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2012 Facebook Ad Report

2012 Facebook Ad Report

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Published by Thắng Nguyễn
2012 Facebook Ad Report
2012 Facebook Ad Report

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Published by: Thắng Nguyễn on Apr 06, 2012
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04/06/2012

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PRODUCED BY
The 2012
Report
Thanks to our research partners:
Jason KeathCEO, Social Fresh
 
social
fresh
2
The 2012
 
Facebook Ads
 
Report
 
Table of Contents
Each segment of this report will include research from our 2012 Facebook Ad Survey, aswell as industry analysis from Social Fresh and industry experts.
Intro
....................................................................................................................................3
i.Methodology..............................................................................................................................................................................3
ii.Partners......................................................................................................................................................................................3
iii.IndustryExperts....................................................................................................................................................................3
iv.AboutThisReport.................................................................................................................................................................4
v.FacebookAds-ThenandNow..........................................................................................................................................5 
vi.AdoptionandGrowth..........................................................................................................................................................6
vii.AboutSocialFresh...............................................................................................................................................................7 
1. Goals
..............................................................................................................................8
i.MostPopularGoalsbyFrequency....................................................................................................................................9
ii.MostPopularGoalsbyBudget......................................................................................................................................10
2. Targeting
.................................................................................................................. 11
i.TargetingCriteria................................................................................................................................................................11
ii.TopCriteria...........................................................................................................................................................................11
iii.Gender.....................................................................................................................................................................................11
iv.Geography.............................................................................................................................................................................12
v.Connections............................................................................................................................................................................13
vi.TotalSegmentsPerAd.....................................................................................................................................................14
3. Creative
..................................................................................................................... 15
i.Image,Headline,andCopy...............................................................................................................................................15 
ii.AdLifespan.............................................................................................................................................................................17 
iii.SponsoredStories..............................................................................................................................................................19
4. Management
............................................................................................................ 20
i.BiggestChallenges...............................................................................................................................................................20
ii.AdManagementSoftware...............................................................................................................................................21
iii.AgencyandVendorPartners........................................................................................................................................22
iv.UsingAFacebookAdRep...............................................................................................................................................23
v.CPCvsCPM.............................................................................................................................................................................26
5. Review
........................................................................................................................ 27
i.PricingandPerformance..................................................................................................................................................27 
ii.LearningFromAnalytics.................................................................................................................................................29
Closing Thoughts
....................................................................................................... 30
 
social
fresh
3
The 2012
 
Facebook Ads
 
Report
 
Intro
i. Methodology
This report was produced using data from the Social Fresh 2012 Facebook Ad Survey.
 
The survey was distributed from February 16th to March 2nd
 
It was distributed online by Social Fresh and our research partners, listed below
 
347 Facebook advertisers completed the survey
ii. Partners
Thank you, to the partners that helped us with the 2012 Facebook Ad Survey.NOTE: These partners also helped us with the content and analysis, in this report.
1.
Webtrends 
2.
Convince and Convert 
3.
Likeable Media 
4.
Buddy Media 
5.
BlitzLocal 
iii. Industry Experts
 Additional analysis provided by:
 
Dave Kerpen
, CEO of Likeable Media
 
 
Justin Kistner 
, Director of Social Products at Webtrends
 
 
Michael Lazerow
, CEO of Buddy Media
 
 
Dennis Yu
, CEO of BlitzLocal
 
 
Jason Keath
, CEO of Social Fresh
 
 AtSocial Fresh, our goal is to educate marketers, enhancing their ability to build their businesses, using social media. These partners are critical to that task.

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