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bisnis periklanan - rts masli

bisnis periklanan - rts masli

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Published by: Communication Management UI on Dec 11, 2008
Copyright:Attribution Non-commercial

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03/18/2013

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1
Seminar Berwawasan
MANAJEMEN MEDIA
Dr. Ishadi S.K.,M.Sc. Dosen Koordinator

Iklan sebagai pendukung utama bisnis media.
Bagaimana iklan digunakan secara efektif di media.
Hubungan timbal balik media dan periklanan
dan bagaimana iklan memilih media.
Prediksi pangsa iklan dari tahun ke tahun di semua media.
Perubahan pilihan media melahirkan ancaman atau kesempatan

RTS Masli
International Advertising Association
Indonesia Chapter President
Jakarta, 7 November 2008
Simak TrenBISNIS PERIKLANAN
2
TENTANG IKLAN
KITAB ETIKA PARIWARA INDONESIA>
Tata Krama dan Tata Cara Periklanan Indonesia:
\u201cIklan adalah pesan komunikasi

pemasaran tentang suatu produk
yang disampaikan lewat suatu
media dan dibiayai oleh
pemrakarsa yang dikenal, serta
ditujukan kepada sebagian atau

\u201d
3
MARKETING COMMUNICATIONS

The nature
of
regulation

Regulating
advertising
activity

Regulating
sales
promotion

Regulating
public
relations
activities

The structure
of the
promotions
industry

Agencies
Advertising
agencies

Current
trends:
technological
development

The
communicatio
ns process

Marketing
Communication
s

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