International Marketing

Objective In short, the course would help in understanding how to gain superior knowledge of business customers requirements and preferences, and how to fulfill them better than the competitors. This knowledge would lead to superior marketplace performance by a firm. Pedagogy The course employs a balanced mix of lectures/class discussions and case studies/projects. Class lectures and discussions provide an exposition of key concepts, and are supported by current marketing practices. The case studies/projects provide an opportunity to apply the theories, concepts, and analytical devices developed in the lectures. Course Content:

Unit-1(Introduction of IM)
Chap-1: Scope & Challenges of IM.

Unit-2(Effects of Environment)
Chap-2: Effects of Culture Chap-3: Effects of Economic Environment Chap-3: Effects of Legal Environment

Unit-3(Analyzing & Targeting Global Market Opportunities)

Chap-5: Global Customer)

Unit-4(Developing Global Marketing Strategy)

Chap-6: Product Decision Chap-7: Price Decision Chap-8: Global Marketing Channel Chap-9: Global Advertising Chap-10: International Entry & Expansion

Unit-5(Monitoring & Control of IM Process)

Chap-11: Decision, Implement & Control

Thanks & Regards Prof. Rajesh Kumar