1. Start theconversation
Your Facebook business Page really comes to liewhen you engage your ans, and it’s important toremember that many relationships begin when yourposts are published to your ans’ News Feeds. Here aresome tips or getting started:
Set your strategy
Know your business
What is your unique voice? How can yourbusiness bring its brand story to lie in a com-pelling, authentic and personal way?
Know your customers
Who are they? How will they want to connectwith your business? What content will beimportant to them and what will engage them?
Know your goals
What kind o relationship do you want to havewith your customers? In addition tobuilding your business, do you also want to useFacebook to drive immediate sales or in-storetrac? Dening and prioritizing your goals willhelp you create your Page posting strategy.
Jasper’s is a unique communitydestination or ultra-premiumprepared oods and catering,ree-range meats and poultry,organic and local produce, wildseaood, artisan-baked goods,chocolates and beverages.
We oer the very best qualitylocally sourced products and wetake great pride in our personalrelationships with both ourcustomers and our purveyors.We’re really passionate aboutgreat ood, and we LOVE to shareour discoveries. Our brand voice?Warm, genuine and inclusive.
Living in NYC, men and women24-54, urban, social, love exploringtheir city and supporting smallbusinesses and local non-prots.
We want to build connectionsand engage our customers onour Facebook Page, and inspirethem to shop in our store atleast three times per week.
Start the conversation Expand your fan base Analyze and optimize