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Private Labels

Private Labels

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Published by Himanshu Sharma

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Categories:Types, School Work
Published by: Himanshu Sharma on Apr 11, 2012
Copyright:Attribution Non-commercial

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04/11/2012

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1
Private labels
Presented by
:
Ankush kumar agrawalDanish alamHimanshu saxenaManish mayankSrikant maurya
.
 
2
Definition of Private labels
A private brand label is also called a reseller,store, house, or a distributor brand is a brand thatretailers and wholesalers develop. Big bazaar andshoppers stop are offering their products underprivate labels
.
For many manufacturers, retailers can be bothcollaborators and competitors. By the reports of plma ,store brands now account for one of everyfive items sold in United states of America.
 
3
Contd………….
 
Some examples are Wal
 –
 
mart’s OL’ dog food istopped against Nestle’s venerable purina brand
as the top
 –
selling dog chow.
Consumers Reports rated 
Winn-Dixiesupermarkets chocolate ice cream ahead of 
brand name BREYER’S.
 

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