The Standard in #SocialTV
March 2012 White Paper
© 2012 Wiredset LLC. All rights reserved.
The March White Paper is part of a monthly release of Trendrr.TV social TV dataaddressing the problem of valuing media, understanding marketing andadvertising effectiveness as well as production resonance through processing socialdata.Trendrr.TV tracks social activity from Twitter, Facebook and multiple second screenservices for all television networks and shows. There were over four thousand telecastsin March and Trendrr.TV captured the social data around all of them.In this month's report we take a look at which social networks were preferred bydifferent audiences, we compare cable and broadcast, and we discover whichprograms delivered the most social bang in March. Also included is a recap of the firstquarter and a special look at the NCAA Tournament.
Contents
pg.3 .........
Social TV March: Top Shows by Social Network
pg.4 .........
March: Cable & Broadcast
pg.5 .........
March: Network Rankings
pg.6 .........
Q1 2012 Review
pg.7 .........
Special Analysis: NCAA Tournament
pg.8 .........
Contact
Social TV March
Top Shows By Socal Network
Dominant Service: Twitter
Pretty Little Liars
The Walking Dead
Bad Girls Club
Why:
The revelation of A's true identity during the
Pretty Little Liars
season finale set off a riot of tweets.
The Walking Dead
finale had similareffect. A special episode featuring Tanish Thomas interviewing membersof the
BGC
cast made it the third most tweeted show for the month.
Dominant Service: Facebook
The Walking Dead
SpongeBob SquarePants
South Park
Why:
While the single highest volume of Facebook activity occurredduring the season finale of
The Walking Dead
,
SpongeBob Squarepants
isthe reigning champion of Facebook conversations.
Dominant Service: GetGlue
The Walking Dead
Pretty Little Liars
Mad Men
Why:
Aforementioned finales of
The Walking Dead
and
Pretty Little Liars
also racked up the most of interactions through the service GetGlue.
3
Dominant Service: Twitter
The Voice
American Idol
The Bachelor
Why:
The highest volume of television engagement through Twitterhappened during
The Voice
's
'The Battle Begins'
episode,
American Idol'
s
first round devoted to finalists and
The Bachelor'
s season finale.
Dominant Service: Facebook
The Simpsons
Family Guy
The Vampire Diaries
Why:
As we uncovered in our last report, Facebook is the preferred socialnetwork for cartoon show audiences. A few of the highest performingshows include
The Simpsons
and
Family Guy
. The
Vampire Diaries
alsoperformed highly on Facebook.
Dominant Service: GetGlue
Once Upon a Time
Dancing with the Stars
The Vampire Diaries
Why:
The shows that drew the largest audience involvement throughGetGlue included
Once Upon a Time,
DWTS
and
The Vampire Diaries'
final
© 2012 Wiredset LLC. All rights reserved.
Broadcast Cable
*Excludes tentpole events and NCAA Tournament
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