Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
4Activity
0 of .
Results for:
No results containing your search query
P. 1
LenticularTechnology - Innovative Solution

LenticularTechnology - Innovative Solution

Ratings: (0)|Views: 202|Likes:
Published by Bhupendra Singh
The advances in the lenticular printing and
material technology have resulted in the evolution of
practical and profitable advertisement applications.
Marketing impact on the consumers mind is
greatly improved by using the Lenticular printing
technology.
The advances in the lenticular printing and
material technology have resulted in the evolution of
practical and profitable advertisement applications.
Marketing impact on the consumers mind is
greatly improved by using the Lenticular printing
technology.

More info:

Categories:Types, Research
Published by: Bhupendra Singh on Apr 04, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

03/27/2015

pdf

text

original

 
17
Packaging India
June - July, 2011
Introduction
The marketing impact of a product can be greatlyimproved by using 3D or moving objects. In asurvey conducted by a reputed agency, peoplepreferred 3D ads almost 2.5 times more than its2D ads. In the same survey it was also found thatpeople felt that the 3D ads looked better almosttwice, as compared to 2D ads.Lenticular printing technology has come in veryhandy in making the 3D advertisement possibleat the Point of Purchase (POP), thus assisting in the increased sales at an affordable advertising cost. The advances in the lenticular printing andmaterial technology have resulted in the evolution of practical and profitable advertisement applications.Marketing impact on the consumers mind isgreatly improved by using the Lenticular printing technology. Though the advanced countries haveadopted this technology for several years for maximisation of marketing, in India we are still ata nascent stage and thus, we have great potentialof tapping this market in the near future.In this article, a brief of the lenticular printing technology is discussed with relevance to itsapplication and usage.
Lenticular Technology
Optical lenticular sheets are fine linear arraysof convex lenses with specific optical viewing Bhupendra Singh
General Manager Technical(Material Science Setctor,Polymers Films Division) A. D. Plast Pvt. Ltd.Navi Mumbai
The lenticular print allows the consumers to halt, move from side to side to watch the displaythus ensuring that the consumer spends more time with the product advertising for better impact.
 
18
Packaging India
June - July, 2011
characteristics commonly known as Lenticular.The lenticular lenses are made from special piecesof transparent plastic sheets with numerous lines onone side of the surface is as shown in Figure 1.The lenticular lenses are defined by their number of the lenses per linear inch on the lenticular sheetfor example 60 lenses per inch (LPI) means 60lines per inch or 60 lens per inch i.e. one inchof lenticular sheet will have 60 lines (lens) on it.Lenticular sheets are available from 10 to 200 LPIfor various commercial applications.Commercial quality optical lenticular sheets aregenerally produced by extrusion of optical qualitypolymer such as APET, PETG, PMMA, PS,PC or PVC onto cylindrical engraved mandrel.This technique is very popular due to its costefficient and large volume production. Lenticular material can be provided as individual cut sheetor in web rolls of defined width. Lenticular sheetsmade from PET are becoming very popular incommercial printing applications.
Lenticular Printing 
Lenticular printing or 3D stereoscopic printing is atechnology which uses a lenticular plastic to produceimages with an illusion of depth or the images havethe ability to change or move as the image is viewedfrom varied angles. 3D Lenticular Printing can becarried out by two different methods. One is calleddirect lenticular printing; in this case the image isprinted on the plain side of the lenticular sheets whose thickness must be less than 1mm, which issuitable for big batch manufacture. The other oneis called lenticular lamination, where the image isprinted on the paper at first, and then the paper islaminated on the plain side of the lenticular sheetsor boards, which is suitable for smaller run.
Interlacing 
Interlacing is the key to the lenticular printing technology. Interlacing is a process of stripping a sequence of images for creating the effects. For 
The quality of the lenticular sheetis dependent onthe clarity of thesheet which in turndepends on thetype of materialused for makingthe sheets andalso the processcontrols.
example, for a flip effect of 2 images, the first bandis a strip from image 1, the second from image 2,and the third from image 1 and so on. It is mostlya mathematical formula that slices images to theright width and arranges them accordingly. Thesoftware then saves the interlaced image in a file which is ready for printing. An image print isproduced whose characteristics represent a mapof the interlaced images and which includes oneor more desired visual effects.The interlaced image is printed directly on theback of the lenticular piece of plastic or it isprinted on paper which is then laminated withlenticular plastic sheet. The lenticular lens isolatesand amplifies the interlaced image underneath itin such a way that only one original image at atime is seen by the viewer. The image changes with the change in the angle of observation. Whenthe lenses are placed vertically, each eye sees adifferent image and thus creates an illusion of a3D image. Lenticular images are very attractiveand 3D effects can be produced with amazing effects.
 Applications of Lenticular Printing 
Lenticular printing is finding innovative andattractive applications in various fields such asadvertising and packaging. Few applications of lenticular printing are listed below:
l
Cards
l
Calendars
l
Coasters
l
Electrostatic stickers
l
ID cards
l
Magnets
l
Mouse pads
l
Playing cards
l
Scratch- off cards
l
Vinyl stickers
l
Trading cards
l
Video / CD covers
 Adhesive layer TProtective film
 Figure 1:
 Lenticular lens sheet.
 Figure 2: Interlaced image.
 
19
Packaging India
June - July, 2011
l
Postcards
l
In-store signs
l
Membership cards
l
Loyalty cards
l
Frequency cards
l
Key rings
l
Stickers
l
Mobile covers
l
Posters
l
Menu boards
l
Brochures
l
Magazine inserts
l
Comic books
l
Mini catalogues
l
Pressure sensitive and self adhesivelabels etc.
Lenticular Effects
 Various effects are possible with lenticular technologysuch as direct flip, zoom, morph, animation and3D. Based on the effect required, the artwork needs to be modified to obtain desired effects.
Direct Flip
This process is one of the most basic forms of lenticular effects. It works great for illustrating before and after effects. Flip is a good way todeliver multiple messages within the same space.This process involves 2 to 3 different images which switch back and forth, the animation may beup / down movement or side / side movement.Up / down movement is crispest switch since boththe eyes are on the same plane when viewing. Flipimagery is great for associating a product or brand with an appropriate message. For example, a photothat illustrates a product feature or lifestyle couldthen change to company logo.
Zoom Effect
 A zoom effect begins with a smaller image andtransforms it into a large version of the image.Zoom effects is a great way of communicating amessage. This process is similar to using a zoomlens on a camera. Motion blur techniques can beincorporated to enhance the effect and increasefocus on the central image. Zoom effect is agreat way to highlight a product or logo within aphotograph or illustration.
 Before After flip BeforeAfter Zoom
Morph Effect
In this effect one image is a gradually transformedinto another different image using computer animation. Better results are obtained if both theimages used are of similar shape and size.
 Morphing Sequence
 Animation / Movement
This type of effect is generated by use of severalsequential images which differ slightly from oneimage to the next one. Both theeyes tend to observe the same image,but small movements of the observer and the printed object can cause atransition to the next image in thesequence. Using around 30 images,it is possible to create a full animation video that can last about one fullsecond.

Activity (4)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
sivajipremkumar liked this
Andrew D Gore liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->