How High School Collg SsCommic Oli - rsls
Ou latest sue uncoes exactl how high school students, college students, andecent college gaduates communicate online. 283 high school and college studentspaticipated in the stud and 29 states wee epesented. These sue esults eealee-opening tends and pefeences of this demogaphic in how it communicatesdigitall. We also get aluable insight into the effectieness of maketing messageseceied though email, and discoe aeas of oppotunit fo maketes to connectwith this in-demand goup.
StudEnt’S HiStory witH Email
Toda’s high school and college students ae hadl newcomes when it comes to email.The mean numbe of email addesses pe student sueed is 2.4. Most college studentshae had an email addess fo about 8 eas, with the aeage student getting an initialemail addess at the age of 13.When students choose a pima email seice, Gmail is the clea faoite. 32% of collegestudents use Gmail as thei pima email addess, 19% ahoo, 18% MSN/Hotmail and onlabout 17% use thei school email addess as thei pima addess. If ou’e looking atmaketing to this goup though online channels, Google’s adetising netwok is one toseiousl conside.
moSt collEgE StudEntS HavE Hadan Email addrESS for about 8 yEarS,witH tHE avEragE StudEnt gEttingan initial Email addrESS at tHE agEof 13.