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Morristown Partnership, a SpecialImprovement District (S.I.D.) and 501 (c)(3) non-prot organization, is staed bythree ull-time employees and is gov-erned by a 17-member Board o Trustees:15 SID commercial property/businessowners who are elected by the constitu-ency or three-year terms, and a mayoraland Town Council representative who areappointed. Approximately 50% o its 2011Budget is derived rom an assessmentimposed only on commercial proper-ties in the S.I.D. and the remainder romoundation and/or government grants,promotional participation, sponsorshipsor community events, and nancial & in-kind donations. Morristown Partnershipis a member o: Association o Fundrais-ing Proessionals, Downtown New Jersey,Morris County Chamber o Commerce,and Morris County Tourism Bureau.
We Can Help Your Business. Invest inMorristown. Invest in our Success.
W
elcome
!
Throughout 2011 and the in beginning o this year, Morristown has witnessed the opening o dozenso new businesses in the downtown. Many great new eateries have opened, as well as a variety oretailers including three new women’s boutiques and a git store. The remainder o 2012 will continuethis investment trend and reduce Morristown’s already low retail vacancy rate to just a ew percent.With Speedwell Avenue redevelopment’s rst phase set to break ground in 2012, as well as severalsmaller mixed used projects, Morristown continues to experience unparalleled growth and invest-ment. In addition, a variety o mid-sized projects are in the early planning stages or developmentover the next ve years. All o these projects, combined with the redevelopments already completed,have greatly increased the disposable income available in downtown. The Partnership has compre-hensive demographical inormation under the ‘Doing Business Downtown’ section at its web site www.morristown-nj.org.To help businesses and member properties enhance exposure with this emerging market, as well asthe broader trade area, the Partnership is continuing its ongoing improvements to it web site. In addi-tion, we are developing a process by which businesses can maximize their multichannel retailing capa-bilities. Multichannel retailing, as dened by David Milder o DANTH Associates, is a strategy by whichretailers integrate their physical store(s) with a strong internet presence and sometimes with catalogsales. The power o the internet sales and marketing channel is what sets the current multichannelretailers apart rom those o the past.The Partnership is working on the design o a program aimed at helping our merchants becomeadept at multichannel retailing, which includes the traditional brick and mortar stores, e-commerceand selling in person to customers away rom the walk-in stores. To design an eective program, wewill be reaching out to businesses to gather inormation on what you are already doing in the area omultichannel retailing. Our goal is to create a template or businesses to ollow – a “how to” guide thatdemonstrates the types o marketing and sales you can do with little to no cost.
T
he
 
folloWing
 
is
 
a
 
revieW
 
of
 
evenTs
 
and
 
iniTiaTives
 
in
2011 J
anuary
:
The
5
th
Annual Fans & Sponsors Reception
was held at and sponsored by Hyatt Morristown in honoro Morristown Partnership’s Community Events and Business Initiatives sponsors, lead Annual Appealdonors, grantors, Morristown and Morris County elected ocials, volunteers and ongoing supporters.This complimentary reception enables us to recognize and thank Morristown Partnership nancialsupporters whose vital help account or almost 50% o this organization’s operating budget.
Morristown’s Treasured Businesses project
was launched.Through its collaboration with Morristown Partnership 15mini-documentaries were created by 48 Morristown HighSchool Broadcasting and Journalism students. With dozenso new businesses opening in Morristown since early 2010,celebrating long and well established independently ownedbusinesses was a timely subject. Ater identiying 55 busi-nesses in operation or more than 25 years (some reached 100and 125 years!), the High School students selected 15 repre-senting a variety in terms o products, services, location, andownership to lm documentaries on. Those 15 business owners were invited to participate and all didwillingly. The writing, interviews, lming, editing, and production took several months. On-line publicvoting and a Judges Panel vote took place in late May to identiy the top three high quality documen-taries. All 15 documentaries are posted on the Morristown Partnership website or retail recruitmentpurposes. They can also be ound on the MP YouTube page: ShopMorristown. The collaboration willcontinue into 2012 as it proved a valuable learning experience or all participants and a mutuallygained appreciation by students and local business owners alike. Note: this project was eatured onour Retail Recruitment Consultant’s blog, who in turn heard praises rom municipalities in CT, MD, andPA. The International Association o Economic Development in Washington, DC in turn picked up thiseconomic development project as an example to post in its membership news e-blast.
Morristown Restaurant Week:
 April 23 through April 29
Morristown Farmers Market:
 Sundays June 17 through November 19
Morristown Festival on the Green: 
Sunday, September 30
Halloween Trick or Treat
 Wednesday, October 31
Christmas Festival atthe Morristown Green:
 November 30 through December 23
the
SaveDates
Morristown Partnership14 Maple Avenue, Suite 201Morristown, NJ 07960Tel: 973-455-1133. Fax: 973-455-1147.Email:webmaster@morristown-nj.orgVisit us atwww.morristown-nj.org and nd us on Twitter, YouTube andFacebook.
2012
A Year in Review
MORRISTOWNFARMERSMARKET
 
MORRISTOWNFARMERSMARKET
 
Morristown Partnership www.morristown-nj.org • 973-455-1133
m
arch
/ a
pril
:
The
 
Annual Election or Board o Trustees
is held. Each year ve Board seats open up or election toserve a three-year term. Sel-nomination orms are mailed to entire S.I.D. constituency; approximately450 commercial property owners and 1,100 businesses. Election ballots are created thereater and,again, mailed to constituency or voting. Upon receipt o all signed ballots by the designated deadline,the ballots are tallied by the League o Women Voters and winners are announced in May.
a
pril
:
Downtown Morristown Restaurant Week
returned or its second yearrom April 4 through April 17. This newer community event was extend-ed to two weeks in 2011 due to its initial success and popular demand.Participation increased rom 39 restaurants in 2010 to 49 in 2011! The“Think Global, Dine Local” motto captures the essence o this event asMorristown is home to cuisines rom around the world. Restaurant Weekwas extensively promoted thanks to event sponsors The Star Ledger andMorristown Medical Center. NJ Transit billboard Ads were strategicallyplaced in Bernardsville, Madison, Morristown, Montclair, and Summitstations or one month. Over 6,000 pocket-sized Restaurant Guides wereprinted and distributed to participating restaurants, area hotels, MorrisCounty Tourism Bureau, and at our events throughout the year. Morris-town Partnership-produced events, like Restaurant Week, bring more than 4 million hits per year to itswebsite with over 30,000 unique visitors per month.
m
ay
:
The 5
th
Business Card Exchange & Social
was held on May 31 atGeorge & Martha’s American Grille. This complimentary network-ing event, reserved or Morristown business and commercialproperty owners, enables them to get acquainted with the goal oencouraging local businesses to “Think Local” rst and reer anddo business with one another (backdoor retailing). Union CenterNational Bank and George & Martha’s owners and managementgenerously underwrote this much anticipated and well attended event.
m
ay
/ J
une
:
Shop & Save in Morristown This Spring!
May 1 through June 30 the Morris-town Partnership Git Certicate ‘Git Greenback’ Promotion was operatedor the second time in the spring o 2011. The popularity o the promotionduring the holiday season encouraged the MP Board o Trustees to onceagain set aside $10,000 or this direct benet program. Since it beganin 1996, the MP Git Certicate has become a avorite git or teachers,coaches and new homeowners as well as a popular incentive or localvolunteers and employees.
 J
une
 
Through
m
id
-n
ovember
:
Morristown Farmers Market
operated its 21st season each Sundayrom 8:30am to 2:00pm thanks to sponsorship support receivedrom Huntington Learning Center, The Health Shoppe, Daily Re-cord, the NJ Council o Farmers & Communities, and the Morris-town Parking Authority. Our NJ-based arms and specialty vendorscan expect to see over 1,000 visitors each Sunday making the Mor-ristown Farmers Market one o the highest grossing market theyparticipate in the State. On the Second Sundays o each monthlive entertainment is oered, special exhibitors join us, and Mor-ristown businesses showcase their products and services.
 J
une
:
The Morristown Partnership Business Committee created and launched the rst ever
Morristown Wel-come Tote program
. Over 70 Morristown businesses contributed 100 promotional samples rom theirbusinesses each to introduce to new homeowners in the greater Morristown area. Through the help oseven Morristown-based real estate rms, representing hundreds o agents, Morristown Welcome Toteswere distributed by individual realtors to their clients who purchased a home or condo in our areaas a means to introduce them to downtown Morristown businesses. The program provides valuablebusiness exposure to new residents and a greater connection between local businesses and realtorswho serve as ambassadors or Morristown. This program will be ongoing with a new round o Totesexpected to be assembled and distributed in 2012.
7 ElevenAdvanced Learning & DDB ProductionsBecker & PoliakoBlowoutChilled Image PhotographyCold Stone CreameryCullins CaéDavid Patino PhotographyDavid Todd’s City TavernDr. Joseph A. RacanelliEZ Flat Fee Realty, LLCFerexpressFor Hair and BodyFull Time FitnessGold RushGrilled Cheese Factory, TheHealsa Partner MedicineHand & Stone Massage and Facial SpaInteriors at 40 MainInstitute or Change, The J & K Steakhouse Jones Trading Jury Box, TheKebab FusionKeller Williams Town Square RealtyLa Estacion Mexican RestaurantLibero Saraceno, MD, PCMetropolitan at 40 Park, TheMorristown Computer SolutionsMorristown Latino American– Supermarket Y CarniceriaMorristown Wealth ManagementMorristown WorkplacesMuscle Maker GrillNew Jersey Center or Nutrition & DieteticsNorth Jersey Community AcupunctureNorthwestern Mutual-The Olson Financial GroupOriginal Music School, ThePan Casero BakeryQdoba Mexican GrillRaines InternationalRegusR.I.C.H. Planning Group, LLCRoots SteakhouseSapienSister’s Nail SalonSt. Jacques MarketingStarbucksSugar & Spice and Everything TwiceSweet Lucy’s BakerySystecomTaro Frozen YogurtTelemanagement ForumTomato PieTop This!Total Hearing CareUrban TableWabi Sabi SushiWalsh & BorresenWeichert Financial ServicesOpened in early 2012:23 South, Caé on the Green, Cheeks Boutique,Cups Yogurt , Don’s Burgers and Fries andWillow Street Boutique.I you do not see your new business listed here,please call Morristown Partnership at 973-455-1133
W
elcome
n
eW
m
orrisToWn
 b
usinesses
 
in
2011
 T h i n k  G l o b a l D i n e  L o c a l
Monday, April 4
th
throughSaturday, April 16
th
For complete details please visitwww.morristown-nj.org
LunchSpecials

EntertainmentSpecialPromotions& More
Presented bySponsored byMedia Partner
 
Morristown Partnership www.morristown-nj.org • 973-455-1133
 J
uly
:
The 3
rd
annual Mor-ristown WorkplaceBlood Drive
washeld July 20. Morris-town Partnership,alongside NovartisPharmaceuticalsCorp., collaboratedwith the County oMorris, Hyatt Morristown, Morris County Chambero Commerce, Morristown Medical Center (MMC),Morristown This Week, and Town o Morristownwith soliciting blood donations rom peopleworking in Morristown that would directly benetMMC’s blood bank during the summer months,when blood donations are needed most. Over90 donors registered and donated! A great thankyou to our spokesperson, and blood transusionreceiver, Denny Morrison, Vice President andInvestment Ocer, Wells Fargo Advisors, and Im-mediate Past President, Morristown Rotary Club.Many thanks to his riends, colleagues, and theemployees o Morristown or helping to make thisa huge success!
a
ugusT
:
Early this month, the
Morristown PartnershipWebsite
received a navigation revision to itshomepage and a complete update o its ‘Business& Services Directory,’ including additions anddeletions based on the current 1100+ businessesin Morristown categorized by services oered.In addition, MP took this opportunity to publishdata on its newly created economic develop-ment page ‘Doing Business Downtown’. This pagecontains extensive demographic data, ull textand executive summary o the DANTH, Associates“Retail Recruitment and Revitalization Strategy”or downtown Morristown and an available retailand oce space database.Morristown Partnership provided logistical sup-port to the
Mayor’s Jazz & Blues Festival
held onThe Morristown Green August 20. This new eventbrought hundreds o people into town during atypically slow time o the month.
o
cTober
:
The Morristown Partnership alongside its es-teemed 15 community event sponsors, participat-ing Morristown businesses and restaurants, andMorris County Civic and nonprot organizationscelebrated the 17
th
Annual
Morristown Festivalon the Green
on October 2
nd
. Over 140 exhibitorslined the Green and adjacent streets and oereda variety o ood, entertainment*, services, ven-ues, and activities, such as a rock climbing wall,giant slide and bounce house, or all ages toenjoy! *Entertainment primarily includes lo-cal talent including or-prot and non-protschools, churches, bands, entertainers, etc.Complete events details are included in aspecial Daily Record tabloid posted on www.dailyrecord.com.A surprise snowstorm blanketed northern NJthe weekend beore the much-anticipatedMP hosted
Trick or Treat in Downtown Mor-ristown
. The heavy wet snow caused widespreadpower outages and unavorable trick-or-treatingconditions in area neighborhoods. Families camerom all over Morris County since many Mayorscancelled or postponed door-to-door candygathering or Halloween. With over 100 busi-ness participants, this amily-riendly event drewrecord crowds o children (and adults!), dressed intheir costumes, to Trick-or-Treat at our welcomingbusinesses in a sae and snow-ree environment.
n
ovember
:
 Just in time or the holiday season, MP launchedtwo
monthly email blasts
to Morristown businessand area supporters. The “Morristown Busi-ness Monthly” contains business opportunities,property owner inormation and news bries. Thisedition is emailed the rst week o the monthencouraging business and property owners toprovide content or the public email blast, MPWebsite and social media outlets. The “Down-town Morristown Welcomes You” email blast issent to the public the third week o each month;interested parties can sign-up on our website orthrough a orwarded email. This email, contain-ing special promotions and a calendar o events,is sent to over 2,000 email addresses each month.The Partnership, joined representatives o local,state and county government agencies, the busi-ness community, non-prots, public health andlaw enorcement to work collaboratively, underthe leadership o the Alliance or Parks/MorrisCounty Park Commission, to share resources andbest practices that enhance health and well-ness in Morristown. In November they launched
Shared Responsibility: Morristown PedestrianProject
, promoting the benets o walking andthe importance o motorists and pedestrianssharing the road. The public relations campaignurges all residents, employees and visitors tomaking sae walking a priority. It was eaturedin the Grassroots section o the Daily Record onNovember 2.
Here Comes the Bride
(HCTB) Morris-town Business Bridal Show was held onNovember 3. Century 21 DepartmentStore graciously hosted this event on thecompletely transormed 3rd foor o theirdepartment store. With the support oHyatt Morristown, My Bellissima, i do…i do… and all exhibiting businesses, thisevent showcased themed design tablesthat coordinated with gowns, tuxedos,suits, dresses and accessories modeled atthe event’s new ashion show. The HCTBbusiness-networking group was createdby MP in mid-2009 and includes over 35bridal-related businesses located in theS.I.D. The bridal related businesses look orwardto updating their “Wedding Passport*” promotionin 2012. *When a bride secures the services o 5participating businesses, she will receive a $100MP Git Certicate.
n
ovember
/ d
ecember
:
A third successul year o the Morristown Partner-ship
Git Certifcate
 
‘Git Greenback’ Promotion
ran November and early December, with over$139,000 in git certicates generated in 2011.Last year we saw a 63% increase in git certicatesales rom 2010, and we have you to thank! Foranyone that purchased a $50 MP Git Certicate,they received an additional $10 MP Git Certi-cates: a 20% bonus courtesy o the MorristownPartnership, while supplies last. Over 180 busi-nesses now accept the git certicates that holdno expiration date and no ees attached. Look outor special window decals at participating busi-nesses and visit our website www.morristown-nj.org or complete promotion details. Think Local,Shop Morristown.Century 21 Department Store, Morristown Medi-cal Center, Hyatt Morristown, and The Star Ledgergenerously supported the
Christmas Festivalat the Morristown Green
, now in its 10
th
year.Thanks to overwhelming support rom Morris-town-area businesses, the Green was decoratedwith a 31t. Poinsettia Tree, breathtaking lightingdecorations, a place to take picture with Santa,and a heated activities event. The streets werelined with over 200 decorative wreaths on MPantique replica streetlights and municipal util-ity poles. Throughout the our weeks, amiliesenjoyed ree miniature Electric Train Rides,hands-on activities, and entertainment oeredby various community groups including: theArtist on the Green, McCullough Hall HistoricalMuseum, Marty’s Reliable Cycle, Morris ChoralSociety Chamber Singers, MPAC Perorming ArtsSchool, WDHA/WMTR and more!
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