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Table Of Contents

Primary Data
Research Design
Qualitative Research
Qualitative Vs. Quantitative Research
Classification of Qualitative Research Procedure
Characteristic of Focus Group
Key Qualifications of Focus Group Moderator
Key Qualifications of Focus Group Moderators, cont
Procedure for Planning and Conducting Focus Groups
Variations in Focus Groups
Variations in Focus Group
Advantages of Focus Group
Disadvantages of Focus Groups
Online Versus Traditional Focus Groups
Advantages of Online Focus Groups
Disadvantages of Online Focus Groups
Focus Groups Reporting and Use of Results
Depth Interview Techniques: Laddering
Depth Interview Techniques: Hidden Issue Questioning
Depth Interview Techniques: Symbolic Analysis
Definition of Projective Technique
Construction Technique
A Cartoon Test
Expressive Technique
Advantages of Projective Techniques
Disadvantages of Projective Techniques
Applications of Projective Techniques
Comparison of Focus Groups, Depth Interviews, and Projective Techniques
Analysis of Qualitative Data
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Qualitative Research

Qualitative Research

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Published by Kunal Kshirsagar

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Published by: Kunal Kshirsagar on Apr 07, 2012
Copyright:Attribution Non-commercial


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