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Advertising Based on Environmental Conditions - U.S. Patent 8138930

Advertising Based on Environmental Conditions - U.S. Patent 8138930

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Published by RemixNinja
United States Patent 8,138,930
Heath
March 20, 2012
Advertising based on environmental conditions

Abstract
Information about an environmental condition of a remote device is received, the environmental condition being determined based on a signal output from a sensor of the remote device or a sensor coupled to the remote device. An advertisement is identified based on the environmental condition, and the advertisement is provided to the remote device.

http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=8,138,930.PN.&OS=PN/8,138,930&RS=PN/8,138,930
United States Patent 8,138,930
Heath
March 20, 2012
Advertising based on environmental conditions

Abstract
Information about an environmental condition of a remote device is received, the environmental condition being determined based on a signal output from a sensor of the remote device or a sensor coupled to the remote device. An advertisement is identified based on the environmental condition, and the advertisement is provided to the remote device.

http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=8,138,930.PN.&OS=PN/8,138,930&RS=PN/8,138,930

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Published by: RemixNinja on Apr 10, 2012
Copyright:Attribution Non-commercial

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4/10/12
UnitedStatesPatent:8138930
USPTOPATENT
FUL.L.-TEXT
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UnitedStatesPatentHeath8,138,930March20,2012
Advertisingbasedonenvironmentalconditions
Abstract
Infurmationaboutanenvironmentalconditionofaremotedevice
is
received,theenvironmentalconditionbeingdeterminedbasedonasignaloutputfromasensoroftheremotedeviceorasensorcoupledtotheremotedevice.Anadvertisement
is
identifiedbasedontheenvironmentalcondition,andtheadvertisement
is
provided
to
theremotedevice.Inventors:
Heath;TaliverBrooks(Mountain
View,CA)Assignee:
GoogleInc.
(MountainView,CA)ApplNo.:
12/017,613
Filed:
January22,2008CurrentU.S.Class:CurrentInternationalClass:FieldofSearch:340/601;
340/540;455/456.3;705/14.21
G01W
1/00(20060101)340/601,540,500
705/14.21,14.4,1.1,14.41,14.42
455/456.3
ReferencesCited[ReferencedBy]U.S.PatentDocuments
6912532JIDle2005Andersen7512603March2009Veteskaetal7526539Apri12009Hsu
2002/0101993
August2002Eskin
2004/0044574
March2004Cochranetal
2004/0073482
Apri12004Wigginsetal
patft.uspto.gov/netacgi/nph-Parser?Sect1=PT01&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPT...
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2002/056273
UnitedStatesPatent:8138930
August2004SeetetalOctober2005KoningsteinetalDecember2006BalujaJanuary2007IwachinMarch2007RyanetalApril2007AltbergetalSeptember2007GlermetalNovember2007VakiletalFebruary2008ShahineetalMay2008SinghJune2008LeBoeufetalJune2008TunicketalJune2009MaghoulFebruary2010TrestMay2011Morsa
ForeignPatentDocuments
Feb.,2002
JP
OtherReferences
2004/01627602005/02287972006/02879132007/00055242007/00738412007/00834082007/02085912007/02609892008/00463112008/01093172008/01468922008/01474882009/0149199201010036717
201110119137Feder,Barnaby''BillboardsThatKnowYoubyName"[online],NewYorkTimes,Jan29,2007[retrievedon2009-xx-xx].RetrievedfromInternet<URL:http://www.nytimes.coml2007
101/29
/business/media/29cooper.html?-sub.--r=2&oreF=slogin&pagewanted=print>.citedbyother.USPTOOfficeActionforU.S.ApplNo.
12/017,597,
datedSep.28,2010.citedbyother.ResponsetoOfficeActionforU.S.ApplNo.
12/017,597,
filed
with
theUSPTOonJan26,2011.citedbyother.OfficeActionfromU.S.ApplNo.
12/017,597,
datedApr.15,2011.citedbyother.ResponsetoOfficeActionfromU.S.ApplNo.
12/017,597,
filed
with
theUSPTOonJul8,2011.citedbyother.OfficeActionfromU.S.ApplNo.
12/017,597,
datedAug.29,2011.citedbyother.
PrimaryExaminer:
Blount;EricM
Attorney,AgentorFirm:
Fish&RichardsonP
.c.
Claims
Whatisc1aimedis:
patft.uspto.gov/netacgi/nph-Parser?Sect1=PT01&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPT...
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UnitedStatesPatent:8138930
1.Acomputer-implementedmethodcomprising:receiving,fromacomputingdevice,asearchrequestcomprising
(i)
informationaboutafirstenvironmentalconditionofthecomputingdevice,and
(ii)
oneormoresearchterms;parsingthesearchrequest;selecting,fromthesearchrequestbasedonparsing,theinfurmationaboutthefirstenvironmentalcondition;identifyinganadvertisementbasedonthefirstenvironmentalconditionandatleastoneoftheoneormoresearchterms;providingtheadvertisementtothecomputingdevice;receivingoneormoreofanaudiosignal,animagesignal,oravideosignalfromasensorofthecomputingdevice;anddeterminingasecondenvironmentalconditionbasedontheoneormoreoftheaudiosignal,theimagesignal,orthevideosignal2.Acomputer-implementedmethodcomprising:receiving,fromacomputingdevice,asearchrequestcomprising
(i)
infurmationaboutafirstenvironmentalconditionofthecomputingdevice,and
(ii)
oneormoresearchterms;parsingthesearchrequestselecting,fromthesearchrequestbasedonparsing,theinformationaboutthefirstenvironmentalcondition;identifyinganadvertisementbasedonthefirstenvironmentalconditionandatleastoneoftheoneormoresearchterms;providingtheadvertisementtothecomputingdevice;receivinganaudiosignalthatcomprisesavoiceinstructionfromauserofthecomputingdevice;anddeterminingasecondenvironmentalconditionbasedonbackgroundsoundsintheaudiosignal3.Thecomputer-implementedmethodofclaim2,finthercomprisingprovidinginfurmationinadditiontotheadvertisementtothecomputingdeviceusedbytheuserbasedonthevoiceinstructionoftheuser.4.Thecomputer-implementedmethodofclaim1,whereinthecomputingdevicecomprisesamobilephone.5.Thecomputer-implementedmethodofclaim1,whereinthecomputingdevicecomprisesoneormoreofamobilephone,apersonalcomputer,adigitalbillboard,adigitalkiosk,oravendormachine,andprovidingtheadvertisementtothecomputingdevicecomprisesprovidingavisualadvertisementfordisplayingonadisplayofoneormoreofthemobilephone,thepersonalcomputer,thedigitalbillboard,thedigitalkiosk,orthevendingmachine.6.Thecomputer-implementedmethodofclaim1,whereinthecomputingdevicecomprisesoneormoreofamobilephone,apersonalcomputer,adigitalbillboard,adigitalkiosk,avendingmachine,orapublicaddresssystem,andprovidingtheadvertisementtothecomputingdevicecomprisesprovidinganaudioadvertisementforplayingthroughanaudiooutputofoneormoreofthemobilephone,thepersonalcomputer,thedigitalbillboard,thedigitalkiosk,thevendingmachine,orthepublicaddresssystem7.Thecomputer-implementedmethodofclaim1,finthercomprisingidentifyinganeventbasedonasignaloutputfromasensorofthecomputingdevice.8.Thecomputer-implementedmethodofclaim7,whereintheeventcomprisesatleastoneofasportseventoranrusicalevent.9.Thecomputer-implementedmethodofclaim7,whereintheadvertisementisidentifiedfintherbasedontheevent.10.Thecomputer-implementedmethodofclaim1,finthercomprisingplacingthecomputingdeviceinapublicenvironmentandsharingthecomputingdeviceamongapluralityofpeople.
patft.uspto.gov/netacgi/nph-Parser?Sect1=PT01&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPT...
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