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Published by Valerie VanBooven

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Published by: Valerie VanBooven on Apr 06, 2012
Copyright:Attribution Non-commercial

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02/02/2013

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Writing Great Online News Releases
 
 
Writing Great Online News Releases
How to release your news across the web to get the best results.
 
Writing Great Online News Releases
Contents
Creating An Online Press Release
3
Before You Write Your Release—A List of Do’s and Don’ts
4
Topic Ideas
7
The Headline
8
The Summary
9
The Dateline and Lead Paragraph
10
The Body Copy
11
Boilerplate Statement
14
Contact Information
14
Submitting Your Release To PRWeb
15
 A Final Checklist for Formatting Your Release
17
Need Help?
19
 
Writing Great Online News Releases
3
Creating An Online Press Release
 As we all know, the way people look for information has changed. The process now—a quick searchon the Web to nd the links, content, references and discussions that get the attention of the personlooking. And there is a ton of information out there.
To get noticed you need to write for two audiences:An online news release can helpyou do both.
 The basic components include:• Headline• SummaryDateline and Lead• BodyBoilerplate StatementContact InformationThe people searchingfor your businessesproducts and services.The search engines thatnd your content andbring it to those people.

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