internet marketing magazineapril 2012
THE world’s best-selling tabletcomputer received a major over-
haul, becoming the rst Apple
product to connect to next-gen-eration 4G mobile networks and
gaining a high-denition screen,
more graphical grunt, voice dic-
tation and a signicantly better
camera for the same price as theold model.It is rumoured that the iPad 3launch had a wider purpose thanintroducing an upgraded tablet. Itwas Apple’s most coherent effortyet to bind its family of screenscloser together, in a way that pre-pares the ground for the world’slargest technology company todisrupt the world’s most importantentertainment medium – broad-casting.Tim Cook introduced his conceptof the
“post PC era”
. With growingnumbers of tablet computers andsmartphones, the humble desk-top computer is no longer thecentre of our digital world. All our screens have become comput-ers, and that revolution is comingto the television set.Google is set to release a ‘Nexustablet’ to compete with the iPad 3and the Kindle Fire, so keep aneye out for that one very soon.
The American eCommerceDominance in EuropeIn
proles and quanties Europe’s
400 largest e-commerce opera-tions, shows that e-retailing inEurope is booming, which is cer-tainly different from much of theEuropean mainstream economy.
Here’s some interesting nding’s
from the guide:
• American e-retailers in Eu
-rope are growing faster thanEuropean e-retailers. In fact,much of the total e-commercemarket growth in Europe isdriven by American e-retailers,led by Amazon.com, which isthe largest e-retailer in Europeby far.
• The total e-commerce
market in Europe is larger andgrowing faster than the U.S. e-commerce market.
• Web-only merchants
(those without stores or cata-logs), often called ‘pure plays’are growing faster than anyother type of online merchantin Europe with growth of 26%last year, compared to just 12%for retail chains.
• The fastest-growing mer
-chandising category in Europe-an e-commerce was sportinggoods, which grew year over year about 30.2% to $1.05 bil-lion from $806.5 billion.
Top Local Ranking FactorsStudy
The team atBizible.comrecentlydid extensive research to discov-er, through statistical analysis,
the most inuential local ranking
factors in improving business’srankings in Google Places.Some Key learnings from their study:
• Not having any Google re
-views or having an average re-view score of one hurt rankings
• The presence of a busi
-ness description alone did nothelp ranking, but having thesearch category in the busi-ness description did help.
• Getting your fth Googlereview signicantly helped
ranking, although incrementalreviews between one and four
and above ve had a very small
impact on ranking. You have toget 100+ reviews to again have
a signicant impact on ranking.• Having the search city
in “at a glance” was associ-ated with a 1.42 improvementin rank. For example “Seattle”when searching for “Seattlepizza.”
• Having photos (at least 1)
was associated with a 0.25 im-provement in rank.
Google Takes Aim at Over-SEO’d Websites
algorithm update specically to
target sites over doing their SEO.
“We are trying to level the playing eld a bit. All those people doing,
or lack of a better word, over op-
timization or overly SEO - versus
those making great content and
great site. We are trying to make
Apple CEO Tim Cook introduces the new iPad. Photograph: Robert Galbraith / RE