Small BusinessSmall BusinessMarketing Concepts:Marketing Concepts:

Pt. 1: Strategic Marketing Plan

This is a short excerpt from a 30-page Promotions Plan we developed for an Advertising Agency withWal-Mart as its client. The plan was created during the lead-up to the premiere of the hit music film

Dreamgirls,

to support Wal-Mart’s inventory of Beyonce Knowles’ solo CD debut and the all-important Holiday shopping season.Marketing campaign components included a multi-market radio contest for lucky listeners to attendthe movie’s Red Carpet event, special

Dreamgirls

outposts in Wal-Mart stores, local market andnational publicity, various online viral marketing activities, and more.Smaller agencies and small business owners may not be able to partner with a major film andcelebrity this way, but a wealth of innovative promotions approaches are at your disposal, too. PetLeopard Communications welcomes an opportunity to create and execute a heavy-hitting plan suchas this to meet your specific needs and budget.For more information, visit us at

PetLeopard.com

Or email:

info [at] petleopard [dot] com

Created by Viqi French for

(

Confidential

)

Holiday 2006

Public Relations & Public Relations & PromotionsPromotions

Recommendations

For a custom plan promoting your business or talent, visit us at:htt://etleoard.com

Opportunity OverviewOpportunity Overview

For Holiday 2006, Wal-Martstores nationwide will be the exclusiveretailer for a compelling double-CD setfeaturing music by Beyonce Knowles, one of the hottest young R&B artists today.Not only is Beyonce scheduled to drop hersecond, highly anticipated solo album inSeptember, she is starring in a Paramountfilm that’s currently earning rave reviews bymovie and film critics who’ve previewed it.Based on the eighties hit Broadway musicalloosely about The Supremes, the film

DreamgirlsDreamgirls

is slated to premiere in theatersnationwide on December 25

. Publicinterest in all things “Beyonce” and themovie will be high leading up to and beyondthe holidays.Also starring in

DreamgirlsDreamgirls

are AA heavy-hitters such as Oscar winner Jamie Foxx andbox office favorite Eddie Murphy. Andthere’s already Oscar buzz surrounding co-star Jennifer Hudson, who stepped into thenational limelight as a semifinalist on

American Idol

two seasons ago. Hudsonplays

Effie

in the movie, a role that madevocalist Jennifer Holiday, a soul musiclegend. Through its high-profile

DreamgirlsDreamgirls

affiliation,Wal-Mart has a powerful property to speciallydraw not only its legion of loyal customers tothe stores, but also attract those who’ve notpreviously shopped Wal-Mart. The integrated marketing concepts hereinare designed to communicate to Holidayshoppers across generations that Wal-Martshould be destination #1 for everything

DreamgirlsDreamgirls……

And while in-store, they canfulfill all their gift, social and home décorneeds at a low price.For a custom plan promoting your business or talent, visit us at:htt://etleoard.com