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Marketing Plan- Construction Machinery

Marketing Plan- Construction Machinery

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Published by Ak Vns

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Categories:Types, Research
Published by: Ak Vns on Apr 11, 2012
Copyright:Attribution Non-commercial

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08/20/2013

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MARKETING AND SALES PLAN ( FY 12-13)
Construction Market
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Source : CRISIL,CII-Mckinsey,RNCOS Rsearch,Chris Sleight
Construction equipment industry (CE) in India is approximately $6-6.5 Bn ( 2011-2012)
Growing at 12-13% p.a, will double ( $12-13Bn) in terms of Revenue by 2015
Unit sale 40909 in 2009 to 86420 units in 2014, recording an overall growth of +112%.
The CE includes
Earthmoving equipment(EM)- biggest in size ( 57% of industry)
Road construction
Material handling
Concrete equipment.
The earth-moving segment, in particular, has been driving the overall construction equipmentindustry in India, with the strong demand emanating from the government-backedinfrastructure projects.
EM segment is poised to register CAGR of around 21-24% during 2011-15.
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Source: CRISIL,jcb press release
Overview :
Backhoe loader : 50% plus (largest segment in unit terms)
Hydraulic excavators : 19%
Mobile cranes : 15% .
Wheeled Loader/Compactor/Dozer/Dump trucks etc : 16%
Backhoe : JCB is the market leader in the backhoe loader segment, next is Telcon.
Excavators : Telcon is the Market leader followed by Komatsu .
Wheel loader : Caterpillar is the leader.
Dumper and Dozer : Dominated by BEML and CAT.
Pick and Carry (PNC) : Dominated by Escorts and ACE,
Compactor : Case, ECEL and Volvo India Private limited (Volvo).JCB possesses a 55 percent market share in EM industry
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