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Published by Sandeep Arikila

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Published by: Sandeep Arikila on Apr 09, 2012
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04/09/2012

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RETAIL OPERATIONS …….
 
6.WAREHOUSE & SUPPLY CHAIN MANAGEMENT:
Merchandise reorder, planning and organizing merchandisereceipts, storage, transportation, information management in thesupply chain.7.LOSS (SHRINKAGE) PREVENTION:
significant part of retail operations that ensures better marginsfor the stores.8.CASHIERING PROCESS:
front end and back end cash management including banking.9.VISUAL MERCHANDISING AND DISPLAYS:
Done at store level involving conceptualization of themes and
 Visual merchandising operations.
 
STORE OPERATING PARAMETERS
DIPSTICK PARAMETER Enables retailers to find out about the health of specific areas of operation - customers, stock,
space, employee, finance etc.CUSTOMER 
TRANSACTIONS
How many customers visited the store, what
percentage bought, has conversion rate gone up,what is the day to day average cash memo valuecompared to last month or last year.CUSTOMER 
CONVERSION
RATIO
% age reflects the retailers’ 
ability to turn a potential
customer to a buyer andgauges efficacy of promotionalactivity(No. of 
transactions/
Customer traffic) x100
RETURN TO NET
SALES
Indication of customer
satisfaction not being met and
quality of merchandise
(Total returns
allowances/ Netsales) x 100
 
STORE OPERATING PARAMETERS..
TRANSACTIONPER HOUR Hourly variation in salesactivity could be importantin setting store hoursNo. of transactions/No. of Hrs.
SALES PER 
TRANSACTION(AVERAGE T.O VALUE - ATV)
Used to study sales trend
over time and helps todetermine whether betweenhigh volume sales or highrupee sales
Net sales/ no. of 
transactionsHOURLY CUSTOMER TRAFFIC(FOOT FALLS)Used for tracking totalcustomer traffic. Automaiccounting machines arerequiredCustomer traffic in/No. of hoursSTOCKS Helps to find out if the storeis overstocked or understocked and in whichcategory or SKU
No. of SKU’s x
purchase price

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