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FB PagesGuide US

FB PagesGuide US

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Facebook Guides - 2012, apr
Facebook Guides - 2012, apr

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Published by: CRISTINA CARMEN DASCALU on Apr 10, 2012
Copyright:Attribution Non-commercial

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09/04/2013

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Pages Guide
So I created a Page…now what? 
Every day, over 150 million people in the USvisit Facebook to connect with riends andtheir avorite businesses, brands andorganizations. Creating a Page or yourbusiness is the rst step to building lastingconversations with your customers onFacebook. And it’s ast, easy and ree!To get started, download the
and ollow the step-by-step instructionsor creating a basic Page. I you already have aPage, and want to know more about our recentimprovements, visit ourPage Upgrade Guide.Next, ollow this guide to begin makingconnections…Your ans are waiting!
Building Your Businesswith Facebook
 
2
Maximizing Your Facebook Page:
 
3 Easy Steps
1.
 
Start the conversation
2.
 
Expand your fan base
 3.
Analyze and optimize
 
3
1. Start theconversation
Your Facebook business Page really comes to liewhen you engage your ans, and it’s important toremember that many relationships begin when yourposts are published to your ans’ News Feeds. Here aresome tips or getting started:
Set your strategy
Know your business
What is your unique voice? How can yourbusiness bring its brand story to lie in a com-pelling, authentic and personal way?
Know your customers
Who are they? How will they want to connectwith your business? What content will beimportant to them and what will engage them?
Know your goals
What kind o relationship do you want to havewith your customers? In addition tobuilding your business, do you also want to useFacebook to drive immediate sales or in-storetrac? Dening and prioritizing your goals willhelp you create your Page posting strategy.
ABOUT US 
Jasper’s is a unique communitydestination or ultra-premiumprepared oods and catering,ree-range meats and poultry,organic and local produce, wildseaood, artisan-baked goods,chocolates and beverages.
OUR BRAND 
We oer the very best qualitylocally sourced products and wetake great pride in our personalrelationships with both ourcustomers and our purveyors.We’re really passionate aboutgreat ood, and we LOVE to shareour discoveries. Our brand voice?Warm, genuine and inclusive. 
OUR CUSTOMERS
Living in NYC, men and women24-54, urban, social, love exploringtheir city and supporting smallbusinesses and local non-prots. 
OUR GOALS
We want to build connectionsand engage our customers onour Facebook Page, and inspirethem to shop in our store atleast three times per week.
Start the conversation Expand your fan base Analyze and optimize

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