crowdsourcing for event planners . 10creative ideas
According to Wikipedia, Crowdsourcing is:
the act of taking tasks traditionallyperformed by an employee or contractor,
and outsourcing them to a group of people or
community, through an “open call” to a large group of people
In the world of web 2.0 this has totally revolutionized the way
businesses drive solutions for their customers. After all, it’s ignorant to believe that we know everything there is to know about our customer’s
needs, wants, thoughts and desires.
The power of the crowd canunlock the key to truly valuable business ideas and offerings
. One of the most famous examples of a corporation using crowdsourcing is
where customers answer the question:What do you want to see from Starbucks?. The result is a dynamic listof ideas, suggestions, needs and issues for Starbucks and a list of ideasin action for customers. I love a good win/win!Tapping into the collective intelligence of the crowd can also convertattendees into advocates. When an attendee feels as if they contributed
to a detail of an event, even if small, they’re likely to want to telleveryone they know (oh, and they’re also much more likely to enjoy
theevent). So what are you waiting for?