Three is a croWd1: “The biggesT challengeis mindseT and culTure”
FAQ talked to three insiders to get their perspectives on multimediapublishing:
, Director of Transformation, Lonely Planet
By Siobhan O’Leary
Interview with Gus Balbontin, Director o Transormation, Lonely Planet
FAQ: How important is it to think and work inter-nationally when publishing multimedia and multifor-mat products, not just in terms of licensing, but also interms of co-production, collaborations, etc.?
Gus Balbontin: These days it’s easier to think and workinternationally. Publishing an e-book in various territo-ries, or example, is as simple as uploading it and tick-ing a ew boxes, while in the past you needed peoplein each territory with relationships that sometimes tookyears to build. Your question was how important it is.Well, this depends on what type o publisher you are,where are your customers, etc. It isn’t important oreveryone.
has its customers spread allover the world. They need solutions to problems theyace beore taking o, while they are on the road andwhen they come back, so or us to be global, collabora-tive and so on, is critical.
FAQ: In your opinion, what has changed the most aboutthe process of publishing travel guides in recent years?
We have enjoyed a ew decades o publishing im-provements driven mainly by eciency and eective-ness (better layout tools, better writing tools, bettertransport, better stock management, etc). We are nowentering a world o change driven by customers access-ing and using content in dierent ways. This latest shitis much more undamental and comes rom advance-ments in telecommunications, the internet, devicessuch as phones and tablets, and so on.
Gus Balbontin is a strategy and innovati- on expert. He specialises in leading com- plex cross-business transformation initia- tives that require signicant operational restructuring with minimum disruptionto the business. He has a knack for in- cubating and integrating new products,market opportunities, platforms and tech- nologies into existing businesses. Gusis playing a lead role in Lonely Planet’stransformation from print publisher tomultiformat publisher.
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