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faq_april

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Published by Frankfurt Quarterly
The Frankfurt Academy Quarterly is the exclusive medium of the Frankfurt Academy, the conference brand of the Frankfurt Book Fair. It is published quarterly and keeps Academy participants informed about important international industry trends.
The Frankfurt Academy Quarterly is the exclusive medium of the Frankfurt Academy, the conference brand of the Frankfurt Book Fair. It is published quarterly and keeps Academy participants informed about important international industry trends.

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Published by: Frankfurt Quarterly on Apr 11, 2012
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04/11/2012

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MULTIMEDIA / ALL MEDIA
On the vanishing borders among the creative industries, the drive to be international,and the trade in intellectual property.
Frankfurt Academy QuarterlyIssue #03, April 2012
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Three publishers, three opinions on multimediacontent. Do they nd that the publishing business isbecoming more international? Who are some o theirnew business partners? How is the rights businesschanging? How do they (really) earn their money? Whichbooks would they like to read, listen to and watch inmultimedia orm? We’ll answer these questions andmore in our
section, eaturingthree international industry experts –
Gus Balbontin
 o 
Lonely Planet 
,
NilsHolger Henning
rom the gamesmanuacturer
Bigpoint 
and
Deborah Forte
o 
Scholastic Media.
In 
, we’ll take a look at the world o social media publishing, because i multimedia contentis increasingly becoming one thing, it’s interactive. It’screating a world o user generated content that start-ups like
Sourcefabric 
are putting to good use. For theCzech-German company, the resourceul support o proessional journalism is a greater priority than prot.And not to mention, this global company has createdpublishing tools that make
Sourcefabric 
one o the big-gest players in open source sotware.Our
section is all about outsider per-spectives and chance encounters. Start-ups currentlyleading the digital revolution will be the highlight o the
Tech Tour 
, which is being organised or June 2012 bythe Frankurt Book Fair’s New York oce.
Inkling
CEO
Matt MacInnis
is convinced that “no industry is riper orthe picking” by venture capitalists than the publishingindustry. Especially in these global times, he nds thatlocation is everything: “I you’re a technology start-up,you need to be in Silicon Valley”.
Welcome!
Holger Volland
The Frankfurt Academy 
was launched last year inFrankurt with more than 3,000 participants romover 50 countries.
The Mind Network 
is expanding thisyear and the Academy is becoming even more inter-national, with the result that you can also meet all o the interview partners eatured in our FAQ issue at ourorthcoming global Frankurt Academy conerences: InBeijing at the
; in New Yorkat the
; in New Yorkand San Francisco on the
; or in Buenos Airesat
.Enjoy your read o our third issue o the FrankurtAcademy Quarterly – and join the discussion on our
!
 Holger Volland is VP Media Industries at the Frankfurt Book Fair and head of the Frankfurt Academy 
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Three is a croWd1: “The biggesT challengeis mindseT and culTure”
FAQ talked to three insiders to get their perspectives on multimediapublishing:
Gus Balbontin
rom
Lonely Planet 
,
NilsHolger Henning
 rom
Bigpoint 
and
Deborah Forte
rom
Scholastic.
, Director of Transformation, Lonely Planet
By Siobhan O’Leary
Interview with Gus Balbontin, Director o Transormation, Lonely Planet
FAQ: How important is it to think and work inter-nationally when publishing multimedia and multifor-mat products, not just in terms of licensing, but also interms of co-production, collaborations, etc.?
Gus Balbontin: These days it’s easier to think and workinternationally. Publishing an e-book in various territo-ries, or example, is as simple as uploading it and tick-ing a ew boxes, while in the past you needed peoplein each territory with relationships that sometimes tookyears to build. Your question was how important it is.Well, this depends on what type o publisher you are,where are your customers, etc. It isn’t important oreveryone.
Lonely Planet 
has its customers spread allover the world. They need solutions to problems theyace beore taking o, while they are on the road andwhen they come back, so or us to be global, collabora-tive and so on, is critical.
FAQ: In your opinion, what has changed the most aboutthe process of publishing travel guides in recent years?
We have enjoyed a ew decades o publishing im-provements driven mainly by eciency and eective-ness (better layout tools, better writing tools, bettertransport, better stock management, etc). We are nowentering a world o change driven by customers access-ing and using content in dierent ways. This latest shitis much more undamental and comes rom advance-ments in telecommunications, the internet, devicessuch as phones and tablets, and so on.
Gus Balbontin is a strategy and innovati- on expert. He specialises in leading com-  plex cross-business transformation initia- tives that require signicant operational restructuring with minimum disruptionto the business. He has a knack for in- cubating and integrating new products,market opportunities, platforms and tech- nologies into existing businesses. Gusis playing a lead role in Lonely Planet’stransformation from print publisher tomultiformat publisher.
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