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Table Of Contents

1.1.6 Positioning concepts
1.1.7 Measuring the positioning
1.1.8 Repositioning a company
1. Quality positioning
2. Value positioning
3. Feature-driven positioning
4. Relational positioning
5. Aspiration positioning
6. Problem/solution positioning
1. Brand Attributes
2. Consumer Expectations
3. Competitor attributes
4. Price
5. Consumer perceptions
1.2.1 INDIAN TWO-WHEELER INDUSTRY
INTRODUCTION
1.2.2 TWO-WHEELERS: MARKET SIZE & GROWTH
Hero Honda:
Bajaj Auto:
TVS Motors:
Yamaha India:
HMSI:
1.2.3 SEGMENTAL GROWTH OF THE INDIAN TWO WHEELER
INDUSTRY
Some of the features that deserve attention in respect of the Indian two
wheeler segment are as mentioned:
1.2.4 DEMAND DRIVERS:
1.2.5 MARKET CHARACTERISTICS
1.2.6 MANUFACTURERS:
1.2.7 TECHNOLOGY
1.2.8 TRENDS IN THE TWO-WHEELER INDUSTRY
PROFILE OF THE NAGAPPA MOTORS PVT. LTD
HERO MOTOCORP
HISTORY
TERMINATION OF HONDA JOINT VENTURE
COMPANY PERFORMANCE
MOTORCYCLE MODELS
2.3.1 Primary objective
2.3.2 Secondary objective
RESEARCH METHODOLOGY
S.NO PARTICULAR DETAIL
TABLE 3.1.1
GENDER
CHART 3.1.1
INTERPRETATION:
TABLE 3.1.2
AGE WISE CLASSIFICATION
CHART 3.1.2
TABLE 3.1.3
CLASSIFICATION BASED ON QUALIFICATION
CHART 3.1.3
TABLE 3.1.4
OCCUPATION
CHART 3.1.4
TABLE 3.1.5
INCOME WISE CLASSIFICATION
CHART 3.1.5
TABLE 3.1.6
AWARING OF HERO HONDA TWO WHEELER
CHART 3.1.6
TABLE 3.1.7
INFORMATION ABOUT HERO HONDA
CHART 3.1.7
TABLE 3.1.8
BRAND MOSTLY PREFER FOR TWO WHEELER
CHART 3.1.8
INTERPRETATION :
TABLE 3.1.9
POSSESS THE SUB BRAND OF HERO HONDA
CHART 3.1.9
TABLE 3.1.10
BRAND PREFERANCE OF HERO HONDA
CHART 3.1.10
TABLE 3.1.11
ATTRACTION OF PURCHASE THE BRANDED PRODUCT
CHART 3.1.11
TABLE 3.1.12
CUSTOMER USAGE OF HERO HONDA
CHART 3.1.12
TABLE 3.1.13
INFLUENCE OF BRAND ON PURCHASE DECISION
CHART 3.1.13
TABLE 3.1.14
REASONABLE PRICE OF THE PRODUCT
CHART 3.1.14
TABLE 3.1.15
QUALITY OF THE PRODUCT
CHART 3.1.15
TABLE 3.1.16
FEEL ABOUT PRODUCT FEATURE
CHART 3.1.16
TABLE 3.1.17
PEER GROUP INFLUENCE IN PURCHASE DECISION
CHART 3.1.17
TABLE 3.1.18
SATISFACTION OF HERO HONDA ADVERTISEMENT
CHART 3.1.18
TABLE 3.1.19
OVERALL LEVEL OF SATISFACTION
CHART 3.1.19
TABLE 3.1.20
AVAILABLE OF TWO WHEELER MARKET
CHART 3.1.20
TABLE 3.1.21
BRAND RANKING OF TWO WHEELER
CHART 3.1.21
TABLE 3.1.22
RATE THE DESIGN OF HERO HONDA
CHART 3.1.22
TABLE 3.1.23
BEST MEDIA FOR ADVERTISMENT
CHART 3.1.23
TABLE 3.1.24
CHART 3.1.24
TABLE 3.1.25
PREFERANCE OF PRICE RANGE OF HERO HONDA
CHART 3.1.25
TABLE ( 10 & 11 )
BRAND PREFERENCE VS ATTRACTION OF PURCHASE THE BRANDED PRODUCT
NULL HYPOTHESIS (Ho)
ALTERNATIVE HYPOTHESIS (H1)
TABLE 1
OBSERVED FREQUENCY
CALCULATION OF EXPECTED FREQUENCY
TABLE 2
Attribute
FREQUENCY VALUES
DEGREE OF FREEDOM = (R-1) (C-1)
FORMULA FOR CHI-SQUARE: χ2=Σ(O-E)2/E
CONCLUSION:
TABLE: 3.1.12& 3.1.13
X Y X2
=3600 ΣXY=3410
QUALITY
OVER ALL SATISFACTION
PERSONAL DETAILS:
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Brand Posiotioning

Brand Posiotioning

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Published by Vijay Sachin

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Published by: Vijay Sachin on Apr 05, 2012
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