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Project How-to Overview: “What Does it Mean to be Green?”

Project How-to Overview: “What Does it Mean to be Green?”

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Project How-to Overview: “What Does it Mean to be Green?”
Mark Thomas Kennedy, Academy of Management Meetings, San Antonio, Texas

Mark Kennedy links reification of new and controversial organizational phenomena to convergence of antagonists’ interpretations of emergent “memes”, offers a method for measuring similarity of antagonists’ interpretations of controversial new ideas over time, and draws links between identities, categories, and reputation.
Project How-to Overview: “What Does it Mean to be Green?”
Mark Thomas Kennedy, Academy of Management Meetings, San Antonio, Texas

Mark Kennedy links reification of new and controversial organizational phenomena to convergence of antagonists’ interpretations of emergent “memes”, offers a method for measuring similarity of antagonists’ interpretations of controversial new ideas over time, and draws links between identities, categories, and reputation.

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Published by: Terry College of Business on Apr 09, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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