Leaving school and standing at the threshold
the next stage in our life, through thisstudy we have had the chance to
a glance at the
century. We hope
able tocommunicate some
those impressions to a wider audience through this book. Forentrepreneurs, the book develops a series
concrete propositions which provide hands-on lessons for creating a successful venture.Thus we hope that this book will be used again and again as an Entrepreneur'sHandbook.
we have done our
well, it will soon be full
underlinings, marginalnotations and highlighting.
is meant to provide useful advice for people like us, peoplewho want to be entrepreneurs.The book documents empirical research bearing on the question
how to start, buildand grow a successful venture. The research is based exclusively on interviews withAmerica's most successful high-tech startups in Silicon Valley and Massachusetts.In these interviews we came across the most tremendous people, entrepreneurs
century, first-tier venture capitalists, investment bankers, lawyers and technologists.People who will be driving the economy
a great number
traps and pitfalls on the way to a successful company andlearned crucial lessons, which we are trying to communicate in this book. Same
thelessons may appear to be obvious, common sense, but the reader should most carefullythink about the far reaching consequences those propositions will have once they areimplemented. Writing on this book, the authors themselves had the opportunity to putsome
these propositions into practice. The lessons were a tremendous inspiration forus but we also realized that they are very difficult to live.
the reader really wants toimplement this advice, he must be ready to actively change his behavior.Obviously the American model cannot be reproduced one-to-one in Europe, especiallysince the environment is not as supportive for entrepreneurial success
it is in theUnited States. That is the reason why our field research and ultimately this book focusesexclusively on the specific hands-on lessons which will help to build a successfulcompany, no matter what the environment Iooks like, no matter where you are in theworld. Anybody should feel perfectly free to pick whatever they consider to be valuable.The book is not meant to be categorical. The most important thing for us is that the