnaire Method, Questionnaire Design: Steps in constructing a questionnaire, types of questions, Attitude measurement and Scaling techniques: Ratio, interval, ordinal and nominal scales. Likerts scale, Thurstone scale, Semantic differentiation method etc. Projective techniques. Multidimensional scaling and perceptual mapping, Sampling decisions: Sampling frame, sample selection methods- Probability and non- probability, sample size, Application of sampling methods to marketing problems. Module III: Data collection and field force Field work procedure. Common sources of error in the field work. Minimizing fieldwork errors, Tabulation of the collected data Module IV: Data analysis - I Tests of significance Z, t, F and chi-square, Data analysis-II: Correlation and Regression techniques, Data analysis-III: Over-view of Multivariate Techniques-Factor analysis, conjoint analysis, Cluster analysis Module V Pre-Writing Considerations, Format of the Marketing research report, Common Problems Encountered when preparing the marketing research report. Presenting the Research Report Module VI Selected applications of marketing research: Identifying market segments, Product research, Sales research and Advertising research

Examination Scheme:
Components Weightage (%) P 10 C 10 CT 20 EE 60

Text & References:


Text: Malhotra, Naresh; Market Research- 6th Edition-PHI Churchill, Gilbert A, Lacobucci, Dawn; Marketing Research: Methodological Foundations, 8th Edition, South Western References: Luck, David J And Rubin, Ronald S, Marketing Research, Seventh Edition, Prentice Hall Of India Beri, Gc., Marketing Research, Second Edition, Tata McGraw Hill Thomas H. Wancott and R. Wancott, Introductory Statistics for Business and Economics, John Wiley And Sons, New York. Burns, Alvin C and Bush, Ronald F: Marketing Research, 5 th Edition, Pearson Education Software: Students can use SPSS 15.0 for analyzing the data for marketing research. The software is available in the computer lab.

OPERATIONS MANAGEMENT
Course Code: Course Objective:
The aim of this course is to develop the understanding of the strategic and operational issues in the operational/manufacturing environment of any organization and the various decisions involved the operational activities and the methods by which best possible alternative decision can be taken.

MBAOM 10201

Credit Units: 04

Course Contents:
Module I: Introduction Introduction of operations function and Production & Operation Management, Transformation process, Input transformed and transforming resources in service and manufacturing units, Using Operations as an competitive advantage, Forecasting in POM. Module II: Strategic Decisions Planning and Designing the products/services, Designing the facility location and layout, Selection and Management of Product Technology, Long-range Capacity Planning. Module III: Operating Decisions Planning Production Schedules, Aggregate Planning and Master Production Scheduling, Inventory Planning, Materials and Capacity Requirement Planning, JIT Manufacturing, Planning and Scheduling Services Operations. Module IV: Controlling and Improvement Decision Controlling the Operations for Productivity, Quality and Reliability, Quality Control, Total Quality Management, Maintenance Management, Improving the Operations Process.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text : Adam E.E., Jr and Ebert R.J. 1997, Production and Operations Management: Concepts, Models and Behavior, 5th Ed. Prentice Hall of India. Buffa E.S. and Sarin R.K. 1994, Modern Production Operations Management, 8th Ed. John Wiley & Sons. References: Brown S., Lamming R., Bessant J. and Jones P. 2000, Strategic Operations Management, 1st Ed. Butterworth Heinmann Krajewski L.J. & Ritzman L.P. 1996, Operations Management: Strategy and Analysis, 4 th Ed. AddisonWesley Slack, Chambers, Hardland, Harrison, Johnston 1995, Operations Management, Pitman Publishing Waters D. 1996, Operations Management: Producing goods and services, Addison-Wesley Dilworth J.B. 1992, Operations Management, McGraw-Hill International Editors Lee S.M. & Schniederzans M.J. 1997, Operations Management, 1st Ed. All India Publishers & Distributers Haksever, Render, Russell & Murdick 1990, Service Management and Operations, 2nd Ed. Prentice Hall International, Inc.

BUSINESS COMMUNICATION - II
Course Code: Course Objective:
This course is designed to hone the PR skills of the budding managers and enable them to be an integral part of the corporate communication network. The Verbal Communication (oral and written) will be the lingua franca of this endeavour.

MBABS 10201

Credit Units: 01

Course Contents:
Module I: Communication in Practice Verbal Communication Communication Networks Developing writing skills Inter- office communication The business letters E mail Netiquette (etiquette on the mail) Intra- office communication Memos Notices Circulars Agenda and Minutes Business Report writing Resume writing Module II: Cross Functional Communication Marketing/ Integrated marketing communication Project management communication Human Resource communication Financial Communication Module III: Communication for Public Relations Functions and activities of PR Reputation Management Building Corporate Image and Identity Negotiation Techniques

1. 2.

Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. They will have to be programmed accordingly. Text & References:
Business Communication, Raman Prakash, Oxford The Oxford Handbook of Commercial Corrospondence, Ashley A, OxfordBusiness Communication for Managers: An Advanced Approach, Penrose,Thomson Business Communication, Krizan, Thomson Understanding Human Communication,9/e, Adler R Oxford

BEHAVIOURAL SCIENCE - II (BEHAVIOURAL COMMUNICATION AND RELATIONSHIP MANAGEMENT)


Course Code: Course Objective:
This course aims at imparting an understanding of: Process of Behavioural communication Aspects of interpersonal communication and relationship Management of individual differences as important dimension of IPR

MBABS 10202

Credit Units: 01

Course Contents:
Module I: Behavioural Communication Scope of Behavioral Communication Process Personal, Impersonal and Interpersonal Communication Guidelines for developing Human Communication skills Relevance of Behavioral Communication in relationship management Module II: Managing Individual Differences in Relationships Principles Types of issues Approaches Understanding and importance of self disclosure Guidelines for effective communication during conflicts Module III: Communication Climate: Foundation of Interpersonal Relationships Elements of satisfying relationships Conforming and Disconfirming Communication Culturally Relevant Communication Guideline for Creating and Sustaining Healthy Climate Module IV: Interpersonal Communication Imperatives for Interpersonal Communication Models Linear, Interaction and Transaction Patterns Complementary, Symmetrical and Parallel Types Self and Other Oriented Steps to improve Interpersonal Communication Module V: Interpersonal Relationship Development Relationship circle Peer/ Colleague, Superior and Subordinate Initiating and establishing IPR Escalating, maintaining and terminating IPR Direct and indirect strategies of terminating relationship Model of ending relationship Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer

Text & References:


Vangelist L. Anita, Mark N. Knapp, Inter Personal Communication and Human Relationships: Third Edition, Allyn and Bacon Julia T. Wood. Interpersonal Communication everyday encounter Simons, Christine, Naylor, Belinda: Effective Communication for Managers, 1997 1st Edition Cassell Harvard Business School, Effective Communication: United States of America Beebe, Beebe and Redmond; Interpersonal Communication, 1996; Allyn and Bacon Publishers.

FRENCH - II
Course Code: Course Objective:
To enable the student to talk about his time schedule to talk about travel

MBAFR 10201

Credit Units: 02

Course Contents:
Unit 3, 4: pp. 42 to 72: Contenu lexical: Unit 3: Emploi du temps 1. demander et donner lheure, des horaires 2. raconter sa journe 3. parler de ses habitudes au travail, de ses loisirs 4. dire la date, parler du temps quil fait 5. fixer rendez-vous (au tlphone par e-mail), rserver une table au restaurant Unit 4: Voyage 1. rserver une chambre dhtel, demander la note 2. expliquer un itinraire 3. parler de ses dplacements, situer sur une carte 4. exprimer un conseil, une interdiction, une obligation 5. acheter un billet de train, consulter un tableau dhoraires Contenu grammatical: 1. question avec quelle heure ? adjectifs dmonstratifs 2. verbes pronominaux au prsent, les prpositions et de : aller venir de 3. adverbes de frquence, pourquoi... ? Parce que ... ? 4. expression indiquant la date, verbes impersonnels 5. verbe pouvoir + infinitif, le lundi, lundi prochain 6. adjectifs possessifs (2), adjectif tout 7. impratif prsent (1), nombres ordinaux 8. questions avec est-ce que ? et en + moyen de transport, en/au+pays 9. verbes devoir+infinitif, il faut+ infinitif, il est interdit de 10. verbes : aller, venir, partir , questions avec do, o,par o, quel, de quel

Examination Scheme:
Components Weightage (%) V 10 H 10 CT 20 EE 60

Text & References:


le livre suivre : Franais.Com (Dbutant)

GERMAN II
Course Code: Course Objective:
To enable the students to converse, read and write in the language with the help of the basic rules of grammar, which will later help them to strengthen their language. To give the students an insight into the culture, geography, political situation and economic opportunities available in Germany Introduction to Grammar to consolidate the language base learnt in Semester - I

MBAGR 10201

Credit Units: 02

Course Contents:
Module I: Everything about Time and Time periods Time and times of the day. Weekdays, months, seasons. Adverbs of time and time related prepositions Module II: Irregular verbs Introduction to irregular verbs like to be, and others, to learn the conjugations of the same, (fahren, essen, lessen, schlafen, sprechen und hnliche). Module III: Separable verbs To comprehend the change in meaning that the verbs undergo when used as such Treatment of such verbs with separable prefixes Modules IV: Reading and comprehension Reading and deciphering railway schedules/school time table Usage of separable verbs in the above context Module V: Accusative case Accusative case with the relevant articles Introduction to 2 different kinds of sentences Nominative and Accusative Module VI: Accusative personal pronouns Nominative and accusative in comparison Emphasizing on the universal applicability of the pronouns to both persons and objects Module VII: Accusative prepositions Accusative propositions with their use Both theoretical and figurative use Module VIII: Dialogues Dialogue reading: In the market place At the Hotel

Examination Scheme:
Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60

Text & References:


Wolfgang Hieber, Lernziel Deutsch Hans-Heinrich Wangler, Sprachkurs Deutsch Schulz Griesbach , Deutsche Sprachlehre fr Auslnder P.L Aneja , Deutsch Interessant- 1, 2 & 3 Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1,2 Braun, Nieder, Schme, Deutsch als Fremdsprache 1A, Grundkurs

SPANISH II
Course Code: Course Objective:
To enable students acquire more vocabulary, grammar, Verbal Phrases to understand simple texts and start describing any person or object in Simple Present Tense.

MBASH 10201

Credit Units: 02

Course Contents:
Module I Revision of earlier modules. Module II Some more AR/ER/IR verbs. Introduction to root changing and irregular AR/ER/IR ending verbs Module III More verbal phrases (eg, Dios Mio, Que lastima etc), adverbs (bueno/malo, muy, mucho, bastante, poco). Simple texts based on grammar and vocabulary done in earlier modules. Module IV Possessive pronouns Module V Writing/speaking essays like my friend, my house, my school/institution, myself.descriptions of people, objects etc, computer/internet related vocabulary

Examination Scheme:
Components Weightage (%) C-1 10 CT 20 V 10 EEI 60

Text & References:


Espaol, En Directo I A, Espaol Sin Fronteras

JAPANESE - II
Course Code: Course Objective:
To enable the students to converse in the language with the help of basic particles and be able to define the situations and people using different adjectives.

Course Contents:
Module I: Verbs Transitive verbs, intransitive verbs Module II: More prepositions More particles, articles and likes and dislikes. Module III: Terms used for instructions No parking, no smoking etc. Module IV: Adverbs Different adverbial expression. Module V: Invitations and celebrations Giving and receiving presents, Inviting somebody for lunch, dinner, movie and how to accept and refuse in different ways Module VI: Comprehensions Short essay on Family, Friend etc. Module VII: Conversations Situational conversations like asking the way, At a post office, family Module VIII: Illness Going to the doctor, hospital etc.

Learning Outcome
Students can speak the language describing above-mentioned topics.

Methods of Private study/ Self help


Handouts, audio-aids, and self-do assignments. Use of library, visiting and watching movies in Japan and culture center every Friday at 6pm.

Examination Scheme:
Components Weightage (%) C-1 10 CT 20 V 10 EEI 60

Text & References:


Text: Teach yourself Japanese References: Shin Nihongo no kiso 1

CHINESE II
Course Code: Course Objective:
Chinese is a tonal language where each syllable in isolation has its definite tone (flat, falling, rising and rising/falling), and same syllables with different tones mean different things. When you say, ma with a third tone, it mean horse and ma with the first tone is Mother. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in practical skills and nurturing them to interact with a Chinese person.

MBACE 10201

Credit Units: 02

Course Contents:
Module I Drills Practice reading aloud Observe Picture and answer the question. Tone practice. Practice using the language both by speaking and by taking notes. Introduction of basic sentence patterns. Measure words. Glad to meet you. Module II Where do you live? Learning different colors. Tones of bu Buying things and how muchit costs? Dialogue on change of Money. More sentence patterns on Days and Weekdays. How to tell time. Saying the units of time in Chinese. Learning to say useful phrases like 8:00, 11:25, 10:30 P.M. everyday, afternoon, evening, night, morning 3:58, one hour, to begin, to end .. etc. Morning, Afternoon, Evening, Night. Module III Use of words of location like-li, wais hang, xia Furniture table, chair, bed, bookshelf,.. etc. Description of room, house or hostel room.. eg what is placed where and how many things are there in it? Review Lessons Preview Lessons. Expression yao, xiang and yaoshi (if). Days of week, months in a year etc. I am learning Chinese. Is Chinese difficult? Module IV Counting from 1-1000 Use of chang-chang. Making an Inquiry What time is it now? Where is the Post Office? Days of the week. Months in a year. Use of Preposition zai, gen. Use of interrogative pronoun duoshao and ji. Whose??? Sweater etc is it? Different Games and going out for exercise in the morning. Module V The verb qu Going to the library issuing a book from the library Going to the cinema hall, buying tickets Going to the post office, buying stamps Going to the market to buy things.. etc Going to the buy clothes . Etc. Hobby. I also like swimming. Comprehension and answer questions based on it.

Examination Scheme:

Components Weightage (%)

V 10

H 10

CT 20

EEI 60

Text & References:


Elementary Chinese Reader Part I Lesson 11-20

BUSINESS POLICY AND STRATEGIC MANAGEMENT


Course Code: Course Objective:
The integrative role of all areas of management in business. The prescriptive and descriptive ideas of theorists practitioners and researchers in the field. The principles of management and their relevance in business. The methods and techniques of strategic choice and strategic implementation over different industries. Measurement of performance in various business and effect of strategies. Difference between traditional and contemporary business management.

MBAGM 20301

Credit Units: 04

Course Contents:
Module I: Value Chain Analysis and Competitive Advantage Competitive scope and value chain Module II: Strategic Choice Traditional Approach Strategic Alternatives, Various models BCG, GE Nine Cell Matrix, Hofers Model, Stricklands Grand Strategy Selection Matrix, SWOT and its Impact, Basis of Choice. Module III: Strategic Choice Michael Proters Approach Michael Porters Model, Generic competitive strategies. Cost advantage, differentiation, technology and competitive advantage, substitution, competitor, complementary products and competitive advantage strategic vision vs. strategic opportunism. Module IV: Offensive and Defensive Competitive Strategies. Industry scenarios, advantages and disadvantages of defensive strategies, advantages and disadvantages of offensive strategies. Module V: Strategic Choice (Modern Rules) Coevolving, patching, strategy as simple rules. Module VI: Strategic Implementation with special reference to Balanced Scorecard Operationalizing Strategy, Institutionalizing Strategy, Strategic Control, Balanced Scorecard concepts and applications.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Jausch & Glueck, 1988, Business policy and Strategic Management, 5th Ed., McGraw Hill. Kaplan Robert & Norton David P., 2001, Strategic Focused Organization, 1st Ed., Harvard Business School Press. References: Pearce John A & Robinson R B, 1977, Strategic Management: Strategy Formulation and Implementation, 3rd Ed., A.I.T.B.S. Publishers & Distributors. Aaker David Strategic Market Management, 5th Ed., John Wiley and sons Regular reading of all latest Business Journals: HBR, Strategist, Business World, Business India, Business Today. Porter Michael, Competitive Advantage: Creating and sustaining superior performance, Free press. Thomson & Strickla d, Business policy and Strategic management, 12th Ed., PHI. Munjal, A. Cases and readings in Strategic Management, ABS Handbook.

MANAGERIAL COMPETENCY & CAREER DEVELOPMENT


Course Code: Course Objective:
In this course, students will actively learn and practice job-related skills vital to becoming a successful manager in contemporary organizations. Class sessions will consist of diverse exercises, self-assessments, role plays, etc., which help students evaluate and develop their skills. It will help the students to perform well at an acceptable entry level in each skill area; and better interact with other students, faculty, alumni and industry professionals.

MBAGM 20302

Non Credit Course

Course Contents:
Module I: Introduction to Managerial Competencies Business Service Performance Management and Future Managers, managerial Competencies. Values for managerial effectiveness and competencies in career development. Individual career goals and action plan. Module II: Identification of Career Opportunities in Various Industries Industry scenario and identifying career opportunities. Key position competencies at entry level in different industries and growth prospects. Career Recruitment / selection processes in various industries and companies. Module III: Career Development Process Diagnostic instruments. Steps in career Development, Career Counseling. Seeking, giving and receiving faceto-face feedback. Strategies for improving managerial competencies. Opportunities and tactics for developing managerial competencies. Module IV: Developing Skills for Career Prospects How to succeed in interviews, Mock interviews and GDs. Special focus areas. Career Clusters, Role of Mentor in career development. Importance of Entrepreneurial and leaderrship skills in career development. Module V: Enhancing Learning Through Experience Sharing Experience sharing of successful industry professionals, entrepreneurs, alumni and career specialists.

Examination Scheme:
Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60

Text & References:


Kolb, Osland, & Rubin, 1995, Organizational Behavior, Prentice Hall, Harnold R.Wallace, 2004 Personal development for life and work, Thompson Learning ,India,New Delhi, Greenhaus , 2004 Career Management , Thompson Learning, India, New Delhi

BUSINESS COMMUNICATION - III


Course Code: Course Objective:
Actions speak louder than words. Every business communicator needs to understand the nuances of body language and voice. This course is designed to enable the young Amitian to decipher the relevance of Kinesics, Proxemics and Para Language that cater to the fundamental requirements of effective business presentations and speeches.

MBABS 20301

Credit Units: 01

Course Contents:
Module I: Non- Verbal Communication Principles of non- verbal communication Kinesics Proxemics Paralanguage and visible code Module II: Speaking Skills Pronunciation drills (Neutralizing regional pulls) Conversational English Guidelines to an effective presentation Module III: Interviews and GDs

Note: 1 written test of 20 marks of one hour duration will be conducted. Also, each student will be required to make a presentation for 20 marks over and above the teaching hours. They will have to be programmed accordingly. Text & References:
Business Communication, Raman Prakash, Oxford Business Communication for Managers: An Advanced Approach, Penrose,Thomson Business Communication, Krizan, Thomson Understanding Human Communication,9/e, Adler R Oxford

BEHAVIOURAL SCIENCE - III (LEADING THROUGH TEAMS)


Course Code: Course Objective:
This course aims to enable students to: Understand the concept and building of teams Manage conflict and stress within team Facilitate better team management and organizational effectiveness through universal human values.

MBABS 20302

Credit Units: 01

Course Contents:
Module I: Teams: An Overview Team Design Features: team vs. group Effective Team Mission and Vision Life Cycle of a Project Team Rationale of a Team, Goal Analysis and Team Roles Module II: Team & Sociometry Patterns of Interaction in a Team Sociometry: Method of studying attractions and repulsions in groups Construction of sociogram for studying interpersonal relations in a Team Module III: Team Building Types and Development of Team Building Stages of team growth Team performance curve Profiling your Team: Internal & External Dynamics Team Strategies for organizational vision Team communication Module IV: Team Leadership & Conflict Management Leadership styles in organizations Self Authorized team leadership Causes of team conflict Conflict management strategies Stress and Coping in teams Module V: Global Teams and Universal Values Management by values Pragmatic spirituality in life and organization Building global teams through universal human values Learning based on project work on Scriptures like Ramayana, Mahabharata, Gita etc. Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer

Text & References:


Organizational Behaviour, Davis, K. Hoover, Judhith D. Effective Small Group and Team Communication, 2002,Harcourt College Publishers LaFasto and Larson: When Teams Work Best, 2001, Response Books (Sage), New Delhi Dick, Mc Cann & Margerison, Charles: Team Management, 1992 Edition, viva books J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer & Company Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College Publishers

FRENCH - III
Course Code: Course Objective:
To furnish linguistic tools to talk about work and problems related to work to perform simple communicative tasks (explaining a set back, asking for a postponement of appointment, give instructions, place orders, reserve) to master the current social communication skills oral (dialogue, telephone conversation) Written (e-mails, reply to messages)

MBAFR 20301

Credit Units: 02

Course Contents:
Unit 5, 6: pp. 74 to 104 Contenu lexical: Unit 5: Travail 1. manger au restaurant, comprendre un menu, commander 2. engager une conversation tlphonique 3. parler de sa formation, de son exprience, de ses comptences 4. Raconter des vnements passes 5. consulter sa boite e-mails, rpondre aux messages Unit 6: Problmes 1. identifier un problme, demander des prcisions 2. expliquer un contretemps, dplacer un rendez-vous 3. demander de laide (par tlphone, par e-mail) 4. donner des instructions 5. expliquer un problme, suggrer une solution Contenu grammatical: 1. futur proche, articles partitifs, un peu de, beaucoup de, une bouteille de, un morceau de 2. pronoms COD, venir de + infinitif, verbes appeler (au prsent) 3. pass compos avec avoir, affirmatif et interrogatif, savoir et connatre 4. pass compos avec tre, accord du participe pass, ngation 5. pronoms COI, tre en train de 6. nerien, nepersonne, neplus, nepas encore, quest-ce que/ quest-ce qui/qui est-ce que/qui est-ce qui 7. pass compos des verbes pronominaux 8. si/quand+prsent, neplus, ne pas encore 9. impratif prsent (2) place du pronom et verbes pronominaux 10. trop/pas assez, verbe devoir au conditionnel prsent

Examination Scheme:
Components Weightage (%) V 10 H 10 CT 20 EE 60

Text & References:


le livre suivre : Franais.Com (Dbutant)

GERMAN - III
Course Code: Course Objective:
To enable the students to converse, read and write in the language with the help of the basic rules of grammar, which will later help them to strengthen their language. To give the students an insight into the culture, geography, political situation and economic opportunities available in Germany

MBAGR 20301

Credit Units: 02

Course Contents:
Module I: Modal verbs Modal verbs with conjugations and usage Imparting the finer nuances of the language Module II: Information about Germany (ongoing) Information about Germany in the form of presentations or Referat neighbors, states and capitals, important cities and towns and characteristic features of the same, and also a few other topics related to Germany. Module III: Dative case Dative case, comparison with accusative case Dative case with the relevant articles Introduction to 3 different kinds of sentences nominative, accusative and dative Module IV: Dative personal pronouns Nominative, accusative and dative pronouns in comparison Module V: Dative prepositions Dative preposition with their usage both theoretical and figurative use Module VI: Dialogues In the Restaurant, At the Tourist Information Office, A telephone conversation Module VII: Directions Names of the directions Asking and telling the directions with the help of a roadmap Module VIII: Conjunctions To assimilate the knowledge of the conjunctions learnt indirectly so far

Examination Scheme:
Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60

Text & References:


Wolfgang Hieber, Lernziel Deutsch Hans-Heinrich Wangler, Sprachkurs Deutsch Schulz Griesbach , Deutsche Sprachlehre fr Auslnder P.L Aneja , Deutsch Interessant- 1, 2 & 3 Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1,2 Braun, Nieder, Schme, Deutsch als Fremdsprache 1A, Grundkurs

SPANISH III
Course Code: Course Objective:
To enable students acquire knowledge of the Set/definite expressions (idiomatic expressions) in Spanish language and to handle some Spanish situations with ease.

MBASH 20301

Credit Units: 02

Course Contents:
Module I Revision of earlier semester modules Set expressions (idiomatic expressions) with the verb Tener, Poner, Ir. Weather Module II Introduction to Gustarand all its forms. Revision of Gustar and usage of it Module III Translation of Spanish-English; English-Spanish. Practice sentences. How to ask for directions (using estar) Introduction to IR + A + INFINITIVE FORM OF A VERB Module IV Simple conversation with help of texts and vocabulary En el restaurante En el instituto En el aeropuerto Module V Reflexives

Examination Scheme:
Components Weightage (%) C-1 10 CT 20 V 10 EEI 60

Text & References:


Espaol, En Directo I A Espaol Sin Fronteras -Nivel Elemental

JAPANESE - III
Course Code: Course Objective:
To enable the students to converse in the language with the help of basic verbs and to express themselves effectively and narrate their everyday short encounters. Students are also given projects on Japan and Japanese culture to widen their horizon further. Note: The Japanese script is introduced in this semester.

MBAJP 20301

Credit Units: 02

Course Contents:
Module I: Verbs Different forms of verbs: present continuos verbs etc Module II More Adverbs and adverbial expressions Module III: Counters Learning to count different shaped objects, Module IV: Tenses Past tense, Past continuous tense. Module V: Comparison Comparative and Superlative degree Module VI: Wishes and desires Expressing desire to buy, hold, possess. Usage in negative sentences as well. Comparative degree, Superlative degree. Module VII: Appointment Over phone, formal and informal etc.

Learning Outcome
Students can speak the language and can describe themselves and situations effectively They also gain great knowledge in terms of Japanese lifestyle and culture, which help them at the time of placements.

Methods of Private study /Self help


Handouts, audio-aids, and self-do assignments. Use of library, visiting and watching movies in Japan and culture center every Friday at 6pm.

Examination Scheme:
Components Weightage (%) C-1 10 CT 20 V 10 EEI 60

Text & References:


Text: Teach yourself Japanese References: Shin Nihongo no kiso 1

CHINESE III
Course Code: Course Objective:
Foreign words are usually imported by translating the concept into Chinese, the emphasis is on the meaning rather than the sound. But the system runs into a problem because the underlying name of personal name is often obscure so they are almost always transcribed according to their pronciation alone. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in practical skills and nurturing them to interact with a Chinese person.

MBACE 20301

Credit Units: 02

Course Contents:
Module I Drills Dialogue practice Observe picture and answer the question. Introduction of written characters. Practice reading aloud Practice using the language both by speaking and by taking notes. Character writing and stroke order Module II Measure words Position words e.g. inside, outside, middle, in front, behind, top, bottom, side, left, right, straight. Directional words beibian, xibian, nanbian, dongbian, zhongjian. Our school and its different building locations. What game do you like? Difference between hii and neng, keyi. Module III Changing affirmative sentences to negative ones and vice versa Human body parts. Not feeling well words e.g. ; fever, cold, stomach ache, head ache. Use of the modal particle le Making a telephone call Use of jiu and cal (Grammar portion) Automobiles e.g. Bus, train, boat, car, bike etc. Traveling, by train, by airplane, by bus, on the bike, by boat.. etc. Module IV The ordinal number di Mei the demonstrative pronoun e.g. mei tian, mei nian etc. use of to enter to exit Structural particle de (Compliment of degree). Going to the Park. Description about class schedule during a week in school. Grammar use of li and cong. Comprehension reading followed by questions. Module V Persuasion-Please dont smoke. Please speak slowly Praise This pictorial is very beautiful Opposites e.g. Clean-Dirty, Little-More, Old-New, Young-Old, Easy-Difficult, Boy-Girl, Black-White, BigSmall, Slow-Fast etc. Talking about studies and classmates Use of it doesnt matter Enquiring about a student, description about study method. Grammar: Negation of a sentence with a verbal predicate.

Examination Scheme:
Components V H CT EE

Weightage (%)

10

10

20

60

Text & References:


Elementary Chinese Reader Part I, Part-2 Lesson 21-30

SUMMER INTERNSHIP
Course Code: Course Objective:
Summer Internship exposes students to new analytical and technical skills to communicate with and to seek information from the professional people. The educational process in the internship course seeks out and focuses attention on many latent attributes. These attributes are intellectual ability, professional judgment and decision making ability, inter-disciplinary approach, skills for data handling, ability in written and oral presentation, sense of responsibility etc.

MBASI 20350

Credit Units: 09

Examination Scheme:
Continuous Evaluation by faculty guide Continuous evaluation by CRC Feedback from industry guide Report, Presentation & Viva Voce TOTAL 15% 15% 35% 35% 100%

CREATING AND MANAGING NEW VENTURES


Course Code: Course Objective:
The goals of this course are to give the student a broad understanding of the field of enterprise creation and to provide an introduction to the important tools and skills necessary to create and grow a successful new venture. The course is designed to simulate the real life activities of entrepreneurs in the start-up stage of a new venture.. Focuses on the key issues faced by entrepreneurs in new ventures and small businesses; taught in five modules: Strategy Formulation, Finance, Marketing, Operations, and Practical Issues; involves lecture discussions, guest lectures by a variety of entrepreneurs and interactive case discussions with the entrepreneurs. Students, in teams, will develop a new venture concept with business plan and determine if a demand exists for their product or service. Through a business plan project we will cover the practical areas of a new venture including the management team, strategic planning, funding, and operations.

MBAEL 20301

Credit Units: 03

Course Contents:
Module I: Creation of New Ventures Identifying new Projects, Ideas versus Opportunities, Preparing Project Profiles, Developing the Entrepreneurial Plan, Perspectives about Growth and Emerging Enterprises. Module II: Developing the Entrepreneurial Plan Environmental Assessment: Preparations for a New Venture, Marketing Research for New Ventures, Financial Preparation for Entrepreneurial Ventures, Developing an Effective Business Plan Module III: Opportunity Identification Assessment and Examination of Entrepreneurial Opportunities, Risk Analysis mitigation and Management. Module IV: Initiating Entrepreneurial Ventures Structuring the New Business Venture Assessing the Feasibility of a New Venture Marketing, Technical and Financial Feasibility, Structuring the New Venture, Legal Structures and Issues, Sources and Types of Capital, Buying Out versus Starting a Business Module V: Growth & Development of Entrepreneurial Venture Managing Growth, Financing Growth, Developing a Team of Advisors, Attracting and Retaining Employees Module VI: Managing Environments Economic, Social and technological environment, Trends, Business cycles, Industry cycles, Supporting Institutions, Incentives and Subsidies, How to avoid enterprise failures.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


This subject is taught through real examples and reports.

ENTREPRENEURSHIP AND ENTREPRENEURIAL PROCESS


Course Code: Course Objective:
Entrepreneurship is a state of mind. It communicates the capability to proactively handle change and deal with uncertainties. The course attempts at dissecting the entrepreneurial psyche, creating the profile of a 21st Century entrepreneur and arrives at the attributes and skill sets that behoove an entrepreneur. The course will also give the student a broad understanding of the field for Entrepreneurship and review the factors critical to success in todays new venture environment. We will explore the characteristics of entrepreneurs as leaders as well as managers. Successful students in this course will be able to: Appreciate the philosophy behind the concept of Entrepreneurship. Describe the process of Entrepreneurship as an activity originating from market need, the creative recognition of opportunity, and innovative problem solving in the business environment. Understand how innovation and competitive advantage contribute value to new business products and services. Understand the entrepreneurial traits and skills needed in entrepreneurial ventures. Evaluate the opportunities along with the constraints on the feasibility and appropriateness of being an entrepreneur. Create an entrepreneurial self-profile.

MBAEL 20302

Credit Units: 03

Course Contents:
Module I: The Entrepreneurial Psyche Psychology of enterprise, The entrepreneurial urge, Concept of Entrepreneurship, Entrepreneur as an Individual, Motivation, attitudes, attributes, skill sets, competencies, Optimization vs. managing, Types of Entrepreneurs, profiling an entrepreneur, Profile dissection, and creation of an appropriate profile. Module II: Development of entrepreneurship and entrepreneurship Definition of entrepreneurship and entrepreneurship; The Entrepreneurial Revolution, Entrepreneurship: An Evolving Concept, economic and non-economic influences on entrepreneurship; the current status of entrepreneurship in selected countries; entrepreneurship models - aspiring entrepreneurs, opportunistic entrepreneurs, collaborative affiliation, venture incubator. Module III: Analysis of entrepreneur and entrepreneur Understanding the Entrepreneurial Perspective in Individuals, Profiling the entrepreneur / entrepreneur - traits, skills and activities analysis; innovation and the entrepreneur / entrepreneur; risk and rewards to the entrepreneur; entrepreneurial stress and coping mechanisms. Developing Creativity and Understanding Innovation, Ethical and Social Responsibility Challenges for Entrepreneurs Module IV: History of Entrepreneurship Introduction of the history and culture of entrepreneurship in India, the history of economic thought with an emphasis on the theory of entrepreneurship. The Role of Entrepreneurs / Small Business in the Indian Economy / Global Economy. The Legitimacy of entrepreneurship in India. Social norms and beliefs; understanding ones composite culture; consumer behavior and requirements; the ever-changing nature of norms and beliefs and how to make this work for you. The psychological motivations for achievement. A historical and comparative study of what works/has worked in India and how this compares with other countries like China, Taiwan, Korea , US, Japan, German, U.K. etc. Biographies of select Indian and Global entrepreneurs. Module V: The interface Entrepreneurial experiences (interactive Session by entrepreneurs) Module VI The art of war

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

Butler, J.E, 2001, E-Commerce and Entrepreneurship, Information Age

Chell, E., 1991, Haworth, J.M. & Brearley, S.S., The Entrepreneurial Personality: Concepts, Cases and Categories, London: Routledge Drucker, P., 1985 Innovation and Entrepreneurship, Heinemann.
References:

Butler, J.E, 2001, E-Commerce and Entrepreneurship, Information Age Chell, E., Haworth, J.M. & Brearley, S.S., 1991, The Entrepreneurial Personality: Concepts, Cases and Categories, London: Routledge,. Drucker, P., 1985, Innovation and Entrepreneurship, Heinemann. Hisrich R. and Peters M., 2002 Entrepreneurship, McGraw Hill. Kao, J., 1996, Entrepreneurship, Creativity and Organization, Prentice Hall. Kao, R., 1995, Entrepreneurship, Prentice-Hall. Kapron J.E., 1997, Biz Plan Builder, South-Western College Publishing, Kuratko D. & Hodgetts R., Entrepreneurship A Contemporary Approach, Dryden. Minkes, A.L., 1987, The Entrepreneurial Manager, Penquin,. Phan, P.H., 2002, Entrepreneurship and Technology, Information Age, Redding, S.G., 1990, The Spirit of Chinese Capitalism, New York: de Gruyter Tidd J., Bessant J. & Pavitt K., 1997, Managing Innovation, John Wiley & Sons Vesper, K., 1993, New Venture Mechanics, Prentice Hall

FINANCING FOR NEW VENTURES


Course Code: Course Objective:
Capital plays a substantial role in the success or failure of a firm. From the point of view of the entrepreneur, the course considers how significant business opportunities are identified, planned, and built into companies; how resources are matched with opportunity; and how -- within the framework --entrepreneurs seek capital and other assistance from all available sources. From the point of view of the investor, the course considers how potential entrepreneurial investments are evaluated, valued, structured, and enhanced; how different funding strategies are deployed for achieving the final objective wealth creation.

MBAEL 20303

Credit Units: 03

Course Contents:
Module I: The Role of Capital in Entrepreneurial Economy Entrepreneurial economy, High-growth ventures, Stages of financing, Families, corporations, partnerships, Recent developments, Types of investments, Stages of investments, Sources of funding, Industry preferences for investments, Geographic distribution of funds and investments, Anticipated returns by the venture capital investor; Seed, Startup, Later stage Module II: Deal Design and Examination Company Structuring, Costing, Finance need Estimation, Deal Finalization, Investor objectives, Deal Examination Special issues of seed and startup companies, Reading the business plan, Looking at financial forecasts, Using experts, Economic Examination of opportunity, Legal representations, Energy level, Confidence in ability to excel, Perseverance, Leadership ability, Desire to win, Creativity, Resourcefulness, Tenacity, Relating to people: shareholders, employees, and customers, Track record, Purchase agreement representations and company warranties, Investigation of the entrepreneur and his/her team, Checking references, Turn-ons and turn-offs, Confidentiality and nondisclosure while evaluating, Investigations cost money how much to spend Module III: Structuring the Deal Pure equity investments, Equity and debt hybrids, Revenue participation (royalty deals), How much to invest overcapitalization is as bad as under capitalization, Entrepreneur investment and guarantee, Penalties for unmet projections, incentivizing the investor, Voting trusts and proxies, Exit formulas, Preemptive rights, The issue of control Module IV: Pricing and Negotiations Valuation techniques, Valuation benchmarks, Valuation: entrepreneur vs. investor its inevitable, Resolving the differences, Earn-out agreements, Liquidity, Pricing, Effect of stock market on pricing, Venture capitalists ROI targets, Anti dilution protection, Splits protection, Weighted average or standard institutional formula, Price ratchet, Percentage ratchet, Participation protection Expiring protection Management carve-out, Right of first refusal, Punitive financing, Entrepreneur warranties, An anatomy of a negotiation, When to walk away from a deal Module V: Organizing the Company Portfolio Board of Directors, Advisors and consultants, Managerial change, Key-man life insurance, Buy-sell agreements, Legal documentation, Term sheet, Investment agreement, Description of transaction, Representation and warranties by company, Companys covenants and undertakings, Registration rights, rights of participation and indemnification, Conditions to closing, Terms of investment securities, Principal terms of preferred stock, Principal terms of debt securities, Various agreements and documents: Stockholders agreements, Employee stock purchase agreements Module VI: Performance and Examination Level of involvement, Enforcement of terms and conditions, Shareholder agreement as a management tool, Mentoring and nurturing, Planned staged investments, Unplanned staged investments, Initial Public Offering (IPO), Acquisition, Management buy-back of stock, Dealing with failures and with the walking dead. Module VII: Exit of Venture Capitalist

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:

Text:

HPS Pahwa, Project Financing

References: Scott .L. Hoffman, Law & Business of International Project Finance.

MARKETING FOR ENTREPRENEURS


Course Code: Course Objective:
The main objective of this course is to familiarize the participants with the various marketing strategies for the launch of a new product and service by an entrepreneur. This paper will also deal with the aspects of marketing research for new product.

MBAEL 20304

Credit Units: 03

Course Contents:
Module I An introduction to Entrepreneurship, attitude and general behavior. Positioning, Targeting, and Segmentation, competitive advantage and value creation capabilities. Module II Preparation of Marketing Plan Module III Selecting, Developing, and Evaluating New Products and Services. Module IV Marketing Arithmetic for entrepreneur and business plan preparation, Entrepreneurial Pricing Decisions. Module V Entrepreneurial Distribution Channel Decisions and franchising. Module VI Public Relations and Publicity, Entrepreneurial Advertising Decisions.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Holt, David. Entrepreneurship New Venture Creation Fourth Edition by PHI References: Hisrich peters Entrepreneurship Fourth Edition by Fourth Edition TMH

COST AND MANAGEMENT ACCOUNTING FOR DECISION MAKING


Course Code: Course Objective:
To develop an understanding of basic elements of cost and its classification, allocation and how the costing techniques are useful in the process of managerial decision-making. To expose the students to the latest techniques to facilitate the process of decision making in todays dynamic business world.

MBAFN 20301

Credit Units: 03

Course Contents:
Module I: Basics of cost and management accounting Evolution of cost accounting and management accounting, cost concepts and cost object, cost classification, cost organization and its relationship with other departments. Elements of cost and cost determination: Cost accounting records cost ledgers, reconciliation of cost and financial accounts. Material cost purchase procedure, store keeping and stock control, pricing issue of material and accounting thereof, perpetual inventory and physical stock taking, identification of slow, non-moving and fast moving items. Module II: Labor costs Remuneration methods, monetary and non-monetary incentive schemes, payroll procedures, labor analysis and idle time, measurement of labor efficiency and productivity, analysis of non-productive time and its cost, labor turnover and remedial measures, treatment of idle time and overtime. Module III: Overheads Overheads: nature, collection and classification. Production overheads collection, apportionment, absorption, use of predetermined recovery rates, treatment of under and over absorption, fixed, variable and semi variable overhead, report for control of overhead cost. Administration, selling and distribution overheads analysis, accounting and control, treatment of miscellaneous items in cost accounting. Module IV: Methods of costing Specific order costing job, batch and contract, determination of cost accounting in job, batch and contract, valuation of work-in-progress in job costing, features of contract costing, certification of work done, profit on incomplete contracts, cost plus contracts. Process costing treatment of normal and abnormal losses and gains, valuation of work-in-progress using first-in first-out and average methods (equivalent production), interprocess transfer and pricing, concepts and accounting for joint products, by-products, waste, scrap, spoilage and defectives, research and development expenses. Module V Service or operating costing unit costing and multiple costing, application, identification of cost unit and cost determination and control; integrated accounts, basis of computerization of accounts. Uniform costing, Interfirm comparison, cost reduction, value analysis/engineering including value management. Costing and accounting systems - activity based costing, customer profitability analysis; direct product profitability; just-in-time and back flush accounting; theory of constraints and throughput accounting; behavioral aspects of alternative costing systems; target costing; life cycle costing, parametric cost control.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Williamson, D. 1999, Cost and Management Accounting, Prentice Hall of India. References: Jain, S.P. & Narang, K.L., Cost Accounting- principles and practice, Kalyani Publishers Horngren, Foster, Datar, Cost Accounting, Prentice Hall of India

INFRASTRUCTURE PROJECT MANAGEMENT AND CONTROL


Course Code: Course Objective:
The objective of the course is to make the students familiar with the planning, analysis, selection, implementation and review the capital expenditure investments with special reference to infrastructure projects. The aim is to acquaint the student with the application of mathematical and statistical tools for analyzing managerial problems in order to arrive at a decision w.r.t. the capital expenditures. They shall be exposed to fundamental optimization procedures and techniques, which are used in Project Management.

MBAFN 20302

Credit Units: 03

Course Contents:
Module I: Planning of Projects Introduction to Capital and Infrastructure Projects, Overview and Resource Allocation Framework, Generation and Screening of Project Ideas, Project Identification. Module II: Analysis & Selection of Projects Project Design, Market and Demand Analysis, Technical Analysis, Financial Analysis, Environmental Impact Analysis, Estimation of Project Cash Flows, Analysis of Risk, Appraisal Criteria, Project Financing, Complex Investment Decisions under Inflation, Capital Rationing, Mathematical Programming Models for Project Selection, Social Cost Benefit Analysis, Preparation of Detailed Project Report Module III: Project Implementation Forms of Project Organization, Human Aspect of Project Management, Pre-requisites of Successful Implementation, Network Analysis CPM & PERT, Scheduling and Resources Allocation & Leveling Module IV: Project Review and Control Cost & Time Control, Performance Examination, Project control systems under Management Control Module V: Project Examination Examination of Projects for further Recommendations, Impact analysis, Project Auditing, Project Termination and Abandonment Analysis

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

Chandra P., 2002, Projects: Planning, Analysis, Financing, Implementation & Review, 4 th Ed. Tata McGraw-Hill Publishing

References: Meredith J.R. & Mantel S.J., Jr., 2000, Project Management: A Managerial Approach, 4th Ed. John Wiley & Sons Machiraju H.R., 2001, Introduction to Project Finance: An Analytical Perspective, Vikas Publishing House Pvt. Ltd. Patel B.M., 2000, Project Management: Strategic Financial Planning Examination & Control, Vikas Publishing House Pvt. Ltd. Finnerty J. D., 1996, Project Financing: Asset-Based Financial Engineering, Wiley Newbold C.R., 1998, Project Management in the Fast Lane: Applying Theory & Constraints, St. Lucie Press Diwan P., Project Management, Deep & Deep Publications Anthony R.N. & Govindrajan V., 1998, Management Control Systems, 9th Ed. Tata McGraw-Hill Desai V., 1997, Project Management, 1st Ed. Himalaya Publishing House Thakur D., 1992, Project Formulation & Implementation, Deep & Deep Publications Dayal R., Zachariah P. & Rajpal K., 1996, Project management, 1st Ed. Mittal Publications

Goel B.B., 2001, Project Management: A Development Perspective, Deep & Deep Publications

INTERNATIONAL FINANCE
Course Code: Course Objective:
The possibility for companies to look beyond domestic markets while making the financial decisions has given new dimensions to the way these decisions are taken. This has essentially led to changes in financial environment by linking domestic markets to global markets causing unprecedented increase in opportunities as well as risks. Management in such environment requires understanding of innovative conceptual and physical tools for better financial decision-making. The course on International Finance aims at equipping the financial manager with concepts, tools that enable financial decisions making in a global market and help better achieve the objectives of the firm.

MBAFN 20303

Credit Units: 03

Course Contents:
Module I: International Financial Environment Finance function in global business scenario, International Monetary System, International Financial Markets and Instruments, Balance of Payments, Recent Developments. Module II: Foreign Exchange Markets Spot and Forward Foreign Exchange Markets, Speculation and Arbitrage in Foreign Exchange Markets and Implications of Market Efficiency, Currency Swaps, Currency Futures and Options. Module III: Foreign Exchange Rate Determination Theories of Exchange Rate Determination, Fundamental International Parity Conditions Purchasing Power and Interest Rate Parity, Forecasting Exchange Rates - Technical Forecasting, Time Series Modelling, Fundamental Forecasting. Module IV: Foreign Exchange Rate Exposure and Risk Management Transaction, Translation and Operating Exposure, Exposure from Equity and Borrowing in International Financial Markets, Hedging tools for Management of Transaction Exposure and Interest Rate Exposure, Degree of Hedge. Module V: Issues in Foreign Investments Analysis Examination of International Investment Proposals, Discounted Cash Flow Analysis, Tax Adjusted Present Value Approach, Political Risk Analysis, External Investment Decision Measuring Total Returns on Foreign Investments, Optimal International Asset Allocation. Module VI: International Taxation and Regulatory Framework International Tax Laws, Transfer Pricing Arms Length Price, International Legal Procedures & Norms

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

Levi, M. D. 1996, International Finance, McGraw Hill International.


References:

Apte, P. G. 1995, International Financial Management, Tata McGraw Hill Errunza, V. R., Singh, D. and Srinivasan, T.S. 1994, International Business Finance, Global Business Press. Seth, A.K. 2000, International Financial Management, Galgotia Publishing Company. Hull, J. C. 1999, Introduction to Futures and Options Markets, Prentice Hall of India. Edwards, F. R. and Ma, C. W. 1992, Futures and Options, McGraw-Hill International. Kolb, R. W. 1997, Understanding Futures Markets, Prentice Hall of India.

Rebonato, R. 1996, Interest Rate Option Models: Understanding, Analysing and Using Models for Exotic Interest Rate Options, John Wiley and Sons. Kohn, M.1998. Financial Institutions and Markets, Tata McGraw Hill Publishing Articles from selected journals and magazines.

MANAGEMENT OF FINANCIAL SERVICES


Course Code: Course Objective:
At the end of this course the students will understand: Role of Financial Services in producing and maximizing value. Understanding basic Financial Services and their need. Factors determining dynamism in the Financial Services industry. Understanding the interface of regulators and managers for quantifying and dealing with critical factors affecting the Financial Services industry.

MBAFN 20304

Credit Units: 03

Course Contents:
Module I: Introduction Financial services and Value production, Value added in Financial Services, ROI in Financial Services, Elements in the Financial Services value chain, Role of Financial Services in Economic Development Module II: Merchant & Investment Banking Meaning, Importance & Role in the Indian Financial System, Corporate Counselling, Project Counselling And Appraisal, Loan Syndication And Accessing Debt and Capital Markets, Procedural Aspects Of Public Issues, Bought Out Deals, Book Building, Pre-Issue Decision; Post Issue Management And Related Provisions Of Companies Act And SEBI Guidelines For Protection Of Interests Of Investors. Module III: Leasing Hire Purchase and Consumer Credit Development Of Leasing Hire Purchase and Consumer Credit, Types Of Leasing, Pricing Methodology And Financial Analysis, Taxation, Legal Framework For Leasing And Hire Purchase Companies, Leasing vs. Buying- NPV, Securitization Module IV: Venture Capital Financing International Experiences In Venture Capital Financing, Venture Capital Financing In India, Pitfalls To Be Avoided. Module V: Mutual Funds Mutual Funds types, Organization and Management, Regulations of Mutual Funds Module VI: Other Financial services Factoring Services - Features, Merits and Demerits, Cost Benefit Analysis, Forfeiting Features, Merits and Demerits, Credit Rating: Concept of Credit Rating, Types of Credit Rating, Advantages and Disadvantages of Credit Rating, Credit Rating Agencies and Their Methodology and Process, Individual Credit Rating, Sovereign Credit Rating Practices, Indian Experience up to now, Housing Finance, Custodial Services Module VII: An introduction to marketing of Financial Services Features Marketing Of Financial Services (Introduction)

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Khan M Y, 1999, Indian Financial System, 2nd Ed., Tata McGraw Hill References: Chandra, P. 1999, Financial Management: Theory and Practice, 4th Ed., Tata McGraw Hill. Dietrich J Kimball, 1996, Financial Services & Financial Institutions, Value Creation in theory and Practice, 10th Ed., Prentice Hall Pandey, I.M. 1999, Financial Management, 8th Ed., Vikas Publishing House Sriram, K. 1996, Handbook of Leasing, Hire Purchase and Factoring, ICFAI. Bhole L M, 2000, Financial Institutions and Markets: Structure, Growth & Innovations, 3rd Edition, Tata McGraw Hill Regular reading of the Financial & Business Journals, Analyst, Economist is essential. References

SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT


Course Code: Course Objective:
This course aims at providing a clear understanding of the changing domestic and global investment scenario in general and Indian capital market in particular with reference to availability of various financial products and operations of stock exchanges. Important theories, techniques, regulations and certain advancements in theory of investment will be covered with an aim of helping the participants make sound investment decisions both in the context of individual security and portfolio investment.

MBAFN 20305

Credit Units: 03

Course Contents:
Module I: Environment of Investment Process of Investment in Financial Assets, Salient Features & Operations of Stock Exchanges, Trading Arrangements, Changing Scenario of Indian Stock Market with Emphasis on Transparency, Efficiency of Indian markets. Module II: Setting the Objectives Risk and Return in the Context of Portfolio, Common Stock Valuation Models, Term Structure of Interest Rates, Risks in Fixed Income Securities, Macaulays Duration. Module III: Security Analysis Fundamental Analysis Economic & Industry Analysis, Concept of Business Cycles, Indicators of Economic Prosperity, Industry Analysis, Company Analysis, Company Valuation, Technical Analysis. Module IV: Portfolio Construction & Optimization Modern Portfolio Theory Markowitzs Risk-Return Optimization, Generating the Efficient Frontier, Single-Index Model, Capital Asset Pricing Model, Motivation for Partitioning of Risk, Arbitrage Pricing Theory, Module V: Portfolio Performance Examination & Revision Managed Portfolios and Performance Examination - Sharpes, Treynors, Jensens and Famas Performance Measures, Portfolio Revision - Portfolio Re-balancing and Upgrading, Mutual Funds and their Portfolio Management Schemes. Module VI: Advancements in Theory of Investment Management Redingtons Immunization, Derivatives - Payoff patterns of elementary options and possibilities of increased diversification.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Chandra, P. 2002, Investment Analysis, Tata McGraw Hill References: Bhalla, V.K. 2001. Investment Management: Security Analysis & Portfolio Management, S. Chand and Company, 8th Ed. Fischer, D.E. and Jordan, R.J. 1995, Security Analysis & Portfolio Management, Prentice Hall of India Fuller, R. J. and Farrel, J.L. 1987, Modern Investment & Security Analysis, McGraw Hill International. Sharpe & Alexander, Investments, Prentice Hall of India Francis, J.C. 1987, Investments, McGraw Hill International. Avdhani V.A. 1994, Security Analysis & Portfolio Management, Himalaya Elton, E.J. and Gruber, M.J. 1996, Modern Portfolio Theory and Investment Analysis, John Wiley & Sons. Barua, S.K., Raghunathan, V. and Verma, J.R. 1992, Portfolio Management, Tata McGraw Hill Hull, J.C. 1995, Introduction to Futures & Options Markets, Prentice Hall, Eaglewood Cliffs, New Jersey. Obaidullah, M. 1988, Stock Markets: Theories & Evidence Graham, Benjamin, 1973, The Intelligent Investor, Harper & Row Publishers, Inc., 4th Ed., New York.

INDUSTRIAL RELATIONS AND LABOUR LAWS


Course Code: Course Objective:
The objective of the course is to acquaint students with the main provisions of labour standards, concepts, institutions and approaches to industrial relations and collective bargaining. The course will develop skills of dealing with unions, negotiating collective agreements and to identify approaches to promotion of sound labour management relations.

MBAHR 20301

Credit Units: 03

Course Contents:
Module I: Introduction to Labour Laws Labour Law origin - purpose - role of the State - Constitutional provisions fundamental rights and directive principles of state policy. Module II: Health and safety, conditions of employment Factories Act, 1948, Industrial Employment (Standing Orders) Act, 1946. Discipline and Disciplinary Procedure Module III: Laws for handling Industrial Disputes and Contract Labour Industrial Disputes Act 1947, Contract Labour (Regulation & Abolition) Act, 1970 Module IV: Trade Unions Trade Unions: Meaning, Functions, Problems, Trade Unions Act, 1926 Module V: Wage related laws Minimum Wages Act, 1948, Payment of Wages Act 1936, Equal Remuneration Act 1976, Payment of Bonus Act 1965, ,. Module VI: Employee Benefits and Social Security related laws Payment of Gratuity Act, 1972: Provident Fund Act 1952, Workmens Compensation Act 1923, E.S.I.C.Act,1948, Maternity Benefit Act 1961 Module VII: Industrial Relations and Collective Bargaining Industrial Relations-conceptual and legal framework, Collective Bargaining-an overview, Bargaining and Negotiating skills, Workers Participation in Management, Sound Labour Management Relations

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Labour Laws - Everybody Should Know-Universal Law Publishing Company, H.L.Kumar, latest edition. Industrial Relations, Oxford University Press, C.S. Venkata Ratnam, latest edition. References: P.L. Malik, Industrial Law, 1995, 19th edition reprinted 2006, Lucknow, Eastern Book Co., Mamoria CB: Dynamics of Industrial Relations, Himalaya Publishing House. M.Y. Pylee and George Simon, 1996, Industrial Relations and Personnel Management, New Delhi, Vikas Publishing House. P Subba Rao, 2000 Essentials of Human Resource Management and Industrial Relations: Text, Cases and Games, Mumbai, Himalaya. S.C. Shrivastava, 2000.Fourth revised Edition, Industrial Relations and Labour Laws, New Delhi, Vikas Publishing House, Reprinted 2006

ORGANIZATIONAL STRUCTURE, DESIGN AND HR PLANNING


Course Code: Course Objective:
To develop an understanding of the nature, functioning and design of organization as social collectives. Moreover to develop theoretical and practical insights alongwith problem solving capabilities for effectively managing the organizational processes.

MBAHR 20302

Credit Units: 03

Course Contents:
Module I: Overview of Organization Determinants of Organization Design. Parameters of Organization Design Module II: Organization & Environment Organizational Strategy. Organization & Technology Module III: Types of Organization Structure New Design Option. Power & Conflict in Organization. Paradigm shift in Organization Design. Organization Effectiveness Module IV: HR Planning Objectives, Benefits, Advantages, Remediation & Problems Module V: HR Planning Tools, Methods & Techniques Linkage of Planning HR. Planning with other HR Functions, Recent Trends in HR

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Peter M Senge, 1990, The Fifth Discipline: Century Business. David A, Nadler & Michael Tushman, 1997 Competing by Design, Oxford University Press., References: Russell L Ack off , 1999, Recreating the Corporation : A Design of Organization for the 21st Century. Oxford University Press. David K. Banner & T Elaime Gague, 1995, Designing Effectives Organisations : Sage Publications.

PERFORMANCE MANAGEMENT SYSTEMS


Course Code: Course Objective:
In todays competitive environment, the one who keeps delivering results will survive! The paper aims at developing a perspective of continuous improved performance as the sole criteria for success. It also talks about how careful, systematic planning can lead to enhanced performance.

MBAHR 20303

Credit Units: 03

Course Contents:
Module I: Overview of Performance Management Employee Motivation & Needs (Vrooms & Adam theory of Motivation); Performance Appraisal: The past & the future; Human Resource Development & Performance Appraisal; Planning Performance & Role Clarity, Accountability and Effectiveness Module II: Process of Performance Appraisal Measuring Performance Appraisal Objectives & Indicators; Methods of Appraisal Contemporary & Modern methods; Competency mapping & potential appraisal Case studies; Performance feedback & counseling Module III: 360 degree Feedback

Definition, methodology, advantages/disadvantages of Feedback, RSDR Model, Criteria for success, Experiences in 360 appraisals.
Module IV: Performance Management in application Performance Management and development; Performance Management and Pay; Creating High Performance organization. Module V: Emerging Concerns & Performance Management Performance Management and ESOP; Indian experience in Performance Management; Appraisal for future going beyond tangible performance. Performance Management practices Live Projects

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Baldvin Kieran: Managing Individual Performance Armstrong Michael and Berron Angela (Jaico) : Performance Management References: Cartin Thomas J: Principles & Practices of organization performance Excellence Fisher M: Performance Appraisal Newman Milkovich: Compensation Modi B K: Performance A Managers challenge Rao T V: 360 deg Feedback Rao Pareek: Redesigning P A System Watling Brian: The degree Appraisal checklist

RECRUITMENT, SELECTION, TRAINING AND DEVELOPMENT


Course Code: Course Objective:
The course aims at providing theoretical and experiential approaches to the recruitment and selection process along with up-gradation of hard and soft skills. It further focuses on the enhancement of students ability to obtain, maintain and diversify requisite skill sets for their growth.

MBAHR 20304

Credit Units: 03

Course Contents:
Module I: Recruitment and Placement Job Analysis Writing Job Descriptions Job Specification Job Analysis in a Jobless World Module II: Personnel Planning and Recruiting The Selection Process Employee Planning and Forecasting Basic Selection Model: The Decision Theory Approach Developing and Using Application Forms: The Application Blank Information Technology and HR: Recruiting on the Internet The Global Talent Search Module III: Employee Testing and Selection Basic Testing Concepts Psychological Testing: An Asset in Selection & the Critical Overview The Psychometric Testing with special reference to: FIRO - B BELBIN MBTI TAT Interviewing Candidates Module IV: Training: Aims, Contexts, Choices and Dynamics Training Strategy Culture and Other Contexts Overview of the Training Process The Training System Training Centers and Like Institutions Module V: The Training Process in Action Establishing the Objectives and Preparing the Partners Designing the Program Training Methods Developing the Group and the Climate Trainers and Training Styles Post-training support for Improved Performance at Work Examination of Training

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Blum, M.L. & Naylor, J.C. 1984, Industrial Psychology, CBS publishers and distributors. Dessler, G. 1997, Human Resource Management, Prentice Hall of India. Srivastava, S. 1999, Recruitment, Selection & Retention, ABS Course pack. Wexley, K & Lathan Gary, 2002, Developing & Training HR in Organization., P.Hall.

References: Barat, N. 1998, Emerging issues in Management, Excel Books, India. Greenberg, J. & Baron, R.A. 1993, Behaviours in Organizations, Allyn and Bacon, Boston. Kanungo, R.N. & Mendonca M. 1994, Work Motivation models for developing countries, Sage Publications, India. Luthans, F. 1998, Organizational Behaviour, McGraw Hill International. Ramnarayan, S. & Rao, R.M. 1996, Managerial Dilemmas: Cases in organizational behaviour, Tata McGraw-Hill, India. Potts, Michael 1998, A-Z of Training & Development, Kogan Page

STRATEGIC HUMAN RESOURCE MANAGEMENT


Course Code: Course Objective:
This subject provides an understanding of the strategic contribution of the Human Resource Management (HRM) function. This course will place previous studies of human resource management within a strategic, dimension so as to illustrate the concept of competitive advantage applied to human resources. The emphasis will be on the strategic significance of HRM.

MBAHR 20305

Credit Units: 03

Course Contents:
Module I: The Concept of Strategy Strategy Defined, Key concepts of strategy, formulations of strategy, strategic management, the process of strategic management Module II: The Concept of Strategic HRM An investment perspective of HRM, Strategic HRM, Aims of SHRM, strategic HR Vs Traditional HR, challenges in SHRM, Approaches and models to SHRM and the evolving strategic role of HR, Barriers to Strategic HR. Module III: Strategic HRM in Action HR Strategy defined, purpose, types of HR strategies, Content of HR strategies, Formulating HR strategy, criteria for an Effective HR strategy, integrating the business and HR strategies. Module IV: Impact of HRM on Business Performance Human Resource Evaluation- Definition and Overview, Rationale for HR Evaluation, Measures of HRM Performance, Approaches to HR Evaluations. Module V: Future trends in Strategic HRM Approaches Career Management, Mentoring Relationship, Work-life Integration

Examination Scheme:
Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60

Text & References:


Text: Mello Jeffrey A., 2001, Strategic Human Resource Management, Thompson Press Publishing. Tanuja Agarawala (2007) Strategic Human Resource Management, Thompson Press Publishing. References: Michael Armstrong, Strategic Human Resource Management: Strategy and Action, Kogan Page Mahey C and Salman G., 1996, Strategic Human Resource Management, Oxford Blackwell. Srinivas R. Kandula, 2002, Strategic Human Resource Development, Prentice Hall of India. Beardwell and Holden, 1996, Human Resource Management, London Pitman. Gary Dessler , 1997Human Resource Management, Prentice Hall of India.

GLOBAL TRADE IN NEW MILLENNIUM


Course Code: Course Objective:
To make the students learn the significance of trade barriers. To expose the student to the current business scenario for export and import in emerging market economies. To teach the elements of canalization in import and exports from India. To teach the rising scope of international trade in services, the risks, legal dimensions of global trade.

MBAIB 20301

Credit Units: 03

Course Contents:
Module I: Trade Blocks Definition of Trade Blocks. Type of Trade Blocks. Customs, Economic, Labor & Political Union, Reasons, Various Trade Block Groups and their Market Characteristics. Module II : BEMs ( Big Emerging Markets) Main Global Emerging Markets and their analysis from Indian point of view- China, East Europe, Latin American. Module III: Globalisation Vs Anti Globalisation Barriers Tariff & Non Tariff, Appeal and Appellate procedures, Role of State. Module IV: Global Marketing of Services Growth of world services export, leading Exporters and Importer of commercial service export from India. Structure of Global services market. Opening Services Market and Uruguay Round. Internet Based services Marketing. Module V: Risk Management in Global Trade Commercial ,Political, Foreign laws, Cargo, Credit and Currency fluctuation risks and their management Module VI: Indian Government & State Trading Canalization of imports and exports, Future of state trading Module VII: Legal Dimensions Type of legal issues, Laws relating to products, packaging and promotion, letter of credit, Arbitration Vs Integration

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: WTO and International Trade - M.B.Rao, Manjula Guru. Vikas Publishing House Pvt. Ltd. References: International Business, Competing in the global market place, Charlee W.H Hall. Tata McGraw Hill

INSTITUTIONS OF INTERNATIONAL TRADE ORGANIZATION


Course Code: Course Objective:
To impart complete structural, formative, functional knowledge of WTO and also global repercussions of WTO dismantled regimes. To enable students learn and appreciate the role of world financial institutions.

MBAIB 20302

Credit Units: 03

Course Contents:
Module I: World Trade Organization Evolution of GATT and WTO, Tariff Conversions, MFN Principle, Uruguay Round Protocol, Agreement on a) Agriculture b) Trade-in-Services c) TRIMS d) Intellectual Property Rights; Dispute Settlement Module II: WTO: Structure, Functions, Indian Perspective Preamble, Structure, Membership, Decision Making, Problems ahead, International Trade Policy next 25 years, Indias Response a) TRIPS b) Agriculture c) Pharmaceutical d) Biodiversity; Objections by third world, WTO Seattle Conference; WTO at Cancun 2003, WTO China Impact. Module III: Global F. Is World Bank Birth Bretton Woods, Organization, IBRD, IDA, IFC, MIGA, ICSID, Financing the bank, Development projects, World Bank and India. Module IV: IMF, Exim Bank International Monetary Fund Formation & Role, Quotas for Developing Countries, Articles of Agreement Contingency Financing, Special Drawing Rights, Asian Crisis Role of IMF. EXIM Bank of India Evolution, Financial Assistance Schemes, Thrust Areas, Export Promotion, Forfaiting, Exim Bank and Project Exports.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: WTO, Amrita Gulla WTO & International Trading, MB Rao References: IMF and Developing Countries, S. Gurumurthi

Best Practice in International Business, Czinkota The World Bank, Edward Mason & Robert Asher

INTERNATIONAL ECONOMICS ENVIRONMENT AND POLICY


Course Code: Course Objective:
The purpose of studying the course is to develop a holistic understanding of dynamics of world economic changes and how to effectively operate in this environment. To enable students to translate economic measures on global scale. To visualize the importance of transactional economic relationships and consequential nation transformation. To develop an understanding of global policy issues and their effects to shape tomorrows world trade.

MBAIB 20303

Credit Units: 03

Course Contents:
Module I: Overview and Theoretical Foundations The world economy Major developments; Theory of Comparative Advantage, Product Cycle Theory, New Trade Theory Competitive Advantage of Nations, International Investment The FDI Route Module II: International Economic Activities of a Nation BOP Fundamentals and the Accounts, the Asian Crisis, Economic Systems, GNP, GDP, Per-Capita Income, Purchasing Power, Debt Problem, Macro Economic Issues, Free Trade, Dumping Antidumping Module III: Regional Economic Integration & Economic Transformation Levels of Economic Integration, European Economic Integration, EFTA, NAFTA, CARICOM, ACM, ECSCA, ASEAN, SAARC, SAPTA, Cartels, Role of an International Manager, Transformation of Russia, East Europe, China Module IV: Global Policy Environment Weak International Institutions, Conflict between Industrialized & Developing Countries, Export-Import Restrictions and Promotion, Investment Policies, Management of Policy Relationship, Relevance to Indias Economy.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Schmiltoft, Sweet & Mexwell 2000, Export Trade Czinkota 6th Edition, International Business

References: ICC Poms, UCP P K Khurana, Export Management Cateora & Hess, International Marketing 3rd Edition, Richard D Irwin Inc. Eitleman & Stonehill, Addison, Multinational Business Finance, Wesley Pub. Co. IMF References, The World Economic Outlook

INTERNATIONAL TRADE PROCEDURES AND DOCUMENTATION

Course Code: Course Objective:

MBAIB 20304

Credit Units: 03

Global exchange of goods and services takes place over time duration, geographic and cultural distances and the transaction of monetary payments is also extended. Due to these complexities, the aim of the subject is to bring forth the extreme importance of global trade procedures and detailed documentation. To impart knowledge of documentation, government departments, private functionaries involved to enable the export manager to develop a systematic methodology to handle export. To enable students to understand the relevance and importance of various government policy measures for export as well as import.

Course Contents:
Module I: Introduction Export documentation Framework the need, documents as per requirement of a) the contract b) Govt. of India c) Importing country d) for claiming export assistance. Module II: Documents for processing export order and legal implications Processing of an Export Order & Payment Terms, INCO Terms, Foreign Exchange Regulation Act and Introduction to FEMA, Import Procedure and Documentation, Reading and understanding an L/C. Module III: Central Excise Clearance Customs Clearance of Export Cargo, Customs Clearance of Import Cargo, Role of Clearing and Forwarding Agents, Shipment of Export Cargo, Role of Excise Department. Module IV: EXIM Policy Framework EPCG Scheme, Duty Exemption Pass Book Scheme, Export Oriented Units and Special Economic Zone, Exercise on Negotiation of Export Documents, Working of DGFT & JCCIE

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

1999, How to Export, Nabhi Publications

References: RBI Mumbai 1985, Booklet on Export Procedures and Documentation Handbook of Exim Procedures and Documentation Govt. of India Publication Division Handbook of DGFT Publications Ministry of Commerce, Govt. of India.

MANAGEMENT OF FOREIGN TRANSACTIONS: A BANKING PERSPECTIVE


Course Code: Course Objective:
In todays borderless country economics, the flow of finance is free and unrestricted for organizations, thus creating great opportunities and risks. The aim is to impart knowledge of global foreign exchange and risk management. To make learn global financial theory and financial decision making. To show students the importance of a bank in global business and role of currencies. To teach them via live case studies the exchange rate management.

MBAIB 20305

Credit Units: 03

Course Contents:
Module I: International Financial Environment Finance function in global business scenario, International Monetary System, Balance of Payments, Recent Developments Euro as an emerging currency, Capital Account convertibility. Module II: Foreign Exchange Markets Spot and Forward Foreign Exchange Markets, Speculation and Arbitrage in Foreign Exchange Markets and Implications of Market Efficiency, Currency Swaps, Currency Futures and Options. Module III: Foreign Exchange Rate Determination Theories of Exchange Rate Determination, Fundamental International Parity Conditions Purchasing Power and Interest Rate Parity, Forecasting Exchange Rates, Forecasting analysis of sentiments, Interpretation of market news, Pay mechanism including Escrow Account & ACU mechanism. Module IV: Foreign Exchange Rate Exposure and Measurement Transaction, Translation and Operating Exposure, Exposure from Equity and Borrowing in International Financial Markets. Module V: Foreign Exchange Risk Management Concept of Hedging, Management of Transaction Exposure and Interest Rate Swaps (IRS/015), Forward Rate Agreements (FRAs). Futures and Options, Cost of Hedging, Degree of Hedge.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Levi, M.D. 1996, International Finance, McGraw Hill International References: Apte, P.G. 1995, International Financial Management, Tata McGraw Hill Errunza, V.R., Singh, D. and Srinivasan, T.S. 1994, International Business Finance, Global Business Press Rajwade AV, Foreign Exchange, International Finance & Risk Management Academy of Business Study Hull, J.C. 1999, Introduction to Futures and Options Markets, Prentice Hall of India Edwards, F.R and Ma C.W. 1992, Futures and Options, McGraw-Hill International. Kolb, R.W. 1997, Understanding Futures Markets, Prentice Hall of India Rebonato, R. 1996, Interest Rate Option Models: Understanding, Analysing and Using Models for Exotic Interest Rate Options, John Wiley and Sons Kohn, M 1998 Financial Institutions and Markets, Tata McGraw Hill Publishing Articles from selected journals and magazines Redhead Financial Derivatives, Prentice Hall of India.

APPLICATIONS OF GENERAL INSURANCE


Course Code: Course Objective:
The subject is designed by keeping in view about the requirement of knowledge of History of the Insurance in India, various aspects of the insurance, basic principles of Insurance along with their implementation in to operation with the help of legal and financial principals. Basic and mandatory activity of any Insurance Organization.

MBAIR 20301

Credit Units: 03

Course Contents:
Module I The Conceptual Framework, The Insurance Device, The Professional Approach, The Classification of Insurance Business, Financial Aspects of Insurance Business Other Special Need Plans Application and Acceptance Investment and Accounting Module II The Basic Principles - Utmost Good Faith, Insurable Interest, Indemnity, Corollaries of Indemnity, Proximate Cause. Legal Principles of the insurance The Indian contract Act 1872, WC Act, Arbitration Act, Motor Vehicle Act. Assignment, Nomination, Loans, Surrenders, Foreclosure, M.W.P. Act. General Insurance (nationalization) Act 1972. IRDA Notification. Module III Policy Document - Need & Format, Insurance forms-proposals cover note- policy - endorsement. Premium Payment, Lapse and Renewal. Miscellaneous documents. Rating - Premium Module IV Underwriting practice in India and other countriesCo-insurance and Re-insurance practice. Claim procedure Surveyors regulation and requirements, Self survey and In-house survey. Survey protocol and MOU. Module V Introduction to Information Technology to Insurance industry ,The Evolution of Computers, Computer Hardware-SoftwareConcepts .System Life cycle analysis and design . Functions of IT Personnel and IT Department. Brief on Insurance Applications

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Dowd, Kevin, Wiley, John & Sons, Beyond value at risk, Inc Vaughan, Emmett J and Vaughan, Therese M,.Wiley, John & Sons, Fundamentals of risk and insurance, References: Harvey W. Rubin ,Dictionary of Insurance Terms / Barron's Educational Series Vazir Ahmed Khan ,All About Insurance, The Insurance Times publication

LIFE INSURANCE UNDERWRITING AND CLAIMS


Course Code: Course Objective:
The course will provide an understanding of the basic concepts and principles of life insurance, its functions and benefits. Besides product pricing method, the broad features of individual and group products, social security schemes, reinsurance etc. will help students develop and understanding of different facets of life insurance. The course also provides understanding of policies of health, property and assets insurance.

MBAIR 20302

Credit Units: 03

Course Contents:
Module I: Introduction Basic concepts of life insurance, its functions and need and its role in the economy of the country, Principles of life Insurance, Pricing of life insurance products. Module II: Individual Plans / Products Salient features of plans of individual insurance Term Assurance Plans. Whole Life Plans. Endowment Plans, Combination of Whole Life and Endowment Plans. Childrens Plans, Annuity Plans etc.. Module III: Personal Insurance Principle of Health Insurance. Health Insurance Products, Group Insurance Products Pension Policies, Personal Accident Policy, Motor Vehicle Policy. Module IV: Social Security Schemes Social Dimensions of insurance and the main features of Social Security Schemes launched by the Government. Module V: Other Types of Insurance Salary Saving Schemes Keyman Insurance Partnership Insurance. Overseas mediclaim insurance. Module VI: Reinsurance Module VII: Personal Insurance Health Insurance Pension Group Insurance Products.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Life Insurance Underwriting, IC-22, Insurance Institute of India. Manual for Agents, Life Insurance Corporation of India. References: Gene Stone, Insurance Company Operations, (LOMA) Barbara Foxenberger & Jane Lightcap Brown, Life and Health Insurance Underwriting, LOMA

REGULATORY FRAMEWORK OF INSURANCE


Course Code: Course Objective:
The course will provide an understanding of insurance regulations in pre and post nationalization period with latest updating. Details of various Acts, their implications and limitations will also be discussed with real life case.

MBAIR 20303

Credit Units: 03

Course Contents:
Module I Ingredients of a contract and legal aspects of insurance with special reference to insurable interest, contracts of indemnity, principle of utmost good faith indisputability of policies Proximate course etc... Module II Insurance Act 1938 (With Special Reference to Actuarial Valuation. Surplus Nomination, Assignment, Investment of Funds etc.) and LIC Act 1956 Genesis Expectations and Objectives, Postal Life Insurance and Reinsurance. Module III General Insurance Business Nationalization Act 1972 and the Malhotra Committee Report 1994. Embarrassing Recommendations Tariff Advisors Committee. Module IV IRDA Act 1999 Its Provisions in full Module V Registration of Insurance Companies Regulations, Agency Regulations Accounting and Investment Regulations Rural Business Regulations Actuaries Regulations Code of Conduct for Advertisement Regulations Surveyors Brokers IPA Regulations etc.. Module VI Consumer Protection Act ISO and OMBI DSM Its

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Study Material on Relevant Acts and Commentaries given as handouts.

RISK MANAGEMENT AND INSURANCE


Course Code: Course Objective:
This course Aim is to introduce student to the concept and application of systematic risk identification and measurement. Concept of Risk Control and Examination of various risk control option. Second part of the course is to introduce students to the principles and practice of insurance, including an examination of the main type of Insurance policies currently available to develop an understanding of the use of insurance as an effective risk management tool.

MBAIR 20304

Credit Units: 03

Course Contents:
Module I: Introduction Risk and uncertainty, subjective attitudes to risk Acceptable risks versus unacceptable risk classification of risk. The cost of risks, Handling cost, Loss cost, Private and social Cost, Handling of risks. Avoidance, Risk Retention, Reduction and Transfer. Module II: Practice of Risk Management Risk Management process and administration, Risk identification, Perception, Organization Chart, I/O analysis, operative causes. Risk reduction and control, Loss reduction Measure, Education and Training Contingency Planning. Risk avoidance. Statistical methods and probability concepts. Module III: Process and Technique Risk Analysis: - Nature of risk and human behavior, fundamental statistical analysis. Risk retention and controldiscuss hazards and risk, major area of control and measures. Risk Transfer, Corporate risk management function, importance. Characteristics and developing tools. Influence factors. Module IV: Insurance Introduction Concept of Insurance Classification of Insurance life and non life (General) basic principle of insurance- utmost good faith insurable interest, material Facts, indemnity, proximate cause. Acceptance of Proposals ,Physical and Moral Hazards. Module V: Economics of Insurance Economic principal of Insurance, sharing, subrogation, contribution, co-insurance. Reinsurance concept and methods. Premium Rates calculations Bonus /malus in Premium investments, Funds management. Module VI: Documentation Insurance forms - proposal form cover note certificate of insurance, policies, endorsement renewal receipts, Special class of Insurance Oil and Energy , Satellite insurance , Contingency policy , Industrial All Risk policy, Project insurance and Loss of Profit policy. Warranties Conditions. Claim procedure and survey.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:

Peter L, Wiley, John & Sons, Inc , Against the gods, Bernstein Dowd, Kevin, Wiley, John & Sons, Inc, Beyond value at risk.

BUSINESS PROCESS SYSTEM


Course Code: Course Objective:
This course will expose the students to describe process development by making a distinction between the development processes, the management process and supporting process in line with evolving standards. It also introduces object- oriented approach to provide a better balance with conventionally structured systems approach. It then describes the use of models to precisely define systems, processes, data and their co-relation.

MBAIT 20301

Credit Units: 03

Course Contents:
Module I: Business Process Optimization Understanding Business Process and e Process, Business Process Optimization, Business Modeling and Business Strategy for IT, Understanding Work Flow Automation and Value Chain. Module II Implementation of Business Process Life Cycle: Various Parameters that effect business process, Business Process redesign Module III: Introduction to Data Modeling Techniques Methodology, tools and techniques. Systems Modeling, Logical and Physical Models, Data Modeling, Entity relationship Diagram, Entity, Attributes, Domain, Key Relationships, Cardinality notations, Degree Generalization, Strategic Data Model, Data modeling during Systems Analysis. Module IV: Introduction to Modern Structured Analysis Methodology, tools and techniques, process and concepts - Decomposition, Decomposition Diagram, Logical Process and conventions, Structured English, Decision Table, Event Decompositions Diagram, DFD, information engineering, Prototyping, Rapid Application Development model driven development, joint Application Development. Module V: Introduction to Object Oriented Analysis & Modeling Reading and interpreting an object model, describing object modeling in the context of systems analysis with the help of class diagram state diagram and event diagram.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:

Jeffery L. Whitten, Systems Analysis & Design Methods, Tata Mc Graw Hill Awad, Systems Analysis & Design Methods, Galgotia Publications Hoffer, Systems Analysis & Design Methods, Tata Mc Graw Hill

MANAGEMENT OF SOFTWARE PROJECTS


Course Code: Course Objective:
This course is to familiarizing students the concept of Software Project Management, which is an umbrella activity within software engineering.. It begins before any technical activity is initiated and continues throughout the definition, development and maintenance of computer software.

MBAIT 20302

Credit Units: 03

Course Contents:
Module I: Software Project Management Concepts Management Spectrum, People, product, process, project The W5HH Principle. Module II: Software Process and Project Metrics Measures, Metrics and Indicators, Metrics in the process and project domain, software Development., Metrics for s/w quality, integrated Metrics within the s/w process, metrics for small organization, establishing a s/w metrics program Module III: Software Project Planning Observation on estimating, s/w scope. Resources, s/w project estimation, decomposition techniques, Empirical Estimation Models, Make/Bye Decision, Automated Estimation Tools. Module IV: Risk Strategic Risks, Risk Identification, Risk Projection, Risk Refinement, Risk Mitigation, Monitoring & Mgmt., Safety Risks and Hazards, RMMM Plan. Module V: Project Scheduling and Tracking Concepts of Lateness and basic principles Relationship between People and Effort, Defining a Task Set for s/w project, selecting s/w engg. Tasks, Major Task, task n/w, Earned value analysis, error tracking, project plan. Module VI: Software Configuration management Baselines, SCM Process, Identification of objects in s/w conf., version control, change control, configuration audit, status reporting. hands-on on MS-Project.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Bob Hughes & Mike Cotterell, 2002 ,"Software Project Management" Third Edition ,McGraw-Hill References: Managing Software Requirements: A Unified Approach (The Addison-Wesley Object Technology Series), Dean Leffingwell, et al (Hardcover)

OBJECT ORIENTED DATABASE MANAGEMENT SYSTEM


Course Code: Course Objective:
In todays fast growing world usage of relational database is important but not enough, Consider an OODBMS when we have a business need for high performance on complex data. Generally, an ODBMS is a good choice when you have all three factors: business need, high performance, and complex data. This course aims towards familiarizing students with RDBMS as well as OODBMS.

MBAIT 20303

Credit Units: 03

Course Contents:
Module I: Database Concepts Introduction to Database and advantages of Database Management System, Intro to different Types of DBMS, Relational DBMS, Normalization of Data, Relationships, Data types and Data Constraints, Hands On MS Access (Tables and Queries). Module II: SQL (Using Oracle or SQL Server) Basics & Advance Select Statement, Conditional Selection, Relational Operators, Compound Conditions, IN & BETWEEN, Using LIKE, Joins, KEYS, Eliminating Duplicates, Alias & IN, Nested Queries, Creating New Tables, and Views, Altering Tables, Adding, Deleting and Updating Data, Group By & Having clauses, etc. Module III: OODBMS OOPs concepts in DBMS, RDBMS vs. OODBMS, OODBMS Architecture, Examples of OODBMS, Overview or ORDBMS, Module IV Unified Modeling Language, Description, Modeling, Concepts and Tools.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

C.J. Date ,An Introduction to Database

References: Bieter Adriaans & Dols Zantinge, Data Mining

SOFTWARE DEVELOPMENT
Course Code: Course Objective:
Students will experience hands on the tools will use to create application. Focus is on software engineering principles in programming, data abstraction and object oriented concepts, and understanding the purpose and intended application of language features. This course introduces the advanced programming concepts of C++.

MBAIT 20304

Credit Units: 03

Course Contents:
Module I: Introduction to C++ Variables. Data Types-Identifiers, Fundamental Data Types , Declaration of Variables, Scope of Variables (Global,Local), Variable Initialisation, String Data Type Constants :-Defined constants, Declared Constants Operators - Assignment Operator , Arithmetic Operators ,Relational Operators (>=,<=),Logical operators, Conditional Operator , Bitwise Operators etc. Explicit type casting operator, Precedence of operators Basic Input/Output- Standard Output (cout), Standard Input (cin), cin and cout for strings Preprocessor directives -macro definitions (#define, #undef), Conditional inclusions (#ifdef, #ifndef, #if, #endif, #else and #elif), Source file inclusion (#include), Pragma directive (#pragma) Module II: Functions and Operations Functions: Passing arguments by value address and arguments, Returning values using return and argument list, accessing arguments from the command line for main(). Library functions: printf( ), strlen( ), strcmp( ), strcpy( ), gets( ), puts( ), getch( ), getche( ), getchar( ), putch( ), putchar( ). Preprocessor commands: #if, #ifdef, #else, #endif, #define, #include. Standard Buffered File I/O: The file handle concept, fopen( ) and fclose( ), File opening modes (binary and text), Random file movement [ fseek( ), ftell( ) ], Stream input and output [ fgets( ), fputs( ), getc( ), putc( ) ], Binary I/O [ fread( ), fwrite( ) ] Module III: Control Structures Conditional structure: if and else ,Iteration structures (loops), The while loop, The do-while loop, The for loop , Jump statements,The break statement , The continue statement, The goto statement , The exit function ,The selective structure: switch. Module IV: Compound Data Types Arrays - Declaring an Array, Initializing arrays, Accessing the values of an array, Multidimensional arrays, Arrays as parameters, Pointers - Reference operator (&),Dereference operator (*),Declaring variables of pointer types, Pointers and arrays, Pointer initialization, Pointer arithmetic, Pointers to pointers, Null pointer, Pointers to functions. Dynamic Memory Allocation-Operators new and new[],Operator delete and delete[], Data Structures- Data structures, Pointers to structures, Nested structures, Defined data types (typedef), Module V: Object Oriented Programming Classes : Introduction to classes , Constructors and destructors, The keyword this. Polymorphism, Inheritance, Data Abstraction, Encapsulation, Data Hiding. C++ Standard Library: Input/Output with files, Ofstream, ifstream ,fstream: Stream class to both read and write from/to files. , Open a file, Closing a file, Text files, get and put, tellg() and tellp() , seekg() and seekp() ,Binary files

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:

Balaguru Samy, Object Oriented Programming with C++, Tata Mc Graw Hill Kanetkar, Let us C++, BPB Publications R B Patel, C++, BPS Publications

WEB ENABLED BUSINESS PROCESSES


Course Code: Course Objective:
Students will be taught how to web-enable a real time business process. Through industry project, students will learn how web-enabled business processes can increase profitability and performance and improve customer relationships. Business transactions on the web provide enterprise-wide process integration as well as connect businesses with global business partners. These concepts will be put into practice through the industry project.

MBAIT 20305

Credit Units: 03

Course Contents:
Module I: Web Enabled Business Solution Introduction to E-Commerce, E- Business and Web Enablement, Introduction to various Business Processes like Inventory Management, Purchase Order Management, CRM, KM, e-ERP, Case Studies. Module II: Introduction of Web Client Web Server, Applications Server, Database Server, Static & Dynamic Web Sites, Server Site & Client Site Technology. Module III: Building web pages using HTML HTML primer, Learning to use HTML tags , Advanced HTML tags, Frames, Forms, Tables, Hyperlinks, development tips and tools, DHTML, Cascading Style Sheet Module IV: Building dynamic web pages using Java Script & VB Script Embedding JavaScript & VBScript in HTML, Value Storehouse, and Operators & Expressions, Programming statements, Functions, Handling Events, Working with Objects, Creating Frames & Windows, and Processing Forms. Module V: Resource connectivity using ASP Web Development with Active Server Pages, Interacting with users, Building & Processing Web Forms, Using Scriptlets, Getting Information about HTTP Request with the Request Object, Processing Web Data with the Server, Session & Application Objects, Programming Web databases, Retaining Information between sessions using Cookies, working of Application server and Web Server, hosting and site administration.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


David Ferris & Larry Whipple, 2001, Building an intelligent e-business,Prentice Hall.

CONSUMER BEHAVIOUR
Course Code: Course Objective:
To identify and understand the consumers behavior both household market and business market. It makes a connection between customer behavior principles and the elements of marketing strategy. Allowing the students to see how an understanding of customer behavior is crucial to successful marketing programs.

MBAMK 20301

Credit Units: 03

Course Contents:
Module I Consumer demographics, consumer life styles. Retailing implications of consumer demographics and lifestyle. Consumer profiles. Lifestyle marketing. Environmental factors affecting consumers. Module II Consumer as an Individual, Motivation, Needs, Goals, Personality, Self and Self Images, Perception, Imagery, Learning, Cues, Response, Reinforcement, Behavioral Learning and Cognitive Learning Theory, Brand Loyalty . Module III Attitude, Attitude Formation and Change. Shopping attitudes and behavior, where people shop. Consumer Buying Decision Process, types of consumer decision making. Impulse purchases and customer loyalty. Module IV Group Dynamics and Reference Groups, Family Decision Making, Social Class, Culture, Subculture Module V Opinion Leadership Process, Diffusions of Innovations, Adoption Process.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

Schiffman and Kanuk, Consumer Behaviour, PHI publications 7 the edition.

References: London & Bitta, Consumer Behaviour Soloman, Consumer Behaviour

DISTRIBUTION MANAGEMENT AND LOGISTICS


Course Code: Course Objective:
The aim of this course is to develop the understanding of the various components of the integrated supply chain from the perspective of Distribution Management. The learning is focused on developing the various models of logistics & supply chain to suit domestic as well as global markets.

MBAMK 20302

Credit Units: 03

Course Contents:
Module I Marketing Channels structure and functions, channel mix decisions. Channel Design and Implementation segmenting, targeting, establishment of new channels or refining existing channels, identifying power sources, channel coordination. Module II Channel Flows definition and concepts, Channel Structure and Membership Issues, Vertical Integration of Marketing Channels costs, benefits, need. Module III Channel Power nature, sources, balancing and exercising power, influence strategies. Module IV Channel Conflict nature and degree, sources, consequences, conflict resolution strategies, Channel Performance: Monitoring & evaluation Module V Channel Institutions retailing definition, choosing retail positioning, strategy and strategic issues in retailing, an overview of non-store retailing, electronic channels, wholesaling and franchising, Logistics System concept, objective and scope, the system elements, transportation, warehousing, inventory management, packing and unitization, communication and control, importance, Strategic Logistics Planning logistics strategy, implementation and management.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Stern & El-Ansary , Marketing channels, PHI Publication. References:

B.S. Sahay , Supply chain management for global competitiveness, McMillan. Gattorno and Walters, Managing the supply a strategic perspective, McMillan.

MARKETING OF SERVICES
Course Code: Course Objective
The course has been designed to equip students to become more effective managers of service organisations by familiarizing them with the characteristics of services, their implications on design and delivery. Competitive advantage.

MBAMK 20303

Credit Units: 03

Course Contents:
Module I: Understanding Services Marketing of Services: An Overview; Evolution of Services Marketing; Concepts and Issues; Services Characteristics; Growth and importance of Services in the National Economy; Conceptual Framework for Marketing of Services; The service experience as a process; Understanding Services: Service Encounters, Service Systems, Critical Incidents ; Service Encounters: service systems, critical incidents; Case Study: British Airways Module II: Understanding Customers Understanding Services and their Buying Behavior in Services; Customer Exceptions, Needs and Perceptions; Segments and Targeting Customers; Focus on Customers; Service Failure; Service Recovery; Handling Customer Complaints; Customers Relationship Management; Customer Relationships in the Market Place; Customer Retention Strategies; Understanding and Measuring Customer Satisfaction and Service Quality; The Return on Quality; Moments of Truth Module III: The Service Marketing Mix Marketing of Services: Positioning of Service; Search for Competitive Advantage; Developing Positioning Maps. Marketing of Services: Creating Services and Service Blueprinting; Planning, Creation, Blueprinting and Branding of Services; Marketing of Services: Pricing Strategies; Pricing Strategies: Planning and Implementation; Marketing of Services: Promotions Strategies, Developing Communication Mix; Customer Education; Developing Communication Mix; Planning and Managing Service Delivery; Options for Service Delivery; Place and Time Decision; Creating Value through Service Quality & Productivity Improvement; Demand Management in Services; Measuring and Managing Capacity; Strategies for Managing Demand. Module IV: Strategic Issues in Management of Services Strategic Issues in Services Marketing; Internal Marketing; Managing Service Employees; Motivating Employees. Global Strategies for Services; Services in the Global Economy; Strategies for Trans-national Services; Harnessing Technology to Enhance Value in Services; Applying Technology to Services; Marketing Implications of the Internet Services Marketing: Some Module V: Application Areas Marketing Financial Services; Marketing Banking Services: Some New Developments; Group Project Presentations.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Christopher Lovelock, 2001 Services Marketing, Pearson Education. Valarie A Zeithaml and Mary Jo Bitner, 1996, Services Marketing, McGraw Hill, Singapore. References: Christian Gronroos, Service Management & Marketing: Managing the Moments of Truth in Service

PRODUCT AND BRAND MANAGEMENT


Course Code: Course Objective:
In congruence with the aim of marketing to convert a commodity into an identifiable product and to a subsequent brand, the following two processes will be adopted: Impart comprehensive understanding of the process of conceptualization and the development of a product including its positioning and pricing strategies. Focus to understand the concept of branding, developing a brand personality, identity, image, revitalization options and the methods to evaluate the brand.

MBAMK 20304

Credit Units: 03

Course Contents:
Module I: Product Management Introduction and Concepts, Classification, Product Mix and Line decisions. Methods of positioning, Managing premium products and brands. Module II: New Product Planning Product Life Cycle, Product Development Process, New Product Launches, Pricing Decisions & Strategies. Module III: Evolving a Brand Concept of branding, the challenges faced by brand managers, the value of a brand to customers and the organization, Selection Criteria for Name, Symbol and Slogan, Creation of brand personality and the approaches to develop brand personality scale, brand image sources, identity and positioning, identity dimensions, core identity and extended identity of brands. Module IV: Brand Re-vitalization Brand & Line Extensions, Marketing Mix for Brand Extensions, Co Branding. Upward and Downward stretching of brands. Module V: Managing the Brand Systems The complexities of managing brand systems, including brand roles, brand hierarchy & branding benefits. Brand Equity, Brand Awareness, Brand Loyalty, Brand Associations, Brand Promise, Brand Recognition, Recall and Brand Equity. Brand Examination based on cost based and customer based Examination methods.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Subroto Sengupta, Brand Positioning, References: Cowley. D , Understanding Brands Jean Noel Kampferer, Strategic Brand Management David Aaker, Building strong brands David Aaker ,Brand Leadership

RURAL MARKETING
Course Code: Course Objectives:
The objective of this course is to evolve students understand the growing significance of rural marketing. It highlights the emerging trends in rural marketing and points to a steep learning curve for companies eyeing rural markets in India. The peculiarities of the rural customers in India are to be studied and the students are prepared to face the future challenges of rural India.

MBAMK 20305

Credit Units: 03

Course Contents:
Module I: The Call of Rural Marketing Rural marketing an overview, rural India, evolution of rural marketing , consumer profile in rural markets for different products and factors influencing. Principles of marketing as relevant to rural marketing, changing concept of marketing, profiles of urban markets/ customers. Difference between urban & rural consumers. Module II: Rural Marketing Environmment Various environmental factors effecting rural India (demographic, physical, economic, social & cultural, political, technological etc), products and services in the rural markets and channels of distribution and trade management. Module III: Targeting, Segmenting And Positioning (Stp) Segmenting the rural markets, Targeting & positioning strategy. Understanding the present rural oriented companies & their success stories. Module IV: Sales & Marketing Practices Rural sales & marketing management, sales target strategies, future of rural marketing and new product launch techniques for rural markets. Module V: Rural Market Research Rural Market research, Planning the rural research and market information system, Dos & dont in rural research & Limitations of rural research.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Pradeep Kashyap & Siddhartha Raut, The Rural Marketing

FACILITY PLANNING AND TOTAL PRODUCTIVITY MAINTENANCE


Course Code: Course Objective:
The aim of this course is to develop the understanding of the concept of facility planning and total productivity maintenance and its application and uses in business organizations.

MBAOM 20301

Credit Units: 03

Course Contents:
Module I: Facility Planning Facility Location strategies, site selection, Designing processes, Types of processes, DFMA, make or buy decision, Layout concepts, FMS, cellular manufacturing, Plant & Equipment strategic consideration, technological alignment, capacity balancing, infrastructure and shared facilities. Module II: Introduction to TPM Technology, Productivity and Process change, Reasons of failure, Failure prevention, Types of preventive maintenance, concept of TPM Module III: Integrating Quality and Maintenance Productivity, Job development and appraisal, Controls and checks for quality and maintenance, Integration of TQM & TPM, Creating a productive team culture, 5S and other modern quality tools. Module IV: Improving Operations Improving technology, work measurement, job design, Integration of operations management systems and role of Total Productivity Maintenance, make to order or make to stock. Module V: Models for Productivity Maintenance Replacement Theory, Job designing, Sequencing; single and multiple machine, Reliability Engineering, Work study for maintenance, Universal Maintenance Standards, Planning for manpower for TPM, Forecasting methods and adjustment in production , Routing ,Scheduling.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Diwan P. 1997, Productivity & Technology Management, 1st Ed. Deep and Deep Publications Adam E.E.,Jr and Ebert R.J. 1997, Production and Operations Management: Concepts, Models and Behavior, 5th Ed. Prentice Hall of India. References: Narasimhan S.L., McLeavey D.W. & Billignton P.J. 1995, Production Planning and Inventory Control, 2 nd Ed. Prentice Hall of India Slack, Chambers, Hardland, Harrison, Johnston 1995, Operations Management, Pitman Publishing Brown S., Lamming R., Bessant J. and Jones P. 2000, Strategic Operations Management, 1st Ed. Butterworth Heinmann Haksever, Render, Russell & Murdick 1990, Service Management and Operations, 2nd Ed. Prentice Hall International, Inc. Samson D. 1991, Manufacturing and Operations Strategy, Prentice Hall Lee S.M. & Schniederzans M.J. 1997, Operations Management, 1st Ed. All India Publishers & Distributors Krajewski L.J. & Ritzman L.P. 1996, Operations Management: Strategy and Analysis, 4 th Ed. AddisonWesley Waters D. 1996, Operations Management: Producing goods and services, Addison-Wesley Dilworth J.B. 1992, Operations Management, McGraw-Hill International Editors.

PRODUCTIVITY AND PERFORMANCE MANAGEMENT


Course Code: Course Objective:
This course is designed to: Impart comprehensive understanding of the concept of productivity, its measurement and management; Focus on integrated and balanced measures of organizational performance; Familiarize with performance improvement techniques across the business operations; At the end of the course a student should be able to apply more popular techniques of measuring productivity and performance of an organization at various levels of organizational controls.

MBAOM 20302

Credit Units: 03

Course Contents:
Module I: The Basic Concepts Concept of Productivity, Productivity defined; Efficiency and Effectiveness. Interface between Quality and Productivity; Productivity and Production; Productivity and Profitability Module II: Productivity Measurement Models and Application Studies Classic Models on Productivity Measurement: Kendrick & Creamer; Taylor & Davis; Craig & Harris, Rapmods, Lawlor, Sumanths. American Productivity Center Model, Multi-Criteria Performance/ Productivity Measurement Technique; Smiths Omni Factor Model; EGS Model. Productivity of Service Sector Module III: Performance Measurement Changing paradigm of performance expectations; Inadequacy of financial measures and the Balance Sheet, Module IV: Balanced Score Card & Business Excellence Systems Kaplan & Norton BSC, Carl Thors Family of Measures; Malcom Baldridge System; EFQM System Module V: Integrated Performance Systems Neelys Performance Prism, Lynch and Crosss Performance Pyramid Module VI: Productivity and Performance Improvement Productivity Analysis; Quick Productivity Appraisal (QPA) Approach; Golds Approach; Improvement Approaches: Industrial Engineering; Behavioral; Capital resources

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Prem Vrat; G.D.Sardana and B.S.Sahay , Productivity Management: A Systems Approach; Narosa Publishing House, New Delhi Joseph Prokopenko, Productivity Management: A Practical Handbook, Oxford &IBH Publishing Co. Pvt. Ltd. New Delhi. References: David J. Sumanth, Productivity Engineering and Management, McGraw Hill Book Company, New York, D.Scott, Sink, Planning, Measurement and Examination Control and Improvement, John Wiley & Sons, New York. Marvin E Mundel , Improving Productivity and Effectiveness, Prentice Hall International, New Jersey

PROJECT MANAGEMENT
Course Code: Course Objective:
Project Management is a broad multi-level activity. The objectives of this course are to provide a thorough understanding of its various essentials to the student. At the completion of the course the student should be able to apply criteria of selection for identification of a project and carry out a rational appraisal. He should be able to do planning and network scheduling, including the use of PERT. He should be familiar with project control systems.

MBAOM 20303

Credit Units: 03

Course Contents:
Module I: Philosophy and Context of Project Management Concept of Projects, Project Management, importance, Project Goals, Project Functions Categories of Projects, Phases of Projects, 7S of Projects, systems Approach, Systems Analysis, Life Cycles, System Development Cycle Module II: Project Selection and Appraisal Criteria for selection, identification of the project Project appraisal: Technical appraisal, Commercial appraisal, Economic appraisal, Financial appraisal, Management appraisal, Project approval, Creation of team, Role of the leader, Organizational structure, & Linkages Module III: Project Planning and Organization Planning steps, Master plan, Project Activity, Project Coordination, Scheduling Charts Developing Work Breakdown Structure Schedule, Gantt Charts, Project Organization: Pure, Matrix, Mixed; Project Team. Module IV: Project Control Control Process, Control as a Function of Management, Cybernetic controls, Go-No-go Controls, Post controls, Project audit Module V: Cost Estimation, Budgeting, Measurement of Risk Cost Estimating Process, Risk analysis, Beta Coefficient, Capital Asset Pricing Model Project Management Information System

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Nagarajan, Project Management, New Age John M Nicholas , Project Management for Business & Technology, Prentice Hall Meredith & Mantel, Project Management- A Managerial Approach, John Wiley References: Harvey Maylor, Project Management, Pitman Harold Kerznor, Project Management, CBS Ramaraju Thirumalai, Project Management, Himalaya Publishing House Meredith & Mantel, Project Management, A Managerial Approach, John Wiley

SUPPLY CHAIN MANAGEMENT AND LOGISTICS


Course Code: Course Objective:
The aim of this course is to develop the understanding of the various components of the integrated supply chain. The learning is focused on developing the supply chain to suit domestic as well as global markets.

MBAOM 20304

Credit Units: 03

Course Contents:
Module I: Introduction of Logistics & SCM Evolution of Logistics and Importance of Supply Chain Management in the overall organization functioning, Customer Focus in Supply Chain, Developing Supply Chain as a Competitive Focus by customer satisfaction and corporate profitability, Module II: Strategic Issues in Supply Chain Management Value chain and value delivery system, Facilities Decisions, Transportation Choices and Third Party Logistics, Vendor Relationships, Distribution Channel Design, Strategic Alliances, Communication Flow of Supply Chain, Inter-functional coordination, Inter-corporate cooperation ,Role, Objectives & Policies of Purchasing and Supply Chain. Network Modeling & Strategic Lead Time Management Module III: Managing the Supply Chain Product and Process Design for SCM, Order Processing and Inventory Control for SCM, Forecasting Issues in Supply Chain Management, Benchmarking, Reengineering, SCM and Information Technology, IT Enabled Supply Chain Management, Inter-firm Integration: Implementation Issues, Application of ERP, JIT and Quality Management, Vendor Management & Development, Value Engineering/Analysis, Optimization of Supply Chain, Organization Design, Retailing Management Module IV: SCM in Indian and Global Perspective Supply Chain Management in the Indian Environment, Motives and Development of Global Markets, Managing the International Supply Chain Operations, Supply Chain Reconsideration- to suit the Global Environment, Risk Involved in International Markets, Benchmarking Global Supply Chains.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Gattorna J.L. & Walters D.W. 1996, Managing The Supply: A Strategy Perspective, McMillan Business References: Bowersox D.J. & Closs D.J. 1996, Logistics Management, McGraw-Hill International Editors

Sahay B.S. 1999, Supply Chain Management: For Global Competitiveness, 1st Ed. McMillan India Pvt. Ltd. Dobler D.W. & Burt D.N. 1996, Purchasing and Supply Management: Text and Cases, 6th Ed. Tata McGraw-Hill Mentzer John T., Supply Chain Management

TOTAL QUALITY MANAGEMENT AND SIX SIGMA


Course Code: Course Objective:
The course is multidisciplinary and deals with the philosophy of TQM. The objective is to introduce the TQM from a managerial and humanistic perspective. The course objectives are: To help identify implementation issues of TQM To study various methods and approach to quality

MBAOM 20305

Credit Units: 03

Course Contents:
Module I: Introduction to TQM Basic concepts of TQM, History of Quality Revolution, Leadership policy, External leadership, Strategic Planning Strategic development process, Company Strategy, Customer & market Integration, Customer Satisfaction Enhancement Module II: Process Management Management of product process, service process & support process, Supplier & partnering process, Managing Change, Human Resource Development & Management, Work Systems, Training, education & development, Employee well-being & satisfaction Module III: Measurement & Continuous Improvement Measurement of Quality, Performance Measures, Cost of Quality, Basic tools of continuous improvement, Statistical application, Advanced improvement tools, House of Quality/QFD, Six-Sigma Concept & understanding, problem resolution, Six-sigma Organization Module IV: Examination & Benchmarking ISO 9000-2000, Malcolm Bridge Examination, Quality Audit, Re-engineering, Benchmarks & Landmarks, Best practices

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Oakland, J. S. 1997, TQM: Text with Cases, Butteworth Heinmann References: Wankulu C.A., 1994, TQM: A Road Map, Tata-McGraw Hill India Ahluwalia J.S. Lt. Gen. Editor, 1997, Total Quality Management, Tata-McGraw Hill India Crosby P., 1990, Let us Talk Quality, Penguin Publications Davenport S., Kimberly & Others, 1996, Focused Quality, John Wiley Sons Inc.

FUNDAMENTALS OF RETAILING
Course Code: Course Objective:
The primary objective of the course is to have students develop marketing competencies in retailing and retail consulting. The course is designed to prepare students for positions in the retail sector or positions in the retail divisions of consulting companies.

MBART 20301

Credit Units: 03

Course Contents:
Module I: Retailing Concept, definition and functions. Evolution of retailing. Global retailing scenario, growth of retailing in India. Organized retailing in India: key drivers for growth and future prospects. Retail formats and their characteristics: Store formats-Supermarket, Department store, Hypermarket, The Mall, Discount store, Category Killers, Kiosks, Convenience store, Specialty store. Non-store formats- E-retailing, direct selling, Television Home shopping, Vending Machine retailing. Module II: Sore location planning Levels of locations decisions, city selection, location options-High-street location, free standing location, Shopping center/mall location, site selection, factors affecting city, location and site location decisions. Store design and Layout: Exterior design components and their significance, Interior atmospherics, store layout and space planning, visual merchandising. Module III: Merchandising Management Deciding the merchandise mix- variety, assortment, branding, quality, price points, factors affecting merchandise mix- budget constraint, space limitation, product turnover rates, stock replenishment, economic order quantity, Vendor identification and selection criterion, negotiating with vendors, category management and category captainship, international sourcing. Module IV: Retail pricing Factors affecting pricing, developing a retail price strategy- retail objectives, deciding a pricing policy, price adjustments. Retail communication: concept of retail image, classification of the elements of retail communication mix, retail advertising- types, media decisions, retail sales promotion tools, personal selling, publicity, word of mouth. Module V: Retail Information system Meaning, Data warehousing and mining, Electronic Data interchange (EDI), improved supply chain management, quick Response Delivery system, Universal Product Code (UPC), Point-of-sale Terminals, Radio Frequency Identification (RFID), Self check-out systems. Contemporary issues: FDI in retailing-pros and cons, Impact of organized retailing on small grocery stores.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Berman & Evans , Retail Management: A strategic approach- (Pearson Education) References: Bajaj, Tuli & Srivastava , Retail Management- (Oxford University Publications) Ogden & Ogden , Integrated Retail Management- (Biztantra Publications) Gibson G Vedamani, Retail Management: Functional principles & practices- (Jaico Publishing House)

MERCHANDISING AND EGORY MANAGEMENT


Course Code: Course Objective:
The course highlight s the finer details of the retail operation called merchandising. Apart from giving the theoretical overview of the concepts and important terms, procedures and practices, the contents emphasize the planning and control aspect along with the extended applications like retail branding decisions.

BART 0302

Credit Units: 03

Course Contents:
Module I Merchandise & merchandising: Concepts & philosophy, Components of merchandising Management, The Merchandising Management process, devising merchandising plans. Forecasts, innovativeness, assortment, brands, timing and allocation. Module II Category management. Concept of Category, Category management & category captainship Module III Implementing Merchandise plans. Selecting and interacting with merchandising sources. Evaluating merchandise, negotiating the purchase. Concluding the purchases, receiving and stocking the merchandise. Recording the merchandise. Reevaluating the on a regular basis. Module IV Logistics and order processing and fulfillment. Transportation and ware housing. Customer transaction and Customer service. Module V Inventory management. Retailers tasks. Inventory levels. Merchandise security. Reverse logistics. Inventory Analysis. Inventory valuation- the cost method and the retail method. Module VI Merchandise forecast and budgeting. Designing control units. sales forecasting. Inventory level planning. planning purchases. Planning profit margins. Unit control systems- physical inventory systems, perpetual inventory systems. Unit control systems in practice. Stock turnover and gross margin return on investment. When to reorder. How much to reorder.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

Levy & Weitz, Retailing Management, Tata McGraw Hill

References: Berman & Evans , Retail Management- A strategic Approach, Pearson Education Bajaj, Tuli & Srivastava , Retail Management, Oxford Images Retail Retail Biz

DISTRIBUTION NETWORK
Course Code: Course Objective:
The primary objective of the course is to provide students with in depth knowledge of practical aspects of distribution networks and logistics activities and decisions. The course aims at preparing them for assignment with retail organizations in store operations and logistics divisions.

MBART 20303

Credit Units: 03

Course Contents:
Module I Introduction to distribution networks, core concepts of channel management, traditional channel management systems, alternative modes of distribution systems, channel-mix decisions Module II Flow of goods, sourcing goods, choice of suppliers, tracking movement, channel-cost management, length of chain decisions, types of chains, developing a structural model for chain distribution strategies. Module III Location decisions, types of retail locations, types of goods & location decisions, site selection, estimate of store sales, retail location theories, traffic count. Module IV Exclusive distribution factors, determining choice of exclusive distribution, multi-product & multi-distribution systems, franchise systems, designing an effective distribution strategy.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

B S Sahay , Supply chain management for global competitiveness, McMillan

References: Gattorno and Walters, Managing the supply- A strategic perspective , MxMillan Levy & Weitz, Retailing Managemen, Tata McGraw Hill

FRANCHISING MANAGEMENT
Course Code: Course Objective:
The course aims at imparting the basic knowledge on the concept and applications of Franchising. The contents cover a diverge spectrum of fundamentals of Franchising, legal aspects like patenting and copyrights, documentation, taxation. The course aims to prepare the students for taking up job assignments with franchisors as well as franchisees. It also aims at developing the consulting and entrepreneurial skills among students.

MBART20304

Credit Units: 03

Course Contents:
Module I: Franchising as a concept the present scenario, major franchisors. Defining franchising, basic types of franchising. Modes of franchising. the structure of franchising arrangements, franchise contract, financial arrangements, taxation Module II What franchisors need to know? Franchising advantages./ disadvantages. Evaluating the business for franchising. Franchisor feasibility study. Marketing franchise. Ascertaining the demand for your product/ service Module III Documentation for franchising. Requirements for setting up franchising in India. Legal requirements in India. Module IV What investors (franchisees) need to know? Factors for opting for franchise. franchise suitability. Franchise constraint. Cost of being a franchisee. The ideal location. Selecting a business entity. franchising a franchise. Module V Managing the franchise The franchise business plan.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Barkoff, Fundamentals of Franchising, American Management Association References: Keop, Franchising bible. Swapna Pradhan, Retail Management, Tata McGraw Hill. Levy & Weitz, Retailing Management, Tata McGraw Hill

INTERNATIONAL RETAILING
Course Code: Course Objective:
To give an insight to students on how to carry out retail operations in international scenario and overseas markets. The course shall equip students with the knowledge required to establish and operate retail outlets and chains across the globe as managers as well as entrepreneurs.

MBART 20305

Credit Units: 03

Course Contents:
Module I: Retailing The global business, contribution to major economies, source of employment. A study f the US and the European scenario, popular international retail formats, a description of major international retailers. Module II Forces driving internationalization of retailing, The impact of global and local legislative environment, World Trade Organization, experiences of emerging economies, Module III Strategies for international Retailing, international alliances, international franchising, Foreign Direct Investment, licensing. Module IV International sourcing: rationale, considerations, domestic versus international sourcing, sourcing trends in the US, European and the Asian market. India as the global sourcing hub.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Mcgoldrick & Davies, International Retailing Trends And Strategies, Pearson Education References: Nicholas Alexander, International Retailing, Blackwell Publishers Douglas Brown, The Black Book of Outsourcing: How to Manage the Changes, Challenges and Opportunities, John Wiley & Sons. Barman & Evans, Retail Management- A strategic Approach, Pearson Education

ENERGY AUDIT
Course Code: Course Objective:
The objective of the programme will be to provide inputs to the Engineers who wish to take up the accredition examination. The programme is also useful for persons working in Energy Intensive Industries which have been designated as per the Act and cover the Sectors such as Aluminium; Fertilizers; Iron and Steel; Cement;Pulp and paper; Chlor Alkali; Sugar; Textile; Chemicals; Railways; Port Trust; Transport Sector (industries and services);Petrochemical, Gas Crackers, Naphtha and Petroleum Refineries; Thermal power stations, hydel power Station, electricity transmission companies and distribution companies; Commercial buildings or establishments.

MBAEY 20301

Credit Units: 03

Course Contents:
Module I Energy Scenario; Basics of Energy and its various forms; Definition Energy Audit types and methodology. Need for Energy Audit; Type of Energy Audit. Module II Preliminary Energy Audit methodology. Detailed Audit methodology. Detailed Energy Audit activities in various Industries and buildings. Formatting. Understanding Energy cost. Module III Bench-marking and energy performance. Matching energy use to requirement. Maximizing system efficiency. Fuel and energy substitution. Instruments for carrying out energy audit. Module IV: Practical Exercises At least two exercises on Energy Audit.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Paul OCallaghan (1993): Energy Management, McGraw - Hill Book Company. Charles M. Gottschalk (1996): Industrial Energy Conservation, John Wiley and Sons. B. Mohanty et al (2001): Energy Audit and Management for the Indian Industry, The Institute of Chartered Accountants of India.

Journals: Energy Conversion and Management; Applied Energy; Energy, The International Journal; Energy Management

URBAN MANAGEMENT
Course Code: Course Objective:
The aim of this course is to enable the students to look for opportunities in urban development authorities, urban local bodies, housing boards, housing and infrastructure financing institutions and reputed developers, besides developing the understanding of the various components of Urban Management.

MBAUM 20301

Credit Units: 03

Course Contents:
Module I Trends in Urbanization: Indian and global context, Importance and Scope of Urban Management as a discipline. Urbanization in a globalizing world: highlights. Module II Emerging approaches to urban governance, The urban challenge multi-faced ramifications: decentralization: precepts and practice: 74 Constitutional Amendment: legal framework of local urban bodies. Module III Urban environment management, municipal functions; their evolution; functioning; weaknesses and strengths. Privatization of municipal services. Module IV Urban infrastructure management Physical and social ; (two classes) Private-Public Participation in building urban infrastructure, Urban transport Essence of Good Urban Governance Best Practices Module V Decentralization Urban Poverty; slums, informal sector as a group; slum improvement Municipal Finance management: tax and non tax , revenues; Municipal financial reform; State Finance Commissions, Formulation of urban development projects; their execution and financing, Concept of Urban Indicators

Examination Scheme:
Components Weightage (%) A-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Aylin Orbasli, Urban Conservation and Heritage Management. References: Cities Data Book - Urban Indicators for Managing Cities Urban Governance for Poverty Reduction and Social Development: Tools, Techniques and Good Practices

SCIENTIFIC ADVANCEMENTS AND SOCIAL THINKING


Course Code: MBAHU 20301 Credit Units: 03

MANAGEMENT IN ACTION SOCIAL, ECONOMIC AND ETHICAL ISSUES


Course Code: Course Objective:
The course aims at bringing the students closer to reality by developing their understanding of the professional prerequisites to practice of management in terms of required skills and attitude to respond proactively to rapid discontinuous change in business environment. Integrative in approach, this course aims at developing not theoreticians but practitioners who are expected to sense the ongoing conflict between environmental change and internal desire of management for stability.

MBAGM 20401

Credit Units: 04

Course Contents:
Module I: Introduction Modern Management Practices and Issues Involved, Outsourcing Management Services and Evolution of Management Consultancy, Skills-set required for Management Consultants. Consulting and performance counseling. Module II: The Process of Management Consulting Consulting Proposals. Identification and Definition of Problem, Fact-Finding Leading to Solution Development and Implementation, Developing Strategic and Tactical Plans and Subcontracting, Pricing of Consultancy, Acquiring and Developing Talents for Consulting. Module III: In-house Management versus Management Outsourced Why a Sense of Skepticism and Unease Towards Management Consultants. Cost versus Value of Advice, Separating Consulting Success from Consulting, Disaster. Some Revealing Situations. Module IV: Cross Cultural Management Systems and Processes Types of organizational culture, Strength of organizational culture, Function of organizational culture, Importance of culture to the organization, Cultural Models, Cross- Cultural Perspectives, Geert Hofstede and Cross- Cultural Issues Module V: Economic and Social Issues in Management Adaptation to Changing Environment in General and Economic Environment in Particular, Economic Growth and Change Areas, Emerging Opportunities in Various Sectors including Social Sector, Management Practice and Cultural Issues, The global Political Situation, The Global Competitive Environment and the internal scene in India, War Game. Module VI: Ethical Issues in Management Relationship among Various Stakeholders, Reasons for Conflict of Interests Among Stakeholders, Corporate Governance and Ethics. Why Unethical Decisions Leading to Conflicts are Taken, Power and Politics, Initiatives on Corporate Governance by the Governments.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Lt. Gen. Ahluwalia J.S., Editor, 1997, Total Quality Management, Tata McGraw Hill India. Bareus S.W. &Wilkinson J.W., 1994, Management Consulting Services, McGraw Hill, 2nd Edition.

References: Cadbury, Sir Adrian, Ethical Managers Make Their Own rules. Harvard Business Review, 65, September / October 1987. Cogner, Jay A, David Finegold and Edward E Lawler III, January-February 1998, appraising Boardroom Performance. Harvard Business Review. Drucker, Peter F. Dutton 1992, Managing the Future: The 1990s and Beyond. Kumar Mangalam Birla Committee Report on Corporate Governance Legislation alone is not enough, activating adult committees. Shareholder friendly steps - The Hindu, October 10, 1999.

Parekh, Deepak S, August 1999, The Real Meaning of Corporate Governance. Indian Management. Paine, Lynn Sharp, March April 1994, Managing Organizational Integrity. Harvard Business Review. Salmon W.J. January-February 1993, Crises Preventions; How to Gear up Your Board. Harvard Business Review, pp 68-75. Sodarn, Dr. Kailash, October 1999,Transparency in Corporate Governance, Indian Management Vol. 38, No.10. Cadbury, Sir Adrian, The Company Chairman, Director Books, Simon Schuster International Group 1990. Crosby, Philips. 1990, Let us talk Quality, Penguin Publications. Davenport S. Kimberly & Others. 1996 Focused Quality, John Wily Sons Inc. Eccles, R.G. and Crane, D.B. 1995, Doing Deals: Investment Banks at Work, McGraw Hill International.

MANAGING EXCELLENCE
Course Code: Course Course Objective:
To help the students of Business Management believe in excellence and create an environment that cultivates the same. It aims at focusing on the basics and establishes a flexible strategic direction with a team-based organizational concept as they work to advance their team and their department. This course is designed to provide hands on experience for professional success. This common sense approach combining self-examination surveys, class exercises, practical exposure and team work is applicable. The main area to provide the practical exposure include small activities to a mega event such as guest lectures, industry visits, placements, seminars, conferences, management competitions, corporate meet, alumni meet, publications etc. The course will be delivered as under: Class room 20% Practical 80%

MBAGM 20402

Non Credit

Course Contents:
Module I: Introduction to Excellence Self-evaluation, Definition of Excellence, Cultivating the Attitude &Developing the Habit for achieving excellence Module II: Excellence for Everyone & Excellence for Everything Recognizing the Qualities, Excellence for Everything: External vs. Internal, Obstacles to Excellence, Excellence Ethics, Professional Characteristics Module III: Achieving Excellence Instilling Excellence, Managing Excellence, Rewarding Excellence Module IV: Excellence Indicators Types of Indicators, Building Models, Distinguishing Characteristics Module V: Applying Excellence Application of Excellence, Practical Steps, Self-evaluation of achievements

Examination Scheme:
Components Weightage (%) P1 10 C1 50 CT1 20 EE1 20

Text & References:


English, Gary, Phoenix without the ashes: achieving organization .Excellence through common sense Management CRC Press.

BUSINESS COMMUNICATION - IV
Course Code: Course Objective:
The influx of multinationals, FDIs and Retail Management makes global communication a harsh reality and offers cultural communication challenges. This course is designed to inculcate transcultural communication skills among the young Amitians.

MBABS 20401

Credit Units: 01

Course Contents:
Module I: Importance of Culture in Communication Principles of effective cross cultural communication Developing Communication Competence Module II: Barriers to effective communication Sender, Receiver and Situation related barriers Measures to overcome the barriers Listening skills Module III: Cross cultural communication Characteristics of culture Social differences Contextual differences Nonverbal differences Ethnocentrism

Note: 1 written test of 20 marks of one hour duration will be conducted. Also, each student will be required to make a presentation for 20 marks over and above the teaching hours. They will have to be programmed accordingly. Text & References:
Business Communication, Raman Prakash, Oxford Business Communication for Managers: An Advanced Approach, Penrose, Thomson Understanding Human Communication,9/e, Adler R Oxford

BEHAVIOURAL SCIENCE - IV (PERSONAL AND PROFESSIONAL EXCELLENCE)


Course Code: Course Objective:
This course aims at imparting an understanding of: Build and leverage your professional reputation Maintain focus in pressure situations Make a balanced choice between professional and personal commitments

MBABS 20402

Credit Units: 01

Course Contents:
Module I: Individual, Society and Nation Individual Differences and Dimensions of Personality Socialization Process Relating to the Nation: Values, Culture, Religion Sense of pride and Patriotism Managing Diversity Module II: Components of Excellence Personal Excellence: Identifying long-term choices and goals Uncovering the talent, strength & style Analyzing choke points in your personal processes by analysis in area of placements, events, seminars, conference, extracurricular activities, projects etc. Developing professional power: Goal-setting, time management, handling criticism, interruptions and time wasters Module III: Career Planning Knowing ones Interest and Aptitude Identifying available Resources Setting goals to maintain focus: Developing Positive attributes in personality Self-reliance and Employability skills Module IV: Stress Management for Healthy Living Meaning and Nature of Stress Stages of stress Causes and Consequences of stress: Personal, Organizational and Environmental Personal Styles and strategies of coping Module V: Professional Success Building independence & interdependence Reducing resistance to change Continued reflection (Placements, events, seminars, conferences, projects extracurricular Activities etc.) Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer

Text & References:


J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer & Company Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College Publishers Raman, A.T. (2003) Knowledge Management: A Resource Book. Excel Books, Delhi. Kamalavijayan, D. (2005). Information and Knowledge Management. Macmillan India Ltd. Delhi

FRENCH - IV
Course Code: Course Objective:
To strengthen the language of the students with both oral and written To provide the students with the know-how to master the tenses present, past and future to express emotion to accomplish simple tasks of day-to-day programmes to prepare rsum

MBAFR 20401

Credit Units: 02

Course Contents:
Unit 7: pp. 106 Rdiger un rsum (Cf. Campus 2 P.6, Franais.Com, Intermdiaire- p.98) Passer un entretien dembauche. Franais.Com, Intermdiaire p.100 Contenu lexical: Unit 7: Tranches de vie 1. voquer un souvenir 2. raconter une histoire 3. rapporter des vnements marquants dune vie professionnelle 4. expliquer une situation de stress, donner son avis 5. faire des projets Contenu grammatical: 1. formation de limparfait, chaque/chacun 2. emploi du pass compos et de limparfait 3. relatifs qui, que, o, mise en relief, indicateurs de temps : depuis, il y a, pendant, pour, en 4. pronom en de quantit, propositions compltives : je pense que, je crois que 5. futur simple, pronom y

Examination Scheme:
Components Weightage (%) V 10 H 10 CT 20 EE 60

Text & References:


le livre suivre : Franais.Com (Dbutant)

GERMAN - IV
Course Code: Course Objective:
To enable the students to converse, read and write in the language with the help of the basic rules of grammar, which will later help them to strengthen their language. To give the students an insight into the culture, geography, political situation and economic opportunities available in Germany. Introduction to Advanced Grammar Language and Professional Jargon

MBAGR 20401

Credit Units: 02

Course Contents:
Module I: Present perfect tense Present perfect tense, usage and applicability Usage of this tense to indicate near past Universal applicability of this tense in German Module II: Letter writing To acquaint the students with the form of writing informal letters. Module III: Interchanging prepositions Usage of prepositions with both accusative and dative cases Usage of verbs fixed with prepositions Emphasizing on the action and position factor Module IV: Past tense Introduction to simple past tense Learning the verb forms in past tense Making a list of all verbs in the past tense and the participle forms Module V: Reading a Fairy Tale Comprehension and narration Rotkppchen Froschprinzessin Die Fremdsprache Module VI: Genitive case Genitive case Explain the concept of possession in genitive Mentioning the structure of weak nouns Module VII: Genitive prepositions Discuss the genitive propositions and their usage: (whrend, wegen, statt, trotz) Module VIII: Picture Description Firstly recognize the persons or things in the picture and identify the situation depicted in the picture; Secondly answer questions of general meaning in context to the picture and also talk about the personal experiences which come to your mind upon seeing the picture.

Examination Scheme:
Components Weightage (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60

Text & References:


Wolfgang Hieber, Lernziel Deutsch Hans-Heinrich Wangler, Sprachkurs Deutsch Schulz Griesbach , Deutsche Sprachlehre fr Auslnder P.L Aneja , Deutsch Interessant- 1, 2 & 3 Rosa-Maria Dallapiazza et al, Tangram Aktuell A1/1,2 Braun, Nieder, Schme, Deutsch als Fremdsprache 1A, Grundkurs

SPANISH - IV
Course Code: Course Objective:
To enable students acquire working knowledge of the language; to give them vocabulary, grammar, voice modulations/intonations to handle everyday Spanish situations with ease.

MBASH 20401

Credit Units: 02

Course Contents:
Module I Revision of earlier semester modules Introduction to Present Continuous Tense (Gerunds) Module II Translation with Present Continuous Tense Introduction to Gustar, Parecer, Apetecer, doler Module III Imperatives (positive and negative commands of regular verbs) Module IV Commercial/ business vocabulary Module V Simple conversation with help of texts and vocabulary En la recepcion del hotel En el restaurante En la agencia de viajes En la tienda/supermercado

Examination Scheme:
Components Weightage (%) C-1 10 CT 20 V 10 EEI 60

Text & References:


Espaol Sin Fronteras (Nivel Elemental)

JAPANESE - IV
Course Code: Course Objective:
To enable the students to comfortably interact using basic Japanese. Note: Teaching is done in roman as well as Japanese script, students will be taught katankana (another form of script) in this semester i.e. to be able to write all the foreign words in Japanese

MBAJP 20401

Credit Units: 02

Course Contents:
Module I Comparison using adjectives, making requests Module II Seeking permission Module III Practice of conversations on: Visiting people, Party, Meetings, After work, At a ticket vending machine etc Module IV Essays, writing formal letters

Learning Outcome
Students can speak the language describing above-mentioned topics.

Methods of Private study /Self help


Handouts, audio-aids, and self-do assignments, role-plays. Students are also encouraged to attend Japanese film festival and other such fairs and workshops organized in the capital from time to time.

Examination Scheme:
Components Weightage (%) C-1 10 CT 20 V 10 EEI 60

Text & References:


Text: Teach yourself Japanese References: Shin Nihongo no kiso 1

CHINESE IV
Course Code: Course Objective:
How many characters are there? The early Qing dynasty dictionary included nearly 50,000 characters the vast majority of which were rare accumulated characters over the centuries. An educate person in China can probably recognize around 6000 characters. The course aims at familiarizing the student with the basic aspects of speaking ability of Mandarin, the language of Mainland China. The course aims at training students in practical skills and nurturing them to interact with a Chinese person.

MBACE 20401

Credit Units: 02

Course Contents:
Module I Dialogue Practice Observe picture and answer the question Pronunciation and intonation Character writing and stroke order. Electronic items Module II Traveling The Scenery is very beautiful Weather and climate Grammar question with bu shi . Ma? The construction yao le (Used to indicate that an action is going to take place) Time words yiqian, yiwai (Before and after). The adverb geng. Module III Going to a friend house for a visit meeting his family and talking about their customs. Fallen sick and going to the Doctor, the doctor examines, takes temperature and writes prescription. Aspect particle guo shows that an action has happened some time in the past. Progressive aspect of an actin zhengzai Also the use if zhe with it. To welcome someone and to see off someone . I cant go the airport to see you off etc. Module IV Shipment. Is this the place to checking luggage? Basic dialogue on Where do u work? Basic dialogue on This is my address Basic dialogue on I understand Chinese Basic dialogue on What job do u do? Basic dialogue on What time is it now? Module V Basic dialogue on What day (date) is it today? Basic dialogue on What is the weather like here. Basic dialogue on Do u like Chinese food? Basic dialogue on I am planning to go to China.

Examination Scheme:
Components Weightage (%) V 10 H 10 CT 20 EE 60

Text & References:


Elementary Chinese Reader, Part-2 Lesson 31-38

DISSERTATION
Course Code: Course Objective:
Dissertation provides an opportunity to the students to demonstrate the ability to devise, to show the application of skills of data collection, critical analysis and concept synthesis necessary for formation of defensible conclusions. It also provides a platform to demonstrate ability to draw appropriate conclusions argued from the evidence presented and also a forum to demonstrate the skills of structuring and present a balanced informed, complete, clear and concise written argument.

MBADI 20460

Credit Units: 09

Examination Scheme:
Contents & Layout of the Report Conceptual Framework Objectives & Methodology Implications & Conclusions Viva/ Presentations TOTAL 30 10 15 15 30 100

CORPORATE ENTREPRENEURSHIP, INNOVATION AND FUTURE ORGANIZATION


Course Code: Course Objective:
Acquiring knowledge and understand the concepts of Entrepreneurship; Acquiring skills in the use of techniques to analyze opportunity value and conduct feasibility studies, develop business models and business plans; Identifying and stimulate entrepreneurial drive, talent and skill; Overcoming the risk-averse bias of many analytical techniques Developing empathy and support for the unique aspects of entrepreneurship; Revising attitudes towards change and systematically apply change management concepts for corporate renewal and growth.

MBAEL 20401

Credit Units: 03

Course Contents:
Module I: Introduction to Entrepreneurship Myths, Definitions and Trends, Causes of Entrepreneurial development, Analysis and Examination of the reasons, Strategies and systems for the sustenance of the, Entrepreneurial Organizations. Finding, analyzing and testing opportunities: Context Analysis Creating a culture of Entrepreneurship. Module II SWOT Analysis of the Entrepreneurial Organizations vis-a vis the present market structure, Competition and Feasibility Analysis, Comparative study of the Entrepreneurial and Entrepreneurial Organizations, Models for Entrepreneurial Organizations Development Module III Life cycle of an Entrepreneurial Organizations, The meaning of Organizational life cycle, The Objectives of Organizational Life cycle, The changing role of an entrepreneurial organization and its impact on the future perspectives of the market, (This module will be covering some real life example from the corporate world ) Module IV: Planning and Execution Obtaining Resources, Financing the Venture, Growing the Business, Legal Considerations. Obtaining Management Support: Developing and Presenting the Business Plan, Strategies for Obtaining Management Support, Implementing the Ideas Managing Change Module V Implications of the Entrepreneurial organization in the growth and development of new ventures, Analysis and study of the partnership arrangement between two entrepreneurial organizations, Failure of an Entrepreneurial organization and its reasons and implications

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Holt, David H. Entrepreneurship by PHI Gupta S.L. and Taneja Satish, Galgotia Publication

References: Journal for Entrepreneurial Development, Published by Entrepreneurial Development Institute of India Porter Michael, Techniques for analyzing the Industries and Competitors, Forseman Publication Bird Barabara, Entrepreneurial Behaviour , Harper Publication Henderson James, Obtaining Venture Financing, Lexington Publication Nabhi, Exporters Manual , NABHI Publication Agrawal, Raj , International Trade , Excel Publication Takhat Ram, Impex Times, New Era Publications

MANAGING ENTREPRENEURIAL FIRMS AND FAMILY BUSINESS


Course Code: Course Objective:
This course is designed to help students understand the dynamics related to family involvement in the ownership and management of a business.

MBAEL 20402

Credit Units: 03

Course Contents:
The course will cover topics: New Venture Creation; The Role of Family in Business; Consulting with Family Businesses. Module I: The Role of Family in Business Understanding Family Dynamics/Family Firms and Competitive Advantage, Managing Conflict in the Family Firm Module II Career Opportunity and Growth of Professionals in Family Businesses Module III: Exit Strategies for Family Members from Business Succession and Estate Planning, Managing Succession, Conflicts and Power Struggles in the Second and Third Generations (p), Lecture on Exit Strategies for Family Members Module IV: Consulting With Family Businesses Managing Change in Entrepreneurial Firms and Family Businesses. Consulting with Entrepreneurs and Family Businesses

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Robert P. Hisrich & Michael P. Peters, Entrepreneurship, Tata McGraw Hill References: Butler, J.E, 2001, E Commerce and Entrepreneurship, Information Age. Chell, E. Haworth, J .M & Brearley, S. S, 1991, The Entrepreneurial Personality: Concepts, Cases And Categories, Lomnon: Routledge. Drucker, P, 1985 Innovation and Entrepreneurship, Heinemann. Hisrich R, 2002, Innovation and Entrepreneurship, Mc Graw Hill. Kao, J, 1995, Entrepreneurship, Prentice-Hall. Journals Articles: Amabile, T, 1988, Model of creativity and Innovation in Organisations, in Staw, B & Cummings L (eds), Research in Organizational Bahaviour, Vol.10, Jai Press Greenwich. Churchill, N & Lewis, V, May-June 1983,The five stages of Small Business Growth, Harvard Business Review. Gnyawali D & Fogel D, 1984, Environments for Entrepreneurship Development: Key Dimensions and Research Implications Entrepreneurship theory and Practice, Spring.

ORGANIZATIONAL LEADERSHIP INSPIRATION, DILEMMAS AND ACTION


Course Code: Course Objective:
This course is designed to help students understand the role of the entrepreneur in creating and managing an enterprise as well as the dynamics related to family involvement in the ownership and management of a business.

MBAEL 20403

Credit Units: 03

Course Contents:
The course will cover five major topics: 1) New Venture Creation; 2) Growing the Entrepreneurial Firm: 3) The Role of Family in Business: 4) Exit Strategies for Entrepreneurs: 5) Consulting with Entrepreneurial Firms Module I: New Venture Creation Introduction, The Role of the Entrepreneur, Strategies for Start-ups/Critiquing Business Ideas, Personal and Family Dilemmas Facing Entrepreneurs. Entrepreneur Lecture Module II: Growing the Entrepreneurial Firm Strategies for Growth/Organizing the Entrepreneurial Firm, Understanding the Cultures of Family Businesses and Entrepreneurial Firms, Partner Relationships/Boards of Directors, Analyzing the Dynamics of Growth Companies, Analyzing the Dynamics of Growth Companies (cont.)/Exam Review, Module III: System People and Processes Module IV: Consulting With Entrepreneurial Firms Managing Change in Entrepreneurial Firms. Consulting with Entrepreneurs Module V: Ethics & Corporate Governance Module VI: Acquiring and Retaining the Talent Strategic Planning, The Management Team, Nurturing talent, Total Quality and the Human Factor: Continuous Challenges for Entrepreneurs

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Holt, David H. Entrepreneurship, PHI Gupta S.L. and Taneja Satish, Galgotia Publication Gary Yukl , Leadership in Organization References: Journal for Entrepreneurial Development, Entrepreneurial Development Institute of India Porter Michel, Techniques for analysis the Industries and Competitors, Forseman Publication Bird Barabara, Entrepreneurial Behaviour, Harper Publication Henderson James, Obtaining Venture Financing, Lexington Publication Nabhi, Exporters Manual, NABHI Publication Agrawal, Raj, International Trade, Excel Publication Takhat Ram, Impex Times, New Era Publications.

TECHNOLOGY AND INNOVATION


Course Code: Course Objective:
The main purpose of this course is to acquaint the participants about various modes of getting the technological expertise for setting up a new venture. This course will also cover the entire spectrum of technical invention and innovation, which are taking place around the globe.

MBAEL 20404

Credit Units: 03

Course Contents:
Module I: Trends in Technology Module II: Managing Technology The need and objectives of the technical expertise in a new venture, Steps involved in sourcing the new technology, Preparation and finalization of the feasibility report. Generation of an enquiry for the required technology, Stages involved in the enquiry generation process, Profile matching of the new technology with the new venture. Types of technical specifications, Categorization of the technical specifications on the basis of the requirement of the new venture, Registration of the technology with the competent authority and steps involved with it (This will be covering the areas of patents and trademarks as well). Problems in the sourcing the technology, Price negotiation for a technology, Profiling the desired technology in the product and service category (This module will also deal with some case analysis and simulations so as to give the participants a more comprehensive picture) us steps involved during this phase. Module III: Innovation & Creativity

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Holt, David H. Entrepreneurship by PHI Gupta S.L. and Taneja Satish , Galgotia Publication References: Journal for Entrepreneurial Development, Published by Entrepreneurial Development Institute of India Porter Michael, Techniques for analyzing the Industries and Competitors, Forseman Publication Bird Barabara, Entrepreneurial Behaviour, Harper Publication Henderson James, Obtaining Venture Financing, Lexington Publication

ADVANCED ACCOUNTS
Course Code: Course Objective:
At the end of the course, the students should be able to understand Indian accounting Standards and the impact of USGAAP on Financial Statements. To create an understanding of the accounting for Hire Purchase, Leasing, Mergers and Acquisitions and the preparation of final accounts of companies.

MBAFN 20401

Credit Units: 03

Course Contents:
Module I: Accounting Norms Various Accounting Standards in India and comparison with International accounting Standards and US.GAAP. Module II: Accounting for Services Accounting for Hire Purchase and Leasing, Human Resources Accounting and Inflation Accounting. Module III: Company Accounts Accounting for Issue of Shares, Issue and Redemption of Debentures and Preparation of Final Accounts of Companies (with reference to Indian companies Sch VI) Module IV: Accounting for Merger and Acquisitions Accounting for Acquisition of Business, Calculation of Purchase consideration and Profit (Loss) Prior to Incorporation. Accounting for Amalgamation in the nature of Merger and in the nature of Purchase. Module V: Valuation of Goodwill and Shares Valuation of Goodwill Different Methods of Valuation of Goodwill, Valuation of Shares Net Asset Backing Method and Yield Method.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Maheshwari S.N and Maheshwari S.K Advanced Accountancy , Vikas Publishing House.

References: Jain, S.P and Narang, K.L Advanced Accountancy, Kalyani Publishers. Ravi M Kishore, Advanced Accounting, Taxmann. Gupta, R.L and Radhaswamy, Advanced Accountancy, Sultan Chand &Sons

CORPORATE TAX PLANNING


Course Code: Course Objective:
At the end of this course, the students should be able to demonstrate an understanding of the tax provisions enabling them to make use of legitimate tax shelters, deductions, exceptions, rebates and allowances; with the ultimate aim of minimizing the corporate tax liability. To give an overview of wealth tax provisions pertaining to companies (from a users perspective). To create an awareness of VAT and how the scheme is going to have an impact on the existing sales tax system.

MBAFN 20402

Credit Units: 03

Course Contents:
Module I: Basic Concepts Introduction to Income Tax Act, 1961, Residential Status, Exempted Incomes of Companies An overview of various provisions of Business & profession & Capital gains applicable to companies Module II: Assessment of Companies Computation of taxable income, MAT , Set off & carry forward of losses in companies, Deductions from Gross total income applicable to companies, Tax planning with reference to new projects/expansions/rehabilitation plans including mergers, amalgamation or de-mergers of companies, Concept of avoidance of double taxation. Module III: Wealth Tax An overview of wealth tax provisions to the extent applicable to companies. Module IV: Indirect Taxation An overview of Sales Tax (VAT).

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Singhania V.K. & Singhania Kapil , Direct taxes law & practices, Taxmann References: Lakhotia , R.N. & Lakhotia, Corporate Tax Planning, Vision books Singhania, V.K.,Students guide to Income Tax, Taxmann International dictionary of taxation by Indian Tax Institute, 1st Edition.

FINANCIAL ENGINEERING
Course Code: Course Objective:
Finance has evolved as an exciting discipline in terms of innovations it has witnessed in recent past. This aspect known as Financial Engineering starts where financial analysis ends. The objective of the course is to enable the students to think in terms of innovative solutions to financial problems with particular emphasis on understanding new risks, which the changing scenario of finance is creating for individuals and firms and equip them with innovative tools of financial engineering called derivatives and skills to use them in forming effective strategies to cope with the changing environment and hedge against the financial risks.

MBAFN 20403

Credit Units: 03

Course Contents:
Module I: Introduction Changing Environment and Increasing Price Risks, Financial Engineering as a response to Increased Risks, Types of Risks and Risk Management, Tools of Risk Management, Conceptual and Physical Tools of Financial Engineering, Effect of Speculation and Arbitrage on Market Efficiency, Derivative Market in India Module II: Futures and Forwards The Futures Markets, Buying and Selling Futures, Devising a Hedging Strategy Using Futures, Stock Index Futures, Value at Risk, Short Term and Long Term Interest Rate Futures, Foreign Currency Futures and Commodity Futures Module III: Swaps Structure of a Swap, Interest Rate Swaps, Currency of Swaps, Commodity Swaps, Other Swaps, Credit Risk, Role of a Swap Dealer. Module IV: Options Options Markets; Properties of Stock Option Prices; Option Pricing Models Binomial Model, Black-Scholes; Model, Single Period Options Calls and Puts, Payoff Diagrams of Simple and Complex Option Strategies, Cash Settled Options, Multi-Period Options Caps, Floors, Collars, Captions, Swaptions and Compound options, Cross-currency Futures and Options. Module V: Other Innovations Debt Market Innovations, Mortgage Backed Securities, Hybrid Securities, Asset-Liability Management, Corporate Restructuring and LBO. Module VI: Recent Trends Exotic Options, Synthetic Instruments, Developments in Equity-Based Strategies, Direct and Cross Hedges, Future Trends and Issues in Financial Engineering.

Examination Scheme:
Components Weightage (%) HA 10 TP 10 CT 20 EE 60

Text & References:


Text: Marshall, J. F. and Bansal, V. K. 2006. Financial Engineering: A Complete Guide to Financial Innovation, Prentice Hall of India. References: Edwards, F. R. and Ma, C. W. 1992, Futures and Options, McGraw-Hill International. Rebonato, R. 1996, Interest Rate Option Models: Understanding, Analyzing and Using Models for Exotic Interest Rate Options, John Wiley and Sons. Kolb, R. W. 1997, Understanding Futures Markets, Prentice Hall of India. Hull, J. C. 1999, Introduction to Futures and Options Markets, Prentice Hall of India. Articles from selected journals and magazines.

MANAGEMENT OF FINANCIAL INSTITUTIONS


Course Code: Course Objective:
The aim of the course is to orient the finance students to the change in the financial industry. The financial industry much like the computer industry is changing rapidly. A course that merely describes the existing institutions will not prepare the students adequately for the change. Thus familiarization with institutions of today & developing an understanding why they are the way they are, and why they are changing is the core aim of the course. An Indian perspective will be added but conceptually the Global frameworks will be used. At the end of this course the students will understand: The role of financial institutions in economic development The working of Financial Intermediaries International Banking The norms governing of Financial Intermediaries in India The basic principles of Lending & Investments in a Commercial Bank The working of Developmental Financial Institutions

MBAFN 20404

Credit Units: 03

Course Contents:
Module I: Introduction Financial institutions and economic development, Types of Money, Process of Capital Formation, Technology of financial systems- Pooling, Netting, Credit substitution & Delegation. Module II: Financial intermediaries Understanding Financial Intermediaries- Commercial Banks, Central Bank, Cooperative Banks, Banking system in USA & India, International Banking, Banking Operations, Retail and Wholesale Banking, Near Banks, Bank assurance, Universal Banking, NBFCs Module III: Norms & Practices in the Banking Industry Principles of Lending, Study of Borrowers, Balance Sheet Analysis, Project Appraisal Criteria, Marketing of Bank Services, Prudential Norms- Narsimhan Committee Recommendations, Performance Analysis of Banks, Regulatory Institutions RBI & SEBI, Banking Innovations, Basle Committee Recommendations, CAR- Risk Weighted Assets and Risk Based Supervision, Asset Liability Management in Commercial Banks Module IV: Developmental Financial Institutions Role of Developmental Banks in Industrial Financing, Resource Mobilization of Developmental Banks, Project Examination by Developmental Banks. Module V: Insurance Institutions Role of Insurance companies in Industrial Financing, Life insurance & General insurance, New developments in insurance as a sector in the Indian financial system

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Chandra, P. 1997, Financial Management: Theory & Practice, Tata McGraw Hill Publishing Company Limited. References: Jakhotiya, G. P. 2000, Strategic Financial Management, Vikas Publishing House Pvt. Limited. Grundy, T., Johnson, G and Scholes, K. 1998, Exploring Strategic Financial Management, Prentice Hall Europe. Shank, J. K. & Govindarajan, V. 1995, Strategic Cost Management: The New Tool for Competitive Advantage, the Free Press. Pritchett, P; Robinson, D. and Clarkson, R. 1997, After The Merger: The Authoritative Guide for Integration Success, McGraw Hill

Sadtler, D; Campbell, A. and Koch, R. 1997, Break Up: When Large Companies are More Worth Dead Than Alive. Geneen, H. and Bowers, B. 1997, The Synergy Myth and other ailments of Business Today, St. Martin Press New York.. Weston, Chung & Hoag, 1996, Mergers, Restructuring and Corporate Control, Prentice Hall of India. Stephen H Archer and Charles DAmbrosio, The Theory of Business Finance, Collar McMillan Micheal Firth and Simon M Keane, Issues in Finance, Heritage James M. McTaggart, Peter W. Kontes and Michael C Mankins, The Value Imperative, The Free Press. Eccles, R. G. and Crane, D. B. 1995, Doing Deals: Investment Banks at Work, McGraw - Hill International.

STRATEGIC FINANCIAL MANAGEMENT


Course Code: Course Objective:
The course aims at helping overcome traditional distinction between Strategy and Financial Management as two diverse disciplines of management. The strategy has gained prominence over last two decades and focuses on the ambiguous, the uncertain, the less tangible and the qualitative. Financial Management on the other hand, emphasizes the precise, the measurable and the tangible. It is intended to develop an in-depth understanding, among the participants, of how to manage for value by enabling financial management to play a more proactive role in Strategic Management. The course also aims at developing an appreciation of how advancements in theory of finance have made it converge more towards strategy.

MBAFN 20405

Credit Units: 03

Course Contents:
Module I: Introduction Role of Finance and Strategy in Management Process, Strategic Droop, Management Behavior and Convergence between Strategic and Financial Analysis Module II: Financial Decision Making Value Analysis A Strategic Perspective, Advances in Working Capital Management, Arriving at an Optimal Capital Structure, Impact of Inflation on Financial Decisions, Dividends Decisions A Strategic Perspective Module III: Corporate Valuation Rationale for Shareholders Wealth Maximization, New performance Metrics like Economic Value Added (EVA) and Market value Added (MVA), Various Approaches to Corporate Valuation, Alignment of Interest of Various Stakeholders of a Firm. Module IV: Corporate Restructuring Restructuring and Merger & Acquisition, The Search Process, Valuation and Deal Structuring, Accounting and Tax Implications, Post Merger Integration and Learning, Restructuring through Privatization, Leveraged Buyouts (LBOs) Restructuring of Sick Enterprises, Due Diligence and certification. Module V: Strategic Cost Management Transfer Pricing, Financial Aspects of Supply Chain Management, Operations Management Perspective on Costs, Strategic Cost Analysis (Using Activity Based Costing, Target Costing and Life Cycle Costing) and Product Pricing at Different Stages of Products Life Cycle.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Chandra, P. 1997, Financial Management: Theory & Practice, Tata McGraw Hill Publishing Company Limited. References: Jakhotiya, G. P. 2000, Strategic Financial Management, Vikas Publishing House Pvt. Limited. Grundy, T., Johnson, G and Scholes, K. 1998, Exploring Strategic Financial Management, Prentice Hall Europe. Shank, J. K. & Govindarajan, V. 1995, Strategic Cost Management: The New Tool for Competitive Advantage, the Free Press. Pritchett, P; Robinson, D. and Clarkson, R. 1997, After The Merger: The Authoritative Guide for Integration Success, McGraw Hill Sadtler,D; Campbell, A. and Koch, R. 1997, Break Up: When Large Companies are More Worth Dead Than Alive. Geneen, H. and Bowers, B. 1997, The Synergy Myth and other ailments of Business Today, St. Martin Press New York.. Weston, Chung & Hoag, 1996, Mergers, Restructuring and Corporate Control, Prentice Hall of India. Stephen H Archer and Charles DAmbrosio, The Theory of Business Finance, Collar McMillan

Micheal Firth and Simon M Keane, Issues in Finance, Heritage James M. McTaggart, Peter W. Kontes and Michael C Mankins, The Value Imperative, The Free Press. Eccles, R. G. and Crane, D. B. 1995, Doing Deals: Investment Banks at Work, McGraw - Hill International.

COMPENSATION MANAGEMENT AND RETENTION


Course Code: Course Objective:
Compensation & reward system are key contributors to organization effectiveness. In this course students will learn how system operates to attract, retain and motivate competent work force. Further students will gain to assess and diagnose compensation management, issues and problems.

MBAHR 20401

Credit Units: 03

Course Contents:
Module I: Overview of Compensation Management Wage and Salary Administration Nature, Importance, Philosophy, Objectives, Compensation Management Nature, Importance, Philosophy, Objectives, Factors influencing Compensation Management, Wage concepts, Role of various parties Employees, Employers, Unions & Government, Overview of Legislations affecting Compensation Module II: Developing Compensation Programs Job Examination Basics systems Time wage, Piece wage, Incentives, Wage payments &Total Salary Structure, Compensation Surveys, Retrieving, Manipulating and Analyzing Compensation Data, Developing Competitive Compensation Programs, Developing Salary Structures Module III: Variable Compensation Principles of reward strategy, Perquisites, Bonuses & Incentives Scope and Process, Ethical considerations, Social Security, Sharing productivity gains with employees, Gain sharing, Team based pay, The Role of Compensation in Sales force success Module IV: Pay for Performance Merit pay and Performance Appraisal, Performance based rewards, Performance Criteria Choices, and Competency Mapping & Developing Performance Matrix, Performance based Compensation Schemes.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Milkovich & Newman, Compensation References: The Art of HRD, Job Examination & Remuneration, Volume 7 Frans Poets Michael Armstrong Helen Murlis, The Art of HRD, Reward Management Sara Rynes, Gerhart, Compensation in Organization, (Jossey BASS) Schuster, P.Zingheim, The New Pay, Linking Employee & Organization Performance, (Jossey-Bass) Michael Armstrong, Employee Reward, University Press

HUMAN RESOURCE INFORMATION SYSTEM AND HR AUDIT


Course Code: Course Objective:
To create an awareness in upcoming managers of different types of information systems in an organization so as to enable them to use the computer resources efficiently for effective decision making. Further it aims at creating awareness about how to evaluate the Human Resource function for Business improvement and to give insight into how to conduct HR Audit in an organization.

MBAHR 20402

Credit Units: 03

Course Contents:
Module I: Introduction to Human Resource information system Various components of HRIS, Designing and Implementation of HRIS Module II: Modules of HRIS Recruitment and selection, T & D, Performance Appraisal, IR & Administration, Compensation Management Module III: Introduction to HRD & HR Audit Concept , Component , Objectives and Methodology Module IV: Designing & using HRD Audit HRD strategies, Styles & Culture, Structure Systems, Competencies Module V: Implementing of Audit for Business Improvement HRD Scorecard; HRD Audit Indian experiences

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Rao TV, HR Audit References: Parthasarthi, Planning auditing and developing HR

INTERNATIONAL HR AND CROSS CULTURAL MANAGEMENT


Course Code: Course Objective:
The main objective of this course is to inculcate deep understanding of International Human Resources and to explore the dynamics of global business development. It also aims at preparing students about examining significant business opportunities and maximization of returns with understanding of cross cultural management, as primary causes of failure in multinational ventures stem from lack of understanding of the essentials differences in managing human Resources, at all levels in foreign environment.

MBAHR 20403

Credit Units: 03

Course Contents:
Module I: Internationalization The strategic business context A strategic business imperative localization of the talent port folio, Relationship between International Strategy and SIHRM- International Human Resource Management Broad overview of International Human Resource Management features, elements, benefits and limitations. Module II: Issues of Organization An organization Examination framework management at the centre and developed organization for transformation, cultural diversity in consortia formation, Organization HR for internationalization capabilities for international business, defining two international cadre, identification, international executives, capabilities definition, developing international executives, project team capabilities, capabilities development from within. Module III: International Rewards Reward strategies for international execution, the expatriate approach, international values and reward policy, designing rewards for the international business unit. Module IV: Human Resource Professional Molester Navigation Context for international perfect management, framework for performance management, cross-cultural issues, North America, South America, some key pointers, Northern Europe, Value based management in Nordic countries, China the sleeping giant awakes, Japan a culture of enfolding relationship, South East Asia regional diversity. Module V: Understanding Cross Culture: Issues & Perspectives Understanding Culture, Introduction, Key Concepts, Determinants of Cultural Identity, Frameworks for Mapping the Culture, Geert Hoefstede, Clyde Cluckhohn, TE Hall Studies of National Culture, Implications for Management Theory and Practice, Adjusting to the New Culture, Competencies for Global Manager

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Jackson Terence, International HRM a cross-cultural approach, Sage Publications. Ansari Humayun Khizar, Managing Diversity at work, Kogan Page. References: Harris Hilary and Brewster, International HRM, Contemporary Issues in Europe, Viva Books. Perkins J. Stephen, Internationalization The People Dimension, Kogan Page. Ashkenas, Ulrich, The boundryless Organizations, Jossey- Bass. Dalton, Ernst Christ, Success for the Global managers, Jossey- Bass. Dhar & Ravishankar, Global Managers, Himalayan Publishing House. Oddou, Mendentiall, Selected Cases in International Organizational Behaviour, Infinity Books.

MANAGING CREATIVITY AND BUILDING LEARNING ORGANIZATIONS


Course Code: Course Objective:
To understanding the importance of creativity processes and creative problem solving techniques. It aims at developing Managerial skills conducive to encouraging creative efforts in self and others and an insight into organization systems & Structures, which facilitate creativity and innovation. Further it also provides insight into organization learning processes.

MBAHR 20404

Credit Units: 03

Course Contents:
Module I: Creativity in Management Nature of Creative Thinking, Importance, Creative problem solving and Idea for Problem solving Module II: Process of Creativity Ideas Idea generating methods; Theories of creativity; Computer assisted creativity Module III: Creative Teams & Management of Creative Organisation Creative Teams; Approaches to the Design of creative organization; Creativity in Organization; Managing Creative Processes; Organizing for Creativity and Innovation; Innovation as Competitive Strategy Module IV: Learning Organization Concept of Learning; Individual Learning Learning, Needs, Styles; Why Organization need to learn Module V: Learning in New Millennium Nature of Trends in learning Life and Work in New Millennium Module VI: Tools for continuous Improvement Kaizen; Benchmarking; Six Sigma

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Proctor Tony, Essence of Management creativity Wilson John, HRD, Learning & Training for Organization References: Evans Karen & Others, Working to learn Graff J De, Lawrence K, Creativity at work Khandwala N Pradip, Corporate Creativity Plsek E Paul, Creativity, Innovation and Quality University Press, The Learning Organisation Whatmore John, Realizing Creativity

ORGANIZATIONAL CHANGE AND DEVELOPMENT


Course Code: Course Objective:
The aim of this course is to familiarize students with the rapidly growing scope of OD and the approaches which are becoming more and more diversified. A wide range of interventions are discussed as there is a critical need for them in organizations facing volatile and competitive global environment.

MBAHR 20405

Credit Units: 03

Course Contents:
Module I: Organizational Development: An Introduction Nature, basic assumptions, Characteristics & techniques. Historical framework of Organizational Development. The Lab training stem, The survey research and feedback stem, The Action Research stem, Steps involved in Organizational Development, Role of Managers, Factors affecting Organizational Development. Module II: Typology of Organizational Development Interventions Interventions designed at Individuals, Dyads/Triads, Team and Groups, Inter-group Relations, Total organization, Weisboard Model. Module III: Action Research & Organizational Design Introduction to Action Research, Action Research as a Process and as an Approach, Determinants of Organizational Design, Components of Organization Design, Organization - The Environment Interface, Organizational Decision Making Module IV: Organizational Development Interventions Team Interventions, Inter-group Interventions, Comprehensive Interventions, Structural Interventions, Issues in Consultant - Client Relationship; Power, Politics and Organizational Development. Module V: Change Management Why Organization Change, Need for change, Factors causing change- Environmental, Technological, Legal, Political, Social, &, Cultural factors of change, Models & techniques involved in change management, Total Quality Management, Business Process Reengineering, Guidelines for Facilitating change. Module VI: Future of Organizational Development Changing values, Cultural Models & theories of planed change, organizing for the Future, Organizations as learning systems, and Implications for future managers.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: French & Bell, Organizational Development. Nilakant & Ramanayaran .S, Change Management-responses. References: Chottopadhay S. & Pareek .U, Managing Organization Change, Oxford & IBH Publishing Co Ltd. Gautam Vinay Sheel, Organizational Development Luthans Fred, Organizational Behaviour Prasad Kesho, Organizational Development for Excellence Pareek .U. & Rao T. V., Designing & Managing H.R. System ,Oxford & IBH Publishing Co , New Delhi. Pareek .U, Making Organization Roles Effective, Tata McGraw Hill, New Delhi. Ravishanker. S. & Mishra. R.K., O.D in Public Enterprises for 1900s, Vision Books Pvt Ltd. Schein E. H. Process Consultation: Its Role In Organizational Development. Ramanarayan S, Rao T.V & Singh Kuldeep, O.D, Interventions & Strategies, Response Book Waclawski & Church, OD, A Data Driver Approach to Organisational Change, Jossey Bass Publications

GLOBAL MARKET MIX


Course Code: Course Objective:
To make learn the management of Global Marketing Mix. To educate in detail on global aspects of product, place, promotion & price. To teach students the anatomy of Global advertising , Brand Management, Market Research. To educate on the importance of understanding the skills of Cross Cultural International Business Management.

MBAIB 20401

Credit Units: 03

Course Contents:
Module I: Management of Global Market Mix. (GMM) What is GMM, Business Customs in Global Marketing, Required Adaptation, Methods of doing Business, Global Market Mix. Strategy, Improved Products & Program Effectiveness. Module II: Product Management Anatomy of Global Product Launch, Product for the global consumer. Managing MNC product lines, Product Standardization & world product mandate. Product Alternatives & Adaptation. The Industrial Product Market. Product Piracy, country of origin stereotypes Made in India hurdle Module III: Placement Management Movement across frontiers, Import oriented distribution, Global Retail Distribution, Foreign Market Channels of Distribution, Use of Free Ports, Time Management & distribution, Key India issues in import distribution. Module IV: Advertising & Promotion Management Global Advertising, Global Advertising Budget, Creative Strategy, Media Planning, Internet A Media mix Alternative, Advertising Agency, Global Campaigns, Global Sales Promotion. Module V: Brand Management Branding for the world, Global or Local Brands, National Brands, Private Brands, Brand Name change over strategies, Umbrella Branding, Protecting Brand Names, Global Brands in India Module VI: Cross Cultural Business Behavior Global relationship management, Culture Elements, Culture Knowledge, Cultural Values, Cultural Change, Cross Cultural Comparisons, Adapting Foreign culture, Culture & the GMM, Cross Cultural negotiations, Indian culture shock Module VII: Pricing Drivers of Foreign Market Pricing, Managing Price escalation, Leasing in world markets, MNCs & transfer pricing, counter trade as pricing tool, Pricing & Euro, Intra Company Pricing, Administered Pricing. Module VIII: Market Research Domestic market research Vs Global research, Secondary global marketing research & Problems, Primary Global marketing research and problems , multicultural research, Market size assessment, Research on Internet, Multi Country research, Research Agencies.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:

Charlee W. H. Hall., International Business Competing in the Global Market Place, Tata McGraw Hill Edition Masaaki Kotabe, Kristiaan Helsen, Global Marketing Management, John Wiley & Sons (Asia) Pte. Ltd.

INTERNATIONAL SUPPLY CHAIN MANAGEMENT AND LOGISTICS


Course Code: Course Objective:
Global outsourcing has become a norm in todays open market situations. The course aims to familiarize students of modern systems and procedures in global supply chain management. Also, to develop their closer and better understanding of logistics systems. To teach them the criticality of an efficient supply chain with zero defects in the new WTO regime shrinking world. To enable students to understand the micro aspects of global distribution and logistics.To impart knowledge of M.T.O., ocean transport system and air transportation in world trade.

MBAIB 20402

Credit Units: 03

Course Contents:
Module I: Global Supply Chain Overview Introduction, Channel Structure, Supplier Network Development, Outsourcing. Module II: Global Supply Chain Management & Function From domestic to global supply chains, Supply Chain Competitiveness, Demand Volatility, Bullwhip Effect, Vertical Integration Issues. Module III: International Logistic System Concept, Objectives & Scope, The System Elements, International Transportation Issues, Warehousing, Inventory Management, Packaging and Unitization Issues, Communication and Control, Centralized and Decentralized Logistic Management, Third Party Logistics (3PL), Multimodal Transport Operator (M.T.O.) Module IV: Ocean Transport and Chartering The General Structure of shipping industry, Characteristics of Shipping Industry, Liner and Tramp Operations and Significance, World Seaborne Trade and World Shipping, Composition of World Seaborne Trade, Problems of Developing Countries, Liner Freighting Practice, Principles Freight Structure, Voyage Charter, Time Charter, Barboat Charter. Module V: Freight Stations Problems and Prospects Indian Shipping, Growth and Perspective, Problems of Shipping Industry, Shipping Policy, International Air Transport System, Air Transport and PDM Approach to Export Distribution, International Set up for Air Transport, Air Freight Rates, Indias Export Import Trade by Air, Problems and Prospects, Law Relating to Carriage of Goods.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

United Nations ESCAP Vol. I & II Year 1997, Use at Maritime Transport, Danial Mark Jr. Year 1995, Shipping Cartels

References: J Bess Year 1996, Charactering Practice Magee Year 1997, Physical Distribution, J O Jansson & D Shneerson Year 1996, Liner Shipping Economics J Bess Year 1994, Dictionary of Shipping and Chartering Terms Stephen Wheatcraft Year 1997, Air Transport Policy J L Grumbridge Year 1998, Marketing Management in Air Transport

Steiner Henery Malcoln Year 1998, Readings in Comprehensive Logistics, IIFT Year 1999, Study on Container Freighting IIFT Yr. 1997, System Approach to Carriage and Shipment of Export Cargo IIFT Year 1998, Freight Tariffs & Practices of Shipping Conferences,

INTERNATIONAL TRADE ACCOUNTING, LAW AND TAXATION


Course Code: Course Objective:
To teach the students the diversity in accounting systems and transactions in different countries. To impart knowledge of taxation methods relevant to a global manager. To make learn the core importance of legal aspects for international operations and international trade.

MBAIB 20403

Credit Units: 03

Course Contents:
Module I: Global Accounting Practices and Diversity Influencing factors, Accounting Objectives, Cultural Differences, Environment Differences, Classification of Accounting Systems, Key Issues of Diversity, Indian Accounting Systems MNCs. Module II: Global Transactions and Evolution Transaction in Foreign Currencies, Translation of Global Financial Statements, Translation Exposure, Disclosure Norms, Performance Evolution & Control, Accounting Standardization for MNCs. Module III: International Taxation Tax Jurisdictions, Tax Types, VAT, Corporate Income Tax across the globe, Taxation of Foreign Branches and Subsidiaries, Double Taxation. Module IV: International Business Law Classification of Law, Cyber Law, Ethical Behaviour & Legal Behaviour, International Product Liability, Sources of International Law, Unfair Import Practices, Intellectual Property Law and Computer Law, Termination of Agency, Employment Law.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Czinkota, International Biz References: Daniels & Lee, Int. Biz

Herbert Bohlmom & Mary Dundas , The Legal, Ethical & International Environment & Biz,

SECTORAL STRATEGY FOR EXPORT MARKETING


Course Code: Course Objective:
To make students learn the details of Indias leading sector-wise exports the product, agencies (government & private), statistics, present and future scenario and Indias competition. To teach export related operational issues in business context for these sectors. To present speakers and cases from each sector to impart practical business knowledge.

MBAIB 20404

Credit Units: 03

Course Contents:
Module I: Handicraft Industry Global science of the Handicraft Sector, Indian Handicraft Industry, Problems, Issues, Limitations and Challenges, Major Destination of our Handicraft Exports, International Business Market Planning appropriate, what needs to be done, Suggestions for improving Exports, Role of EPCH, Major Trade fairs, Indias Product Mix. Module II: Leather Industry Global science of the Leather Industry, Indian Leather Industry, Problems, Issues, Limitations and Challenges, Major Destination of our Leather Exports, International Business Market Planning appropriate, what needs to be done. Suggestions for improving exports, Role of EPCL, Indias Product Mix, Major Trade Fairs. Module III: Information Technology & Services Export Indias Global Power and Future: It takes off in India I.T., Global Regulation in Services, Services and E-commerce, Role of Services in Indian Economy. Module IV: Garments Industry Module V: Gems and Jewelry: Indias leading Sectoral Export

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

Dr. Sada Shankar Saxena, Dr. M.L. Varma, Dr. Bhattacharya, Mr. M.S. Sachdeva, Thrust Sectors in Indian Exports

References: Annual Reports of concerned Export Promotion Councils Annual Report of Ministry of Commerce Trade Fairs Report, ITPO

STRATEGIC FUNCTIONING OF MULTINATIONALS


Course Code: Course Objective:
To make learn, the why and how of MNCs formation, working and current drive to being Global. To impart knowledge of the financial working across borders in MNCs and their subsidiaries. To expose the relevance and contribution of MNCs in our country, through company specific cases. To make learn the MNCs role in third world countries.

MBAIB 20405

Credit Units: 03

Course Contents:
Module I: MNC Formation and Functioning Globalization drivers, Mininationals, MNCs Global Strategy, FDI Route, Going Global, Localizing Global moves, Direct Investment, Exploitation, Intra-Firm Sale. Module II: MNC Marketing and Planning Multinational Marketing Plan, Counter trade, Core Competencies in Leading MNCs, Global Organization Structures & Networking, Control Function in MNCs. Module III: Multinational Financial Function Trade Financing via L/C, Global Capital Budgeting, International Working Capital and Cash Flow Management, Transaction Exposure, Interest Rate & Currency Swaps, Transfer Price. Module IV: MNCs Contribution in India and the role in the third world

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

Czinkota, Global Business

References: Stopford & Wells, Managing the MNE Subhash Lal, International Business & MNE PK Khurana, Export Marketing Czinkota & Ronkainen, Best Practices in International Business

COMMERCIAL INSURANCE UNDERWRITING AND OPERATIONS


Course Code: Course Objective:
The subject is designed by keeping in view the various aspects of the industrial, manufacturing and business activity. The various non-life insurance for the same, safety and security and its impact in terms of insurance To Do and Not To Do in case of any claim and duties of insured for minimization of loss at the time of loss and claim process.

MBAIR 20401

Credit Units: 03

Course Contents:
Module I: Property Insurance (FIRE) Fire hazards of specific industries Process; fire Hazards, loss prevention and requirements. General fire hazards Fire load, Hazards of resistance, Explosion, Air-conditioning, Boiler and furnaces/oven, Electrical Equipments. Covers under various Fire policies, Special perils, Exclusions, Tariff Regulations as per All India Fire Tariff 2001. Main factory plant its process, godowns and ware houses, activity in any industrial unit. Special policies. Module II: Property Insurance (Engineering) Scope of Engineering insurance application of basic principles. Scope of covers, rating underwriting of various engineering policies Erection-all-Risk Marine-cum-Erection contractor-all-risk, Contractor plant and machinery, Boiler plant and pressure vessels, Machinery breakdown, cold storage and miscellaneous policies. Module III: Claim Operations Claim procedure - Duty of insured, assessment of loss, Proportionate calculation of loss in case of double insurance and concurrent insurance policies. Ex-Gratia payments, Assignment of claim, settlement and payment under various clauses Module IV: Motor and Marine Insurance History of motor insurance. Application of basic principles of insurance, Type of vehicle as per motor insurance, Type of policies as per motor vehicle Act. Scope of cover under different type of policies. Tariff rates and regulations, claim processing and settlement, MACT , Lok Adalat / Jald Rahat Yojna. Marine insurance market in India and UK. Purpose, scope application of marine policies. Claim procedure, Role of claim adjusters. Module V: Miscellaneous policies Mediclaim, overseas mediclaim policies benefit and conditions. Burglary insurance, Money in transit, Jewellers block policies cover, exclusions and conditions, rating and claims. Liability insurance policies Public liability, Product Liability scope and underwriting. Special Contingency policy, Householder policy, shopkeeper policy. Rural Insurance.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Bernstein, Peter L, Wiley Against the God, John & Sons, Inc References: Get your Claim Paid, Silver Lake Editor, Silver Lake Publishing Jody Ball, Java Ball, The Bible on Insurance Claims Investigation Step By Step Techniques, Insight And Prospective

INSURANCE ACCOUNTS AND FUND MANAGEMENT


Course Code: Course Objective:
To develop an understanding of final accounts pertaining to life & general insurance to enable the students to have an insight as to how the insurance companies allocate & manage their financial resources to meet their financial goals. To apprise the students of the tax related benefits pertaining to both life & general insurance.

MBAIR 20402

Credit Units: 03

Course Contents:
Module I: Financial statements of Insurance Companies-Life & General Introduction to insurance operating cycle, Accounting for revenues & expenses, accounting for assets & liabilities, accounting for capital & surplus with special reference to GAAP & relevant accounting standards. Module II: Financial statement analysis GAAP Ratios- Managing Solvency & Profitability, Regulatory Financial statement analysis-Statutory ratios for Insurance Companies. Fund Management Managing Cash Flows. Module III: Valuation of Insurance Claims Loss by Fire- Stock valuation, Loss of Profits policy-valuation. Module IV: Tax related issues

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


LOMA Publications. III Publications

INSURANCE MARKETING AND CLIENT MANAGEMENT


Course Code: Course Objective:
The aim of this course is to help students develop among the students an understanding of differences between traditional marketing concepts and concepts related to insurance marketing. The distribution channels, new markets and product development with reference to insurance will also be discussed. Acquiring customers and satisfying their needs being crucial for success of insurance companies, it is aimed to discuss use of Customer Relationship Management Technologies.

MBAIR 20403

Credit Units: 03

Course Contents:
Module I: Insurance Marketing Strategy Basic Elements of Insurance Marketing Strategy, Marketing Environment Audit. Increasing the willingness to buy, New Distribution Channels, New Target Markets, New Product Development Program, Increasing Human Needs and Insurance Protection, Insurance products versus other Financial Securities. Module II: Insurance Marketing Process Analyzing the Clients Current Insurance Portfolios, Developing the Market Mix, Marketing Planning, Marketing Implementation and Control, Use of Internet and Database Management Services through AWP. Module III: Insurance Advertising Elements of the Advertising Program, Restrictions imposed by IRDA on Advertisements, Advertising Objectives, Design and Execution Styles. Examination of Motivational Impact. Module IV: Insurance Sales Salesmanship Sales Interviews, Sales talk and Customer Response Developing Prospects into clients Intermediates and then Role in Sales Promotion. Impact of Regulations on Insurance Marketing and Sales. Module V: Insurance Marketing Plan Annual Marketing Plan Annual Sales Plan Profitability Objectives Comparing Actual Performance and Planned Performance, Analyzing Sales Deviations, Marketing Modification

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Allen, S.B. Goodwin, D.W and Herrod, J.W. 1999, Life and Health Insurance Marketing. LOMA 2nd Ed.

PRODUCT DEVELOPMENT AND PRICING


Course Code: Course Objective:
To familiarize students with product and pricing concepts and strategies, the methods and tools used in developing and programming. Enabling them to develop strategies and plans and to develop the judgment parameters required in product and pricing management.

MBAIR 20404

Credit Units: 03

Course Contents:
Module I Product: Concept, Classification and types; various levels of products Module II Product Management - The concepts of product line, Product Mix- Length, Width, Depth and Consistency, Line Stretching, Line Filling and Line Simplification Module III Product Life Cycle - Concept, Stages and Relevant Strategies Module IV New Product Launch Process-Idea Generation, Screening, Concept development, Prototype development, Test marketing and Commercialization Module V Pricing- Concept, Role, Factors influencing, Strategies and Methods. Price Setting Process

Examination Scheme:
Components Weightage (%) CT1 20 C-1 10 A-1 10 EE 60

Text & References:


Text: Philip Kotler, Marketing Management, PHE Publications References: Gary Armstrong & Philip Kotler, Marketing-An Introduction,

BUSINESS DATA NETWORKS


Course Code: Course Objective:
This course will expose the students to describe computer networking, which has changed enormously over the past decade.

MBAIT 20401

Credit Units: 03

Course Contents:
Module I: Networking Introduction Network Applications ,Network Hardware ,Network Software ,Reference Models Module II: The Physical Layer The Theoretical Basis For Data Communication, Guided Transmission Media, Wireless Transmission, Communication Satellites, Module 3 The Data Link Layer Module III: Data Link Layer Design Issues Error Detection And Correction, Elementary Data Link Protocols ,Sliding Window Protocols Module IV: The Medium Access Sub-layer The Channel Allocation Problem, Multiple Access Protocols, Ethernet, Wireless LAN, Bluetooth Module V: The Network Layer Network Layer Design Issues, Routing Algorithms, Congestion Control Algorithms, Quality Of Service, Internetworking. Module VI: The Transport Layer The Transport Service, a Simple Transport Protocol, The Internet Transport Protocols: UDP, TCP Module VII: The Application Layer DNS-Domain Name System, Electronic Mail, The World Wide Web Module VIII: Network Security Cryptography, Digital Signatures, Authentication and Authorisation

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: D.E. Comer, Computer Networks & Internets William Stallings, Data & Computer Communications References: Barry Nance, Introduction to Networking A. Shanmugam and S. Rajeev, Computer Communication Networks Tanenbaum ,Computer Networks

ENTERPRISE MANAGEMENT
Course Code: Course Objective:
Today Enterprise comprises of various stakes holders, such as employer, partners, customers and managing them is the key factor. Today enterprise is better known as extended enterprise and this course gears towards familiarizing the various components of Ext. Enterprises such as ERP, KM, CRM, SCM, business intelligence etc.

MBAIT 20402

Credit Units: 03

Course Contents:
Module I Enterprise Management, Components of Enterprise Management, ERP A Manufacturing Perspective, ERP Modules and their Benefits, ERP Implementation Life Cycle, Role of Vendors, Consultants and Users, ERP Market and Future Directions Module II Understanding Supply Chain and its Drivers, Planning in Supply and Demand in Supply Chain Planning and Managing Inventories in a Supply Chain, Transportation, Network Design and IT in Supply Chain, E-Business and Supply Chain, Business Intelligence and Some Solutions Module III What is CRM and its Power?, The Customer Service/Sales Profile and Management of it Choosing Your CRM Strategy, Tools for Capturing Customer Information, CRM on Internet, Enterprise Application Integration Module IV Knowledge and Management, Drivers of Knowledge Management, Classifying Knowledge, Implementing Knowledge Management, Aligning KM and Business Strategy, Knowledge Management Platform, Knowledge Management Tools

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Alexis Leon , Enterprise Resource Planning Vinod K. Garg and N. K. Venkitakrishnan, Enterprise Resource Planning, Concepts and Practice References: Amrit Tiwana, Knowledge Management Toolkit Ganesh Natarajan and Sandhya Shekhar, Knowledge Management, Enabling Business Growth Sunil Chopra and Peter Meindl, Supply Chain Management, Strategy, Planning, and Operations Kristin Anderson and Carol Kerr, Customer Relationship Management James G. Barnes, Secrets of Customer Relationship Management

INFORMATION SECURITY AND RISK MANAGEMENT


Course Code: Course Objective:
In todays competitive global economy, Information is the key resource which is growing day by - day it is very critical to protect that information from all aspects. This course is designed to familiarize students with the importance of information, Risk involved in managing them and How to protect this information?

MBAIT 20403

Credit Units: 03

Course Contents:
Module I: Introduction of Information Security Concept of Information and Information Security. Nature of Security, Information Security Architecture, Information Life Cycle Management : from creation to destruction, what should be protected in an organization? How to secure your intellectual property and business intelligence, Types of Information Security. Module II: Managing Information Security Understanding Information Security Management, Information Security Process, Strategies for security management, Understanding & managing technology risks, Framework for managing technology risks. Legal risks faced by companies, Managing Anti trust issues by giving cases of Microsoft & Intel Pentium, Integrating risk mgmt. Activities with information systems. Module III: Disaster Management Types of Disaster, Challenge in Global operations, Understanding disaster recovery & business continuity, Business Continuity Management, Preparing BCP a 10 step process. A case of WTC- Sept 11 event- lesson learned, realistic recovery strategy. Module IV: International Security Standards Setting up security policies, ISO 17799, Information protection & retention laws, Information Security Tools

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: A. V. Vedpuriswar, Enterprise Risk Management: A strategic approach to Derisking an Enterprise, Vision Books. References: Business Continuity Planning: Concepts and cases, ICFAI University. Jon William, Disaster Recovery Planning. Regis J. Bates, Disaster Recovery Planning for Networking, Telecommunication & Data Communication.

MARKETING OF SOFTWARE SOLUTIONS


Course Code: Course Objective:
Marketing and Management of Software Solutions course is in two parts, the first one exposes the students to various typical features of solutions marketing and the second part to the Management of software solutions.

MBAIT 20404

Credit Units: 03

Course Contents:
Module I: Solutions Marketing Software Solution, Product based Software Solutions, Services based Software Solutions, IT solutions marketing vis--vis marketing other products/services the key differentiators, Key Concepts of IT solutions. Planning and Research before initiating a sales cycle, Understanding of buyer business, Diagnosis before selling, Developing Strategic alignment with buyers, Understanding the Customer and the Pain Points, Determining product requirements, Defining solution roadmap and strategy Strategies for handling Request for Proposals, Account Planning and Management, Customer Relationship Management vis--vis Partner Relationship Management Key to successful long term relationship building Module II: Management of Software Solutions Investment and Budgeting for IT solutions, Resource Management, Project and Quality Management, Performance Management and Benchmarking, Implementation and Maintenance of IT solutions

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Royce, Software Project Management, Pearson Education Huges Bob, Software Project Management, Tata McGraw Hill References: Kelkar, S.A., Software Project Management, PHI Kishor Swapna, Software Requirements & Destinations, Tata McGraw Hill

SOFTWARE QUALITY ASSURANCE


Course Code: Course Objective:
Quality is the essence of life. Information Technology by virtue of its various products, broadly software and hardware, is enabling quality in various aspects. It thus becomes more imperative that the software, which is actually becoming life line of any organization, adheres to certain quality norms. The students must understand the various aspects of quality, tools to implement quality in software development and monitoring the same.

MBAIT 20405

Credit Units: 03

Course Contents:
Module I: Quality Concepts and Practices Why Quality?, Cost of Quality, TQM concept, Quality Pioneers Approaches to Quality. Module II: Software Quality Software Development Process, S/w quality Attributes (Product Specific and Qrganization Specific, Hierarchical Models of quality. Concept of Quality Assurance and Quality Control Module III: Software Quality Assurance Implementing an IT Quality function, Content of SQA Plan, Quality Tools, Quality baselines, Model and assessment fundamentals, Internal Auditing and Quality assurance. Module IV: Software Quality Control Testing Concepts - ad hoc, white box, black box and integration, Cost Effectiveness of Software Testing credibility & ROI, right methods, Developing Testing Methodologies- Acquire and study the test strategy, building the system test plan and unit plan , Verification and Validation methods, Software Change ControlSCM, change control procedure, Defect Management causes, detection, removal and tracking, Module V: Metrics and Measurement of Software Quality Measuring Quality, measurement concepts- Standard unit of measure, software metrics, Metrics Bucket, Problems with Metrics, Objective and subjective measurement, measure of central tendency, attributes of good measurement, Installing measurement program, Risk Management- defining, characterizing risk, managing risk, software risk management Module VI: Quality Standards Introduction to various Quality standards: ISO-9000 Series, Six Sigma, SEI CMMi Model.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Mordeehai Ben-Menachem, Garry, Software Quality, Thomson Learning (Vikas) References: Godbole, Nina S., Software Quality Assurance, Narosa Shafer & Shafer, Quality Software Project Management, Pearson Education

ADVERTISING AND SALES PROMOTION


Course Code: Course Objective:
At the outset, students will learn the Fundamentals of Advertising & its Strategies. They will learn how to use Advertising as a tool to Create Awareness, Position the Product, and make an impact in the Consumers Minds. Students will also learn how effectively they can do Media Planning & Media Scheduling and handle different Media.

MBAMK 20401

Credit Units: 03

Course Contents:
Module I: Introduction to Advertising, Advertising Ethics, Regulations, & Social Responsibility, Advertising & Marketing Process. Module II: Advertising Planning & Strategy The Consumer Audience, Account Planning, How Advertising Works, Advertising Planning & Strategy Module III Media Planning, Scheduling, & Buying; Print, Broadcast & Interactive Online Media Module IV Creativity in Advertising, Copy Writing, Design & Production Module V: Integrated Marketing Communication Sales Promotion, Public Relations, Retail & Business to Business Advertising, Direct Marketing Module VI Event Marketing, Surrogate Advertising, New Product Launches, Campaign Strategies

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Well, Burnett, & Moriarty, Advertising Principles and Practice References: Magazines, A&M, Brand Equity, Business World Wright, Winter, Ziegler, Advertising David Ogilvy, Trout and Ries, Advertising, Sandage, Fryburger, Ratroll , Advertising Theory & Practice

CUSTOMER RELATIONSHIP MANAGEMENT


Course Code: Course Objective:
Customer Relationship Management (CRM) is a comprehensive Business Strategy. CRM helps Organizations organize its activities around the customers. CRM strategies are not meant for service organizations only, it transcends almost in all business categories. In the present business paradigm, customers have taken the central stage and all business houses are centering on customers. Today we are into a new paradigm of CustomerCentric Management. Basic premise of survival for any organization is to centre on Customer.

MBAMK 20402

Credit Units: 03

Course Contents:
Module I: Conceptual Foundation of CRM Evolution of CRM, Benefits of CRM, Schools of thought on CRM, Different Definitions of CRM Module II: CRM: The Strategic Imperatives Explosion of CRM both in Service and in IT, Enablers for growth of CRM, Why Business Should adopt CRM. Implementing CRM. Module III: Building Customer Relationship Relationship Building is a Process; Zero Customer Defections. CRM Framework Module IV: Economics of Customer Relationship Management Market Share Vs. Share of Market, Lifetime Value of the Customers, Activity based Costing for CRM Module V Customer Loyalty, Customer Retention Strategies, & Win back & Acquisition Strategies, Measuring Customer Satisfaction & Loyalty. Module VI CRM in Service Sectors; CRM in B2C Markets & B2B Markets Module VII: The CRM Road Map Defining a CRM Strategy, CRM Implementation Road Map, Developing Relationship Orientation, CustomerCentric Marketing & Processes, Building Organizational Capabilities through Internal Marketing, Issues in Implementing a Technology Solution for CRM.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: G Shainesh & Jagdish N Sheth , Customer Relationship Management-A Strategic Approach Zikmund, McLEOD, Gilbert, Customer Relationship Management References: John and Natalie L. Petouhoff, 2001,Prentice Hall Gosney JW, 2001, Customer relationship Essential, Prentice Hall India Ronald S, 2001, Accelerating Customer Relationships, Swift, PHI Gureja, Gopal E, 1997, Creating Customer Value, Tata-McGraw Hill JN Sheth, Atul Parvatiyar ,G.Shainesh, 2001, Customer Relationship Management, Tata McGraw Hill Brown, Stanley A 2001, Customer Relationship Management, John Wiley& Sons Gardial,Woodruff, 2001, Latest Approaches to understanding Customer Values & Satisfaction, Infinity Book Anderson, Kristin , 2002, Customer Relationship Management, Tata McGraw-Hill Payne, Adrian, Woburn-Butterworth-Heinemann 1996, Relationship Marketing

INDUSTRIAL MARKETING
Course Code: Course Objective:
To understand how marketing for industrial good is different from the traditional marketing and marketing in rural India. To be aware of the success stories and failures in rural Indian Marketing.

MBAMK 20403

Credit Units: 03

Course Contents:
Module I Environment of industrial and consumer marketing, profile of an industrial buyer, industrial and consumer marketing, organizational buying behaviour process and organizational buying behaviour, commercial and institutional buying, Bidding, tendering, channel behaviour, industrial establishment. OEM and impact on pricing policies. Module II The strategic perspective in industrial marketing, the GE matrix, Michael Porters generic options theory, economies of scale Vs economies of scope and case discussion of Schulman plastics. Module III Buyer seller interactions, sales culture overshadowing the marketing culture, interactive transactions, organizational buying environment, individual Vs group decision making and buying center influences. Assessing the market reach, fragmented markets and their implications and industrial pricing the services component. Module IV Industrial marketing communications, advertising, publicity, sales promotion possibilities, the role of exhibitions and domestic and international contacts, the marketing intelligence, role of MIS and DSS functions and evaluating the marketing strategies and performances. Module V Marketing strategies, policy, sales management practices training, motivation and Examination.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Michael D Hutt and Thomas W Speh, Industrial Marketing Management: A strategic view of business markets. References: Richard M. Hill, Ralph S Alexander and James C Cross, Industrial Marketing. Newspapers- Economic Times, Business Standard, Financial Express, Brand Equity. Magazines- Advertising and Marketing, Business World, Business India.

RETAIL AND MALL MANAGEMENT


Course Code: Course Objective:
The primary objective of the course is to have students develop marketing competencies in retailing and retail consulting. The course is designed to prepare students for positions in the retail sector or positions in the retail divisions of consulting companies. The course can also benefit students interested in starting their own consulting firm. Students taking the course will develop a fundamental understanding of retailing and come away with a fundamental appreciation of the problems, constraints, and opportunities faced by retailers. Simultaneously, students taking the course will develop a fundamental understanding of retail consulting. This includes developing an understanding of the challenges and opportunities faced by professionals and companies in this sector of the consulting industry. Besides learning more about retailing and retail consulting, the course is designed to foster the development of the students critical and creative thinking skills.

MBAMK 20404

Credit Units: 03

Course Contents:
Module I Define Retailing, Retail Scenario (Globally and in India), Growth of Retail Business / Outlets in India. Key Drivers of Retailing in India, Evolution of Retailing through the Four Gears, Organized Retailing in India, Retail Formats and their Characteristics viz. Location, space / layout, merchandise, Customer profile etc. Formats: Super market, Specialty Store, Departmental Store, The Plaza, The Mall, The emporium, The Bazaar, Stop-Over, Single Size Denomination, Kiosk Module II: Store Planning, Design and Layout; Store Planning Location Planning- High-Street Location, Destination/Free Standing Location, Shopping Centre/mall Location, Location Mapping, Location Parameters,-Site Selection; Store Design and the Retailing Image Mix: (employees, merchandise, fixtures, sound, odour, visual, type, density etc.), The Space mix: (Single goods, convenience goods, impulse purchase Merchandise), The Effective Retail Space Management: (Store Layout: the circulation path) Module III: Store Operations POS (Point of Sale) / Cash Process, Customer Service and Accommodation, Retail Selling Process, Retail Floor and Shelf Management, Retail Accounting and Cash Management Module IV: Information Management Retail Technology and Retail Automation, POS and Back-end Technologies, Merchandise Management Cycle, Merchandising and Buying and their effect on ROI, Marketing: Build Store Brand, Positioning for Differentiation, Retail Advertising, Sales Promotion, Direct Marketing CRM, etc. Warehousing and SCM: Vendor Management, Electronic Data Interchange, Warehouse Management, GRN, Inter-Transfer Note (ITN), Transportation, Value Chain; Visual Merchandising and Displays: Planning the Visual Merchandising Theme and Creating Displays, Arranging Props and Displays, Arranging Display Fixtures and Lighting, Setting up Stores before Opening, Working with Floor Plans and Store Requirements, Training Personnel on Sales floor to create Displays, Organizing merchandising units such as Racks and Shelving Strategic Store Planning and Project: (Store location assessment, design and layout, Construction and fit-up), Administration and Facilities, The Human Resource Factor, Some examples of Retail Stores viz. ARCUS, ANSAL PLAZA, LIFE-STYLE, SHOPPERS' STOP etc., Visit to some reputed Retail Stores/Outlets in around Delhi. Module V Defining Shopping Mall, How Shopping Mall differs from other Retail Formats in characteristics such as Location, Space / Layout, Merchandise, Customer Profile, Niche conveniences Shopping Centre / Mall Location: Existing mall traffic, Clean environment, Designated parking area, Medium to high rental cost (Examples: DLF Mall in Delhi, Spencer Plaza in Chennai, Crossroads in Mumbai);Strengths and Weaknesses of the Mall Format; Licenses and Permits for Mall Operations: (if applicable) Building / Scaffolding Permits, Busking Licences, Outdoor dining permits, Peaceful assembly / rally, Vehicle access permits; Characteristics of typical Neighborhood, Community, and Regional types of U.S., Planned Shopping Centers/ Malls, Entertainment as Customer Value in Malls Module VI Lessons from the experience of Crossroads in India: Define the target audience clearly, Be mindful of shopping basket, Plan the lay-out smartly, Setting the lease rental appropriately, Sensitive mall management,

Cater to the internal customer, Quasi- Mall - Is this the right format for India?, Stories of some great malls world-wide viz. DDF, Wal-Mart, etc., Visit to DLF Mall and City Center.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Berman & Evans, Retail Management, PHI References: R Vedamani & Gibbson, Retail Management, Jaico publications Patrick M & Robert, Retailing, Thompson press, James & Ron Hasty, Retail, Tata Mc-Graw Thomson , Malcom , Retail Marketing. Images Retail magazine

SALES MANAGEMENT
Course Code: Course Objective:
To familiarize the students with the concepts of sales management and to equip them with the various tools required to be a success in the various techniques essential for sales staff management. To help them differentiate the nuances of personal, organizational and retail selling.

MBAMK 20405

Credit Units: 03

Course Contents:
Module I Introduction to Sales Management, Historical Review, Professionalism in sales, Contribution of selling to social development, different types of sales jobs. Discussion of sales careers and qualifications and skills required for success. Module II Role of the Sales Manager, Measuring effectiveness and success of the manager. Recruitment, selection and training. Motivation and retention of sales staff. Sales force compensation, tools for sales supervision and control, Examination and appraisal of sales staff. Understanding and mastery of two way communications. Communication and its role in professional selling Role plays. Module III Tools and techniques of sales forecasting, sales territorialization, sales quotas, budgeting and costing, monitoring sales expenses, Sales promotion Strategies, Types and techniques of sales promotion Module IV Adaptive selling, sales presentation, approaching the customer and gaining the commitment of the customer. Role play. Module V The sales process- planning prospecting, planning the initial sales call, approaching the prospect and initiation of discussing, negotiation and closing Case study and role play. Developing and expanding the customer relationship through CRM and use of technology (database marketing), encouraging critical encounters.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Stanton, Bursnick and Spiro. Management of Sales force References: E Cundiff and N Govini, Sales Management- 5th Edition. Prentice Hall of India Ingram, Laforge, Avita, Professional Selling A trust based approach, Harcourt College Publications. Christopher Power, Smart Selling. David Mayer and H M Greenberg, What makes a good salesman.

INNOVATION AND THEORY OF CONSTRAINTS


Course Code: MBAOM 20401 Credit Units: 03

Course Objective:
The objective is to introduce, to the students, an important new expression of management science known as theory of constraints and to familiarize its usefulness in innovation. To make them familiar with several proven principles, processes, and generic solutions by a TOC management system. The aim is also to make them familiar with the TOC management systems suitability for generating superior degrees of short and long term profitability, employment stability and stakeholder loyalty.

Course Contents:
Module I: Introduction to Innovation Creation of ideas, development of ideas, environment to create & capture sparks, pressing business needs, Innovation at workplace, business drivers, five steps to ideation, capturing & processing of thoughts, conversion of ideas, business dimensions of innovation, lasting & differentiating leadership, motivation & success morale. Module II: Introduction to Theory of Constraints Introduction of TOC-new management science, TOCs version of the scientific method, Management Systems Foundations, Global standards and timing, Knowledge worker productivity, Integrated system vs Happenstance Sub-systems, Elements of TOC Management systems, TOC Thinking process Module III: Genesis of TOC Historical development of TOC, TOC Project Management, TVA Financial System, TOC Logistics and factory scheduling, organizations using TOC. Module IV: Implementing TOC Management Systems TOC Educators and consultants, TOC Education, creating TOC resource library, Computer-supported TOC simulations, Integrate TOC with other management approaches, TOC in support of Coveys Seven Habits, Supporting MRP-II and ERP systems with TOC. Build a TVA Financial Management System, using TOC for projects, TOC Logic Trees, TOC Logistics projects. Advantages of adopting TOC management systems an organizational perspective. Module V: Future of TOC Redefining systems by TOC management systems, TOC and Information systems, world wide forest of TOC trees replacing World Wide Web, TOC in education, TOC manufacturing systems, TOC thinking process to be integral to functioning of organizations.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Mc Mullen, T.B., Jr, 1998, Introduction to the Theory of Constraints Management Systems, the St. Lucie Press/APIS Series on Constraints Management. References: Goldratt, E.M., What is the TOC, in1995 APICS Constraints Management Symposium Proceedings, April 26-28, Phoenix, AZ, APICS, Falls Church. Noreen, E., Mackey, J.T., and Smith, D., 1995, the Theory of Constraints and Its Implications for Management Accounting, IMA Foundation for Applied Research, Montvale, NJ. Goldratt, E.M., 1990, the Haystack Syndrome: Sifting Information from the Data Ocean, North River Press, Croton-on-Hudson, NY. Noreen, E., Mackey, J.T., and Smith, D., 1995, The Theory of Constraints and Its Implications for Management Accounting, North River Press, Great Barrignton, MA, Page 91.

OPERATIONS STRATEGY
Course Code: Course Objective:
The objective is to develop understanding about the practical aspects of operations strategy, selection of process and infrastructure development. The aim of this course is to make the students familiar with the changes required in the operational strategy with rapidly changing environment.

MBAOM 20402

Credit Units: 03

Course Contents:
Module I: Introduction Introduction, Role and Objectives of Operations Strategy, Incorporating Operations Strategy in the Corporate Strategy, Dynamics of process-product life cycles, Defining a Operations Strategy in Overall Environment, Manufacturing Implications of Corporate Marketing Decisions. Module II: Developing Operations Strategy Principles and Concepts of Developing a Operations Strategy, Process of Operations Strategy Formulation, Methodology of Developing Operations Strategy, Business Implication of Process Choice, Product Profiling, Manufacturing Audit Approach, Manufacturing Restructuring, Infrastructure Development. Module III: Implementation of Operations Strategy Principles and Concepts of Focused Manufacturing, Involvement of Human Aspects, Effect of Technology Advancement and Technology Management, Integration of Operations Strategy Planning and Technology Planning, Pre-requisites of Organized and Focused Manufacturing Strategy & Unit. Module IV: Redefining Operations Strategy Value of Response Time and Product Variety in Operations Strategy, Management of Quality, Planning and Controlling System, Accounting & Financial Perspectives and Manufacturing System, Improving Manufacturing Process by Redefining & Restructuring Process Positioning

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Hill T., Manufacturing Strategy: The Strategic Management of Manufacturing Function, 2nd Ed. McMillan References: Voss C.A. 1992, Manufacturing Strategy: Process and Contents, Chapman & Hall Samson D. 1991, Manufacturing and Operations Strategy, Prentice Hall Harrison M. 1993, Operations Management & Strategy, Pitman Publishing Slack, Chambers, Hardland, Harrison, Johnston 1995, Operations Management, Pitman Publishing Harvard Business Review Articles on Manufacturing Strategy, HBR

PROCESS ANALYSIS, APPLICATION AND IMPROVEMENT


Course Code: Course Objective:
Operations management is a decision making process. The objectives of this course are to familiarize students to carry out analysis of various operations management processes with a view to achieve improvement in productivity and performance within the overall corporate objectives. The student should become aware of the major process improvement techniques and their application. The course content lays emphasis on the organizational aspects of the operations management processes instead of the technology aspects. On conclusion of the course the student should be able to select alternate operations management process. He should be in a position to suggest initiation and implementation of appropriate improvement strategies.

MBAOM 20403

Credit Units: 03

Course Contents:
Module I: Manufacturing processes and interface Processes and their functions, importance, objectives of analysis, methods; Interface with other disciplines; Manufacturing cycle, stages and the criteria Module II: Process selection Product-process matrix; Flow process, Continuous process, Batch process; Job-shop, Project; Service Process structures ; Examination of processes; Cost, Delivery, Flexibility and Quality; Measures of Process Capability. Module III: New Product Planning New Product Strategy ; Opportunity Identification; Concept Generation; Pre- technical Examination; Technical Development; Product Protocol; QFD; House of Quality; Kano Model; Taguchi Loss; Market Planning; Commercialization and Launch; Life cycle management. Module IV: Benchmarking Reference points, Alignment with corporate objectives and Operations Strategy; Various types of Benchmarking Level of Competitiveness; Xerox model. Module V: Modern Japanese Practices JIT; Kanban System; Lean Production, Agile Manufacturing; Single Minute Exchange of Dies Module VI: Theory of Constraints and other processes Drum Buffer Rope System, Cellular Manufacturing; Flexible manufacturing systems; Group Technology; Business Process Reengineering,

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Aquilano, Chase, Davis, Fundamentals of Operations Management, Irwin McGraw Hill Gerhard J Plenert, International Operations Management, Copenhagen Business School Press References: Gideon Halevi, Restructuring the Manufacturing Process, APICS Series on Resource Management John M Nicholas, Competitive Manufacturing Management, Tata McGraw Hill

SERVICE OPERATIONS MANAGEMENT


Course Code: Course Objective:
The objective of the course is to understand the growing significance and impact of services on the growth and economy and the scientific ways to run the operations so as to optimize the business and brand returns.

MBAOM 20404

Credit Units: 03

Course Contents:
Module I: Service as Strategy Concepts and understanding, Brand significance and impact on businesses Nature of services and service products, customer centric operations and building services for competitive advantage. Module II: Building and Development of Service Systems Standard and branded services, Technology impact, Design and development of service products and delivery systems. Human Resource in Services Module III: Operating Service Systems Managing Demand and supply of services, Speed and quality of services, Total Quality Systems, Tools and techniques for total quality and continuous improvements, Management and controls, Productivity and performance measurements Module IV: Service Business Model Service Business model understanding and significance. Service Value chain Outsourcing and its management, Service business and delivery network, connectivity and brand value creation through outsourced network Module V: Building Customer Loyalty Understanding and significance of customer loyalty. Creating loyal customers through services , Loyalty tracking, Customizing services, segmenting services, taking services to the doorsteps of customers.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

Gengiz Hakserver, Barry Rendes, RobertRussel & Robert Murdich , Service Management & Operations

References: Rust, Zahorik & Keiningham, Service Marketing Kenneth E. Clow & David L. Kurtz, Service Marketing

WORLD CLASS MANUFACTURING AND TECHNOLOGY

Course Code: Course Objective:

MBAOM 20405

Credit Units: 03

The objective is to familiarize the students with WCM practices and their importance to enhance competitiveness in international markets. The aim is to develop understanding about the practical aspects of selection of process technology, management of technological resources and to make the students familiar with the changes required in the operational technology with rapidly changing environment.

Course Contents:
Module I: WCM Introduction and Models The evolution of WCM; First principles of WCM; Halls framework of Value added Engineering; Schonbergers framework of WCM; Gunns model of WCM; Maskells model of WCM Module II: Practices and Systems for WCM Information Management Tools: Kanban; Bar Code; Materials Processing Tools: Flexible Manufacturing Systems; Lean Production, Poka Yoke; Rapid Prototyping; Customer Interface; Supplier Interface; Quality in WCM Demings Approach; Shingos Approach; Knowledge Management Module III: WCM in Practice Real corporate world examples & exposure of WCM practices Module IV: Product & Technology Management Market research, brand strategy and market entry, new product development and market support, Managing product development teams, Management of research & development, Strategic alliances and intellectual property; Competition and Technology, Concurrent Engineering, Dimensions of technology; Technology Strategy, Back office v/s Front office technology, Technology for manufacturing units, types of technology; Degree of Automation, Process of adoption & integration of technology; degree of integration; Feedback systems, control systems, Reliability, Technology comparison, tools of technology control, Replacement of obsolete technology.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


No specific Text and References are given but various articles and Books like Toyota Production Systems, The Goal, Nuts, will be used as references.

MALL MANAGEMENT
Course Code: Course Objective:
The course contents provide a detailed outline of Malls and its design and retail components. Special emphasis is given to the practical aspects. The objective of the course is to impart skills necessary for taking up positions in Mall administration.

MBART 20401

Credit Units: 03

Course Contents:
Module I: Concept of Mall Definition, types, genesis of malls, growth of malls globally, Diffusion of the concept to India, growth of malls in India, future trends and projections, advantages of mall over other retail formals, comparison of Us and the Indian Malls Module II: Mall Architecture A description of the various components of mall architecture and their significance like Facade, Atrium, parking, circulation path and utilities Module III: Handling a Mall project Choosing the macro and micro locations, identifying the catchment, deciding tenant-mix and anchor tenant(s), concept planning and retail zoning, a comment on suitability of popular retail formats as anchor tenants like Hyper markets, Department Stores, Multiplexes and Eating joints. Module IV: Components of Mall Management Concept and tenant-mix planning, Lease Management, Marketing and space selling, Facilities & Utilities management, Security & information systems, Mall promotion & events management. Module V A comparative study of various malls in the NCR on various parameters by way of field projects.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Malls in India by Images Multimedia Pvt. Ltd. References: Levy & weitz, Retailing Management (5th ed), Tata McGraw Hill Barman & Evans, Retail Management-A strategic Approach (8th ed), (Pearson Education) Paco Underhill, Simon & Schuster , Call of the Mall

VISUAL MERCHANDISING AND SPACE PLANNING


Course Code: Course Objective:
The course contents highlight and explain the various design and display elements that impact space management and merchandise display in retail outlets. It also focuses on specific impact of each element on store profitability and efficiency. The aim is to prepare students to take up jobs as creative visual merchandisers with majors retail players. Space Management skills shall help them in being effective department, floor and store managers.

MBART 20402

Credit Units: 03

Course Contents:
Module I: Store location Significance, factors affection choice of location and site, Design of retail store: significance of design for a store, Architecture, Faade, Size and elevation. Module II: Store Layout Discussion on different types of layouts for retail stores with specific applications and attributes. Space Planning and management: Allocation of space among various departments/categories, maximizing retail space productivity. Module III: Merchandise Presentation Fixtures, Displays and signages- description with discussion on specific attributes of each option. Introduction to store Atmospherics: the key components, significance Module IV: Atmospheric components Colour, texture, lighting, temperature, music, fragerance, floor/ceiling designs. Retail Image. Module V A comparative study of visual merchandising in various stores in Delhi & NCRs, by way of field projects. Presentation.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Levy and Weitz, Retailing Management (5th ed), Tata McGraw Hill. References: Bajaj, Tuli & Srivastava, Retail Management, Oxford University press Barman & Evans, Retail Management-Strategic Approach (8th ed), Pearson Education Gibson S Vedamani, Retail Management, Jaico Books

RETAIL CRM AND PROMOTIONAL STRATEGY


Course Code: Course Objective:
The course contents provide an overview of various methods of promoting retail business as well as maintain cordial and profitable customer relationship. It shall cover specific promotional and CRM practices adopted by various retail players. After completing this course, students are likely to be suitable contenders for the position of Marketing and/or Customer Relationship Managers with any of the Retail chains.

MBART 20403

Credit Units: 03

Course Contents:
Module I: Promotional Strategy Elements of promotional-mix with reference to retailing; Advertising, Sales promotion, Personal Selling, Public Relations, Planning a retail promotional strategy Module II: Customer Relationship management in Retail The CRM process, collecting customer data, Developing CRM programs and implementing. Module III: Customer service Strategic advantage through customer service, customer evaluation of service quality, improving retail service quality, service recovery Module IV Web, Non-store based and other forms of non-traditional retailing, Direct Marketing, Electronic Retailing. Module IV: Loyalty programs Concepts design & execution.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Barman & Evans, Retail Management-Strategic Approach, Pearson Education References: Clow & Kurtz, Services Marketing-Operations, Management & strategy (2nd ed), Biztantra Publication. Levy & Weitz, Retailing Management, Tata McGraw Hill Bajaj, Tuli & Srivastava , Retail management, Oxford University Press.

RETAIL SUPPLY CHAIN MANGEMENT


Course Code: Course Objective:
The course explains how materials and merchandise move throughout the retail enterprise so as o maximize value to the customer and the organization. It covers all the major concepts, terms, procedures and practices of Retail Supply Chain Management. The students equipped with knowledge are suitable take up the assignment as Supply chain managers or Warehousing managers with the relevant companies. It also provides an option to be an entrepreneur in the form of being third party logistics provider.

MBART 20404

Credit Units: 03

Course Contents:
Module I: Supply chain Management Concept, Significance for business in general and Retailing in particular, features and components of supply chain, customer focus in supply chain management, typical supply chains of Retail stores/chains. Channel Mix decision. Module II: Value chain & value delivery system, Transportation decisions Importance, impact on performance, third party logistics providers and Multi-modal transportation. Reverse Logistics. Warehousing: significance, warehouse operation, Cross-docking Module III IT enabled Supply Chain Management, application of ERP, JIT, Quick Response delivery system, Optimization of supply chain. Outsourcing: Significance, benefits to retailers, key considerations in outsourcing, global volatility. Module IV: Inventory Management Meaning of inventory, its significance for retail organizations and operations, components of inventory cost, optimization and minimization of inventory, Economic Order Quantity. Module V A comparative study of RSCM of various Retail houses in Delhi & NCR. Presentations. Best practices in RSCM.

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

Gattorno and Walters, Managing the supply- A strategic perspective, McMillan

References: Bowersox & Closs, Logistics Management, McGraw Hill International B S Sahay, Supply Chain Management for Global competitiveness, McMill

E - RETAILING
Course Code: Course Objective:
The course is designed to explain the emergence, proliferation and prospects of E-retailing across the globe, with special reference to India. After studying the course, students shall be equipped with the basic knowledge to design, operate and manage e-retailing operations of a retail enterprise.

MBART 20405

Credit Units: 03

Course Contents:
Module I: E-retailing Meaning, concept, significance, comparison with convention retailing, Brick & Mortar, Click & Mortar and purely E-retailing, integration of e-retailing into an organization, Multi-channel retailing. Module II: E-retailing models, starting an E-store Weighing the options, approaches to building an E-store, requirements of an effective E-store, E-store design: web atmospherics, navigability, interactivity, retail information. Module III: Marketing Strategies for E-stores Branding on the web, offline marketing, cross selling, referral services, permission marketing, E-greeting cards, Online payment processing, internet payment gateways, internet security issues, E-malls, future of e-retailing. Module IV: Customer Relation Management in E-retailing Customer service, gift reminder services, contests & promotions, online communities, loyalty programs, personalization. Module V Study of various E-retailing models, best partners in E-retailing

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text:

Caroll & Broadhead, Selling Online: How to Become a Successful E-Commerce Merchant, Dearborn publishers References: Janice Reynolds, The Complete E-Commerce Book: Design, Build, and Maintain a Successful WebBased Business, CMP Media. Fenech & Merrilees, E-retailing, Dennis, Routledge Press Levy & Weitz, Retailing Management, Tata McGraw Hill

GLOBAL LEGAL ENVIRONMENT


Course Code: Course Objective:
The primary objective of this course is to provide the students with a thorough understanding of the global, economic, political and legal environment prevalent in international trade. The major focus of this course is to highlight the international norms and regulatory bodies for enhancing global trade. Finally the students will be able to analyze the various nuances associated with international trade.

MBALW 20402

Credit Units: 03

Course Contents:
Module I: Business and its Environment Meaning of Business; Nature of Modern Business; Internal and External Environment; P.E.S.T.E.L Analysis Module II: Contemporary Global and National Business Environment Theory of Absolute Advantage; Theory of Comparative Cost Advantage; Theory of Competitive Advantage, Export Marketing, Pricing and Distribution; Import Substitution; Export Substitution; Determination of Tariff; Types of Tariff & Role; Effective Rate of Protection; Welfare effect: Small nation vis a vis large nation Module III: International Trading Environment Multilateral and Plurilateral Trading System and the legal framework; Protection of Domestic Market with relation to Tariff; Tariff Reduction, conduct of Trade according to MFN and NTC clauses; Unfair Trade Practices and Barriers to Trade (Non technical) Module IV: Rules Governing International Trade under WTO Uniform Trade Practices; Agreements on Antidumping; Subsidies and countervailing measures; Pre-shipment Inspections Module V: Measures to Regulate Trade Environment Quantitative Restrictions, Quotas and Licensing; Sanitary and Phyto Sanitary Measures; Trade Related Intellectual Property Rights (TRIPS); Trade Related Investment Measures (TRIMS) Module VI: Role of INCOTERMS and UCPDC Arbitration; General Agreements on Trade and Services & Higher Education Section

Examination Scheme:
Components Weightage (%) P-1 10 C-1 10 CT-1 20 EE 60

Text & References:


Text: Debroy Bibek, 2005, Economic and Social Environment, Oscar Publications References: Pawan Kr Graga, 2001, Exports of Indias Major Products: Problems and Products, Oxford University Press, Bhandari Surendra, 2001, WTO and Developing Countries, Deep & Deep Publications Pvt. Ltd. Chadha G.K., 2001 Edition, WTO and Indian Economy, Deep & Deep Publication Pvt. Ltd. Chauhan Sandeep, 2001 Edition, GATT to WTO, Deep & Deep Publication Pvt. Ltd. Anne O Krueger, 2000 Edition, WTO as an International Organization, Oxford University Press, Paul Carbough, 2002, International Economics, Thompson Press Verma M.L, 2002, Foreign Trade Management in India, Vikas Publishing House

EVENT MANAGEMENT
Course Code: MBAME 20401 Credit Units: 03

SOCIAL ACTIVISM ANS NGOs


Course Code: MBAHU 20401 Credit Units: 03

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